201 great ideas for your small business [[electronic resource] /] / Jane Applegate
| 201 great ideas for your small business [[electronic resource] /] / Jane Applegate |
| Autore | Applegate Jane |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Bloomberg Press, c2011 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina |
658.02/2
658.022 |
| Collana | Bloomberg series |
| Soggetto topico | Small business - Management |
| ISBN |
1-118-06771-1
1-283-23981-7 9786613239815 1-118-06769-X |
| Classificazione | BUS060000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
201 Great Ideas for Your Small Business; Contents; Introduction; Chapter 1: Management Strategies; 1. Always Deal with Decision Makers; 2. Never Work with Anyone Who Gives You a Headache or a Stomachache; 3. Don't Be Afraid to Reinvent Your Business; 4. Add Spirituality to Your Business Life; 5. Ask for a Quick ""Yes"" or ""No""; 6. Say Goodbye to Corporate Life; 7. Create an Informal Advisory Board; 8. Move Your Business into an Incubator; 9. Organize a Company Retreat; 10. Create a Greener and Safer Workplace; 11. Think Ergonomically; 12. Make Meetings More Productive
13. Meet Clients in Elegant Public Places14. Work the Phones or Walk the Floor; 15. Join or Create a Peer Support Group; 16. Know When to Reach Out for Help; 17. Hire a Great Lawyer; 18. Seek Help from a Restaurant Consultant; 19. Thank Everyone You Work With; 20. Move Your Business into a Main Street Revitalization Zone; 21. Ask Your Staff to Evaluate You; 22. Cross-Train Your Employees; 23. Create a Disaster Recovery Plan; Chapter 2: Money Matters; 24. Become a Profit Enhancement Officer; 25. Write a Killer Business Plan; 26. More Insider Tips to Woo Investors; 27. Find Yourself an Angel 28. Hire a Virtual Chief Financial Officer29. Choose the Right Bank; 30. Create a Sensitivity Analysis; 31. Find a Good Accountant; 32. Work with an Enrolled Agent to Do Your Taxes; 33. Find a Strategic Partner to Invest in Your Company; 34. Even Out Your Cash Flow; 35. Consider Buying a Franchise; 36. Franchise Your Business Concept; 37. Barter for Goods and Services; 38. Seek Vendor Financing; 39. EB-5 Visas for Foreign Investors; 40. Invest in Yourself by Tapping Your 401(k); 41. Apply for a Government-Backed Bank Loan; 42. Invoice Bimonthly and Add an Overhead Charge 43. Ask for a Deposit44. Lock Your Supply Cabinet; 45. Set Up a Retirement Plan; 46. Establish an Employee Stock Ownership Plan (ESOP); 47. Find a Good Independent Insurance Broker; 48. Buy Disability Insurance; 49. Hire a Debt Arbitrator; 50. Collect the Money People Owe You; 51. Accept Credit Cards; 52. Work Part Time to Support Your Business; 53. Expand Your Vendor Network; 54. Check Out Economic Development Incentives; 55. Produce an Independent Film; 56. Buy Prepaid Legal Insurance or Make a Deal with a Law Firm; 57. Find the Right Office Space; 58. Hire a Savvy Real Estate Broker 59. Share Space with a Compatible Business60. Buy Used Office Furnishings; 61. Sell Your Business at the Right Time and Price; 62. Sell Your Company to an Industry Giant; Chapter 3: Technology and Telecommunications; 63. Twitter for Business: Tips from Guy Kawasaki; 64. Facebook Tips for Business Owners; 65. Use Skype for Business; 66. Set Up a Teleconference; 67. Make the Most of Voice Mail; 68. Don't Let E-Mail Rule or Ruin Your Life; 69. Take This Technology Checkup; 70. Smart Technology and Telecommunication Toys to Buy for Your Business; 71. Post Videos and Photos on Your Web Site 72. Consider a Cloud-Based Telephone Service |
| Altri titoli varianti |
Two hundred one great ideas for your small business
Two hundred and one great ideas for your small business |
| Record Nr. | UNINA-9910789770803321 |
Applegate Jane
|
||
| Hoboken, N.J., : Bloomberg Press, c2011 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
201 great ideas for your small business / / Jane Applegate
| 201 great ideas for your small business / / Jane Applegate |
| Autore | Applegate Jane |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Bloomberg Press, c2011 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.02/2 |
| Collana | Bloomberg series |
| Soggetto topico | Small business - Management |
| ISBN |
9786613239815
9781118067710 1118067711 9781283239813 1283239817 9781118067697 111806769X |
| Classificazione | BUS060000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
201 Great Ideas for Your Small Business; Contents; Introduction; Chapter 1: Management Strategies; 1. Always Deal with Decision Makers; 2. Never Work with Anyone Who Gives You a Headache or a Stomachache; 3. Don't Be Afraid to Reinvent Your Business; 4. Add Spirituality to Your Business Life; 5. Ask for a Quick ""Yes"" or ""No""; 6. Say Goodbye to Corporate Life; 7. Create an Informal Advisory Board; 8. Move Your Business into an Incubator; 9. Organize a Company Retreat; 10. Create a Greener and Safer Workplace; 11. Think Ergonomically; 12. Make Meetings More Productive
13. Meet Clients in Elegant Public Places14. Work the Phones or Walk the Floor; 15. Join or Create a Peer Support Group; 16. Know When to Reach Out for Help; 17. Hire a Great Lawyer; 18. Seek Help from a Restaurant Consultant; 19. Thank Everyone You Work With; 20. Move Your Business into a Main Street Revitalization Zone; 21. Ask Your Staff to Evaluate You; 22. Cross-Train Your Employees; 23. Create a Disaster Recovery Plan; Chapter 2: Money Matters; 24. Become a Profit Enhancement Officer; 25. Write a Killer Business Plan; 26. More Insider Tips to Woo Investors; 27. Find Yourself an Angel 28. Hire a Virtual Chief Financial Officer29. Choose the Right Bank; 30. Create a Sensitivity Analysis; 31. Find a Good Accountant; 32. Work with an Enrolled Agent to Do Your Taxes; 33. Find a Strategic Partner to Invest in Your Company; 34. Even Out Your Cash Flow; 35. Consider Buying a Franchise; 36. Franchise Your Business Concept; 37. Barter for Goods and Services; 38. Seek Vendor Financing; 39. EB-5 Visas for Foreign Investors; 40. Invest in Yourself by Tapping Your 401(k); 41. Apply for a Government-Backed Bank Loan; 42. Invoice Bimonthly and Add an Overhead Charge 43. Ask for a Deposit44. Lock Your Supply Cabinet; 45. Set Up a Retirement Plan; 46. Establish an Employee Stock Ownership Plan (ESOP); 47. Find a Good Independent Insurance Broker; 48. Buy Disability Insurance; 49. Hire a Debt Arbitrator; 50. Collect the Money People Owe You; 51. Accept Credit Cards; 52. Work Part Time to Support Your Business; 53. Expand Your Vendor Network; 54. Check Out Economic Development Incentives; 55. Produce an Independent Film; 56. Buy Prepaid Legal Insurance or Make a Deal with a Law Firm; 57. Find the Right Office Space; 58. Hire a Savvy Real Estate Broker 59. Share Space with a Compatible Business60. Buy Used Office Furnishings; 61. Sell Your Business at the Right Time and Price; 62. Sell Your Company to an Industry Giant; Chapter 3: Technology and Telecommunications; 63. Twitter for Business: Tips from Guy Kawasaki; 64. Facebook Tips for Business Owners; 65. Use Skype for Business; 66. Set Up a Teleconference; 67. Make the Most of Voice Mail; 68. Don't Let E-Mail Rule or Ruin Your Life; 69. Take This Technology Checkup; 70. Smart Technology and Telecommunication Toys to Buy for Your Business; 71. Post Videos and Photos on Your Web Site 72. Consider a Cloud-Based Telephone Service |
| Altri titoli varianti |
Two hundred one great ideas for your small business
Two hundred and one great ideas for your small business |
| Record Nr. | UNINA-9910971616803321 |
Applegate Jane
|
||
| Hoboken, N.J., : Bloomberg Press, c2011 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
50 claves para franquiciar [[electronic resource] /] / Alonso, Mariano
| 50 claves para franquiciar [[electronic resource] /] / Alonso, Mariano |
| Autore | Alonso Mariano |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | LID Editorial, , 2016 |
| Descrizione fisica | 1 online resource (296 pages) |
| Collana | Colección Acción empresarial |
| Soggetto topico |
Small business marketing
Small business - Management Franchises (Retail trade) |
| ISBN | 84-16624-63-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Cincuenta claves para franquiciar |
| Record Nr. | UNINA-9910861979803321 |
Alonso Mariano
|
||
| LID Editorial, , 2016 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accounting and finance for your small business [[electronic resource] /] / Steven M. Bragg and E. James Burton
| Accounting and finance for your small business [[electronic resource] /] / Steven M. Bragg and E. James Burton |
| Autore | Bragg Steven M |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : J. Wiley, c2006 |
| Descrizione fisica | 1 online resource (314 p.) |
| Disciplina |
657.9042
658 |
| Altri autori (Persone) | BurtonE. James |
| Soggetto topico |
Industrial management
Business enterprises - Finance Small business - Management New business enterprises - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20317-1
1-280-41145-7 9786610411450 0-471-78471-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Accounting and Finance for Your Small Business, Second Edition; About the Authors; Contents; Preface; Section I: Preparing to Operate the Business; Chapter 1: Budgeting for Operations; Definition or Purpose of an Operating Budget; Signs of Budget Ineffectiveness; Improvements to the Budgeting System; Responsibility Accounting; Budget Tracking and Maintenance; The System of Interlocking Budgets; Need for Budget Updating; Summary; Chapter 2: Investing in Long-Term Assets and Capital Budgeting; Definitions; Overview and Use of Capital Budgeting; Life Cycles; Capital Budgeting Sequence
Producing Numbers to Get Dollars, the Use of Forms, and the Capital Budgeting ModelMiscellaneous Considerations; Product Discontinuance; Bailout; Summary; Appendix: Examples and Comparison of Calculations; Comparison of the Internal Rate of Return Method and the Net Present Value Method; Chapter 3: Basic Control Systems; The Need for Control Systems; Types of Fraud; Key Controls; When to Eliminate Controls; Summary; Section II: Operating the Business; Chapter 4: Cash Flow Concerns; Cash; What to Do with Excess Cash; Cash Flows; Introduction to Cash Flow Budgets Indications of Cash Flow ProblemsManaging Cash; Preparation of the Cash Budget; Disbursements; Net Cash Flow and Cash Balances; Exceptions to Expected Cash Flows; Summary; Appendix: Cash Flow Example; Chapter 5: Financing; New Businesses; Zero Working Capital and Zero Fixed Assets; Types of Financing; Private Placement of Stock; Swapping Stock for Expenses; Stock Warrants; Stock Subscriptions; How to Obtain a Bank Loan; Sources of Debt Financing; Types of Loan Arrangements; Restrictions on Loans; Conditions That a Borrower Should Seek; Summary Section III: Evaluating the Operations of the BusinessChapter 6: Performance Measurement Systems; Financial Ratios; Types of Financial Ratios; Using Performance Measurements for Predictions; Operating Ratios; Other Ratios; The Balanced Scorecard; Summary; Chapter 7: Financial Analysis; Risk Analysis; Capacity Utilization; Breakeven Analysis; Summary; Chapter 8: Taxes and Risk Management; Controlling Tax Liabilities; Risk Management; Insurance; Types of Insurance Companies; Claims Administration; Summary; Chapter 9: Reporting; Federal Government Requirements; State Government Requirements Local Government RequirementsCreditors; Equity Holders; Management Reports; Summary; Index |
| Record Nr. | UNINA-9910143412603321 |
Bragg Steven M
|
||
| Hoboken, N.J., : J. Wiley, c2006 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accounting and finance for your small business [[electronic resource] /] / Steven M. Bragg and E. James Burton
| Accounting and finance for your small business [[electronic resource] /] / Steven M. Bragg and E. James Burton |
| Autore | Bragg Steven M |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : J. Wiley, c2006 |
| Descrizione fisica | 1 online resource (314 p.) |
| Disciplina |
657.9042
658 |
| Altri autori (Persone) | BurtonE. James |
| Soggetto topico |
Industrial management
Business enterprises - Finance Small business - Management New business enterprises - Management |
| ISBN |
1-119-20317-1
1-280-41145-7 9786610411450 0-471-78471-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Accounting and Finance for Your Small Business, Second Edition; About the Authors; Contents; Preface; Section I: Preparing to Operate the Business; Chapter 1: Budgeting for Operations; Definition or Purpose of an Operating Budget; Signs of Budget Ineffectiveness; Improvements to the Budgeting System; Responsibility Accounting; Budget Tracking and Maintenance; The System of Interlocking Budgets; Need for Budget Updating; Summary; Chapter 2: Investing in Long-Term Assets and Capital Budgeting; Definitions; Overview and Use of Capital Budgeting; Life Cycles; Capital Budgeting Sequence
Producing Numbers to Get Dollars, the Use of Forms, and the Capital Budgeting ModelMiscellaneous Considerations; Product Discontinuance; Bailout; Summary; Appendix: Examples and Comparison of Calculations; Comparison of the Internal Rate of Return Method and the Net Present Value Method; Chapter 3: Basic Control Systems; The Need for Control Systems; Types of Fraud; Key Controls; When to Eliminate Controls; Summary; Section II: Operating the Business; Chapter 4: Cash Flow Concerns; Cash; What to Do with Excess Cash; Cash Flows; Introduction to Cash Flow Budgets Indications of Cash Flow ProblemsManaging Cash; Preparation of the Cash Budget; Disbursements; Net Cash Flow and Cash Balances; Exceptions to Expected Cash Flows; Summary; Appendix: Cash Flow Example; Chapter 5: Financing; New Businesses; Zero Working Capital and Zero Fixed Assets; Types of Financing; Private Placement of Stock; Swapping Stock for Expenses; Stock Warrants; Stock Subscriptions; How to Obtain a Bank Loan; Sources of Debt Financing; Types of Loan Arrangements; Restrictions on Loans; Conditions That a Borrower Should Seek; Summary Section III: Evaluating the Operations of the BusinessChapter 6: Performance Measurement Systems; Financial Ratios; Types of Financial Ratios; Using Performance Measurements for Predictions; Operating Ratios; Other Ratios; The Balanced Scorecard; Summary; Chapter 7: Financial Analysis; Risk Analysis; Capacity Utilization; Breakeven Analysis; Summary; Chapter 8: Taxes and Risk Management; Controlling Tax Liabilities; Risk Management; Insurance; Types of Insurance Companies; Claims Administration; Summary; Chapter 9: Reporting; Federal Government Requirements; State Government Requirements Local Government RequirementsCreditors; Equity Holders; Management Reports; Summary; Index |
| Record Nr. | UNINA-9910830376903321 |
Bragg Steven M
|
||
| Hoboken, N.J., : J. Wiley, c2006 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accounting and finance for your small business / / Steven M. Bragg and E. James Burton
| Accounting and finance for your small business / / Steven M. Bragg and E. James Burton |
| Autore | Bragg Steven M |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : J. Wiley, c2006 |
| Descrizione fisica | 1 online resource (314 p.) |
| Disciplina | 658 |
| Altri autori (Persone) | BurtonE. James |
| Soggetto topico |
Industrial management
Business enterprises - Finance Small business - Management New business enterprises - Management |
| ISBN |
9786610411450
9781119203179 1119203171 9781280411458 1280411457 9780471784715 0471784710 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Accounting and Finance for Your Small Business, Second Edition; About the Authors; Contents; Preface; Section I: Preparing to Operate the Business; Chapter 1: Budgeting for Operations; Definition or Purpose of an Operating Budget; Signs of Budget Ineffectiveness; Improvements to the Budgeting System; Responsibility Accounting; Budget Tracking and Maintenance; The System of Interlocking Budgets; Need for Budget Updating; Summary; Chapter 2: Investing in Long-Term Assets and Capital Budgeting; Definitions; Overview and Use of Capital Budgeting; Life Cycles; Capital Budgeting Sequence
Producing Numbers to Get Dollars, the Use of Forms, and the Capital Budgeting ModelMiscellaneous Considerations; Product Discontinuance; Bailout; Summary; Appendix: Examples and Comparison of Calculations; Comparison of the Internal Rate of Return Method and the Net Present Value Method; Chapter 3: Basic Control Systems; The Need for Control Systems; Types of Fraud; Key Controls; When to Eliminate Controls; Summary; Section II: Operating the Business; Chapter 4: Cash Flow Concerns; Cash; What to Do with Excess Cash; Cash Flows; Introduction to Cash Flow Budgets Indications of Cash Flow ProblemsManaging Cash; Preparation of the Cash Budget; Disbursements; Net Cash Flow and Cash Balances; Exceptions to Expected Cash Flows; Summary; Appendix: Cash Flow Example; Chapter 5: Financing; New Businesses; Zero Working Capital and Zero Fixed Assets; Types of Financing; Private Placement of Stock; Swapping Stock for Expenses; Stock Warrants; Stock Subscriptions; How to Obtain a Bank Loan; Sources of Debt Financing; Types of Loan Arrangements; Restrictions on Loans; Conditions That a Borrower Should Seek; Summary Section III: Evaluating the Operations of the BusinessChapter 6: Performance Measurement Systems; Financial Ratios; Types of Financial Ratios; Using Performance Measurements for Predictions; Operating Ratios; Other Ratios; The Balanced Scorecard; Summary; Chapter 7: Financial Analysis; Risk Analysis; Capacity Utilization; Breakeven Analysis; Summary; Chapter 8: Taxes and Risk Management; Controlling Tax Liabilities; Risk Management; Insurance; Types of Insurance Companies; Claims Administration; Summary; Chapter 9: Reporting; Federal Government Requirements; State Government Requirements Local Government RequirementsCreditors; Equity Holders; Management Reports; Summary; Index |
| Record Nr. | UNINA-9911019563703321 |
Bragg Steven M
|
||
| Hoboken, N.J., : J. Wiley, c2006 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advisory boards in medium-sized companies : an international comparison / / edited by Daniel Graewe
| Advisory boards in medium-sized companies : an international comparison / / edited by Daniel Graewe |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter, , [2021] |
| Descrizione fisica | 1 online resource (XII, 227 p.) |
| Disciplina | 658.422 |
| Soggetto topico |
Advisory boards
Boards of directors Small business - Management |
| Soggetto non controllato |
SMEs
advisory boards comparative law corporate governance supervisory boards |
| ISBN |
3-11-066571-9
3-11-066618-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Preface -- Foreword -- Contents -- Chapter 1. Introduction -- Chapter 2. Germany -- Chapter 3. Austria -- Chapter 4. Brazil -- Chapter 5. China -- Chapter 6. France -- Chapter 7. Italy -- Chapter 8. Russia -- Chapter 9. United Kingdom -- Chapter 10. United States of America -- About the editor -- List of contributors |
| Record Nr. | UNINA-9910554210103321 |
| Berlin ; ; Boston : , : De Gruyter, , [2021] | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
American journal of entrepreneurship
| American journal of entrepreneurship |
| Pubbl/distr/stampa | Columbus, GA : , : Southern Academy of Entrepreneurship |
| Disciplina | 338.04 |
| Soggetto topico |
Entrepreneurship
Small business - Management |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | AJE |
| Record Nr. | UNISA-996217950003316 |
| Columbus, GA : , : Southern Academy of Entrepreneurship | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / / Becky Sheetz-Runkle
| The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / / Becky Sheetz-Runkle |
| Autore | Sheetz-Runkle Becky |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2014 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina | 658.4/012 |2 23 |
| Soggetto topico |
Small business - Management
Strategic planning Leadership |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-3382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception
15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! Marketing |
| Record Nr. | UNINA-9910465014003321 |
Sheetz-Runkle Becky
|
||
| New York : , : AMACOM, , 2014 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / / Becky Sheetz-Runkle
| The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / / Becky Sheetz-Runkle |
| Autore | Sheetz-Runkle Becky |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2014 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina | 658.4/012 |2 23 |
| Soggetto topico |
Small business - Management
Strategic planning Leadership |
| ISBN | 0-8144-3382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception
15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! Marketing |
| Record Nr. | UNINA-9910786818703321 |
Sheetz-Runkle Becky
|
||
| New York : , : AMACOM, , 2014 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||