top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.

Biblioteca

MARC Lista (tabellare)
50 claves para franquiciar [[electronic resource] /] / Alonso, Mariano
50 claves para franquiciar [[electronic resource] /] / Alonso, Mariano
Autore Alonso Mariano
Edizione [1st edition]
Pubbl/distr/stampa LID Editorial, , 2016
Descrizione fisica 1 online resource (296 pages)
Collana Colección Acción empresarial
Soggetto topico Small business marketing
Small business - Management
Franchises (Retail trade)
ISBN 84-16624-63-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Altri titoli varianti Cincuenta claves para franquiciar
Record Nr. UNINA-9910861979803321
Alonso Mariano  
LID Editorial, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
Autore Heyman Jay H. <1939->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2008
Descrizione fisica 1 online resource (268 p.)
Disciplina 658.8
Soggetto topico Marketing
Advertising
Small business marketing
Soggetto genere / forma Electronic books.
ISBN 1-281-37436-9
9786611374365
0-470-37865-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; WEAK IDEA; GOOD IDEA; GREAT IDEA; CASE HISTORY: TOTAL CEREAL; Chapter 2: THE POWER OF AN IDEA; CASE HISTORY: SHARP WATCHES; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; CASE HISTORY: PORTE ADVERTISING; Chapter 4: WHERE ARE YOU GOING?; CASE HISTORY: RALSTON PURINA'S HERO DOG FOOD; Chapter 5: WORK VERY HARD. ONCE.; CASE HISTORY: OXYDOL DETERGENT; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; LOOK INSIDE
LOOK OUTSIDE CASE HISTORY: PREVENT BLINDNESS NY; CASE HISTORY: KANGOL CAPS; Chapter 7: BEING CLEAR IS A GOOD IDEA; CASE HISTORY: DALLAS BBQ; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; CASE HISTORY: LEGION PAPER; Chapter 9: DON'T TALK SO MUCH; CASE HISTORY: PARADIGM VISION VIDEO CONFERENCING; Chapter 10: RELEVANT SHOCK; CASE HISTORY: FRIGIDAIRE WASHING MACHINES; CASE HISTORY: THE AMERICAN ARBITRATION ASSOCIATION; Chapter 11: LOST YOUR VOICE?; CASE HISTORY: THE STAGE DELI; Chapter 12: USE THE WHOLE CARCASS; CASE HISTORY: CLEARVISION OPTICAL
Chapter 13: TRUST YOUR TUMMY - BUT DON'T FALL IN LOVE CASE HISTORY: VASELINE PETROLEUM JELLY; CASE HISTORY: ANACIN; Chapter 14: WHAT'S IN A NAME?; TUCK-IT-AWAY SELF-STORAGE; CASE HISTORY: RAPID PARK GARAGES; MINOLTA FREEDOM CAMERAS; Chapter 15: PECKED TO DEATH BY DUCKS; CASE HISTORY: DRAMBUIE LIQUEUR; Chapter 16: LITTLE THINGS CAN MEAN A LOT; OVERVIEW OF WORKOUT/GOALS; A (LITTLE) CASE HISTORY: HOST APPAREL; Chapter 17: WHEN IS A GOOD IDEA NOT A GOOD IDEA?; CASE HISTORY: YOUR PHUFKEL; Chapter 18: DON'T BE SHY; A 50TH ANNIVERSARY; A 70TH ANNIVERSARY; THE BEST VALUE IN TIMES SQUARE
EXPAND YOUR ENTHUSIASM DEAR MR. MAYOR; Chapter 19: FOUR WORDS THAT WILL GUARANTEE YOUR FINANCIAL SUCCESS; Chapter 20: HOW DID YOU DO?; MECHANICS ARE FINE FOR CARS; IT'S NOT THE PIANO THAT MAKES THE MUSIC; BRAINSTORMING; CUSTOMER SERVICE AS MARKETING; THINK BIG (AND THINK LITTLE); DON'T BE A STRANGER; Chapter 21: HOW DID I DO?; TRADITIONAL PROMOTIONS; NON TRADITIONAL PROMOTIONS; THE BLANK PAGE CONTEST; MEDIA COVERAGE; Index
Record Nr. UNINA-9910458696503321
Heyman Jay H. <1939->  
Hoboken, N.J., : Wiley, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
Autore Heyman Jay H. <1939->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2008
Descrizione fisica 1 online resource (268 p.)
Disciplina 658.8
Soggetto topico Marketing
Advertising
Small business marketing
ISBN 1-281-37436-9
9786611374365
0-470-37865-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; WEAK IDEA; GOOD IDEA; GREAT IDEA; CASE HISTORY: TOTAL CEREAL; Chapter 2: THE POWER OF AN IDEA; CASE HISTORY: SHARP WATCHES; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; CASE HISTORY: PORTE ADVERTISING; Chapter 4: WHERE ARE YOU GOING?; CASE HISTORY: RALSTON PURINA'S HERO DOG FOOD; Chapter 5: WORK VERY HARD. ONCE.; CASE HISTORY: OXYDOL DETERGENT; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; LOOK INSIDE
LOOK OUTSIDE CASE HISTORY: PREVENT BLINDNESS NY; CASE HISTORY: KANGOL CAPS; Chapter 7: BEING CLEAR IS A GOOD IDEA; CASE HISTORY: DALLAS BBQ; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; CASE HISTORY: LEGION PAPER; Chapter 9: DON'T TALK SO MUCH; CASE HISTORY: PARADIGM VISION VIDEO CONFERENCING; Chapter 10: RELEVANT SHOCK; CASE HISTORY: FRIGIDAIRE WASHING MACHINES; CASE HISTORY: THE AMERICAN ARBITRATION ASSOCIATION; Chapter 11: LOST YOUR VOICE?; CASE HISTORY: THE STAGE DELI; Chapter 12: USE THE WHOLE CARCASS; CASE HISTORY: CLEARVISION OPTICAL
Chapter 13: TRUST YOUR TUMMY - BUT DON'T FALL IN LOVE CASE HISTORY: VASELINE PETROLEUM JELLY; CASE HISTORY: ANACIN; Chapter 14: WHAT'S IN A NAME?; TUCK-IT-AWAY SELF-STORAGE; CASE HISTORY: RAPID PARK GARAGES; MINOLTA FREEDOM CAMERAS; Chapter 15: PECKED TO DEATH BY DUCKS; CASE HISTORY: DRAMBUIE LIQUEUR; Chapter 16: LITTLE THINGS CAN MEAN A LOT; OVERVIEW OF WORKOUT/GOALS; A (LITTLE) CASE HISTORY: HOST APPAREL; Chapter 17: WHEN IS A GOOD IDEA NOT A GOOD IDEA?; CASE HISTORY: YOUR PHUFKEL; Chapter 18: DON'T BE SHY; A 50TH ANNIVERSARY; A 70TH ANNIVERSARY; THE BEST VALUE IN TIMES SQUARE
EXPAND YOUR ENTHUSIASM DEAR MR. MAYOR; Chapter 19: FOUR WORDS THAT WILL GUARANTEE YOUR FINANCIAL SUCCESS; Chapter 20: HOW DID YOU DO?; MECHANICS ARE FINE FOR CARS; IT'S NOT THE PIANO THAT MAKES THE MUSIC; BRAINSTORMING; CUSTOMER SERVICE AS MARKETING; THINK BIG (AND THINK LITTLE); DON'T BE A STRANGER; Chapter 21: HOW DID I DO?; TRADITIONAL PROMOTIONS; NON TRADITIONAL PROMOTIONS; THE BLANK PAGE CONTEST; MEDIA COVERAGE; Index
Record Nr. UNINA-9910784901403321
Heyman Jay H. <1939->  
Hoboken, N.J., : Wiley, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Data-driven marketing content : a practical guide / / Lee Wilson
Data-driven marketing content : a practical guide / / Lee Wilson
Autore Wilson Lee
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing, , 2019
Descrizione fisica 1 online resource (193 pages)
Disciplina 658.83
Soggetto topico Marketing research
Marketing - Data processing
Small business marketing
Soggetto genere / forma Electronic books.
ISBN 1-78973-819-9
1-78973-817-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910467292603321
Wilson Lee  
Bingley, UK : , : Emerald Publishing, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Data-driven marketing content : a practical guide / / Lee Wilson
Data-driven marketing content : a practical guide / / Lee Wilson
Autore Wilson Lee
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing, , 2019
Descrizione fisica 1 online resource (193 pages)
Disciplina 658.83
Soggetto topico Marketing research
Marketing - Data processing
Small business marketing
Business & Economics - Marketing - General
Sales & marketing
ISBN 1-78973-819-9
1-78973-817-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelims -- References -- Index.
Record Nr. UNINA-9910793657203321
Wilson Lee  
Bingley, UK : , : Emerald Publishing, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
Autore Goodman Gail F. <1960->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2012
Descrizione fisica 1 online resource (222 p.)
Disciplina 658.8/72
Soggetto topico Internet marketing
Online social networks
Small business marketing
Social media
Soggetto genere / forma Electronic books.
ISBN 1-280-59126-9
9786613621092
1-118-22378-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?""
Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement
Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page
Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media
Sales Up in a Down Economy
Record Nr. UNINA-9910462550403321
Goodman Gail F. <1960->  
Hoboken, N.J., : Wiley, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
Autore Goodman Gail F. <1960->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2012
Descrizione fisica 1 online resource (222 p.)
Disciplina 658.8/72
Soggetto topico Internet marketing
Online social networks
Small business marketing
Social media
ISBN 1-280-59126-9
9786613621092
1-118-22378-0
Classificazione BUS020000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?""
Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement
Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page
Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media
Sales Up in a Down Economy
Record Nr. UNINA-9910790172203321
Goodman Gail F. <1960->  
Hoboken, N.J., : Wiley, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Engagement marketing : how small business wins in a socially connected world / / Gail F. Goodman
Engagement marketing : how small business wins in a socially connected world / / Gail F. Goodman
Autore Goodman Gail F. <1960->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2012
Descrizione fisica 1 online resource (222 p.)
Disciplina 658.8/72
Soggetto topico Internet marketing
Online social networks
Small business marketing
Social media
ISBN 9786613621092
9781280591266
1280591269
9781118223789
1118223780
Classificazione BUS020000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?""
Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement
Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page
Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media
Sales Up in a Down Economy
Altri titoli varianti How small business wins in a socially connected world
Record Nr. UNINA-9910975156803321
Goodman Gail F. <1960->  
Hoboken, N.J., : Wiley, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
Autore Everett Robert F
Pubbl/distr/stampa Westport, Conn., : Praeger, 2009
Descrizione fisica 1 online resource (198 p.)
Disciplina 658.8
Collana The entrepreneur's guide
Soggetto topico Marketing - Management
Marketing - Decision making
Small business marketing
Sales management
Soggetto genere / forma Electronic books.
ISBN 1-282-42068-2
9786612420689
0-313-35049-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Record Nr. UNINA-9910455498003321
Everett Robert F  
Westport, Conn., : Praeger, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
Autore Everett Robert F
Pubbl/distr/stampa Westport, Conn. : , : Praeger Publishers, , 2008
Descrizione fisica 1 online resource (198 p.)
Disciplina 658.8
Collana The entrepreneur's guide
Soggetto topico Marketing - Decision making
Marketing - Management
Sales management
Small business marketing
ISBN 979-84-00-64658-4
1-282-42068-2
9786612420689
0-313-35049-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Record Nr. UNINA-9910777951203321
Everett Robert F  
Westport, Conn. : , : Praeger Publishers, , 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui