Autore	Stürze Sascha
Pubbl/distr/stampa	Wiesbaden, Germany : , : Springer, , [2022]
Descrizione fisica	1 online resource (125 pages)
Disciplina	658.8
Collana	Management for professionals
Soggetto topico	Marketing - Management Rate of return Marketing
ISBN	3-658-38053-5
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Intro -- Foreword -- Acknowledgments -- Contents -- About the Authors -- List of Figures -- List of Table -- 1: Introduction -- 2: Optimised Budget Allocation in Marketing ``Beyond Media´´ -- 2.1 Allocation Is Key! -- 2.2 Allocation Concerns More Than Media Mix -- 2.3 Global, Cross-Product Budget Allocation Bears Sizeable EBIT Potential -- 2.4 The Bigger Part of EBIT Impact Does NOT Result from Media Allocation -- 2.5 Recommendations for Corporate Decision Makers -- 3: Quantitative Consideration of the Long-Term Effect of Marketing Measures -- 3.1 Obvious Existence, Difficult Proof -- 3.2 Marketing Science Provides Long-Term Multipliers -- 3.3 Benchmarks from Practice Show Factor 2 and Broad Spread -- 3.4 Recommendations for Corporate Decision Makers -- 4: Striking the Right Balance: Image vs. Performance Marketing -- 4.1 The Performance Promise -- 4.2 Where Does Image End, Where Does Performance Begin? -- 4.3 Can Digital Advertising Be Image Building at All? -- 4.4 But How to Find the Optimal Balance? -- 4.5 ``Seeding´´ Makes No Sense Without ``Harvesting´´ -- 4.6 Recommendations for Corporate Decision Makers -- Digression I: What Happens When Brands ``Go Dark´´, for Example, in a Recession? -- Should Advertising Budgets Be Cut in a Recession? -- 5: Campaign Tracking and Successful Marketing Controlling -- 5.1 Campaign-Specific Analyses Instead of Average Effectiveness -- 5.2 Marketing Controlling in the Context of Dynamic Channel Development -- 5.3 The Role of Pre-tests and Campaign Tracking -- 5.4 Recommendations for Corporate Decision Makers -- 6: Modelling, Model Architecture, and Model Quality -- 6.1 The Right Target Variable -- 6.2 The Right Model Architecture -- 6.3 Model Quality Is More Than R2 -- 6.4 The Right Frequency of Updates -- 6.5 Recommendations for Corporate Decision Makers -- 7: Multi-touch Attribution and Unified Measurement. 7.1 Two Tools: One Goal -- 7.2 There Is No Such Thing as a Free Lunch: Differences and Use Cases -- 7.3 MTAs Are (Too) Often Nothing More Than Rules -- 7.4 Best of Both Worlds? -- 7.5 Recommendations for Corporate Decision Makers -- 8: Individual Targeting and Privacy -- 8.1 Segment-of-One -- 8.2 Benefits of Individual Targeting and the Power of First-Party Data -- 8.3 Unmet Expectations and the Risks of Hyper-Targeting -- 8.4 Limitations Due to Regulation and Walled Gardens -- 8.5 Is Spray`n´Pray Coming Back Now? -- 8.6 Recommendations for Corporate Decision Makers -- 9: Agile Marketing, Agile Budgeting -- 9.1 The Basics of Agile Marketing -- 9.2 Agile Marketing: The Key to Success? -- 9.3 How to Implement Agile Marketing -- 9.4 Recommendations for Corporate Decision Makers -- Digression II: Zero-Based Budgeting (ZBB)-Blessing or Curse? -- 10: ``The Good, The Bad and The Ugly´´: Data Requirements and Formats for a Successful and Cost-Effective Implementation -- 10.1 Data Sources and Basic Requirements for Model Variables -- 10.2 Data Structure: Small Differences with a Big Effect -- 10.3 Dealing with ``Data-Poor´´ Allocation Units -- 10.4 Recommendations for Corporate Decision Makers -- 11: In- Versus Outsourcing and Vendor Selection -- 11.1 In- Versus Outsourcing -- 11.2 Early Phase of Orientation: Pilot Studies and First Provider Screening -- 11.3 Technical Evaluation of Service Providers -- 11.4 Typical Cost Drivers from the Service Provider Perspective -- 11.5 Scorecards for Vendor Pitches -- 11.6 Recommendations for Corporate Decision Makers -- 12: Marketing in 2023ff: Agility as the ``New Normal´´.
Record Nr.	UNINA-9910624386303321

Pubbl/distr/stampa	Manila, : Asian Development Bank, Regional Economic Monitoring Unit, 2004-
Descrizione fisica	1 online resource
Soggetto topico	Bond market - Asia Bonds - Asia Government securities - Asia Rate of return - Asia Bond market - Philippines Government securities - Philippines Rate of return - Philippines Bond market Bonds Government securities Rate of return Obligationsmarknad - Asien Obligationer - Asien Räntabilitet - Asien
Soggetto genere / forma	Periodicals. Statistics.
Soggetto non controllato	Development planning -- - Asia
ISSN	2219-1526
Formato	Materiale a stampa
Livello bibliografico	Periodico
Lingua di pubblicazione	eng
Altri titoli varianti	ABM
Record Nr.	UNINA-9910679277403321

Autore	Holland David
Edizione	[1st edition]
Pubbl/distr/stampa	Hoboken, New Jersey : , : Wiley, , 2018
Descrizione fisica	1 online resource (1 volume) : illustrations
Disciplina	332.632042
Soggetto topico	Profit Rate of return Capital investments
Soggetto genere / forma	Electronic books.
ISBN	1-119-44052-1 1-119-44050-5 1-119-44051-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910270919603321

Autore	Phillips Patricia Pulliam
Pubbl/distr/stampa	San Francisco, : Pfeiffer, c2008
Descrizione fisica	1 online resource (192 p.)
Disciplina	001.4/33
Altri autori (Persone)	StawarskiCathy A
Collana	Measurement and evaluation series
Soggetto topico	Employees - Rating of Organizational learning - Evaluation Project management - Evaluation Rate of return Social sciences - Research - Methodology
Soggetto genere / forma	Electronic books.
ISBN	1-281-22152-X 9786611221522 0-470-17901-5
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Data Collection; Contents; Acknowledgments from the Editors; From Patti; From Jack; Principles of the ROI Methodology; Chapter 1: Using Questionnaires and Surveys; Types of Questions; Questionnaire Design Steps; Improving the Response Rate for Questionnaires and Surveys; Final Thoughts; Chapter 2: Using Tests; Types of Tests; Simulations; Informal Tests; Final Thoughts; Chapter 3: Using Interviews, Focus Groups, and Observation; Interviews; Focus Groups; Observations; Final Thoughts; Chapter 4: Using Other Data Collection Methods; Business Performance Monitoring; Action Planning Performance ContractsFinal Thoughts; Chapter 5: Measuring Reaction and Planned Action; Why Measure Reaction and Planned Action?; Importance of Other Levels of Evaluation; Areas of Feedback; Data Collection Issues; Uses of Reaction Data; Final Thoughts; Chapter 6: Measuring Learning and Confidence; Why Measure Learning and Confidence?; Measurement Issues; Administrative Issues; Uses of Learning Data; Final Thoughts; Chapter 7: Measuring Application and Implementation; Why Measure Application and Implementation?; Challenges; Measurement Issues; Data Collection Methods; Barriers to Application Uses of Application DataFinal Thoughts; Chapter 8: Measuring Impact and Consequences; Why Measure Business Impact?; Effective Impact Measures; Data Collection Methods; Final Thoughts; Chapter 9: Selecting the Proper Data Collection Method; Matching Exercise; Selecting the Appropriate Method for Each Level; Final Thoughts; Index; About the Authors
Record Nr.	UNINA-9910458474603321

Autore	Foster Carrie
Edizione	[First edition.]
Pubbl/distr/stampa	New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Descrizione fisica	1 online resource (79 pages)
Disciplina	658.3124
Collana	Finance and financial management collection
Soggetto topico	Employees - Training of - Finance Rate of return
Soggetto genere / forma	Libros electronicos.
Soggetto non controllato	added value audit business case design evaluation financial outcomes learning and development metrics return on investment strategic fit
ISBN	1-63157-639-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	1. Introduction -- 2. The growth of strategic learning and development -- 3. The learning and development cycle -- 4. The evaluation phase -- 5. Development needs analysis -- 6. Delivering the business case for learning and development -- 7. Design elements for sustainable organizational -- 8. Learning and development audit -- 9. Calculating return on investment -- 10. Challenging attitudes to learning and development -- Conclusion -- References -- Index.
Record Nr.	UNINA-9910164036203321