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Die Automobil-Kaufentscheidung
| Die Automobil-Kaufentscheidung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (313) |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| ISBN | 9783631321973 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910346809503321 |
Unger Mark
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Automobil-Kaufentscheidung
| Die Automobil-Kaufentscheidung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (313) |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910765601503321 |
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Unger Mark
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Betriebstypenprofilierung in vertraglichen Vertriebssystemen : Eine Analyse von Einflußfaktoren und Erfolgswirkungen auf der Grundlage eines Vertragshaendlersystems im Automobilhandel
| Betriebstypenprofilierung in vertraglichen Vertriebssystemen : Eine Analyse von Einflußfaktoren und Erfolgswirkungen auf der Grundlage eines Vertragshaendlersystems im Automobilhandel |
| Autore | Wöllenstein Stefan |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (418 p.) |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Sales & marketing management
Distribution & warehousing management Transport technology & trades |
| Soggetto non controllato |
Analyse
Automobilhandel Betriebstypenprofilierung Eine eines Einflußfaktoren Erfolgswirkungen Grundlage VERTRAGLICH vertraglichen Vertragshändlersystems Vertriebssystemen Wöllenstein |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563007103321 |
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Wöllenstein Stefan
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Betriebstypenprofilierung in vertraglichen Vertriebssystemen
| Betriebstypenprofilierung in vertraglichen Vertriebssystemen |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (418) |
| Soggetto topico |
Sales & marketing management
Distribution & warehousing management Transport technology & trades |
| ISBN | 9783631498576 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 28 |
| Record Nr. | UNINA-9910306617603321 |
| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Betriebstypenprofilierung in vertraglichen Vertriebssystemen
| Betriebstypenprofilierung in vertraglichen Vertriebssystemen |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (418) |
| Soggetto topico |
Sales & marketing management
Distribution & warehousing management Transport technology & trades |
| ISBN | 9783631498576 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 28 |
| Record Nr. | UNINA-9910765886103321 |
| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / edited by Arch G. Woodside, Roger Baxter
| Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / edited by Arch G. Woodside, Roger Baxter |
| Pubbl/distr/stampa | Bradford, : Emerald Group Publishing Limited, 2013 |
| Descrizione fisica | 1 online resource (390 p.) |
| Disciplina | 658.049 |
| Altri autori (Persone) |
WoodsideArch G
BaxterRoger <1944-> |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Business & Economics - Purchasing & Buying International business Sales & marketing management Business networks Industrial management International business enterprises - Management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen -- Developing Guanxi relations / Anna Kaunonen -- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen -- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria -- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford. |
| Record Nr. | UNINA-9910787324803321 |
| Bradford, : Emerald Group Publishing Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Deep knowledge of B2B relationships within and across borders / / edited by Arch G. Woodside, Roger Baxter
| Deep knowledge of B2B relationships within and across borders / / edited by Arch G. Woodside, Roger Baxter |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, : Emerald Group Publishing Limited, 2013 |
| Descrizione fisica | 1 online resource (390 p.) |
| Disciplina | 658.049 |
| Altri autori (Persone) |
WoodsideArch G
BaxterRoger <1944-> |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Business & Economics - Purchasing & Buying International business Sales & marketing management Business networks Industrial management International business enterprises - Management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen -- Developing Guanxi relations / Anna Kaunonen -- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen -- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria -- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford. |
| Record Nr. | UNINA-9910811650903321 |
| Bradford, : Emerald Group Publishing Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Automobil-Kaufentscheidung : Ein theoretischer Erklaerungsansatz und seine empirische Ueberpruefung
| Die Automobil-Kaufentscheidung : Ein theoretischer Erklaerungsansatz und seine empirische Ueberpruefung |
| Autore | Unger Mark |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (313 p.) |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Business studies: general
Sales & marketing management Distribution & warehousing management Market research |
| Soggetto non controllato |
Automobil
empirische Erklärungsansatz Kaufentscheidung seine theoretischer Überprüfung Unger |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563006403321 |
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Unger Mark
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Relevanz der Unternehmensmarke : Ein Beitrag zum Markenmanagement bei unterschiedlichen Stakeholderinteressen
| Die Relevanz der Unternehmensmarke : Ein Beitrag zum Markenmanagement bei unterschiedlichen Stakeholderinteressen |
| Autore | Kranz Marcel |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (276 p.) |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Production & quality control management
Sales & marketing management |
| Soggetto non controllato |
Beitrag
Kranz Marke Markenführung Markenmanagement Markenpolitik Relevanz Stakeholderinteressen Strategisches Management Unternehmensmarke unterschiedlichen |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563005903321 |
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Kranz Marcel
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Erfolgsfaktoren der Werbung im Produktlebenszyklus
| Erfolgsfaktoren der Werbung im Produktlebenszyklus |
| Autore | Schürmann Uwe |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (290) |
| Soggetto topico |
Production & quality control management
Sales & marketing management Market research |
| ISBN | 9783631457504 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 19 |
| Record Nr. | UNINA-9910306616103321 |
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Schürmann Uwe
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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