Info
Aspects of electronic retailing [[electronic resource] /] / editor, John Fernie
| Aspects of electronic retailing [[electronic resource] /] / editor, John Fernie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (63 p.) |
| Disciplina | 658.84 |
| Altri autori (Persone) | FernieJohn <1948-> |
| Collana | International journal of retail & distribution management |
| Soggetto topico |
Electronic commerce
Retail trade - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47908-6
9786610479085 1-84544-654-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Editorial; Consumer demand for online food retailing; Switching to electronic stores; The state of electronic customer relationship management in retailing; Exploratory study into wireless application protocol shopping; Increasing the cost efficiency of e-fulfilment using shared reception boxes |
| Record Nr. | UNINA-9910449784603321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Aspects of electronic retailing [[electronic resource] /] / editor, John Fernie
| Aspects of electronic retailing [[electronic resource] /] / editor, John Fernie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (63 p.) |
| Disciplina | 658.84 |
| Altri autori (Persone) | FernieJohn <1948-> |
| Collana | International journal of retail & distribution management |
| Soggetto topico |
Electronic commerce
Retail trade - Management |
| ISBN |
1-280-47908-6
9786610479085 1-84544-654-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Editorial; Consumer demand for online food retailing; Switching to electronic stores; The state of electronic customer relationship management in retailing; Exploratory study into wireless application protocol shopping; Increasing the cost efficiency of e-fulfilment using shared reception boxes |
| Record Nr. | UNINA-9910777367803321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Channel management and retail marketing [[electronic resource] /] / Meenal Dhotre
| Channel management and retail marketing [[electronic resource] /] / Meenal Dhotre |
| Autore | Dhotre Meenal |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 658.8/4 |
| Soggetto topico |
Marketing channels - Management
Marketing - Management Retail trade - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-81194-0
9786612811944 1-4416-6227-8 93-5043-248-X 600-00-2990-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Physical distribution and channel management -- section 2. Retail marketing management. |
| Record Nr. | UNINA-9910459278603321 |
Dhotre Meenal
|
||
| Mumbai, : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Channel management and retail marketing [[electronic resource] /] / Meenal Dhotre
| Channel management and retail marketing [[electronic resource] /] / Meenal Dhotre |
| Autore | Dhotre Meenal |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 658.8/4 |
| Soggetto topico |
Marketing channels - Management
Marketing - Management Retail trade - Management |
| ISBN |
1-282-81194-0
9786612811944 1-4416-6227-8 93-5043-248-X 600-00-2990-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Physical distribution and channel management -- section 2. Retail marketing management. |
| Record Nr. | UNINA-9910784923103321 |
|
Dhotre Meenal
|
||
| Mumbai, : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Commemorating the life and work of professor Ross Davies, 1940-2005 [[electronic resource] /] / guest editors: Dr. Jonathan Reynolds and Professor Michelle Lowe
| Commemorating the life and work of professor Ross Davies, 1940-2005 [[electronic resource] /] / guest editors: Dr. Jonathan Reynolds and Professor Michelle Lowe |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (61 p.) |
| Disciplina | 658.87082 |
| Altri autori (Persone) |
ReynoldsJonathan <1942->
LoweMichelle |
| Collana | International Journal of Retail and Distribution Management |
| Soggetto topico |
Retail trade - Management
Physical distribution of goods - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-07876-X
9786611078768 1-84663-517-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; Editorial advisory board; Commemorating the life and work of Professor Ross Davies, 1940-2005; Balance and partnership in retail planning; The role of quarters in large city centres: a Mancunian case study; Rethinking Southampton and town centre futures; Perspectives on retail format innovation: relating theory and practice; New shopping centres: is leisure the answer? |
| Record Nr. | UNINA-9910451449203321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Commemorating the life and work of professor Ross Davies, 1940-2005 [[electronic resource] /] / guest editors: Dr. Jonathan Reynolds and Professor Michelle Lowe
| Commemorating the life and work of professor Ross Davies, 1940-2005 [[electronic resource] /] / guest editors: Dr. Jonathan Reynolds and Professor Michelle Lowe |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (61 p.) |
| Disciplina | 658.87082 |
| Altri autori (Persone) |
ReynoldsJonathan <1942->
LoweMichelle |
| Collana | International Journal of Retail and Distribution Management |
| Soggetto topico |
Retail trade - Management
Physical distribution of goods - Management |
| ISBN |
1-281-07876-X
9786611078768 1-84663-517-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; Editorial advisory board; Commemorating the life and work of Professor Ross Davies, 1940-2005; Balance and partnership in retail planning; The role of quarters in large city centres: a Mancunian case study; Rethinking Southampton and town centre futures; Perspectives on retail format innovation: relating theory and practice; New shopping centres: is leisure the answer? |
| Record Nr. | UNINA-9910777025903321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-centric category management [[electronic resource] ] : how to increase profits by managing categories based on consumer needs / / AC Nielsen, with John Karolefski and Al Heller
| Consumer-centric category management [[electronic resource] ] : how to increase profits by managing categories based on consumer needs / / AC Nielsen, with John Karolefski and Al Heller |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., c2006 |
| Descrizione fisica | 1 online resource (370 p.) |
| Disciplina |
658.78
658.834 |
| Altri autori (Persone) |
KarolefskiJohn
HellerAl |
| Soggetto topico |
Retail trade - Management
Consumers' preferences |
| ISBN |
1-118-42910-9
1-119-20163-2 1-280-28830-2 9786610288304 0-471-78517-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs; Foreword; Contents; Chapter 0: Introduction-Why Category Management Is More Important Than Ever; It's a Mad, Mad, Mad, Mad Marketplace!; Marketing Basics and Category Management; What Is the Purpose of This Book?; Who Should Read This Book?; Chapter 1: The Evolution of Category Management and the New State of the Art; Chapter 2: Category Management Begins with the Retailer's Strategy; Part II: The Eight Foundational Steps of Category Management
Chapter 3: Step One: Define the Category Based on the Needs of Your Target MarketChapter 4: Step Two: Assign a Role to the Category That Best Supports the Retailer's Strategy; Chapter 5: Step Three: Assess the Category to Find Opportunities for Improvement; Chapter 6: Step Four: Set Performance Targets and Measure Progress with a Category Scorecard; Chapter 7: Step Five: Create a Marketing Strategy for the Category; Chapter 8: Step Six: Choose Tactics for Category Assortment, Pricing, Promotion, Merchandising, and Supply Chain Management; Chapter 9: Step Seven: Roll Out the Plan Chapter 10: Step Eight: Review the Category's Performance Regularly and Make Adjustments as NeededChapter 11: Bringing the Consumer into Category Management-A New Take on the Eight Steps; Chapter 12: General Mills-Going Beyond the Categories; Chapter 13: Big Y-Focusing on Implementation; Chapter 14: SUPERVALU-The Last Three Feet of Category Management; Chapter 15: CROSSMARK-Just the Facts; Chapter 16: Acosta-Multiplying the Impact of Category Management; Chapter 17: Chiquita-Extending Category Management to Perishables Chapter 18: The Hershey Company-Linking Consumer Insights and Customer StrategyChapter 19: Miller Brewing-Tapping Category Management for Competitive Advantage; Chapter 20: Hewlett-Packard-Taking Category Management beyond Traditional CPG; Chapter 21: Lessons Learned from the Real World; Chapter 22: ProactiveCategory Management; Chapter 23: Linking Category Management and Loyalty Marketing; Chapter 24: The New Category Management Emerges; Acknowledgments; Index |
| Record Nr. | UNINA-9910143565303321 |
| Hoboken, N.J., : John Wiley & Sons, Inc., c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-centric category management : how to increase profits by managing categories based on consumer needs / / AC Nielsen, with John Karolefski and Al Heller
| Consumer-centric category management : how to increase profits by managing categories based on consumer needs / / AC Nielsen, with John Karolefski and Al Heller |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., c2006 |
| Descrizione fisica | 1 online resource (370 p.) |
| Disciplina | 658.7/8 |
| Altri autori (Persone) |
KarolefskiJohn
HellerAl |
| Soggetto topico |
Retail trade - Management
Consumers' preferences |
| ISBN |
9786610288304
9781118429105 1118429109 9781119201632 1119201632 9781280288302 1280288302 9780471785170 0471785172 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs; Foreword; Contents; Chapter 0: Introduction-Why Category Management Is More Important Than Ever; It's a Mad, Mad, Mad, Mad Marketplace!; Marketing Basics and Category Management; What Is the Purpose of This Book?; Who Should Read This Book?; Chapter 1: The Evolution of Category Management and the New State of the Art; Chapter 2: Category Management Begins with the Retailer's Strategy; Part II: The Eight Foundational Steps of Category Management
Chapter 3: Step One: Define the Category Based on the Needs of Your Target MarketChapter 4: Step Two: Assign a Role to the Category That Best Supports the Retailer's Strategy; Chapter 5: Step Three: Assess the Category to Find Opportunities for Improvement; Chapter 6: Step Four: Set Performance Targets and Measure Progress with a Category Scorecard; Chapter 7: Step Five: Create a Marketing Strategy for the Category; Chapter 8: Step Six: Choose Tactics for Category Assortment, Pricing, Promotion, Merchandising, and Supply Chain Management; Chapter 9: Step Seven: Roll Out the Plan Chapter 10: Step Eight: Review the Category's Performance Regularly and Make Adjustments as NeededChapter 11: Bringing the Consumer into Category Management-A New Take on the Eight Steps; Chapter 12: General Mills-Going Beyond the Categories; Chapter 13: Big Y-Focusing on Implementation; Chapter 14: SUPERVALU-The Last Three Feet of Category Management; Chapter 15: CROSSMARK-Just the Facts; Chapter 16: Acosta-Multiplying the Impact of Category Management; Chapter 17: Chiquita-Extending Category Management to Perishables Chapter 18: The Hershey Company-Linking Consumer Insights and Customer StrategyChapter 19: Miller Brewing-Tapping Category Management for Competitive Advantage; Chapter 20: Hewlett-Packard-Taking Category Management beyond Traditional CPG; Chapter 21: Lessons Learned from the Real World; Chapter 22: ProactiveCategory Management; Chapter 23: Linking Category Management and Loyalty Marketing; Chapter 24: The New Category Management Emerges; Acknowledgments; Index |
| Record Nr. | UNINA-9911019141703321 |
| Hoboken, N.J., : John Wiley & Sons, Inc., c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
| Contours of retailing management [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.87 |
| Soggetto topico | Retail trade - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-80180-5
9786612801808 1-4416-6151-4 93-5043-432-6 600-00-2724-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING |
| Record Nr. | UNINA-9910459337303321 |
|
Chunawalla S. A
|
||
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
| Contours of retailing management [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.87 |
| Soggetto topico | Retail trade - Management |
| ISBN |
1-282-80180-5
9786612801808 1-4416-6151-4 93-5043-432-6 600-00-2724-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING |
| Record Nr. | UNINA-9910785247003321 |
|
Chunawalla S. A
|
||
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
