Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
| International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca |
| Autore | Pegan Giovanna |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (195 pages) |
| Disciplina | 658.8 |
| Collana | International Series in Advanced Management Studies |
| Soggetto topico |
International business enterprises
Market research Leadership International Business Market Research/Competitive Intelligence Business Strategy/Leadership Màrqueting internacional Empreses multinacionals Recerca industrial Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-33588-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Strategic Entry Modes and Country of Origin Effect -- Country-of-Origin Valorization in Exporting: Insights from Companies and Foreign Importers -- Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives -- From Country-of-Oriigin Effect to Brand Origin: Challenges in International Direct Marketing Channels -- The Role of Country of Origin in Foreign Retailers' Strategies -- Online Channels and the Country of Origin -- Conclusion. . |
| Record Nr. | UNINA-9910367256503321 |
Pegan Giovanna
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016) [[electronic resource] ] : Theoretical and Applied Sciences / / edited by Nor Azizah Yacob, Nur Asmaliza Mohd Noor, Nor Yuziah Mohd Yunus, Rahmah Lob Yussof, Shaikh Abdul Karim Yamani Zakaria
| Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016) [[electronic resource] ] : Theoretical and Applied Sciences / / edited by Nor Azizah Yacob, Nur Asmaliza Mohd Noor, Nor Yuziah Mohd Yunus, Rahmah Lob Yussof, Shaikh Abdul Karim Yamani Zakaria |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XX, 1062 p. 349 illus., 251 illus. in color.) |
| Disciplina | 658.514 |
| Soggetto topico |
Investigació
Recerca industrial Ciències ambientals Desenvolupament sostenible Industrial management Statistics Engineering design Environmental sciences Innovation/Technology Management Statistics for Engineering, Physics, Computer Science, Chemistry and Earth Sciences Engineering Design Environmental Science and Engineering |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
978-981-13-0074-5
981-13-0074-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Architecture -- Chapter 1.A Review on Indoor Environmental Quality (IEQ) Attributes for Malaysian Post Occupancy Evaluation (POE) in Green Office Building -- Chapter 2. Relationship between Indoor Environmental Quality (IEQ) and Occupant’s Satisfaction in Malaysian Rated Office Building: A Pilot Study -- Chapter 3. Performance Measurement of Industrialised Building System (IBS) towards Achieving Green Construction and Sustainability in Construction Project in Malaysia -- Part 2: Computer Science -- Chapter 4. Mobile Calorie Burned Estimation based on Pedometer Steps -- Chapter 5. Improved Feature Subset Selection Based on Hybrid Correlation for Disease Diagnosis -- Chapter 6. Multiple Types of Semi-Structured Data Extraction using Wrapper for Extraction of Image using DOM (WEID) -- Part 3: Engineering -- Chapter 22. Calibration Assessment of the Distributed Hydrologic Model using SWAT-CUP -- Chapter 23. Compressive Behavior of Sustainable Hair Fibre Reinforced Concrete -- Chapter 24. Placement of SVC and Transformer Tap Setting for Minimum Loss Using Evolutionary Programming -- Part 4: Environmental Science and Management -- Chapter 50. Occupational Noise Exposure of Construction Workers at Construction Sites in Malaysia -- Chapter 51. An Evaluation of the Water Conservation System: A Case Study in Diamond Building -- Part 5: Forestry -- Chapter 54. Furniture Effect of Board Density and Hot Pressing Time on Mechanical and Physical Properties of Oil Palm Trunk Phenol Formaldehyde Particleboard -- Chapter 55. Anthropometric Data of Primary School Children in Malaysia for School Chair Design -- Part 6: Health and Medicine -- Chapter 57. Investigation of Total Faulty Breathing Scale (Tfbs) Using Visual Observation and Videogrammetry Methods -- Chapter 58.The Reliability and Validity of the Malay® Version of Tampa Scale of Kinesiophobia in Older Persons with Low Back Pain -- Part 7: Material Science -- Chapter 70. The Influence of Curing Conditions on the Compressive Strength of Lightweight Geopolymer Composite Containing Wood Aggregates -- Chapter 71. Elastic Property of Palatal Tissues Expanded with Anisotropic Self-Inflating Tissue Expander -- Part 8: Mathematics -- Chapter 82. The Optimality of Profit Sharing in Loyalty Reward Programs -- Chapter 83. Integrated Fuzzy Time Series Model for Forecasting Tourist Arrivals -- Part 9: Plantation and Agrotechnology -- Chapter 91. The Dominant Effect of Cabomba furcata Compost as Non-Native Invasive Species toward the Growth Performance of Elaeis guineensis Seedling -- Chapter 92. Utilization Effects of Asystasia intrusa Compost toward the Growth Performance of Elaeis guineensis Seedling -- Part 10: Sport Sciences and Recreation -- Chapter 96. Hydration Status of T-Team FC Players in Match Against Felda United FC -- Chapter 97. The effects of Kinesio Tape on Chronic Low Back Pain among Young Male Adults in Ampang -- Part 11: Statistics -- Chapter 101. Stability and Forecastability Characteristics of Exponential Smoothing with Regressors Methods -- Chapter 104. Using Simulation to Model Queuing Problem at Fast Food Restaurant. |
| Record Nr. | UNINA-9910298194803321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
