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'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (229 p.) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN | 93-5150-241-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic �Relay�: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""
""9 - 'Ad' apting to Markets: Means to the Consumer�s Heart and Purse""""Bibliography""; ""Index""; ""About the Author"" |
| Record Nr. | UNINA-9910460793203321 |
Sunitha Srinivas C.
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| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910797341803321 |
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Sunitha Srinivas C.
|
||
| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910817571203321 |
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Sunitha Srinivas C.
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| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
| Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910459519303321 |
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Rajput Namita
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| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
| Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910785340803321 |
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Rajput Namita
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| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling / / Namita Rajput, Neeru Vasishth
| Advertising and personal selling / / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910818181403321 |
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Rajput Namita
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| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
| First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Record Nr. | UNINA-9910459667603321 |
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Chunawalla S. A
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
| First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Record Nr. | UNINA-9910785664703321 |
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Chunawalla S. A
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||
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
First steps in advertising and sales promotion / / S.A. Chunawalla
| First steps in advertising and sales promotion / / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Record Nr. | UNINA-9910823695203321 |
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Chunawalla S. A
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The handbook of field marketing [[electronic resource] ] : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin
| The handbook of field marketing [[electronic resource] ] : a complete guide to understanding and outsourcing face-to-face direct marketing / / Alison Williams & Roddy Mullin |
| Autore | Williams Alison |
| Pubbl/distr/stampa | London ; ; Philadelphia, : Kogan Page, 2008 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | MullinRoddy |
| Soggetto topico |
Direct marketing
Sales promotion Sampling Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-09190-1
9786611091903 0-7494-5290-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of case studies; Foreword; Preface; Introduction; What FM is, the FM disciplines and what FM does; Who uses FM?; How to use this book; What is not in this book; Part 1 Principles; 1 Starting with the customer; 2 The business and marketing purpose behind FM; 3 What FM is and what it can do; 4 The FM sales discipline; 5 The FM merchandising discipline; 6 The FM auditing discipline; 7 The FM sampling and demonstrating discipline; 8 The FM experiential marketing, roadshows and events discipline; 9 The FM mystery calling and shopping discipline; 10 Ancillaries 1; 11 Ancillaries 2
Part 2 Practice12 How and when to use FM; 13 FM in operation; 14 Measuring FM's success - ROI; 15 How to select an FM agency as a partner; 16 Maximizing the FM budget; 17 The law, staff pay, health and safety; 18 FM practice in the international arena; 19 Face-to-face sales - in-house; Further information; Glossary of abbreviations; References and further reading; Index |
| Record Nr. | UNINA-9910451560303321 |
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Williams Alison
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| London ; ; Philadelphia, : Kogan Page, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Sales promotion
(47)
- Advertising (14)
- Marketing (11)
- Marketing - Management (5)
- Selling (5)