(No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco |
Autore | Losada Díaz José |
Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , 2018 |
Descrizione fisica | 1 recurso en línea (255 páginas) |
Disciplina | 658 |
Altri autori (Persone) | VelascoJosé Manuel |
Collana | Manuales. Comunicación |
Soggetto topico |
Business communication
Business planning Industrial management Comunicación en la empresa Empresas - Planificación Administración de empresas Relacions públiques Construcció de marca (Màrqueting) Comunicació en l'empresa Gestió de la crisi Web 2.0 |
Soggetto genere / forma |
Libros electronicos.
Llibres electrònics |
ISBN | 84-9180-144-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | spa |
Altri titoli varianti |
No crisis
Comunicación de crisis en un mundo conectado |
Record Nr. | UNINA-9910808530603321 |
Losada Díaz José
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Barcelona : , : Editorial UOC, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
Autore | Curtin Patricia A (Patricia Ann), <1955-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 |
Descrizione fisica | 1 online resource (xiii, 304 p.) : ill., map |
Disciplina | 659.2 |
Altri autori (Persone) | GaitherThomas Kenneth |
Soggetto topico |
Public relations
Intercultural communication Relacions públiques Comunicació intercultural |
ISBN |
1-4522-2481-1
1-4129-1414-0 1-4522-1328-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
Record Nr. | UNINA-9910807904003321 |
Curtin Patricia A (Patricia Ann), <1955->
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Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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