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7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization / / by Warren Shiver, Michael Perla
| 7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization / / by Warren Shiver, Michael Perla |
| Autore | Shiver Warren |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XVII, 197 p.) |
| Disciplina | 658.8/102 |
| Soggetto topico |
Technological innovations
Management Sales management Economics Innovation and Technology Management Sales and Distribution |
| ISBN |
9781137548054
1137548053 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword -- Acknowledgements -- Introduction -- The transformation dilemma -- The levers of sales transformation -- Building the foundation & vision of the future -- Treating your sales transformation like an internal sale -- Building your sales transformation roadmap -- Implementing your sales force transformation -- Key barriers and considerations for implementation -- Extending your sales transformation to business partners, suppliers and customers -- Sustaining your sales force transformation -- Sales transformations in the future -- . |
| Record Nr. | UNINA-9910254953303321 |
Shiver Warren
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Agile Sales : Successfully shaping transformation in sales and service / / by Claudia Thonet
| The Agile Sales : Successfully shaping transformation in sales and service / / by Claudia Thonet |
| Autore | Thonet Claudia |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (254 pages) |
| Disciplina | 658.81 |
| Soggetto topico |
Sales management
Personal coaching Marketing Sales and Distribution Coaching |
| ISBN |
9783658382865
9783658382858 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Culture change in sales -- The new value chain -- Innovation at exploitative and explorative levels -- The agile cycle: from customer requirements to implementation in sales and service -- Architecture and roles -- Frameworks for sales: Open Space Agility Framewwork, Agile Networks, Design Thinking, Service Design Thinking, Teamcanvas, Scrum, Kanban, Shopflor, Delegations Borard -- Moderating Agile - Meeting occasions and designs in sales: Kick-off, Teamforming, Think New, Planning Meeting, Reviews, Shopfloor Meetings, OKR Meetings. |
| Record Nr. | UNINA-9910659478103321 |
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Thonet Claudia
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial Intelligence in Sales : AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation / / by Manuel Beck
| Artificial Intelligence in Sales : AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation / / by Manuel Beck |
| Autore | Beck Manuel |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (172 pages) |
| Disciplina | 658.81 |
| Soggetto topico |
Sales management
Sales and Distribution |
| ISBN | 3-658-48033-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Status quo of Artificial Intelligence and its relevance for sales -- Analysis of Artificial Intelligence in the sales cycle phases -- AI in lead generation and qualification -- AI in outreach -- AI for supporting customer conversations -- AI for generating customer value -- AI in solution presentations -- AI in proposal creation and negotiation -- AI in onboarding and customer care -- AI in management -- Planning and implementation of AI projects. |
| Record Nr. | UNINA-9911011654203321 |
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Beck Manuel
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Automotive Aftermarket : Global and Interdisciplinary Perspectives / / edited by Maria Elo, Fotios Katsardis
| Automotive Aftermarket : Global and Interdisciplinary Perspectives / / edited by Maria Elo, Fotios Katsardis |
| Autore | Elo Maria |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (374 pages) |
| Disciplina | 629.20688 |
| Altri autori (Persone) | KatsardisFotios |
| Collana | Management for Professionals |
| Soggetto topico |
Industries
International business enterprises Production management Management Sales management International Business Operations Management Sales and Distribution |
| ISBN | 3-031-62419-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- Part I: Introduction to automotive aftermarket – a system relevant sector -- 2. Automotive aftermarket – introduction to a global business -- 3. Understanding the Automotive Aftermarket -- 4. An expert vignette from the American perspective – John R. Washbish, President and CEO -- 5. THE BIGGEST HIDDEN CHAMPION”- A vignette from Michael Söding, industry veteran from Schaeffler Group -- 6. Right to repair in the automotive industry -- Part II: Perspectives on knowledge, education and talent development -- 7. Marketing Information Systems in the Automotive After Sales Market -- 8. Vocational Education Training (VET) for Electrical Driven Cars: Development of a Training-Concept for the After-Sales Market (Project DIAKOM-E) -- 9. Gender equality at work: Tackling gender equality in senior leadership in the automotive aftermarket -- 10. Acquiring talent for the automotive aftermarket- How sustainability is becoming a key driver in talent acquisition and development for the sector -- Part III: Perspectives on regions, markets and internationalization -- 11. Automotive Aftermarket in the Western Balkans: Opportunities for the Region and the European Automotive Industry -- 12. Service design, marketing and automotive aftermarket- perspectives from a Polish study -- 13. The relevance and perception of African business potentials- German perspectives and strategies on internationalization to Africa -- Part IV: Perspectives on innovation, business ecosystems and global challenges -- 14. Innovation capabilities in the automotive aftermarket: Case study from Automechanika Frankfurt 2022 -- 15. How can the Nordic automotive aftermarket provide opportunities counteracting the challenges of disadvantaged entrepreneurs? -- 16. Automotive Remanufacturing- The ultimate form of circular economy -- 17. Leveraging Car Connectivity in the Automotive Aftermarket and Beyond. |
| Record Nr. | UNINA-9910887887003321 |
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Elo Maria
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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B2B Marketing : A Guidebook for the Classroom to the Boardroom / / edited by Uwe G. Seebacher
| B2B Marketing : A Guidebook for the Classroom to the Boardroom / / edited by Uwe G. Seebacher |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (754 pages) |
| Disciplina | 658.8 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Management Sales management Sales and Distribution |
| ISBN |
9783030542924
3030542920 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Basics and Theories: A Good Base Is Half the Rent -- 1. The Big Picture: Why the Going Gets Tougher! -- 2. The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms! -- 3. The B2B Marketing Maturity Model: What the Route to the Goal Looks Like! -- 4. MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions -- Part II: Practical Concepts and Models: Applied Science from the Experts -- 5. B2B Marketing Strategy: Finding the Needle in the Haystack -- 6. The Marketing Canvas: A Template for Powerful Go to Market Strategies -- 7. To Brand or Not to Brand: An Introduction to B2B Branding -- 8. Marketing Automation: Defining the Organizational Framework -- 9. Marketing Automation: Exploring the Process Model for Implementation -- 10. Successful Lead Management: Nothing’s Gonna Stop Us Now -- 11. Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator -- 12. User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey -- 13. Content Marketing Process: Embrace Art and Science -- 14. Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing -- 15. Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World -- 16. From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content -- 17. Strategic Account-Based Marketing: How to Tame This Beast -- 18. Social Media in B2B: The New Kids on the Block -- 19. Social Selling in B2B: How to Get Jump Started -- 20. Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media -- 21. Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market -- Part III: Case Studies and Showcases: Applied Success Featuring the Ambitious -- 22. Finding the Right Path: A B2B Marketing Journey SME Showcase -- 23. Digital Transformation in Shipping: The Hapag-LloydStory -- 24. Choosing the Right Marketing Automation Platform: A SME Success Story -- 25. How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry -- 26. Marketing and Sales Excellence: A Practical Showcase for Organisations -- 27. Marketing and Sales Excellence: A Practical Showcase for Organisations -- 28. User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry -- 29. Sales Channel Management: A Low-Cost Quick Win Showcase for External Salesforce Excellence -- 30. Central Business Intelligence: A Lean Development Process for SMEs -- 31. From Zero to Hero: B2C Practice as Revenue Generator in B2B -- 32. 365 Days B2B Marketing Turnaround: A Fact-Driven, Bullet-Proof Showcase Guide -- Part IV: Closing -- 33. What Did This Guidebook Present, and Where Does It Go from Here?. |
| Record Nr. | UNINA-9910483426103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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B2B Marketing Guidebook - Vol. 1 : The Strategic Foundations of Next Generation B2B Marketing / / edited by Uwe Seebacher
| B2B Marketing Guidebook - Vol. 1 : The Strategic Foundations of Next Generation B2B Marketing / / edited by Uwe Seebacher |
| Autore | Seebacher Uwe |
| Edizione | [2nd ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (709 pages) |
| Disciplina | 658.8 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Marketing
Management Sales management Sales and Distribution |
| ISBN | 3-031-91183-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Introduction, Framework, and Current Status of B2B Marketing -- 1.1 Next Generation B2B Marketing -- 1.2 Full Steam Ahead Towards Industry 5.0 - The Question Is Not If, but How -- 1.3 B2B Marketing Ecosystem -- 1.4 The B2B Marketing Maturity Model – Your Path to Predictive Profit Marketing -- 1.5 MarTech in B2B Marketing: The 2030 Edition -- Part II: Practical Concepts and Methods -- 2.1 B2B Marketing Strategy – Finding the Needle in the Haystack -- 2.2 The Marketing Canvas – A Template for Powerful Go-to-Market Strategies -- 2.3 Navigating Agile Marketing -- 2.4 Branding or No Branding – An Introduction to B2B Branding -- 2.5 Employer Branding as a Turbo for B2B Marketing -- 2.6 Why You Should Think Strategically About Marketing Automation -- 2.7 Marketing Automation as an Organizational Framework -- 2.8 Marketing Automation – The Perfect Process Model for Implementation -- 2.9 Grow, Cooperate, or Fail – How Medium-Sized B2B SMEs Can Ride the Wave of Digitalization in Marketing -- 2.10 Successful Lead Management – Nothing’s Gonna Stop Us Now -- Part III: Case Studies (Digital Transformation & Strategic Success Stories) -- 3.1 The Marketing Pathfinder – The B2B Marketing Journey of an SME -- 3.2 Digital Transformation in Shipping – The Hapag-Lloyd Story -- 3.3 Choosing the Right Marketing Automation Platform (Romero-Palma) -- 3.4 Strategic Lead Management for Optimized Marketing – The Approach of Innogy in Innovative Energy Solutions -- 3.5 Marketing and Sales Excellence – Recommendations for Tackling This Evergreen Topic -- 3.6 Transforming to Digital Sales and Marketing: Fujitsu’s Journey Toward a Digital and Sustainability Transformation Company. . |
| Record Nr. | UNINA-9911015624003321 |
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Seebacher Uwe
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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B2B Marketing Guidebook - Vol. 2 : Advanced B2B Marketing Tactics, AI, and Case Studies / / edited by Uwe Seebacher
| B2B Marketing Guidebook - Vol. 2 : Advanced B2B Marketing Tactics, AI, and Case Studies / / edited by Uwe Seebacher |
| Autore | Seebacher Uwe |
| Edizione | [2nd ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (818 pages) |
| Disciplina | 658.8 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Marketing
Management Sales management Sales and Distribution |
| ISBN | 3-031-91195-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Practical Concepts and Methods (Digital & AI Driven Execution) -- Digital Lead Capturing – How to Ignite the Turbo for Automated Marketing -- User Experience and Touchpoint Management – A Touchpoint Performance Management Toolkit -- Content Marketing Process – Mastering the Symbiosis of Art and Science -- Situational Content Marketing (SCM) – Reaching Customers with Smart Content Despite Information Overload -- Buyer-Centric Content Approach – Design Thinking for More Empathetic Marketing in the B2B World -- Strategic Customer-Oriented Marketing – The ABM Model for the Perfect Start into Account-Based Marketing -- Account-Based B2B Marketing – Integrating Advanced Technology to Optimize Processes and Performance -- Social Media in B2B – Recognizing and Properly Utilizing the New Channels -- Social Selling in B2B – How Sales Benefit and the Sales Process Flourishes -- Community Management: How Customers Become Fans -- Corporate Influencer or Corporate Ambassador – What's the Deal with Employees as Brand Ambassadors? -- Digital Marketing in China – How B2B Companies Successfully Enter the Chinese Market -- Product Management as an Enabler of a Market- and Customer-Oriented Mindset in B2B Companies -- Harmonizing Content Strategy and Activation in the Age of AI -- Tradition Reinvented: How Smart Data is Revolutionizing B2B Cold Calling -- AI in International B2B Content Marketing -- A Framework for Integrated B2B Marketing Campaigns - for Greater Efficiency and Effectiveness -- Part V: Case Studies (Digital Success, AI, and Sustainability Focus) -- Social Selling in Machinery and Plant Construction: A Case Study from the Drive Technology Sector -- Social Selling as a Marketing Strategy for SMEs – Case Study Dina Reit and SKLaser GmbH -- Harnessing LinkedIn Ads for Effective B2B Marketing -- Winning and Retaining Customers Successfully Through Lead Management – The Intralogistics Provider STILL Success Story -- User Experience and Touchpoint Management – A Case Study on In-House Implementation for Small and Medium-Sized Enterprises -- Sales Channel Excellence – A SME Success Story from the Mechanical Engineering Industry -- Central Business Intelligence – A Procedure Model for SMEs -- Data-Driven Management with Predictive Intelligence for Early Detection of Export Opportunities -- 365 Days to B2B Marketing Success: A Data-Driven, Bulletproof Playbook -- Visualization of Graph Networks in B2B Market Research -- Conversion Rate Optimization – What B2B Can Learn from the B2C Label Minimal Fashion and Its 6-Week Success Story from 0 to 100,000 € -- Cooling Down Costs, Heating Up B2B Leads: Daikin's Digital Marketing Evolution -- B2B + Influencer Marketing = An Impossibility? Würth Elektronik Disproves This! -- How to Responsively Drive the Sustainability Train from a B2B Marketing and Sales Perspective: A Case Study on Thyssenkrupp Materials Services' Greenability Initiative -- Low Search Volume, High Impact: Driving B2B Inbound Leads with Google Ads. |
| Record Nr. | UNINA-9911020417203321 |
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Seebacher Uwe
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 / / edited by Vincent Jeseo, Juliann Allen
| Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 / / edited by Vincent Jeseo, Juliann Allen |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (151 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Strategic planning Leadership Sales management Business Strategy and Leadership Sales and Distribution |
| ISBN | 3-031-53286-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity. |
| Record Nr. | UNINA-9910845081803321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Brand Relationships in Tourism : An International Perspective / / edited by Raouf Ahmad Rather
| Consumer Brand Relationships in Tourism : An International Perspective / / edited by Raouf Ahmad Rather |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (662 pages) |
| Disciplina | 338.4791 |
| Collana | Tourism, Hospitality & Event Management |
| Soggetto topico |
Tourism
Management Customer relations - Management Sales management Tourism Management Customer Relationship Management Sales and Distribution |
| ISBN |
9783031595356
3031595351 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Consumer Brand Relationships in Tourism and Hospitality Research -- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach -- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs -- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism -- 5. “Help me Chatbot!”: Customer Brand Relationship in The Context of Tourism Chatbots -- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments -- 7. Impact of Social Media Interaction on Customer’s Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands -- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing -- 9. The Impact of Social Media Influencers on Consumer Brand Relationship in Tourism -- 10. Tourists’ Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions -- 11. Key Conceptual Propositions to Engage Consumers with The Internet of Things: A Critical Scrutiny from Consumer’s Perspective -- 12. The Effect of Tourism Consumers’ Psychological Engagement on Consumer-Brand Relationship Strength -- 13. Modeling the Psychological Factors Driving Consumer-Brand Relationship in Tourism: A TISM and MICMAC Approach -- 14. Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist-Brand Interaction, Destination Brand Engagement, and Tourist Behavior -- 15. Configuring the Role of Brand Interactivity, Involvement and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector -- 16. Effect of Brand Relationship Factors on Satisfaction, Word-Of-Mouth, and Intention to Visit: Exploratory Study in the Tourism and Lodging Industry -- 17. Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship in Tourism -- 18. The Role of Tourists’ Attitude on Revisit Intention and Willingness to Support a Destination: Mediating Effect of Destination Attachment -- 19. From Plate to Post: Exploring The Impact of Foodstagramming on Greece’s Travel Destination Image -- 20. Investigating the Effect of Social, Cultural, Personal and Demographic Factors on Revisit Intention Through the Lens of Covid-19 -- 21. Effect of Tourists’ Personality on Responsible Decision Making During Covid-19 and Beyond -- 22. Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value -- 23. Consumer Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions -- 24. Mapping the Intellectual Structure of Destination Loyalty Literature: A Bibliometric Analysis Approach -- 25. The Role of Green Brand Equity in Enhancing Sustainable Tourism Practices: A Systematic Literature Review -- 26. Industry and Innovation Accomplishment through the Relationship Between Destination Branding and Sustainability: SDG GOAL 9 in the Tourism Sector -- 27. Anti-Consumption and Brand Avoidance in the Airline Industry -- 28. Unveiling Negative Dimensions of Customer-Brand Relationships in Tourism: A Bibliometric Analysis -- 29. Conclusion: Updating Consumer Brand Relationships and Scope for Future Research. |
| Record Nr. | UNINA-9910906294503321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Wine Marketing and Supply Chain Management : A Global Perspective / / by Daniel J. Flint, Susan L. Golicic, Paola Signori
| Contemporary Wine Marketing and Supply Chain Management : A Global Perspective / / by Daniel J. Flint, Susan L. Golicic, Paola Signori |
| Autore | Flint Daniel J |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XIX, 245 p.) |
| Disciplina | 663/.200688 |
| Soggetto topico |
Management
Marketing International business enterprises Sales management Strategic planning Leadership Business logistics International Business Sales and Distribution Business Strategy and Leadership Supply Chain Management |
| ISBN |
9781137492432
1137492430 |
| Classificazione | BUS043020BUS063000ANT051000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: -- List of Tables -- List of Figures -- List of Images -- Acknowledgements -- Introduction -- 1. A Global Overview of Wine -- 2. Forms of Markets -- 3. Organizational Foundations -- 4. Relationships -- 5. Innovation and Experimentation -- 6. Sustainability -- 7. Brand Management Fundamentals -- 8. Supply Chain Design -- 9. Market Research -- 10. Contemporary Branding Tactics -- 11. Toward Communication 4.0 -- 12. Selling -- 13. Supply Chain Management -- 14. Performance Diagnosis -- 15. Conclusions and the Future of Wine Marketing and SCM. |
| Record Nr. | UNINA-9910254251203321 |
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Flint Daniel J
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Sales and Distribution
(57)
- Sales management (57)
- Marketing (30)
- Business Strategy and Leadership (13)
- Leadership (13)