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Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
Autore Vinjamuri David <1964->
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, Inc., c2008
Descrizione fisica 1 online resource (226 p.)
Disciplina 658.8/27
658.827
Soggetto topico Branding (Marketing) - United States
Entrepreneurship - United States
Serendipity - United States
Businesspeople - United States
Soggetto genere / forma Electronic books.
ISBN 1-281-28513-7
9786611285135
0-470-28208-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index
Record Nr. UNINA-9910451314503321
Vinjamuri David <1964->  
Hoboken, NJ, : John Wiley & Sons, Inc., c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
Autore Vinjamuri David <1964->
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, Inc., c2008
Descrizione fisica 1 online resource (226 p.)
Disciplina 658.8/27
658.827
Soggetto topico Branding (Marketing) - United States
Entrepreneurship - United States
Serendipity - United States
Businesspeople - United States
ISBN 1-281-28513-7
9786611285135
0-470-28208-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index
Record Nr. UNINA-9910784991303321
Vinjamuri David <1964->  
Hoboken, NJ, : John Wiley & Sons, Inc., c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Accidental branding : how ordinary people build extraordinary brands / / David Vinjamuri
Accidental branding : how ordinary people build extraordinary brands / / David Vinjamuri
Autore Vinjamuri David <1964->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, Inc., c2008
Descrizione fisica 1 online resource (226 p.)
Disciplina 658.8/27
658.827
Soggetto topico Branding (Marketing) - United States
Entrepreneurship - United States
Serendipity - United States
Businesspeople - United States
ISBN 1-281-28513-7
9786611285135
0-470-28208-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index
Record Nr. UNINA-9910808083503321
Vinjamuri David <1964->  
Hoboken, NJ, : John Wiley & Sons, Inc., c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui