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Mass appeal : the formative age of the movies, radio, and tv / / Edward D. Berkowitz [[electronic resource]]
| Mass appeal : the formative age of the movies, radio, and tv / / Edward D. Berkowitz [[electronic resource]] |
| Autore | Berkowitz Edward D. |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2010 |
| Descrizione fisica | 1 online resource (212 pages) : digital, PDF file(s) |
| Disciplina | 791.40973 |
| Collana | Cambridge essential histories |
| Soggetto topico |
Motion pictures - United States - History - 20th century
Radio programs - United States - History - 20th century Television programs - United States - History - 20th century |
| ISBN |
0-511-85260-6
1-107-21185-9 1-282-90827-8 9786612908279 0-511-78173-3 0-511-93141-7 0-511-93275-8 0-511-92756-8 0-511-92502-6 0-511-93007-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1. Sound comes in, vaudeville and silent pictures go out; 2. From Broadway to Hollywood with Groucho, Fred, and Ginger; 3. Radio nights; 4. From the 30s to the 40s with Kate, Bud, and Lou; 5. Bogie, Bob, and the boys at war; 6. The postwar movie scene; 7. Make room for TV; 8. Putting it together: Walt Disney introduces the baby boom to television; 9. The end of an era? |
| Record Nr. | UNINA-9910458910903321 |
Berkowitz Edward D.
|
||
| Cambridge : , : Cambridge University Press, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mass appeal : the formative age of the movies, radio, and tv / / Edward D. Berkowitz [[electronic resource]]
| Mass appeal : the formative age of the movies, radio, and tv / / Edward D. Berkowitz [[electronic resource]] |
| Autore | Berkowitz Edward D. |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2010 |
| Descrizione fisica | 1 online resource (212 pages) : digital, PDF file(s) |
| Disciplina | 791.40973 |
| Collana | Cambridge essential histories |
| Soggetto topico |
Motion pictures - United States - History - 20th century
Radio programs - United States - History - 20th century Television programs - United States - History - 20th century |
| ISBN |
0-511-85260-6
1-107-21185-9 1-282-90827-8 9786612908279 0-511-78173-3 0-511-93141-7 0-511-93275-8 0-511-92756-8 0-511-92502-6 0-511-93007-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1. Sound comes in, vaudeville and silent pictures go out; 2. From Broadway to Hollywood with Groucho, Fred, and Ginger; 3. Radio nights; 4. From the 30s to the 40s with Kate, Bud, and Lou; 5. Bogie, Bob, and the boys at war; 6. The postwar movie scene; 7. Make room for TV; 8. Putting it together: Walt Disney introduces the baby boom to television; 9. The end of an era? |
| Record Nr. | UNINA-9910785497903321 |
|
Berkowitz Edward D.
|
||
| Cambridge : , : Cambridge University Press, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mass appeal : the formative age of the movies, radio, and tv / / Edward D. Berkowitz [[electronic resource]]
| Mass appeal : the formative age of the movies, radio, and tv / / Edward D. Berkowitz [[electronic resource]] |
| Autore | Berkowitz Edward D. |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2010 |
| Descrizione fisica | 1 online resource (212 pages) : digital, PDF file(s) |
| Disciplina | 791.40973 |
| Collana | Cambridge essential histories |
| Soggetto topico |
Motion pictures - United States - History - 20th century
Radio programs - United States - History - 20th century Television programs - United States - History - 20th century |
| ISBN |
0-511-85260-6
1-107-21185-9 1-282-90827-8 9786612908279 0-511-78173-3 0-511-93141-7 0-511-93275-8 0-511-92756-8 0-511-92502-6 0-511-93007-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1. Sound comes in, vaudeville and silent pictures go out; 2. From Broadway to Hollywood with Groucho, Fred, and Ginger; 3. Radio nights; 4. From the 30s to the 40s with Kate, Bud, and Lou; 5. Bogie, Bob, and the boys at war; 6. The postwar movie scene; 7. Make room for TV; 8. Putting it together: Walt Disney introduces the baby boom to television; 9. The end of an era? |
| Record Nr. | UNINA-9910807096803321 |
|
Berkowitz Edward D.
|
||
| Cambridge : , : Cambridge University Press, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910453140103321 |
|
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910790678403321 |
|
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910815250403321 |
|
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Radio programs - United States - History - 20th century
(6)
- Advertising in popular culture - United States - History - 20th century (3)
- Motion pictures - United States - History - 20th century (3)
- Radio advertising - United States - History - 20th century (3)
- Radio broadcasting - United States - History - 20th century (3)