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Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-89206-2
1-283-04593-1 9786613045935 1-135-42996-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910456893603321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910781104003321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910800073903321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna
| Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8001/9 |
| Altri autori (Persone) | KrishnaAradhna |
| Soggetto topico |
Marketing - Psychological aspects
New products - Psychological aspects Sensuality Senses and sensation Consumer behavior |
| ISBN |
1-135-42995-2
0-203-89206-2 1-283-04593-1 9786613045935 1-135-42996-0 |
| Classificazione |
85.40
83.05 QP 611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
| Record Nr. | UNINA-9910809374603321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensuality and Sexuality Across the Divide of Shame [[electronic resource]]
| Sensuality and Sexuality Across the Divide of Shame [[electronic resource]] |
| Autore | Lichtenberg Joseph D |
| Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2011 |
| Descrizione fisica | 1 online resource (175 p.) |
| Disciplina |
155.3
616.89/17 |
| Collana | Psychoanalytic Inquiry Book Series |
| Soggetto topico |
Interpersonal Relations
Interpersonal relations Parent-Child Relations Psychoanalysis Psychoanalytic Theory Sensuality Sex (Psychology) Sexuality Sexuality - psychology Shame Behavioral Sciences Psychology, Social Psychological Theory Sexual Behavior Reproductive Physiological Phenomena Family Relations Guilt Behavioral Disciplines and Activities Family Psychological Phenomena Behavior and Behavior Mechanisms Behavior Reproductive and Urinary Physiological Phenomena Emotions Psychology Psychiatry Health & Biological Sciences |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-46909-1
0-203-92701-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Sensuality and Sexuality Across the Divide of Shame; Copyright; Contents; Acknowledgments; Introduction; Chapter 1. Looking at Sensuality and Sexuality Across the Divide of Shame; Chapter 2. The Oedipus Complex in the 21st Century; Chapter 3. Intimacy With the Gendered Self; Chapter 4. Veronica: A Clinical Example of Achieving Intimacy With the Gendered Self; Chapter 5. Fathers and Daughters, Mothers and Daughters; Chapter 6. Middle Childhood and Adolescence; Chapter 7. Attachment Love, Romantic Love, Lustful Love, Lust Without Love, and Transference Love; Chapter 8. Coda; References
Index |
| Record Nr. | UNINA-9910459787103321 |
Lichtenberg Joseph D
|
||
| Hoboken, : Taylor and Francis, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensuality and Sexuality Across the Divide of Shame [[electronic resource]]
| Sensuality and Sexuality Across the Divide of Shame [[electronic resource]] |
| Autore | Lichtenberg Joseph D |
| Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2011 |
| Descrizione fisica | 1 online resource (175 p.) |
| Disciplina |
155.3
616.89/17 |
| Collana | Psychoanalytic Inquiry Book Series |
| Soggetto topico |
Interpersonal Relations
Interpersonal relations Parent-Child Relations Psychoanalysis Psychoanalytic Theory Sensuality Sex (Psychology) Sexuality Sexuality - psychology Shame Behavioral Sciences Psychology, Social Psychological Theory Sexual Behavior Reproductive Physiological Phenomena Family Relations Guilt Behavioral Disciplines and Activities Family Psychological Phenomena Behavior and Behavior Mechanisms Behavior Reproductive and Urinary Physiological Phenomena Emotions Psychology Psychiatry Health & Biological Sciences |
| ISBN |
1-135-46909-1
0-203-92701-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Sensuality and Sexuality Across the Divide of Shame; Copyright; Contents; Acknowledgments; Introduction; Chapter 1. Looking at Sensuality and Sexuality Across the Divide of Shame; Chapter 2. The Oedipus Complex in the 21st Century; Chapter 3. Intimacy With the Gendered Self; Chapter 4. Veronica: A Clinical Example of Achieving Intimacy With the Gendered Self; Chapter 5. Fathers and Daughters, Mothers and Daughters; Chapter 6. Middle Childhood and Adolescence; Chapter 7. Attachment Love, Romantic Love, Lustful Love, Lust Without Love, and Transference Love; Chapter 8. Coda; References
Index |
| Record Nr. | UNINA-9910789805103321 |
|
Lichtenberg Joseph D
|
||
| Hoboken, : Taylor and Francis, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensuality and Sexuality Across the Divide of Shame [[electronic resource]]
| Sensuality and Sexuality Across the Divide of Shame [[electronic resource]] |
| Autore | Lichtenberg Joseph D |
| Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2011 |
| Descrizione fisica | 1 online resource (175 p.) |
| Disciplina |
155.3
616.89/17 |
| Collana | Psychoanalytic Inquiry Book Series |
| Soggetto topico |
Interpersonal Relations
Interpersonal relations Parent-Child Relations Psychoanalysis Psychoanalytic Theory Sensuality Sex (Psychology) Sexuality Sexuality - psychology Shame Behavioral Sciences Psychology, Social Psychological Theory Sexual Behavior Reproductive Physiological Phenomena Family Relations Guilt Behavioral Disciplines and Activities Family Psychological Phenomena Behavior and Behavior Mechanisms Behavior Reproductive and Urinary Physiological Phenomena Emotions Psychology Psychiatry Health & Biological Sciences |
| ISBN |
1-135-46909-1
0-203-92701-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Sensuality and Sexuality Across the Divide of Shame; Copyright; Contents; Acknowledgments; Introduction; Chapter 1. Looking at Sensuality and Sexuality Across the Divide of Shame; Chapter 2. The Oedipus Complex in the 21st Century; Chapter 3. Intimacy With the Gendered Self; Chapter 4. Veronica: A Clinical Example of Achieving Intimacy With the Gendered Self; Chapter 5. Fathers and Daughters, Mothers and Daughters; Chapter 6. Middle Childhood and Adolescence; Chapter 7. Attachment Love, Romantic Love, Lustful Love, Lust Without Love, and Transference Love; Chapter 8. Coda; References
Index |
| Record Nr. | UNINA-9910815861003321 |
|
Lichtenberg Joseph D
|
||
| Hoboken, : Taylor and Francis, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensuous scholarship [[electronic resource] /] / Paul Stoller
| Sensuous scholarship [[electronic resource] /] / Paul Stoller |
| Autore | Stoller Paul |
| Pubbl/distr/stampa | Philadelphia [Pa.], : University of Pennsylvania Press, c1997 |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 305.8/001 |
| Collana | Contemporary ethnography |
| Soggetto topico |
Ethnology - Methodology
Ethnology - Philosophy Sensuality Songhai (African people) - Religion Songhai (African people) - History Songhai (African people) - Social conditions |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-21197-1
9786613211972 0-8122-0313-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Embodied practices -- pt. 2. Body and memory -- pt. 3. Embodied representations. |
| Record Nr. | UNINA-9910457848103321 |
|
Stoller Paul
|
||
| Philadelphia [Pa.], : University of Pennsylvania Press, c1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensuous scholarship / / Paul Stoller
| Sensuous scholarship / / Paul Stoller |
| Autore | Stoller Paul |
| Pubbl/distr/stampa | Philadelphia : , : University of Pennsylvania Press, , 1997 |
| Descrizione fisica | 1 online resource (xviii, 166 pages) : illustrations |
| Disciplina | 305.8/001 |
| Collana | Contemporary ethnography |
| Soggetto topico |
Ethnology - Methodology
Ethnology - Philosophy Sensuality Songhai (African people) - Religion Songhai (African people) - History Songhai (African people) - Social conditions |
| ISBN |
1-283-21197-1
9786613211972 0-8122-0313-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Embodied practices -- pt. 2. Body and memory -- pt. 3. Embodied representations. |
| Record Nr. | UNINA-9910781736503321 |
|
Stoller Paul
|
||
| Philadelphia : , : University of Pennsylvania Press, , 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensuous scholarship / / Paul Stoller
| Sensuous scholarship / / Paul Stoller |
| Autore | Stoller Paul |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Philadelphia : , : University of Pennsylvania Press, , 1997 |
| Descrizione fisica | 1 online resource (xviii, 166 pages) : illustrations |
| Disciplina | 305.8/001 |
| Collana | Contemporary ethnography |
| Soggetto topico |
Ethnology - Methodology
Ethnology - Philosophy Sensuality Songhai (African people) - Religion Songhai (African people) - History Songhai (African people) - Social conditions |
| ISBN |
1-283-21197-1
9786613211972 0-8122-0313-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Embodied practices -- pt. 2. Body and memory -- pt. 3. Embodied representations. |
| Record Nr. | UNINA-9910813007203321 |
|
Stoller Paul
|
||
| Philadelphia : , : University of Pennsylvania Press, , 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
