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50 claves para franquiciar [[electronic resource] /] / Alonso, Mariano
| 50 claves para franquiciar [[electronic resource] /] / Alonso, Mariano |
| Autore | Alonso Mariano |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | LID Editorial, , 2016 |
| Descrizione fisica | 1 online resource (296 pages) |
| Collana | Colección Acción empresarial |
| Soggetto topico |
Small business marketing
Small business - Management Franchises (Retail trade) |
| ISBN | 84-16624-63-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Cincuenta claves para franquiciar |
| Record Nr. | UNINA-9910861979803321 |
Alonso Mariano
|
||
| LID Editorial, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
| All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman |
| Autore | Heyman Jay H. <1939-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising Small business marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-37436-9
9786611374365 0-470-37865-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; WEAK IDEA; GOOD IDEA; GREAT IDEA; CASE HISTORY: TOTAL CEREAL; Chapter 2: THE POWER OF AN IDEA; CASE HISTORY: SHARP WATCHES; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; CASE HISTORY: PORTE ADVERTISING; Chapter 4: WHERE ARE YOU GOING?; CASE HISTORY: RALSTON PURINA'S HERO DOG FOOD; Chapter 5: WORK VERY HARD. ONCE.; CASE HISTORY: OXYDOL DETERGENT; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; LOOK INSIDE
LOOK OUTSIDE CASE HISTORY: PREVENT BLINDNESS NY; CASE HISTORY: KANGOL CAPS; Chapter 7: BEING CLEAR IS A GOOD IDEA; CASE HISTORY: DALLAS BBQ; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; CASE HISTORY: LEGION PAPER; Chapter 9: DON'T TALK SO MUCH; CASE HISTORY: PARADIGM VISION VIDEO CONFERENCING; Chapter 10: RELEVANT SHOCK; CASE HISTORY: FRIGIDAIRE WASHING MACHINES; CASE HISTORY: THE AMERICAN ARBITRATION ASSOCIATION; Chapter 11: LOST YOUR VOICE?; CASE HISTORY: THE STAGE DELI; Chapter 12: USE THE WHOLE CARCASS; CASE HISTORY: CLEARVISION OPTICAL Chapter 13: TRUST YOUR TUMMY - BUT DON'T FALL IN LOVE CASE HISTORY: VASELINE PETROLEUM JELLY; CASE HISTORY: ANACIN; Chapter 14: WHAT'S IN A NAME?; TUCK-IT-AWAY SELF-STORAGE; CASE HISTORY: RAPID PARK GARAGES; MINOLTA FREEDOM CAMERAS; Chapter 15: PECKED TO DEATH BY DUCKS; CASE HISTORY: DRAMBUIE LIQUEUR; Chapter 16: LITTLE THINGS CAN MEAN A LOT; OVERVIEW OF WORKOUT/GOALS; A (LITTLE) CASE HISTORY: HOST APPAREL; Chapter 17: WHEN IS A GOOD IDEA NOT A GOOD IDEA?; CASE HISTORY: YOUR PHUFKEL; Chapter 18: DON'T BE SHY; A 50TH ANNIVERSARY; A 70TH ANNIVERSARY; THE BEST VALUE IN TIMES SQUARE EXPAND YOUR ENTHUSIASM DEAR MR. MAYOR; Chapter 19: FOUR WORDS THAT WILL GUARANTEE YOUR FINANCIAL SUCCESS; Chapter 20: HOW DID YOU DO?; MECHANICS ARE FINE FOR CARS; IT'S NOT THE PIANO THAT MAKES THE MUSIC; BRAINSTORMING; CUSTOMER SERVICE AS MARKETING; THINK BIG (AND THINK LITTLE); DON'T BE A STRANGER; Chapter 21: HOW DID I DO?; TRADITIONAL PROMOTIONS; NON TRADITIONAL PROMOTIONS; THE BLANK PAGE CONTEST; MEDIA COVERAGE; Index |
| Record Nr. | UNINA-9910458696503321 |
|
Heyman Jay H. <1939->
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
| All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman |
| Autore | Heyman Jay H. <1939-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising Small business marketing |
| ISBN |
1-281-37436-9
9786611374365 0-470-37865-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; WEAK IDEA; GOOD IDEA; GREAT IDEA; CASE HISTORY: TOTAL CEREAL; Chapter 2: THE POWER OF AN IDEA; CASE HISTORY: SHARP WATCHES; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; CASE HISTORY: PORTE ADVERTISING; Chapter 4: WHERE ARE YOU GOING?; CASE HISTORY: RALSTON PURINA'S HERO DOG FOOD; Chapter 5: WORK VERY HARD. ONCE.; CASE HISTORY: OXYDOL DETERGENT; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; LOOK INSIDE
LOOK OUTSIDE CASE HISTORY: PREVENT BLINDNESS NY; CASE HISTORY: KANGOL CAPS; Chapter 7: BEING CLEAR IS A GOOD IDEA; CASE HISTORY: DALLAS BBQ; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; CASE HISTORY: LEGION PAPER; Chapter 9: DON'T TALK SO MUCH; CASE HISTORY: PARADIGM VISION VIDEO CONFERENCING; Chapter 10: RELEVANT SHOCK; CASE HISTORY: FRIGIDAIRE WASHING MACHINES; CASE HISTORY: THE AMERICAN ARBITRATION ASSOCIATION; Chapter 11: LOST YOUR VOICE?; CASE HISTORY: THE STAGE DELI; Chapter 12: USE THE WHOLE CARCASS; CASE HISTORY: CLEARVISION OPTICAL Chapter 13: TRUST YOUR TUMMY - BUT DON'T FALL IN LOVE CASE HISTORY: VASELINE PETROLEUM JELLY; CASE HISTORY: ANACIN; Chapter 14: WHAT'S IN A NAME?; TUCK-IT-AWAY SELF-STORAGE; CASE HISTORY: RAPID PARK GARAGES; MINOLTA FREEDOM CAMERAS; Chapter 15: PECKED TO DEATH BY DUCKS; CASE HISTORY: DRAMBUIE LIQUEUR; Chapter 16: LITTLE THINGS CAN MEAN A LOT; OVERVIEW OF WORKOUT/GOALS; A (LITTLE) CASE HISTORY: HOST APPAREL; Chapter 17: WHEN IS A GOOD IDEA NOT A GOOD IDEA?; CASE HISTORY: YOUR PHUFKEL; Chapter 18: DON'T BE SHY; A 50TH ANNIVERSARY; A 70TH ANNIVERSARY; THE BEST VALUE IN TIMES SQUARE EXPAND YOUR ENTHUSIASM DEAR MR. MAYOR; Chapter 19: FOUR WORDS THAT WILL GUARANTEE YOUR FINANCIAL SUCCESS; Chapter 20: HOW DID YOU DO?; MECHANICS ARE FINE FOR CARS; IT'S NOT THE PIANO THAT MAKES THE MUSIC; BRAINSTORMING; CUSTOMER SERVICE AS MARKETING; THINK BIG (AND THINK LITTLE); DON'T BE A STRANGER; Chapter 21: HOW DID I DO?; TRADITIONAL PROMOTIONS; NON TRADITIONAL PROMOTIONS; THE BLANK PAGE CONTEST; MEDIA COVERAGE; Index |
| Record Nr. | UNINA-9910784901403321 |
|
Heyman Jay H. <1939->
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman
| All you need is a good idea! [[electronic resource] ] : how to create marketing messages that actually get results / / Jay H. Heyman |
| Autore | Heyman Jay H. <1939-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Advertising Small business marketing |
| ISBN |
1-281-37436-9
9786611374365 0-470-37865-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results; Contents; The Blank Page; Acknowledgments; Preface; Introduction; Chapter 1: ABOUT THE TITLE; WEAK IDEA; GOOD IDEA; GREAT IDEA; CASE HISTORY: TOTAL CEREAL; Chapter 2: THE POWER OF AN IDEA; CASE HISTORY: SHARP WATCHES; Chapter 3: WHO DO YOU THINK YOU ARE, ANYWAY?; CASE HISTORY: PORTE ADVERTISING; Chapter 4: WHERE ARE YOU GOING?; CASE HISTORY: RALSTON PURINA'S HERO DOG FOOD; Chapter 5: WORK VERY HARD. ONCE.; CASE HISTORY: OXYDOL DETERGENT; Chapter 6: WHERE DO YOU FIND A GOOD IDEA?; LOOK INSIDE
LOOK OUTSIDE CASE HISTORY: PREVENT BLINDNESS NY; CASE HISTORY: KANGOL CAPS; Chapter 7: BEING CLEAR IS A GOOD IDEA; CASE HISTORY: DALLAS BBQ; Chapter 8: TAKING AN IDEA FROM NICE TO GOOD; CASE HISTORY: LEGION PAPER; Chapter 9: DON'T TALK SO MUCH; CASE HISTORY: PARADIGM VISION VIDEO CONFERENCING; Chapter 10: RELEVANT SHOCK; CASE HISTORY: FRIGIDAIRE WASHING MACHINES; CASE HISTORY: THE AMERICAN ARBITRATION ASSOCIATION; Chapter 11: LOST YOUR VOICE?; CASE HISTORY: THE STAGE DELI; Chapter 12: USE THE WHOLE CARCASS; CASE HISTORY: CLEARVISION OPTICAL Chapter 13: TRUST YOUR TUMMY - BUT DON'T FALL IN LOVE CASE HISTORY: VASELINE PETROLEUM JELLY; CASE HISTORY: ANACIN; Chapter 14: WHAT'S IN A NAME?; TUCK-IT-AWAY SELF-STORAGE; CASE HISTORY: RAPID PARK GARAGES; MINOLTA FREEDOM CAMERAS; Chapter 15: PECKED TO DEATH BY DUCKS; CASE HISTORY: DRAMBUIE LIQUEUR; Chapter 16: LITTLE THINGS CAN MEAN A LOT; OVERVIEW OF WORKOUT/GOALS; A (LITTLE) CASE HISTORY: HOST APPAREL; Chapter 17: WHEN IS A GOOD IDEA NOT A GOOD IDEA?; CASE HISTORY: YOUR PHUFKEL; Chapter 18: DON'T BE SHY; A 50TH ANNIVERSARY; A 70TH ANNIVERSARY; THE BEST VALUE IN TIMES SQUARE EXPAND YOUR ENTHUSIASM DEAR MR. MAYOR; Chapter 19: FOUR WORDS THAT WILL GUARANTEE YOUR FINANCIAL SUCCESS; Chapter 20: HOW DID YOU DO?; MECHANICS ARE FINE FOR CARS; IT'S NOT THE PIANO THAT MAKES THE MUSIC; BRAINSTORMING; CUSTOMER SERVICE AS MARKETING; THINK BIG (AND THINK LITTLE); DON'T BE A STRANGER; Chapter 21: HOW DID I DO?; TRADITIONAL PROMOTIONS; NON TRADITIONAL PROMOTIONS; THE BLANK PAGE CONTEST; MEDIA COVERAGE; Index |
| Record Nr. | UNINA-9910819945103321 |
|
Heyman Jay H. <1939->
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78973-819-9
1-78973-817-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467292603321 |
|
Wilson Lee
|
||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78973-819-9
1-78973-817-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9910793657203321 |
|
Wilson Lee
|
||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78973-819-9
1-78973-817-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9910817313803321 |
|
Wilson Lee
|
||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
| Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman |
| Autore | Goodman Gail F. <1960-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Online social networks Small business marketing Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-59126-9
9786613621092 1-118-22378-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?"" Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media Sales Up in a Down Economy |
| Record Nr. | UNINA-9910462550403321 |
|
Goodman Gail F. <1960->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
| Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman |
| Autore | Goodman Gail F. <1960-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Online social networks Small business marketing Social media |
| ISBN |
1-280-59126-9
9786613621092 1-118-22378-0 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?"" Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media Sales Up in a Down Economy |
| Record Nr. | UNINA-9910790172203321 |
|
Goodman Gail F. <1960->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman
| Engagement marketing [[electronic resource] ] : how small business wins in a socially connected world / / Gail F. Goodman |
| Autore | Goodman Gail F. <1960-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Online social networks Small business marketing Social media |
| ISBN |
1-280-59126-9
9786613621092 1-118-22378-0 |
| Classificazione | BUS020000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; ""What Do We Do With Social Media?""; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Step 2: Entice to Stay in Touch Step 3: Engage People; Engagement Drives Social Visibility, Attracting New Prospects to Your Door; Engagement Marketing Boosts Your Other Marketing, Too; Engagement Marketing Builds Momentum Over Time; Chapter 2: Deliver a WOW! Experience; Good or Bad, People Will Talk About You; Deliver a WOW! experience; Little Touches Matter; Empower Employees To Deliver the WOW!; Listen, Learn, and Adapt; Surveys and Feedback; Learn; Adapt; Keep the WOW! Alive After the Initial Transaction; Chapter 3: Entice to Stay in Touch; ""Do I Really Have To?"" Tell People What They'll Get Know What You Want (But Have Other Options); They're Just Not That into You; Let People Connect Instantly; Close the Permission Loop; E-Mail List; Facebook; LinkedIn; Twitter; Blog; It's About Quality, Not Quantity; Chapter 4: Engage People; Why Engagement Matters; Five Types of Interesting, Relevant, and Engaging Content; Question and Answer; Sharing/Information; Discussions; Promotions, News, and Announcements; Events; Calls to Action: Tell People What to Do; Invite Everyone to Your Party: Distribute Broadly; Focus on Quality (Not Quantity) Engagement Chapter 5: How Engagement Marketing Drives New Prospects to Your Door Engagement Drives Social Visibility; People Learn About Your Business; When People Engage, They Also Endorse; Engagement Enhances All Other Marketing; Engagement Marketing Nurtures Prospects, Too; Social Boosts Search Relevance!; Part II: Get More Business with Engagement Marketing; Chapter 6: How Social Visibility Happens; Social Visibility by Platform; Facebook; Business Check-Ins/Tag a Friend; Tag a Photo; Participating in Surveys/Polls; Twitter; LinkedIn; LinkedIn Groups; LinkedIn Company Profile; Google+ Business Page Encourage Shares to Happen Naturally Chapter 7: Engagement Marketing in Action: Real-World Examples; Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues; Deliver the WOW! Spoil Your Customers; Entice Customers to Keep in Touch; Facebook Page Gets People Engaged; Engagement Drives New and Repeat Business; Maas Nursery Creates a Community and Grows Its Business; Maas WOWs Customers with Gardening Expertise and Selection; Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness; Events Draw People Back to the Nursery; Engaging Customers Through Social Media Sales Up in a Down Economy |
| Record Nr. | UNINA-9910827004903321 |
|
Goodman Gail F. <1960->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
