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The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep
| The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep |
| Autore | Pradeep A. K. <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Neuromarketing
Consumer behavior Shopping - Psychological aspects Marketing - Psychological aspects |
| ISBN |
1-119-20007-5
1-282-75603-6 9786612756030 0-470-64661-6 0-470-64678-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Buying Brain: Secrets for Selling to the Subconscious Mind; Contents; Foreword; Acknowledgments; Part 1: Introducing the Buying Brain; Chapter 1: 1 Trillion to Persuade the Brain; Chapter 2: Neuromarketing Technology; Chapter 3: Your Customer's Brain Is 100,000 Years Old; Chapter 4: The Brain 101; Chapter 5: The Five Senses and the Buying Brain; Chapter 6: The Boomer Brain Is Buying; Chapter 7: The Female Brain Is Buying; Chapter 8: The Mommy Brain Is Buying; Chapter 9: The Empathic Brain Is Buying; Part 2: Engaging the Buying Brain; Chapter 10: Neuromarketing Measures and Metrics
Chapter 11: The Consumer JourneyChapter 12: The Buying Brain and Brands; Chapter 13: The Buying Brain and Products; Chapter 14: The Buying Brain and Packaging; Chapter 15: The Buying Brain in the Aisle; Chapter 16: The Buying Brain and Advertising; Chapter 17: The Buying Brain, Screens, and Social Media; Chapter 18: Vision of the Future; Notes and Sources; Index |
| Record Nr. | UNINA-9910140842903321 |
Pradeep A. K. <1963->
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| Hoboken, NJ, : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Buyology : truth and lies about why we buy / Martin Lindstrom
| Buyology : truth and lies about why we buy / Martin Lindstrom |
| Autore | Lindstrom, Martin |
| Pubbl/distr/stampa | New York : Broadway Books, c2010 |
| Descrizione fisica | xi, 254 p. ; 21 cm |
| Disciplina | 658.8342 |
| Soggetto topico |
Neuromarketing
Consumer behavior Shopping - Psychological aspects |
| ISBN |
9780385523899
0385523890 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001656179707536 |
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Lindstrom, Martin
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| New York : Broadway Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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The politics of shopping : what consumers learn about identity, globalization, and social change / / Kaela Jubas
| The politics of shopping : what consumers learn about identity, globalization, and social change / / Kaela Jubas |
| Autore | Jubas Kaela |
| Pubbl/distr/stampa | London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 339.4/8 |
| Collana | International Institute for Qualitative Methodology series |
| Soggetto topico |
Shopping - Political aspects
Shopping - Social aspects Shopping - Psychological aspects Consumption (Economics) - Political aspects Globalization - Economic aspects Culture and globalization Shopping in literature |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-41748-0
1-315-41749-9 1-59874-667-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Illustrations; Acknowledgments; Interlude I: Images of Promise and Desire; Chapter 1: In the Beginning . . .; Interlude II: Images of Trouble and Critique; Chapter 2: Under the Microscope: Conceptual Map; Interlude III: Shopping for a Dissertation; Chapter 3: Snapping the Picture: Envisioning the Research Project; Chapter 4: Novel Consumption: Going Shopping and Learning with Fictional Characters; Interlude IV: A PhD Student, Her Books, and Her Search for a Bookcase; Chapter 5: The Disciplines of Shopping: What Participants Learn to Do; Interlude V: My Dinner at Moyo's
Chapter 6: Growing Up with, Growing Into, Growing Out of: Who Participants Learn to BeInterlude VI: Radical Accidents; Chapter 7: At the Root of It All: How Participants Learn to Make Change; Interlude VII: Rumours and Queues; Chapter 8: Somewhere around the Middle; References; About the Author |
| Record Nr. | UNINA-9910457920003321 |
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Jubas Kaela
|
||
| London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The politics of shopping : what consumers learn about identity, globalization, and social change / / Kaela Jubas
| The politics of shopping : what consumers learn about identity, globalization, and social change / / Kaela Jubas |
| Autore | Jubas Kaela |
| Pubbl/distr/stampa | London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 339.4/8 |
| Collana | International Institute for Qualitative Methodology series |
| Soggetto topico |
Shopping - Political aspects
Shopping - Social aspects Shopping - Psychological aspects Consumption (Economics) - Political aspects Globalization - Economic aspects Culture and globalization Shopping in literature |
| ISBN |
1-315-41747-2
1-315-41748-0 1-315-41749-9 1-59874-667-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Illustrations; Acknowledgments; Interlude I: Images of Promise and Desire; Chapter 1: In the Beginning . . .; Interlude II: Images of Trouble and Critique; Chapter 2: Under the Microscope: Conceptual Map; Interlude III: Shopping for a Dissertation; Chapter 3: Snapping the Picture: Envisioning the Research Project; Chapter 4: Novel Consumption: Going Shopping and Learning with Fictional Characters; Interlude IV: A PhD Student, Her Books, and Her Search for a Bookcase; Chapter 5: The Disciplines of Shopping: What Participants Learn to Do; Interlude V: My Dinner at Moyo's
Chapter 6: Growing Up with, Growing Into, Growing Out of: Who Participants Learn to BeInterlude VI: Radical Accidents; Chapter 7: At the Root of It All: How Participants Learn to Make Change; Interlude VII: Rumours and Queues; Chapter 8: Somewhere around the Middle; References; About the Author |
| Record Nr. | UNINA-9910778931903321 |
|
Jubas Kaela
|
||
| London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The politics of shopping : what consumers learn about identity, globalization, and social change / / Kaela Jubas
| The politics of shopping : what consumers learn about identity, globalization, and social change / / Kaela Jubas |
| Autore | Jubas Kaela |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 339.4/8 |
| Collana | International Institute for Qualitative Methodology series |
| Soggetto topico |
Shopping - Political aspects
Shopping - Social aspects Shopping - Psychological aspects Consumption (Economics) - Political aspects Globalization - Economic aspects Culture and globalization Shopping in literature |
| ISBN |
1-315-41747-2
1-315-41748-0 1-315-41749-9 1-59874-667-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Illustrations; Acknowledgments; Interlude I: Images of Promise and Desire; Chapter 1: In the Beginning . . .; Interlude II: Images of Trouble and Critique; Chapter 2: Under the Microscope: Conceptual Map; Interlude III: Shopping for a Dissertation; Chapter 3: Snapping the Picture: Envisioning the Research Project; Chapter 4: Novel Consumption: Going Shopping and Learning with Fictional Characters; Interlude IV: A PhD Student, Her Books, and Her Search for a Bookcase; Chapter 5: The Disciplines of Shopping: What Participants Learn to Do; Interlude V: My Dinner at Moyo's
Chapter 6: Growing Up with, Growing Into, Growing Out of: Who Participants Learn to BeInterlude VI: Radical Accidents; Chapter 7: At the Root of It All: How Participants Learn to Make Change; Interlude VII: Rumours and Queues; Chapter 8: Somewhere around the Middle; References; About the Author |
| Record Nr. | UNINA-9910813559903321 |
|
Jubas Kaela
|
||
| London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
