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'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages / / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (229 p.) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN | 93-5150-241-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Acknowledgements""; ""Introduction""; ""1 - The World of Advertising""; ""2 - The Illusion Industry: Advertising on Television""; ""3 - Making Sense ofAdvertisements: Reading AdsTheoretically""; ""4 - Localization: Issues in Cultural Transmission""; ""5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message""; ""6 - The Visual-linguistic �Relay�: Interpreting Advertisement Signs""; ""7 - The New Media: A Study of the Mobile Online Advertising""; ""8 - The Social Media:Localization and Global Communication""
""9 - 'Ad' apting to Markets: Means to the Consumer�s Heart and Purse""""Bibliography""; ""Index""; ""About the Author"" |
| Record Nr. | UNINA-9910460793203321 |
Sunitha Srinivas C.
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| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910797341803321 |
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Sunitha Srinivas C.
|
||
| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C
| 'Ad'apting to markets : repackaging commecials in Indian languages [[electronic resource]] / Sunitha Srinivas C |
| Autore | Sunitha Srinivas C. |
| Pubbl/distr/stampa | New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 |
| Descrizione fisica | 1 online resource (xiii, 215 pages) |
| Disciplina | 659.10954 |
| Soggetto topico |
Advertising - India
Advertising - Language Psycholinguistics Sales promotion |
| ISBN |
93-5150-527-8
93-5150-241-4 9789351502418 (electronic book) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author. |
| Record Nr. | UNINA-9910817571203321 |
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Sunitha Srinivas C.
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| New Delhi, India ; ; Thousand Oaks, Ventura County, California ; ; Singapore : , : SAGE, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
| Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910459519303321 |
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Rajput Namita
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| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth
| Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9910785340803321 |
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Rajput Namita
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| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling / / Namita Rajput, Neeru Vasishth
| Advertising and personal selling / / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9911091620703321 |
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Rajput Namita
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||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and personal selling / / Namita Rajput, Neeru Vasishth
| Advertising and personal selling / / Namita Rajput, Neeru Vasishth |
| Autore | Rajput Namita |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.8/2 |
| Altri autori (Persone) | VasishthNeeru |
| Soggetto topico |
Advertising
Sales promotion Selling |
| ISBN |
1-282-80206-2
9786612802065 1-4416-8718-1 93-5043-713-9 600-00-2733-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
Direction and SupervisionMotivation and Compensation; Performance Appraisal |
| Record Nr. | UNINA-9911138883003321 |
| Rajput Namita | ||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Big-League Salesmanship
| Big-League Salesmanship |
| Autore | Schlain Bert H |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | TBD : , : Pickle Partners Publishing, , 2021 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.85 |
| Soggetto topico |
Sales presentations
Sales promotion |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Title page -- TABLE OF CONTENTS -- ABOUT THIS BOOK -- ABOUT THE AUTHOR -- FOREWORD -- PREFACE -- 1. WHY WE NEED BETTER SALESMEN -- 2. PLANNING YOUR WORK -- 3. HOW TO BUILD A PROSPECT LIST -- 4. WHAT MAKES ‘EM BUY? -- 5. HOW TO CLASSIFY PROSPECT TYPES -- 6. PREPARING FOR THE CALL -- 7. HOW TO HANDLE THE FIRST 30 SECONDS OF THE SALE -- 8. MAKE YOUR PRESENTATION EFFECTIVE -- 9. DEMONSTRATE-AND SELL! -- 10. HOW TO PROVE IT-AND CONVINCE ‘EM -- 11. HOW TO TURN OBJECTIONS INTO SELLING POINTS -- 12. CLOSING THE SALE -- 13. HOW TO FOLLOW UP AFTER THE SALE -- 14. HANDLING COMPLAINTS -- 15. WHEN TO STOP TALKING -- 16. WHY RECORDS AND REPORTS ARE IMPORTANT -- 17. STAR SALESMEN NEVER STOP LEARNING -- 18. WHAT MAKES AN ALL-STAR SALESMAN? -- REQUEST FROM THE PUBLISHER |
| Record Nr. | UNINA-9910157755403321 |
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Schlain Bert H
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| TBD : , : Pickle Partners Publishing, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cómo Crear Páginas Web Que Venden
| Cómo Crear Páginas Web Que Venden |
| Autore | Laja And Hyperink Peep |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Fargo : , : HYPERINK EBOOKS, , 2014 |
| Descrizione fisica | 1 online resource (49 p.) |
| Altri autori (Persone) |
HyperinkPeep Laja And
SeguraMiguel |
| Soggetto topico |
Electronic commerce
Sales promotion |
| ISBN | 1-63339-172-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto | Página de Titulo -- Página de Copyright -- Cómo crear páginas web que venden: Enfoque científico de las páginas web | Peep Laja and Hyperink. |
| Record Nr. | UNINA-9910163241103321 |
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Laja And Hyperink Peep
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| Fargo : , : HYPERINK EBOOKS, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
| First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Record Nr. | UNINA-9910459667603321 |
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Chunawalla S. A
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Sales promotion
(54)
- Advertising (18)
- Marketing (11)
- Marketing - Management (6)
- Selling (6)