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Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910132317903321 |
Temporal Paul
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| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910813563403321 |
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Temporal Paul
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| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-44138-1
9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910457468003321 |
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Eshuis Jasper <1972-, >
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| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910779046303321 |
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Eshuis Jasper <1972-, >
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| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910826242303321 |
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Eshuis Jasper <1972-, >
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| New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communications and political development / / edited by Lucian W. Pye ; contributors, Frederick W. Frey [and nine others]
| Communications and political development / / edited by Lucian W. Pye ; contributors, Frederick W. Frey [and nine others] |
| Autore | Pye Lucian W. |
| Pubbl/distr/stampa | Princeton, New Jersey : , : Princeton University Press, , 1963 |
| Descrizione fisica | 1 online resource (396 p.) |
| Disciplina | 301.243 |
| Collana |
Princeton Legacy Library
Studies in Political Development |
| Soggetto topico |
Communication - Social aspects
Public relations and politics Political development |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-691-07504-2
0-691-64968-5 1-4008-7521-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Foreword / Almond, Gabriel A. -- Preface and Acknowledgments / Pye, Lucian W. -- Contents -- Introduction -- 1. Models of Traditional, Transitional, and Modern Communications Systems -- 2. Communication Development and the Development Process / Schramm, Wilbur -- 3. Communications and Political Articulation -- 4. Demagogues and Cadres in the Political Development of the New States / Shils, Edward -- 5. The Emergence of Professional Communicators -- 6. Writer and Journalist in the Transitional Society / Passin, Herbert -- 7. Communications and Civic Training in Transitional Societies -- 8. Mass Media and Political Socialization: The Role of Patterns of Communication / Hyman, Herbert -- 9. Communications and Motivations for Modernization -- 10. National Character and Economic Growth in Turkey and Iran / McClelland, David C. -- 11. Nation Building as a Many-Sided Process -- 12. Communication Patterns and Political Socialization in Transitional Thailand / Mosel, James N. -- 13. Communications Policies in Development Programs -- 14. The Mass Media and Politics in the Modernization Process / Pool, Ithiel de Sola -- 15. Alternative Patterns of Development -- 16. Communications and Politics in Communist China / Yu, Frederick T. C. -- 17. Political Development, Power, and Communications in Turkey / Frey, Frederick W. -- 18. Toward a Communication Theory of Modernization / Lerner, Daniel -- A Selected Bibliography / Grossholtz, Thelma Jean / Hendrickson, Richard -- Contributors -- Index |
| Record Nr. | UNINA-9910460651403321 |
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Pye Lucian W.
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| Princeton, New Jersey : , : Princeton University Press, , 1963 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communications and political development / / edited by Lucian W. Pye ; contributors, Frederick W. Frey [et al.]
| Communications and political development / / edited by Lucian W. Pye ; contributors, Frederick W. Frey [et al.] |
| Autore | Pye Lucian W. <1921-2008> |
| Pubbl/distr/stampa | Princeton, N.J. : , : Princeton University Press, , 1963 |
| Descrizione fisica | 1 online resource (396 pages) |
| Disciplina | 301.243 |
| Collana |
Princeton Legacy Library
Studies in Political Development |
| Soggetto topico |
Communication - Social aspects
Public relations and politics Political development |
| ISBN |
0-691-07504-2
0-691-64968-5 1-4008-7521-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Foreword / Almond, Gabriel A. -- Preface and Acknowledgments / Pye, Lucian W. -- Contents -- Introduction -- 1. Models of Traditional, Transitional, and Modern Communications Systems -- 2. Communication Development and the Development Process / Schramm, Wilbur -- 3. Communications and Political Articulation -- 4. Demagogues and Cadres in the Political Development of the New States / Shils, Edward -- 5. The Emergence of Professional Communicators -- 6. Writer and Journalist in the Transitional Society / Passin, Herbert -- 7. Communications and Civic Training in Transitional Societies -- 8. Mass Media and Political Socialization: The Role of Patterns of Communication / Hyman, Herbert -- 9. Communications and Motivations for Modernization -- 10. National Character and Economic Growth in Turkey and Iran / McClelland, David C. -- 11. Nation Building as a Many-Sided Process -- 12. Communication Patterns and Political Socialization in Transitional Thailand / Mosel, James N. -- 13. Communications Policies in Development Programs -- 14. The Mass Media and Politics in the Modernization Process / Pool, Ithiel de Sola -- 15. Alternative Patterns of Development -- 16. Communications and Politics in Communist China / Yu, Frederick T. C. -- 17. Political Development, Power, and Communications in Turkey / Frey, Frederick W. -- 18. Toward a Communication Theory of Modernization / Lerner, Daniel -- A Selected Bibliography / Grossholtz, Thelma Jean / Hendrickson, Richard -- Contributors -- Index |
| Record Nr. | UNINA-9910797877603321 |
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Pye Lucian W. <1921-2008>
|
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| Princeton, N.J. : , : Princeton University Press, , 1963 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communications and political development / / edited by Lucian W. Pye ; contributors, Frederick W. Frey [et al.]
| Communications and political development / / edited by Lucian W. Pye ; contributors, Frederick W. Frey [et al.] |
| Autore | Pye Lucian W. <1921-2008> |
| Pubbl/distr/stampa | Princeton, N.J. : , : Princeton University Press, , 1963 |
| Descrizione fisica | 1 online resource (396 pages) |
| Disciplina | 301.243 |
| Collana |
Princeton Legacy Library
Studies in Political Development |
| Soggetto topico |
Communication - Social aspects
Public relations and politics Political development |
| ISBN |
0-691-07504-2
0-691-64968-5 1-4008-7521-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Foreword / Almond, Gabriel A. -- Preface and Acknowledgments / Pye, Lucian W. -- Contents -- Introduction -- 1. Models of Traditional, Transitional, and Modern Communications Systems -- 2. Communication Development and the Development Process / Schramm, Wilbur -- 3. Communications and Political Articulation -- 4. Demagogues and Cadres in the Political Development of the New States / Shils, Edward -- 5. The Emergence of Professional Communicators -- 6. Writer and Journalist in the Transitional Society / Passin, Herbert -- 7. Communications and Civic Training in Transitional Societies -- 8. Mass Media and Political Socialization: The Role of Patterns of Communication / Hyman, Herbert -- 9. Communications and Motivations for Modernization -- 10. National Character and Economic Growth in Turkey and Iran / McClelland, David C. -- 11. Nation Building as a Many-Sided Process -- 12. Communication Patterns and Political Socialization in Transitional Thailand / Mosel, James N. -- 13. Communications Policies in Development Programs -- 14. The Mass Media and Politics in the Modernization Process / Pool, Ithiel de Sola -- 15. Alternative Patterns of Development -- 16. Communications and Politics in Communist China / Yu, Frederick T. C. -- 17. Political Development, Power, and Communications in Turkey / Frey, Frederick W. -- 18. Toward a Communication Theory of Modernization / Lerner, Daniel -- A Selected Bibliography / Grossholtz, Thelma Jean / Hendrickson, Richard -- Contributors -- Index |
| Record Nr. | UNINA-9910811267003321 |
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Pye Lucian W. <1921-2008>
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||
| Princeton, N.J. : , : Princeton University Press, , 1963 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Diplomacy, organisations and citizens : a European communication perspective / / edited by Sónia Pedro Sebastião and Susana de Carvalho Spínola
| Diplomacy, organisations and citizens : a European communication perspective / / edited by Sónia Pedro Sebastião and Susana de Carvalho Spínola |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (360 pages) |
| Disciplina | 327.2 |
| Soggetto topico |
Public relations and politics
Communication - Political aspects Diplomacy |
| ISBN | 3-030-81877-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Foreword -- References -- Contents -- Contributors -- Introduction: The Rationale for a Communication Perspective -- 1 The Book -- References -- Part I: Conceptual Approaches -- Diplomacy in the Context of Political Science, International Relations and Strategic Studies -- 1 Diplomacy in Political Science -- 2 Diplomacy in International Relations -- 3 Diplomacy in Strategy/Strategic Studies -- References -- From Diplomacy to (New) Public Diplomacy: A Communication Perspective -- 1 Introduction -- 2 The First Period: Path-Dependence Diplomacy -- 3 The Second Period: Resource-Dependence Diplomacy -- 4 The Third Period: The Societal Injunction to Transparency -- 5 The Fourth Period: Public Diplomacy and Soft Power -- 6 The Fifth Period: Public Diplomacy and Communication -- 6.1 Public Diplomacy and Public Relations -- 6.2 Public Relations and International Public Relations -- 7 The Sixth Period: Diplomacy in the Digital Age -- 8 Institutional Theories, Communication, and Public Diplomacy -- 9 Conclusion -- References -- From Corporate to Organisational Diplomacy -- 1 Introduction -- 2 The Rise of Corporate Diplomacy in a ``Risk Society´´ -- 3 The Social Construction of Transnational Not-for-Profit Organisations: The Use of Mimetic Isomorphism -- 4 The Need for an Inclusive Umbrella: From Corporate to Organisational Diplomacy -- 4.1 Path-Dependence Approach to Corporate Diplomacy -- 4.2 Co-creational Approach from Corporate to Organisational Diplomacy -- 5 Conclusion -- References -- Conceptual Pathways to Civil Society Diplomacy -- 1 Introduction -- 2 The ``Diplomacies´´ of Non-state Civil Society Actors -- 3 Civil Society Diplomacy: A Concept Proposal -- 3.1 Convergence and Focus: From Civic Diplomacy to Civil Society Diplomacy -- 3.2 Differentiation: Civil Society as a Complex System.
3.3 Definition: The Components of Civil Society Diplomacy -- 4 Conclusion -- References -- Part II: Practical Approaches -- Public Diplomats and Public Relations Practitioners: Similar Functions but Distinct Professional Status and Recognition? -- 1 Introduction -- 2 The Profession of Diplomat: From Whose Perspective? -- 2.1 Safe Passage Between the Gaza Strip and the West Bank -- 2.2 What Do We Learn from That? Crisis Management at the Border -- 3 Public Relations as a Profession -- 4 The Diplomat and the Public Relations Practitioner -- 5 From Communication/Public Relations Practitioner to Public Diplomat -- 6 Conclusion -- References -- Corporate Diplomacy in a Post-COVID-19 World -- 1 Introduction -- 2 Method -- 3 Corporate Diplomacy in a Brave New World -- 3.1 Deglobalisation -- 3.2 Digital Transformation -- 3.3 The Political Construction of Leadership -- 4 Results and Discussion -- 5 Conclusions -- References -- Corporate Diplomacy: Compass for Public/Private Management in Turbulent Times -- 1 Introduction -- 2 Knowledge Management in Times of Complexity and Unpredictability -- 3 The Virtues of Diplomacy as a Societal Concept -- 4 Corporate Diplomacy: A Governance Compass for Multiplex Turbulences -- 5 Recent Example of Corporate Diplomacy Implementation: Covid-19 Pandemic -- 6 Conclusion -- References -- A Public Diplomacy Perspective on Brexit: Are States Ignoring Soft Power? -- 1 Introduction -- 2 Brexit Is Not Unique -- 3 The End of Soft Power? -- 4 The Public Sphere, Populism, and the Authenticity -- 5 Conclusions -- References -- Recommended Readings -- Science Diplomacy: Knowledge Is Power -- 1 Introduction -- 2 Long Story Short: The History of Science Diplomacy -- 3 What Is in a Name: The Subject of Science Diplomacy -- 4 Leading and Supporting Roles: The Actors of Science Diplomacy -- 5 Hitting the Target: The Aims of Science Diplomacy. 6 Tools of the Trade: The Means of Science Diplomacy -- 7 Conclusions -- References -- Traits and Patterns of Paradiplomacy to Legitimise Catalonia Independence: The Case of DiploCat -- 1 Introduction -- 1.1 Uses of Public Diplomacy in the Catalonia Independence Process -- 1.2 Examples of the Movement Strategies: From Public to Mediated, Digital Diplomacy -- 1.3 The Catalonia Independent Movement in the Media -- 1.4 The Use of Academic Diplomacy and Research Questions -- 2 Method -- 3 Results and Finding -- 4 Conclusions -- References -- Digital Diplomacy: The Case of the Embassy of Sweden in Bucharest -- 1 Introduction -- 2 Theoretical Framework and Concept Discussion -- 2.1 The Reconfiguration of Public Diplomacy in the Era of Social Media -- 2.2 Public-centric Dialogic Digital Diplomacy -- 2.3 Embassies and Facebook Diplomacy -- 3 Methodology -- 4 Results and Discussion -- 4.1 Beyond the Likes: Reactions, Shares, Comments and More Comments -- 4.2 Beyond the Posts: Stories About Sweden as Told by an Embassy and Its Friends -- 5 Conclusions -- References -- The Citizen Diplomats and Their Pathway to Diplomatic Power -- 1 Introduction -- 2 Theoretical Framework and Concept Discussion -- 2.1 The Vienna Convention Diplomat and the Citizen Diplomat -- 2.2 Digitalisation and Civic/Citizen Diplomats -- 2.3 Promotion, Symbolic Capital and Citizen Diplomats -- 3 Methodology -- 4 Results and Discussion -- 4.1 George Clooney, a ``Go-between´´ Citizen Diplomat for Justice and Human Rights -- 4.1.1 Resources -- 4.1.2 Tools -- 4.1.3 Conversion Skills -- 4.1.4 Target Response and Outcome -- 4.2 Ashton Kutcher, a Citizen Diplomat for Technology -- 4.2.1 Resources -- 4.2.2 Conversion Skills -- 4.2.3 Tools -- 4.2.4 Target Response and Outcome -- 4.3 Malala Yousafzai, the Citizen Diplomat for Girls´ Education -- 4.3.1 Resources -- 4.3.2 Tools. 4.3.3 Conversion Skills -- 4.3.4 Target Response and Outcome -- 4.4 Greta Thunberg, a Citizen Diplomat for Earth -- 4.4.1 Resources -- 4.4.2 Tools -- 4.4.3 Conversion Skills -- 4.4.4 Target Response and Outcomes -- 4.5 Bill Gates, an Autonomous Citizen Diplomat for Global Issues -- 4.5.1 Resources -- 4.5.2 Tools -- 4.5.3 Conversion Skills -- 4.5.4 Target Response and Outcome -- 4.5.5 The Symbolic Access to Diplomatic Power -- 4.5.6 The Hybrid and Multilevel Nature of the Citizen Diplomat -- 5 Conclusions -- References -- The Internationalisation of Civic National Movements -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Social Movements and Social Change -- 2.2 Logics of Collective and Connective Actions -- 2.3 Hashtag Communication and Twitter Social Media Network Principles -- 3 Contextual Background -- 3.1 The Anti-corruption Movement -- 3.2 The Movement for a Climate Change Reduction -- 4 Method -- 5 Results -- 5.1 Interconnectivity and Information Flow -- 5.2 Shared Content -- 6 Discussion -- 7 Conclusions -- References -- Part III: Proposals for the Future -- Becoming an Ethical Ambassador: Proposal for a Public Relations and Public Diplomacy Practitioner Course on Ethics -- 1 Introduction -- 1.1 What Is Ethics and How Is It Studied in PR? -- 1.1.1 Codes of Ethics and Conduct -- 1.1.2 Ethical Dilemmas -- 1.2 PR Ethics Education -- 1.3 Proposal for a PR Practitioner Course on Ethics -- 2 Conclusions -- References -- Cross-Fertilisation Between MARPE Diplo Methodology, Citizen Science Methods, and Public Diplomacy Studies -- 1 Introduction -- 2 The MARPE Diplo Methodology -- 3 Conceptual Approach: Citizen Science Supporting the Study of Public Diplomacy -- 4 Citizen Science Applied to a Public Diplomacy Case Study -- 4.1 Case Study Context -- 4.2 Corpus Analysis Processes -- 5 Results -- 6 Conclusion -- References. Students´ Engagement and the ISP as a Micro-World and a Window on the Educational World -- 1 Introduction -- 2 Reflective Frame -- 2.1 Framing the Frame -- 2.2 Some History to Invent the School of the Future -- 2.3 Contextual Elements: Thinking of New Teaching and Learning Perspectives -- 2.4 ``We Always Learn Alone But Never Without Others´´ (Carré, 2015) -- 2.5 Building a Learning and Sharing Ecosystem -- 3 The MARPE Diplo Intensive Study Programme (ISP) 2019 -- 3.1 Aims and Pedagogical Frame of the ISP -- 3.2 Organisation of the ISP -- 3.3 Characteristics of the ISP -- 3.3.1 The ISP Interpretation of ``Spaces´´ (Digital and Physical) -- 3.3.2 The Intensive Dimension of the Programme (Rhythm and Language) -- 3.3.3 The Heterogeneity of the Group (Nationalities-Fields of Study-Age) -- 3.3.4 The Disparity of Speakers -- 3.3.5 The Pressure of ``Value for Credits´´ (5 to 8 ECTS and 3 to 4 Assignments) -- 4 Congruence Between ISP Aims, Spaces and Pedagogical Approach -- 4.1 At the Beginning -- 4.2 How to Act on Student Learning? -- 5 The Students´ Experience -- 5.1 Evaluation During and at the End of the ISP -- 5.2 Evaluation After 18 Months -- 5.2.1 Societed -- 5.2.2 Interfaces and Alterities -- 5.2.3 Places -- 6 Conclusion -- References -- Higher Education for Public and Organisational Diplomacy in the Contexts of Communication Sciences -- 1 Introduction -- 1.1 The Relevance of Training Diplomats -- 2 Method -- 3 Benchmark Results -- 4 MARPE Diplo Proposition: Joint Master Diploma Curriculum -- 4.1 The Communication Perspective -- 4.2 The Triptych ``Theoretical Knowledge-Skills-Personal Attributes´´ -- 4.3 The Convergence ``Dialogic-Interaction-Location´´ -- 4.4 Evaluation: Profiling -- 5 Conclusion -- References -- Epilogue: Democratisation of Diplomacy -- References. |
| Record Nr. | UNINA-9910523753003321 |
| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The family firm : monarchy, mass media and the British public, 1932-53 / / Edward Owens
| The family firm : monarchy, mass media and the British public, 1932-53 / / Edward Owens |
| Autore | Owens Edward |
| Pubbl/distr/stampa | London, : University of London Press, 2019 |
| Soggetto topico |
Monarchy - Public relations
Monarchy - Great Britain - Public opinion - History - 20th century Public relations and politics |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
The family firm : monarchy, mass media and the British public, 1932-1953
Family Firm |
| Record Nr. | UNINA-9910346697503321 |
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Owens Edward
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| London, : University of London Press, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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