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Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen
| Bidrag innen kundeverdi og marked : Festskrift til Øyvind Helgesen |
| Autore | Nesset Erik |
| Pubbl/distr/stampa | Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 |
| Descrizione fisica | 1 electronic resource (288 p.) |
| Soggetto topico |
Economics, finance, business & management
Business & management Sales & marketing Customer services Market research |
| ISBN | 82-15-05559-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Altri titoli varianti | Bidrag innen kundeverdi og marked |
| Record Nr. | UNINA-9910595094203321 |
Nesset Erik
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| Oslo, : Scandinavian University Press (Universitetsforlaget), 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Decision Neuroscience : Ausgewählte Beiträge
| Consumer Decision Neuroscience : Ausgewählte Beiträge |
| Autore | Gier Nadine R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Wiesbaden, : Springer Nature, 2022 |
| Descrizione fisica | 1 online resource (254 pages) |
| Soggetto topico | Sales & marketing |
| Soggetto non controllato |
Decision Neuroscience
Neuromarketing Konsumentenverhaltensforschung Consumer Decision Neuroscience Consumer Neuroscience fMRT fNIRS |
| ISBN |
9783658382063
3658382066 |
| Classificazione | PZS |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910588787103321 |
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Gier Nadine R
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| Wiesbaden, : Springer Nature, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78973-819-9
1-78973-817-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9910793657203321 |
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Wilson Lee
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| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-621-8
1-78756-619-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9910793375703321 |
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Whatmough Danny
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| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-301-4
1-78756-299-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796900003321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio
| Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio |
| Autore | Canalichio Pete |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald, , 2018 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78743-975-5
1-78743-781-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO methodology ; Appendix C: LASSO methodology Q&A. |
| Altri titoli varianti | Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO Method |
| Record Nr. | UNINA-9910796887603321 |
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Canalichio Pete
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| Bingley : , : Emerald, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Field guide to case study research in business-to-business marketing and purchasing [[electronic resource] /] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside
| Field guide to case study research in business-to-business marketing and purchasing [[electronic resource] /] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Edward Elgar, , 2014 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
WoodsideArch G
PattinsonHugh MarshallRoger |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Sales & marketing Industrial marketing - Research Purchasing - Research Marketing research |
| ISBN | 1-78441-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh -- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng -- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft -- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala ... [et al.] -- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod -- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull -- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside -- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr -- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga -- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na -- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson -- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall -- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru. |
| Record Nr. | UNINA-9910787072503321 |
| Bingley, England : , : Edward Elgar, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Field guide to case study research in business-to-business marketing and purchasing / / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside
| Field guide to case study research in business-to-business marketing and purchasing / / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Edward Elgar, , 2014 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
WoodsideArch G
PattinsonHugh MarshallRoger |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Sales & marketing Industrial marketing - Research Purchasing - Research Marketing research |
| ISBN | 1-78441-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh -- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng -- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft -- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala ... [et al.] -- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod -- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull -- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside -- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr -- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga -- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na -- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson -- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall -- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru. |
| Record Nr. | UNINA-9910959610603321 |
| Bingley, England : , : Edward Elgar, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Genes, climate, and consumption culture : connecting the dots / / Jagdish N. Sheth
| Genes, climate, and consumption culture : connecting the dots / / Jagdish N. Sheth |
| Autore | Sheth Jagdish N. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2017 |
| Descrizione fisica | 1 online resource (267 pages) : illustrations |
| Disciplina | 658.834 |
| Soggetto topico |
Consumption (Economics)
Climate change mitigation Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78743-464-8
1-78743-411-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794835603321 |
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Sheth Jagdish N.
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| Bingley : , : Emerald Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Genes, climate, and consumption culture : connecting the dots / / Jagdish N. Sheth
| Genes, climate, and consumption culture : connecting the dots / / Jagdish N. Sheth |
| Autore | Sheth Jagdish N. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing, , 2017 |
| Descrizione fisica | 1 online resource (267 pages) : illustrations |
| Disciplina | 658.834 |
| Soggetto topico |
Consumption (Economics)
Climate change mitigation Business & Economics - Marketing - General Sales & marketing |
| ISBN |
9781787434646
1787434648 9781787434110 1787434117 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front Cover -- Genes, Climate, and Consumption Culture -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Preface -- Introduction: Climate and the History of Man -- The Evolution of Man -- The Rise of Civilizations -- Climate and Higher Civilization -- "What Climate Giveth …" -- The Climate is … the Climate -- Notes -- Part One -- 1. We Are Where We Eat -- The Origins of Food Production -- Northern Diets: Vegetarians Not Welcome -- "Superlatively Good Food" -- Vodka, the Russian Spice (of Life) -- The Blood Type Factor -- The Case of African Americans -- Notes -- 2. What to Wear? -- Cold-Weather Clothes -- Clothing for a Temperate Climate -- Tropical Attire -- Clothing as a Symbol -- Fashion's Tight Noose -- Climate versus Fashion -- Other Health Problems -- Climate's Comeback? -- Notes -- 3. A Roof Overhead -- Temporary Shelters in Harsh Climates -- Stone + Timber = Permanence -- The Wonders of Mud -- House-Building in the Tropics: Bamboo, Reeds, Grasses, Poles -- So What? -- Sick Shelters -- Conclusion -- Notes -- Part Two -- 4. Your Time or Mine? -- "Had We But World Enough": A Note on Space -- Notes -- 5. Individualism and Collectivism -- Definitions -- The Family Unit -- The "Happiness" Quotient -- In the Workplace: Competition or Cooperation? -- What's Mine is Mine: The Issue of Intellectual Property -- Politics, Religion, and Conflict -- Assessments -- Conclusion -- Notes -- 6. Embrace of Technology and Dominion Over Nature -- Avoiding "Edenism" -- The Pluralist Response -- Technology, Consumption, and Control -- The Development Trap -- Climate Change: Ironic Debacle of the West? -- China: The Final Turn of the Screw? -- Notes -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910960723503321 |
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Sheth Jagdish N.
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| Bingley : , : Emerald Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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