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Messaging matters : how school leaders can inspire teachers, motivate students, and reach communities / / William D. Parker
| Messaging matters : how school leaders can inspire teachers, motivate students, and reach communities / / William D. Parker |
| Autore | Parker William D. <1969-> |
| Pubbl/distr/stampa | Bloomington, Indiana : , : Solution Tree Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 138 pages) : illustrations |
| Disciplina | 371.2 |
| Collana | Gale eBooks |
| Soggetto topico |
Educational leadership
Communication in education School management and organization School administrators - Professional relationships |
| ISBN | 1-945349-10-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Building a positive culture for messaging -- 2. Cultivating a positive message with teachers -- 3. Using strategies for positive messaging with teachers -- 4. Cultivating a positive message with students -- 5. Using technology to message with students -- 6. Cultivating a positive message with parents and the community -- 7. Using technology to message with parents, the community, and beyond. |
| Record Nr. | UNINA-9910794983603321 |
Parker William D. <1969->
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| Bloomington, Indiana : , : Solution Tree Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Messaging matters : how school leaders can inspire teachers, motivate students, and reach communities / / William D. Parker
| Messaging matters : how school leaders can inspire teachers, motivate students, and reach communities / / William D. Parker |
| Autore | Parker William D. <1969-> |
| Pubbl/distr/stampa | Bloomington, Indiana : , : Solution Tree Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 138 pages) : illustrations |
| Disciplina | 371.2 |
| Collana | Gale eBooks |
| Soggetto topico |
Educational leadership
Communication in education School management and organization School administrators - Professional relationships |
| ISBN | 1-945349-10-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Building a positive culture for messaging -- 2. Cultivating a positive message with teachers -- 3. Using strategies for positive messaging with teachers -- 4. Cultivating a positive message with students -- 5. Using technology to message with students -- 6. Cultivating a positive message with parents and the community -- 7. Using technology to message with parents, the community, and beyond. |
| Record Nr. | UNINA-9910807097703321 |
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Parker William D. <1969->
|
||
| Bloomington, Indiana : , : Solution Tree Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes
| Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes |
| Autore | Porterfield Kitty <1941-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 371.2 |
| Soggetto topico |
School administrators - Professional relationships
Communication in education Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4758-0914-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: A MATTER OF URGENCY; PART I. THE RELATIONSHIPS; Chapter 1. START WITH A WIN: Staying Ahead in a Changing World; Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity; Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People; Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives; Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock; PART II. THE FRAMEWORK; Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and EmployeesChapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World; Chapter 9. GET IN THE RING: Claiming Our Political Heritage; Chapter 10. MIND YOUR REPUTATION: Marketing Your School's (or District's) Greatness; PART III. THE SPECIAL INTERESTS; Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets; Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity; Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger CommunityPART IV. THE CRISIS; Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications; Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions; PART V. THE TOOLBOX; Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message; Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don't; Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You; Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written WordChapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event; CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner; STUDY GUIDE FOR REFLECTION; TEN BOOKS YOU NEED ON YOUR BOOK SHELF; REFERENCES; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910464359603321 |
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Porterfield Kitty <1941->
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| Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes
| Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes |
| Autore | Porterfield Kitty <1941-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 371.2 |
| Soggetto topico |
School administrators - Professional relationships
Communication in education Public relations |
| ISBN | 1-4758-0914-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: A MATTER OF URGENCY; PART I. THE RELATIONSHIPS; Chapter 1. START WITH A WIN: Staying Ahead in a Changing World; Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity; Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People; Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives; Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock; PART II. THE FRAMEWORK; Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and EmployeesChapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World; Chapter 9. GET IN THE RING: Claiming Our Political Heritage; Chapter 10. MIND YOUR REPUTATION: Marketing Your School's (or District's) Greatness; PART III. THE SPECIAL INTERESTS; Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets; Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity; Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger CommunityPART IV. THE CRISIS; Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications; Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions; PART V. THE TOOLBOX; Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message; Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don't; Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You; Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written WordChapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event; CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner; STUDY GUIDE FOR REFLECTION; TEN BOOKS YOU NEED ON YOUR BOOK SHELF; REFERENCES; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910786622803321 |
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Porterfield Kitty <1941->
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| Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes
| Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes |
| Autore | Porterfield Kitty <1941-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 371.2 |
| Soggetto topico |
School administrators - Professional relationships
Communication in education Public relations |
| ISBN | 1-4758-0914-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: A MATTER OF URGENCY; PART I. THE RELATIONSHIPS; Chapter 1. START WITH A WIN: Staying Ahead in a Changing World; Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity; Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People; Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives; Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock; PART II. THE FRAMEWORK; Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and EmployeesChapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World; Chapter 9. GET IN THE RING: Claiming Our Political Heritage; Chapter 10. MIND YOUR REPUTATION: Marketing Your School's (or District's) Greatness; PART III. THE SPECIAL INTERESTS; Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets; Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity; Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger CommunityPART IV. THE CRISIS; Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications; Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions; PART V. THE TOOLBOX; Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message; Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don't; Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You; Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written WordChapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event; CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner; STUDY GUIDE FOR REFLECTION; TEN BOOKS YOU NEED ON YOUR BOOK SHELF; REFERENCES; INDEX; ABOUT THE AUTHORS |
| Record Nr. | UNINA-9910811274903321 |
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Porterfield Kitty <1941->
|
||
| Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
