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Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically / / Sascha Stürze [and three others] ; foreword by Marc Fischer
| Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically / / Sascha Stürze [and three others] ; foreword by Marc Fischer |
| Autore | Stürze Sascha |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (125 pages) |
| Disciplina | 658.8 |
| Collana | Management for professionals |
| Soggetto topico |
Marketing - Management
Rate of return Marketing |
| ISBN | 3-658-38053-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Foreword -- Acknowledgments -- Contents -- About the Authors -- List of Figures -- List of Table -- 1: Introduction -- 2: Optimised Budget Allocation in Marketing ``Beyond Media´´ -- 2.1 Allocation Is Key! -- 2.2 Allocation Concerns More Than Media Mix -- 2.3 Global, Cross-Product Budget Allocation Bears Sizeable EBIT Potential -- 2.4 The Bigger Part of EBIT Impact Does NOT Result from Media Allocation -- 2.5 Recommendations for Corporate Decision Makers -- 3: Quantitative Consideration of the Long-Term Effect of Marketing Measures -- 3.1 Obvious Existence, Difficult Proof -- 3.2 Marketing Science Provides Long-Term Multipliers -- 3.3 Benchmarks from Practice Show Factor 2 and Broad Spread -- 3.4 Recommendations for Corporate Decision Makers -- 4: Striking the Right Balance: Image vs. Performance Marketing -- 4.1 The Performance Promise -- 4.2 Where Does Image End, Where Does Performance Begin? -- 4.3 Can Digital Advertising Be Image Building at All? -- 4.4 But How to Find the Optimal Balance? -- 4.5 ``Seeding´´ Makes No Sense Without ``Harvesting´´ -- 4.6 Recommendations for Corporate Decision Makers -- Digression I: What Happens When Brands ``Go Dark´´, for Example, in a Recession? -- Should Advertising Budgets Be Cut in a Recession? -- 5: Campaign Tracking and Successful Marketing Controlling -- 5.1 Campaign-Specific Analyses Instead of Average Effectiveness -- 5.2 Marketing Controlling in the Context of Dynamic Channel Development -- 5.3 The Role of Pre-tests and Campaign Tracking -- 5.4 Recommendations for Corporate Decision Makers -- 6: Modelling, Model Architecture, and Model Quality -- 6.1 The Right Target Variable -- 6.2 The Right Model Architecture -- 6.3 Model Quality Is More Than R2 -- 6.4 The Right Frequency of Updates -- 6.5 Recommendations for Corporate Decision Makers -- 7: Multi-touch Attribution and Unified Measurement.
7.1 Two Tools: One Goal -- 7.2 There Is No Such Thing as a Free Lunch: Differences and Use Cases -- 7.3 MTAs Are (Too) Often Nothing More Than Rules -- 7.4 Best of Both Worlds? -- 7.5 Recommendations for Corporate Decision Makers -- 8: Individual Targeting and Privacy -- 8.1 Segment-of-One -- 8.2 Benefits of Individual Targeting and the Power of First-Party Data -- 8.3 Unmet Expectations and the Risks of Hyper-Targeting -- 8.4 Limitations Due to Regulation and Walled Gardens -- 8.5 Is Spray`n´Pray Coming Back Now? -- 8.6 Recommendations for Corporate Decision Makers -- 9: Agile Marketing, Agile Budgeting -- 9.1 The Basics of Agile Marketing -- 9.2 Agile Marketing: The Key to Success? -- 9.3 How to Implement Agile Marketing -- 9.4 Recommendations for Corporate Decision Makers -- Digression II: Zero-Based Budgeting (ZBB)-Blessing or Curse? -- 10: ``The Good, The Bad and The Ugly´´: Data Requirements and Formats for a Successful and Cost-Effective Implementation -- 10.1 Data Sources and Basic Requirements for Model Variables -- 10.2 Data Structure: Small Differences with a Big Effect -- 10.3 Dealing with ``Data-Poor´´ Allocation Units -- 10.4 Recommendations for Corporate Decision Makers -- 11: In- Versus Outsourcing and Vendor Selection -- 11.1 In- Versus Outsourcing -- 11.2 Early Phase of Orientation: Pilot Studies and First Provider Screening -- 11.3 Technical Evaluation of Service Providers -- 11.4 Typical Cost Drivers from the Service Provider Perspective -- 11.5 Scorecards for Vendor Pitches -- 11.6 Recommendations for Corporate Decision Makers -- 12: Marketing in 2023ff: Agility as the ``New Normal´´. |
| Record Nr. | UNINA-9910624386303321 |
Stürze Sascha
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| Wiesbaden, Germany : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Asia bond monitor / / Asian Development Bank
| Asia bond monitor / / Asian Development Bank |
| Pubbl/distr/stampa | Manila, : Asian Development Bank, Regional Economic Monitoring Unit, 2004- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Bond market - Asia
Bonds - Asia Government securities - Asia Rate of return - Asia Bond market - Philippines Government securities - Philippines Rate of return - Philippines Bond market Bonds Government securities Rate of return Obligationsmarknad - Asien Obligationer - Asien Räntabilitet - Asien |
| Soggetto genere / forma |
Periodicals.
Statistics. |
| Soggetto non controllato | Development planning -- - Asia |
| ISSN | 2219-1526 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | ABM |
| Record Nr. | UNINA-9910679277403321 |
| Manila, : Asian Development Bank, Regional Economic Monitoring Unit, 2004- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond earnings : applying the HOLT CFROI and economic profit framework / / David Holland, Bryant Matthews
| Beyond earnings : applying the HOLT CFROI and economic profit framework / / David Holland, Bryant Matthews |
| Autore | Holland David |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2018 |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 332.632042 |
| Soggetto topico |
Profit
Rate of return Capital investments |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-44052-1
1-119-44050-5 1-119-44051-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910270919603321 |
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Holland David
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| Hoboken, New Jersey : , : Wiley, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond earnings : applying the HOLT CFROI and economic profit framework / / David Holland, Bryant Matthews
| Beyond earnings : applying the HOLT CFROI and economic profit framework / / David Holland, Bryant Matthews |
| Autore | Holland David |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2018 |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 332.632042 |
| Soggetto topico |
Profit
Rate of return Capital investments |
| ISBN |
1-119-44052-1
1-119-44050-5 1-119-44051-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830897303321 |
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Holland David
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| Hoboken, New Jersey : , : Wiley, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Crédit suisse global investment returns yearbook
| Crédit suisse global investment returns yearbook |
| Pubbl/distr/stampa | Zurich : , : Crédit suisse AG, Research Institute |
| Soggetto topico |
Investments
Rate of return |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Global investment returns yearbook |
| Record Nr. | UNINA-9910894263203321 |
| Zurich : , : Crédit suisse AG, Research Institute | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Data collection [[electronic resource] ] : planning for and collecting all types of data / / Patricia Pulliam Phillips, Cathy A. Stawarski
| Data collection [[electronic resource] ] : planning for and collecting all types of data / / Patricia Pulliam Phillips, Cathy A. Stawarski |
| Autore | Phillips Patricia Pulliam |
| Pubbl/distr/stampa | San Francisco, : Pfeiffer, c2008 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 001.4/33 |
| Altri autori (Persone) | StawarskiCathy A |
| Collana | Measurement and evaluation series |
| Soggetto topico |
Employees - Rating of
Organizational learning - Evaluation Project management - Evaluation Rate of return Social sciences - Research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-22152-X
9786611221522 0-470-17901-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Data Collection; Contents; Acknowledgments from the Editors; From Patti; From Jack; Principles of the ROI Methodology; Chapter 1: Using Questionnaires and Surveys; Types of Questions; Questionnaire Design Steps; Improving the Response Rate for Questionnaires and Surveys; Final Thoughts; Chapter 2: Using Tests; Types of Tests; Simulations; Informal Tests; Final Thoughts; Chapter 3: Using Interviews, Focus Groups, and Observation; Interviews; Focus Groups; Observations; Final Thoughts; Chapter 4: Using Other Data Collection Methods; Business Performance Monitoring; Action Planning
Performance ContractsFinal Thoughts; Chapter 5: Measuring Reaction and Planned Action; Why Measure Reaction and Planned Action?; Importance of Other Levels of Evaluation; Areas of Feedback; Data Collection Issues; Uses of Reaction Data; Final Thoughts; Chapter 6: Measuring Learning and Confidence; Why Measure Learning and Confidence?; Measurement Issues; Administrative Issues; Uses of Learning Data; Final Thoughts; Chapter 7: Measuring Application and Implementation; Why Measure Application and Implementation?; Challenges; Measurement Issues; Data Collection Methods; Barriers to Application Uses of Application DataFinal Thoughts; Chapter 8: Measuring Impact and Consequences; Why Measure Business Impact?; Effective Impact Measures; Data Collection Methods; Final Thoughts; Chapter 9: Selecting the Proper Data Collection Method; Matching Exercise; Selecting the Appropriate Method for Each Level; Final Thoughts; Index; About the Authors |
| Record Nr. | UNINA-9910458474603321 |
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Phillips Patricia Pulliam
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| San Francisco, : Pfeiffer, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data collection [[electronic resource] ] : planning for and collecting all types of data / / Patricia Pulliam Phillips, Cathy A. Stawarski
| Data collection [[electronic resource] ] : planning for and collecting all types of data / / Patricia Pulliam Phillips, Cathy A. Stawarski |
| Autore | Phillips Patricia Pulliam |
| Pubbl/distr/stampa | San Francisco, : Pfeiffer, c2008 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 001.4/33 |
| Altri autori (Persone) | StawarskiCathy A |
| Collana | Measurement and evaluation series |
| Soggetto topico |
Employees - Rating of
Organizational learning - Evaluation Project management - Evaluation Rate of return Social sciences - Research - Methodology |
| ISBN |
1-119-25478-7
1-281-22152-X 9786611221522 0-470-17901-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Data Collection; Contents; Acknowledgments from the Editors; From Patti; From Jack; Principles of the ROI Methodology; Chapter 1: Using Questionnaires and Surveys; Types of Questions; Questionnaire Design Steps; Improving the Response Rate for Questionnaires and Surveys; Final Thoughts; Chapter 2: Using Tests; Types of Tests; Simulations; Informal Tests; Final Thoughts; Chapter 3: Using Interviews, Focus Groups, and Observation; Interviews; Focus Groups; Observations; Final Thoughts; Chapter 4: Using Other Data Collection Methods; Business Performance Monitoring; Action Planning
Performance ContractsFinal Thoughts; Chapter 5: Measuring Reaction and Planned Action; Why Measure Reaction and Planned Action?; Importance of Other Levels of Evaluation; Areas of Feedback; Data Collection Issues; Uses of Reaction Data; Final Thoughts; Chapter 6: Measuring Learning and Confidence; Why Measure Learning and Confidence?; Measurement Issues; Administrative Issues; Uses of Learning Data; Final Thoughts; Chapter 7: Measuring Application and Implementation; Why Measure Application and Implementation?; Challenges; Measurement Issues; Data Collection Methods; Barriers to Application Uses of Application DataFinal Thoughts; Chapter 8: Measuring Impact and Consequences; Why Measure Business Impact?; Effective Impact Measures; Data Collection Methods; Final Thoughts; Chapter 9: Selecting the Proper Data Collection Method; Matching Exercise; Selecting the Appropriate Method for Each Level; Final Thoughts; Index; About the Authors |
| Record Nr. | UNINA-9910784767203321 |
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Phillips Patricia Pulliam
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| San Francisco, : Pfeiffer, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing learning and development for return on investment / / Carrie Foster
| Designing learning and development for return on investment / / Carrie Foster |
| Autore | Foster Carrie |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (79 pages) |
| Disciplina | 658.3124 |
| Collana | Finance and financial management collection |
| Soggetto topico |
Employees - Training of - Finance
Rate of return |
| Soggetto genere / forma | Libros electronicos. |
| Soggetto non controllato |
added value
audit business case design evaluation financial outcomes learning and development metrics return on investment strategic fit |
| ISBN | 1-63157-639-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. The growth of strategic learning and development -- 3. The learning and development cycle -- 4. The evaluation phase -- 5. Development needs analysis -- 6. Delivering the business case for learning and development -- 7. Design elements for sustainable organizational -- 8. Learning and development audit -- 9. Calculating return on investment -- 10. Challenging attitudes to learning and development -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910164036203321 |
|
Foster Carrie
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing learning and development for return on investment / / Carrie Foster
| Designing learning and development for return on investment / / Carrie Foster |
| Autore | Foster Carrie |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (79 pages) |
| Disciplina | 658.3124 |
| Collana | Finance and financial management collection |
| Soggetto topico |
Employees - Training of - Finance
Rate of return |
| Soggetto genere / forma | Libros electronicos. |
| Soggetto non controllato |
added value
audit business case design evaluation financial outcomes learning and development metrics return on investment strategic fit |
| ISBN | 1-63157-639-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. The growth of strategic learning and development -- 3. The learning and development cycle -- 4. The evaluation phase -- 5. Development needs analysis -- 6. Delivering the business case for learning and development -- 7. Design elements for sustainable organizational -- 8. Learning and development audit -- 9. Calculating return on investment -- 10. Challenging attitudes to learning and development -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910792606203321 |
|
Foster Carrie
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing learning and development for return on investment / / Carrie Foster
| Designing learning and development for return on investment / / Carrie Foster |
| Autore | Foster Carrie |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (79 pages) |
| Disciplina | 658.3124 |
| Collana | Finance and financial management collection |
| Soggetto topico |
Employees - Training of - Finance
Rate of return |
| Soggetto genere / forma | Libros electronicos. |
| Soggetto non controllato |
added value
audit business case design evaluation financial outcomes learning and development metrics return on investment strategic fit |
| ISBN | 1-63157-639-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. The growth of strategic learning and development -- 3. The learning and development cycle -- 4. The evaluation phase -- 5. Development needs analysis -- 6. Delivering the business case for learning and development -- 7. Design elements for sustainable organizational -- 8. Learning and development audit -- 9. Calculating return on investment -- 10. Challenging attitudes to learning and development -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910822597403321 |
|
Foster Carrie
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
