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Biblioteca

MARC Lista (tabellare)
Advanced Elasticsearch 7.0 : a practical guide to designing, indexing and querying advanced distributed search engines / / Wai Tak Wong
Advanced Elasticsearch 7.0 : a practical guide to designing, indexing and querying advanced distributed search engines / / Wai Tak Wong
Autore Wong Wai-tak
Edizione [1st edition]
Pubbl/distr/stampa Birmingham, England ; ; Mumbai : , : Packt, , [2019]
Descrizione fisica 1 online resource (538 pages)
Disciplina 025.04
Soggetto topico Search engines
ISBN 1-78995-656-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910793731203321
Wong Wai-tak  
Birmingham, England ; ; Mumbai : , : Packt, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advanced Elasticsearch 7.0 : a practical guide to designing, indexing and querying advanced distributed search engines / / Wai Tak Wong
Advanced Elasticsearch 7.0 : a practical guide to designing, indexing and querying advanced distributed search engines / / Wai Tak Wong
Autore Wong Wai-tak
Edizione [1st edition]
Pubbl/distr/stampa Birmingham, England ; ; Mumbai : , : Packt, , [2019]
Descrizione fisica 1 online resource (538 pages)
Disciplina 025.04
Soggetto topico Search engines
ISBN 1-78995-656-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910818106903321
Wong Wai-tak  
Birmingham, England ; ; Mumbai : , : Packt, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Being frank about search engine rank [[electronic resource]]
Being frank about search engine rank [[electronic resource]]
Pubbl/distr/stampa [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, , [2002]
Collana FTC consumer alert
Soggetto topico Search engines
Web sites - Registration with search engines
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910691986003321
[Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, , [2002]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Drupal 6 search engine optimization [[electronic resource] ] : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea
Drupal 6 search engine optimization [[electronic resource] ] : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea
Autore Finklea Ben
Pubbl/distr/stampa Birmingham, UK, : Packt Publishing, 2009
Descrizione fisica 1 online resource (280 p.)
Disciplina 006.7
Collana From technologies to solutions
Soggetto topico Electronic information resource searching
Search engines
Web site development
Soggetto genere / forma Electronic books.
ISBN 1-282-29874-7
9786612298745
1-84719-823-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg
MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition
How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles
How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect
Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags
Views Meta tags
Record Nr. UNINA-9910456631603321
Finklea Ben  
Birmingham, UK, : Packt Publishing, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Drupal 6 search engine optimization [[electronic resource] ] : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea
Drupal 6 search engine optimization [[electronic resource] ] : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea
Autore Finklea Ben
Pubbl/distr/stampa Birmingham, UK, : Packt Publishing, 2009
Descrizione fisica 1 online resource (280 p.)
Disciplina 006.7
Collana From technologies to solutions
Soggetto topico Electronic information resource searching
Search engines
Web site development
ISBN 1-282-29874-7
9786612298745
1-84719-823-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg
MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition
How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles
How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect
Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags
Views Meta tags
Record Nr. UNINA-9910780784503321
Finklea Ben  
Birmingham, UK, : Packt Publishing, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Drupal 6 search engine optimization : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea
Drupal 6 search engine optimization : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea
Autore Finklea Ben
Edizione [1st ed.]
Pubbl/distr/stampa Birmingham, UK, : Packt Publishing, 2009
Descrizione fisica 1 online resource (280 p.)
Disciplina 006.7
Collana From technologies to solutions
Soggetto topico Electronic information resource searching
Search engines
Web site development
ISBN 9786612298745
9781282298743
1282298747
9781847198235
1847198236
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg
MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition
How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles
How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect
Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags
Views Meta tags
Record Nr. UNINA-9910960296703321
Finklea Ben  
Birmingham, UK, : Packt Publishing, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Einführung in die suchmaschinenoptimierung (SEO) und -marketing (SEM) : mit dem Schwerpunkt Google / / Holger Weber
Einführung in die suchmaschinenoptimierung (SEO) und -marketing (SEM) : mit dem Schwerpunkt Google / / Holger Weber
Autore Weber Holger
Pubbl/distr/stampa Hamburg, [Germany] : , : Diplomica Verlag, , 2014
Descrizione fisica 1 online resource (98 p.)
Disciplina 025.04252
Soggetto topico Search engines
Web site development
Web usage mining
Soggetto genere / forma Electronic books.
ISBN 3-8428-4855-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Inhalt; 1 Einleitung; 1.1 Ziel des Buches; 1.2 Aufbau des Buches; 2 Grundlagen von Suchmaschinen; 2.1 Zeitliche Entwicklung der Suchmaschinen; 2.2 Marktanteile; 2.3 Arten von Suchmaschinen; 2.4 Aufbau von Suchmaschinen; 2.5 Aufbau von Ergebnisseiten; 3 Suchmaschinen-Optimierung; 3.1 Abgrenzung und Erklärung der wichtigsten Begriffe; 3.2 Aufbau des Suchmaschinen-Algorithmus; 3.3 On the Page - Optimization; 3.4 Off the Page - Optimization; 3.5 Negative Einflussfaktoren; 3.6 Grenzen der Optimierung; 3.7 Tools für SEO; 4 Suchmaschinen Marketing; 4.1 Stärken des Online Marketing
4.2 Arten von Online Marketing4.3 Planung einer SEM-Kampagne; 4.4 Überblick über Produkte für SEM; 4.5 Nachteile des SEM; 5 Analyse von Praxisdaten; 5.1 Ergebnisse des BVDW Fragebogens zu SEM und SEO; 5.2 Analysen zweier AdWords Kampagnen; 6 Web-Controlling; 6.1 Definition von Web-Controlling; 6.2 Kennzahlen; 6.3 Methoden; 6.4 Web-Controlling Software; 7 Fazit; Abkürzungsverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; Literatur; Buch-Quellen; Online-Quellen
Record Nr. UNINA-9910460650803321
Weber Holger  
Hamburg, [Germany] : , : Diplomica Verlag, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Einführung in die suchmaschinenoptimierung (SEO) und -marketing (SEM) : mit dem Schwerpunkt Google / / Holger Weber
Einführung in die suchmaschinenoptimierung (SEO) und -marketing (SEM) : mit dem Schwerpunkt Google / / Holger Weber
Autore Weber Holger
Pubbl/distr/stampa Hamburg, [Germany] : , : Diplomica Verlag, , 2014
Descrizione fisica 1 online resource (98 p.)
Disciplina 025.04252
Soggetto topico Search engines
Web site development
Web usage mining
ISBN 3-8428-4855-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Inhalt; 1 Einleitung; 1.1 Ziel des Buches; 1.2 Aufbau des Buches; 2 Grundlagen von Suchmaschinen; 2.1 Zeitliche Entwicklung der Suchmaschinen; 2.2 Marktanteile; 2.3 Arten von Suchmaschinen; 2.4 Aufbau von Suchmaschinen; 2.5 Aufbau von Ergebnisseiten; 3 Suchmaschinen-Optimierung; 3.1 Abgrenzung und Erklärung der wichtigsten Begriffe; 3.2 Aufbau des Suchmaschinen-Algorithmus; 3.3 On the Page - Optimization; 3.4 Off the Page - Optimization; 3.5 Negative Einflussfaktoren; 3.6 Grenzen der Optimierung; 3.7 Tools für SEO; 4 Suchmaschinen Marketing; 4.1 Stärken des Online Marketing
4.2 Arten von Online Marketing4.3 Planung einer SEM-Kampagne; 4.4 Überblick über Produkte für SEM; 4.5 Nachteile des SEM; 5 Analyse von Praxisdaten; 5.1 Ergebnisse des BVDW Fragebogens zu SEM und SEO; 5.2 Analysen zweier AdWords Kampagnen; 6 Web-Controlling; 6.1 Definition von Web-Controlling; 6.2 Kennzahlen; 6.3 Methoden; 6.4 Web-Controlling Software; 7 Fazit; Abkürzungsverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; Literatur; Buch-Quellen; Online-Quellen
Record Nr. UNINA-9910787459103321
Weber Holger  
Hamburg, [Germany] : , : Diplomica Verlag, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Einführung in die suchmaschinenoptimierung (SEO) und -marketing (SEM) : mit dem Schwerpunkt Google / / Holger Weber
Einführung in die suchmaschinenoptimierung (SEO) und -marketing (SEM) : mit dem Schwerpunkt Google / / Holger Weber
Autore Weber Holger
Pubbl/distr/stampa Hamburg, [Germany] : , : Diplomica Verlag, , 2014
Descrizione fisica 1 online resource (98 p.)
Disciplina 025.04252
Soggetto topico Search engines
Web site development
Web usage mining
ISBN 3-8428-4855-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Inhalt; 1 Einleitung; 1.1 Ziel des Buches; 1.2 Aufbau des Buches; 2 Grundlagen von Suchmaschinen; 2.1 Zeitliche Entwicklung der Suchmaschinen; 2.2 Marktanteile; 2.3 Arten von Suchmaschinen; 2.4 Aufbau von Suchmaschinen; 2.5 Aufbau von Ergebnisseiten; 3 Suchmaschinen-Optimierung; 3.1 Abgrenzung und Erklärung der wichtigsten Begriffe; 3.2 Aufbau des Suchmaschinen-Algorithmus; 3.3 On the Page - Optimization; 3.4 Off the Page - Optimization; 3.5 Negative Einflussfaktoren; 3.6 Grenzen der Optimierung; 3.7 Tools für SEO; 4 Suchmaschinen Marketing; 4.1 Stärken des Online Marketing
4.2 Arten von Online Marketing4.3 Planung einer SEM-Kampagne; 4.4 Überblick über Produkte für SEM; 4.5 Nachteile des SEM; 5 Analyse von Praxisdaten; 5.1 Ergebnisse des BVDW Fragebogens zu SEM und SEO; 5.2 Analysen zweier AdWords Kampagnen; 6 Web-Controlling; 6.1 Definition von Web-Controlling; 6.2 Kennzahlen; 6.3 Methoden; 6.4 Web-Controlling Software; 7 Fazit; Abkürzungsverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; Literatur; Buch-Quellen; Online-Quellen
Record Nr. UNINA-9910819925403321
Weber Holger  
Hamburg, [Germany] : , : Diplomica Verlag, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Elasticsearch 7 quick start guide : get up and running with the distributed search and analytics capabilities of elasticsearch / / Anurag Srivastava, Douglas Miller
Elasticsearch 7 quick start guide : get up and running with the distributed search and analytics capabilities of elasticsearch / / Anurag Srivastava, Douglas Miller
Autore Srivastava Anurag
Edizione [1st edition]
Pubbl/distr/stampa Birmingham ; ; Mumbai : , : Packt Publishing, , 2019
Descrizione fisica 1 online resource (176 pages)
Disciplina 025.04
Soggetto topico Search engines
ISBN 1-78980-188-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910793963003321
Srivastava Anurag  
Birmingham ; ; Mumbai : , : Packt Publishing, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui