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The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
| The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| Autore | Dilenschneider Robert L |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Public relations - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78402-174-1
1-282-49267-5 9786612492679 0-8144-1526-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
| Record Nr. | UNINA-9910456114703321 |
Dilenschneider Robert L
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| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
| The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| Autore | Dilenschneider Robert L |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Public relations - United States |
| ISBN |
1-78402-174-1
1-282-49267-5 9786612492679 0-8144-1526-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
| Record Nr. | UNINA-9910780426803321 |
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Dilenschneider Robert L
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| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
| The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| Autore | Dilenschneider Robert L |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Public relations - United States |
| ISBN |
1-78402-174-1
1-282-49267-5 9786612492679 0-8144-1526-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
| Record Nr. | UNINA-9910817575403321 |
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Dilenschneider Robert L
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| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel
| Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel |
| Autore | Mogel Leonard |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 |
| Descrizione fisica | xiii, 349 p. : ill |
| Soggetto topico |
Public relations - United States
Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-64178-1
1-282-32429-2 9786612324291 1-4106-0285-0 0-8058-4021-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910454928803321 |
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Mogel Leonard
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| Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel
| Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel |
| Autore | Mogel Leonard |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 |
| Descrizione fisica | xiii, 349 p. : ill |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations - United States
Public relations |
| ISBN |
1-135-64178-1
1-282-32429-2 9786612324291 1-4106-0285-0 0-8058-4021-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780060503321 |
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Mogel Leonard
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| Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel
| Making it in public relations [[electronic resource] ] : an insider's guide to career opportunities / / Leonard Mogel |
| Autore | Mogel Leonard |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 |
| Descrizione fisica | xiii, 349 p. : ill |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations - United States
Public relations |
| ISBN |
1-135-64178-1
1-282-32429-2 9786612324291 1-4106-0285-0 0-8058-4021-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover -- Title -- Copyright -- Dedication -- Acknowledgements -- Contents -- Introduction -- Chapter 1 A Very Short History of Public Relations -- Chapter 2 Public Relations: What It Is, What It Does -- Chapter 3 The Components of Public Relations -- Chapter 4 The Public Relations Counsel Firm: Profiles of the 10 Largest -- Chapter 5 Life on the Fast Track at a Small Public Relations Firm -- Chapter 6 An Inside Look at Corporate Affairs at the Bank of America -- Chapter 7 Public Relations for Diverse Organizations -- Chapter 8 Getting the Ink: Media Practice, Media Placement, and Media Relations -- Chapter 9 Internal and Employee Communications, Employee Relations, and Employee Publications -- Chapter 10 Speechwriting, Speechmaking, and Executive Presentations -- Chapter 11 Public Affairs, Lobbying, and Issues Management -- Chapter 12 Public Interest, Public Service -- Chapter 13 Strategic and Integrated Public Relations and Brand Marketing -- Chapter 14 Financial Public Relations and Investor Relations -- Chapter 15 Entertainment and Personal Public Relations -- Chapter 16 Healthcare Marketing and Communications -- Chapter 17 Crisis Communications and Management -- Chapter 18 New Media High-Tech Public Relations -- Chapter 19 Colleges, Extension Programs, and Summer Institutes -- Chapter 20 The Alphabet Organizations of Public Relations -- Chapter 21 Important Publications, Web Sites, and News Services -- Chapter 22 The Job Search -- Chapter 23 The Future Face of Public Relations -- Endnotes -- Glossary -- References -- Recommended Reading -- Author Index. |
| Record Nr. | UNINA-9910821536503321 |
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Mogel Leonard
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| Mahwah, N.J., : Lawrence Erlbaum Associates, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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O'Dwyer's PR services report
| O'Dwyer's PR services report |
| Pubbl/distr/stampa | [New York, N.Y., : J.R. O'Dwyer Co. |
| Descrizione fisica | 1 online resource |
| Disciplina | 659 |
| Soggetto topico |
Public relations - United States
Public relations |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | O'Dwyer's public relations services report |
| Record Nr. | UNISA-996417620303316 |
| [New York, N.Y., : J.R. O'Dwyer Co. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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O'Dwyer's PR services report
| O'Dwyer's PR services report |
| Pubbl/distr/stampa | [New York, N.Y., : J.R. O'Dwyer Co. |
| Descrizione fisica | 1 online resource |
| Disciplina | 659 |
| Soggetto topico |
Public relations - United States
Public relations |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | O'Dwyer's public relations services report |
| Record Nr. | UNINA-9910388743803321 |
| [New York, N.Y., : J.R. O'Dwyer Co. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The practice of public relations / / Fraser P. Seitel
| The practice of public relations / / Fraser P. Seitel |
| Autore | Seitel Fraser P. |
| Edizione | [Thirteenth, Global edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson, , [2017] |
| Descrizione fisica | 1 online resource (465 pages) |
| Disciplina | 659.2 |
| Collana | Always learning |
| Soggetto topico | Public relations - United States |
| ISBN |
9781292160115
1-292-16005-5 1-292-16011-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Foreword -- Preface -- About the Author -- Part I Evolution -- Chapter 1 Defining Public Relations -- Prominence of Public Relations -- What Is Public Relations? -- Influencing Public Opinion -- A Question of Ethics Repping the Russian Lion -- Management Interpreter -- Public Interpreter -- Public Relations Publics -- FYI Interpreting a Sensitive, Gender Issue -- Public Relations Functions -- The Sin of "Spin" -- What Manner of Man or Woman? -- Last Word -- Discussion Starters -- Pick of the Literature Rethinking Reputation: How PR Trumps Advertising and Marketing in the New Media World -- Case Study The New CEO's Trial by "Switchgate" Fire -- From the Top an Interview with Harold Burson -- Public Relations Bookshelf -- Chapter 2 The History and Growth of Public Relations -- Ancient Beginnings -- Early American Experience -- Later American Experience -- FYI P. T. Barnum Redux -- Ivy Lee: The Father of Public Relations -- The Growth of Modern Public Relations -- A Question of Ethics Burson Fumbles Facebook Flap -- Public Relations Comes of Age -- Public Relations Education -- Last Word -- Discussion Starters -- Pick of the Literature A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power (Paperback) -- Case Study Welcome to the NFL -- From the Top an Interview with Edward L. Bernays -- Public Relations Bookshelf -- Part II Preparation/Process -- Chapter 3 Communication -- Goals of Communication -- Traditional Theories of Communication -- Contemporary Theories of Communication -- A Question of Ethics Irate Actor Takes to the Air -- The Word -- FYI Profizzle of Lexicizzle -- Receiver's Bias -- Feedback -- Last Word -- Discussion Starters -- Pick of the Literature The Power of Communication -- Case Study Race Relations with That Soy Latte?.
From the Top An Interview with Denise Hill -- Public Relations Bookshelf -- Chapter 4 Public Opinion -- What Is Public Opinion? -- What Are Attitudes? -- How Are Attitudes Influenced? -- Motivating Attitude Change -- Power of Persuasion -- Influencing Public Opinion -- A Question of Ethics The Doctor Is Piqued -- Polishing the Corporate Image -- FYI Winning Reputation . . . -- FYI. . . Losing Reputation -- Managing Reputation -- Last Word -- Discussion Starters -- Pick of the Literature The New York Times, nytimes.com, and The Wall Street Journal, wsj.com -- Case Study The Tylenol Murders -- From the Top An Interview with Ray Jordan -- Public Relations Bookshelf -- Chapter 5 Management -- Public Relations Management Process -- Reporting to Top Management -- A Question of Ethics Deflated Standards -- The Public Relations Plan: Conceptualizing -- The Public Relations Plan: Creating -- Activating the Public Relations Campaign -- Setting Public Relations Objectives -- FYI Disappearing Roots -- Public Relations Budgeting -- Public Relations Implementation -- Public Relations Departments -- Public Relations Agencies -- Reputation Management -- Where Are the Jobs? -- What Does It Pay? -- Women and Minorities -- Last Word -- Discussion Starters -- Pick of the Literature Reputation Management: The Key to Successful PR and Corporate Communication, 3rd Edition -- Case Study Uber Success Brings Uber Public Relations Problems -- From the Top An Interview with Peter Drucker -- Public Relations Library -- Chapter 6 Ethics -- Ethical Issues Abound -- Doing the Right Thing -- Ethics in Business -- A Question of Ethics Sorry for Your Loss but . . . . Nice Bag -- Corporate Codes of Conduct -- Corporate Social Responsibility -- Ethics in Government -- FYI Test Your Workplace Ethics -- Ethics in Journalism -- Ethics in Public Relations -- Last Word -- Discussion Starters. Pick of the Literature Ethics in Public Relations, 2nd Edition -- Case Study Ethical Hammer Falls on Daddy Huxtable -- From the Top An Interview with Howard J. Rubenstein -- Public Relations Bookshelf -- Chapter 7 The Law -- An Uneasy Alliance -- The First Amendment -- Defamation Law -- A Question of Ethics Whistleblower or Traitor? -- Insider Trading Law -- Disclosure Law -- FYI Criminal Attorneys-Literally -- Ethics Law -- Copyright Law -- Internet Law -- Litigation Public Relations -- Last Word -- Discussion Starters -- Pick of the Literature Advertising and Public Relations Law, 2nd Edition -- Case Study Walmart's Legal Crackup -- From the Top An Interview with Robert Shapiro -- Public Relations Bookshelf -- Chapter 8 Research -- Essential First Step -- What Is Research? -- Public Relations Research Principles -- FYI Figures-and Faces-Lie -- Public Relations Research Types -- Public Relations Research Methods -- A Question of Ethics Study: Diet Soda Sparks Weight Loss-Whaaaa? -- Evaluation -- Online Research -- Last Word -- Discussion Starters -- Pick of the Literature Primer of Public Relations Research, 2nd Edition -- Case Study Researching a Position for Alan Louis General -- From the Top An Interview with Sandra Bauman -- Public Relations Bookshelf -- Part III The Publics -- Chapter 9 Media -- Paid vs. Owned vs. Earned -- Objectivity in the Media -- A Question of Ethics Anchors Away -- Print Media Hangs In -- Electronic Media Leads -- Online Media Competes But. . . . -- Dealing with the Media -- Attracting Publicity -- Value of Publicity -- FYI Confessions of a Media Maven -- Pitching Publicity -- Online Publicity -- Handling Media Interviews -- Outside the Lines Two-Minute Media Relations Drill -- Last Word -- Discussion Starters -- Pick of the Literature On Deadline Managing Media Relations, 5th Edition -- Case Study They're Heeere!. From the Top An Interview with Al Neuharth -- Public Relations Bookshelf -- Chapter 10 Social Media -- Brief History of the Net -- Public Relations and the Net -- Web Sites -- E-mail -- Blogs -- FYI King Blogs -- Subjects Cheer -- Social Networks -- A Question of Ethics Ain't No Sunshine for Wikipedia Alteration -- Online Communication Vehicles -- The Online Dark Side -- Last Word -- Discussion Starters -- Pick of the Literature Social Media and Public Relations -- Case Study Don't Mess with the Queen of Social Media -- From the Top An Interview with Richard Edelman -- Public Relations Bookshelf -- Chapter 11 Employee Relations -- A Critical Function -- The Employee Public -- Communicating "Trust" -- A Question of Ethics How Not to "Cosi" Up to Employees -- Credibility Holds Key -- S-H-O-C the Troops -- Internal Tool Kit -- FYI Disney's Credibility Correction -- Internal Social Media -- The Grapevine -- Last Word -- Discussion Starters -- Pick of the Literature Strategic Internal Communication: How to Build Employee Engagement and Performance -- Case Study Sony Shoots the Messenger -- From the Top An Interview with Jay Rayburn -- Public Relations Bookshelf -- Chapter 12 Government Relations -- Don't Call It "Public Relations" -- Government Public Relations -- A Question of Ethics Schock-ing the Downton Abbey Congressman -- White House Press Secretary -- Lobbying the Government -- FYI Are Ya' Havin' a Laugh? -- Political Action Committees -- Rapid Response -- Dealing with Local Government -- Last Word -- Discussion Starters -- Pick of the Literature All the Presidents' Spokesmen -- Case Study Bridgegate -- From the Top An Interview with Josh Earnest -- Public Relations Bookshelf -- Chapter 13 Community Relations -- Multicultural Diversity -- CSR-Corporate Social Responsibility -- Community Relations Expectations -- Community Relations Objectives. A Question of Ethics How NOT to Win Friends & Influence Communities -- Serving Diverse Communities -- Nonprofit Public Relations -- FYI 13 Rules for Radicals -- Last Word -- Discussion Starters -- Pick of the Literature Rules for Radicals: A Practical Primer for Realistic Radicals -- Case Study Up Your Bucket for a Wonderful Cause -- From the Top An Interview with Mike Paul -- Public Relations Bookshelf -- Chapter 14 International Consumer Relations -- Worldwide Consumer Class -- Consumer Relations Objectives -- Consumer-Generated Media -- Handling Consumer Complaints -- The Consumer Movement -- A Question of Ethics Targeting Plus-Sized Critics -- Operating Around the Globe -- Consumer Internet Activists -- FYI Think Multilingual-or Else -- Business Gets the Message -- FYI Straighten Out Your English-or Else -- Last Word -- Discussion Starters -- Pick of the Literature Business as Usual -- Case Study Hiding "Under the Dome" -- From the Top An Interview with Kathy Bloomgarden -- Public Relations Bookshelf -- Part IV Execution -- Chapter 15 Public Relations Writing -- Writing for the Eye and the Ear -- Fundamentals of Writing -- FYI The Greatest Public Relations Writer of All Time -- Flesch Readability Formula -- Inverted Pyramid Simplicity -- FYI Churchill's Worst Nightmare -- The News Release -- News Release News Value -- FYI Write the Release -- News Release Content -- News Release Essentials -- A Question of Ethics No "Pardon" for Anti-Obama Facebook Poster -- FYI 21st Century News Release 10 Taboo Terms -- Internet Releases -- Art of the Pitch -- Writing for Listening -- Importance of Editing -- FYI Twitterspeak -- Last Word -- Discussion Starters -- Pick of the Literature Public Relations Writing, 10th Edition -- Case Study The Raina, Inc. News Release -- From the Top An Interview with Hoa Loranger -- Public Relations Bookshelf. Chapter 16 Integrated Marketing Communications. |
| Record Nr. | UNINA-9910154945803321 |
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Seitel Fraser P.
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| Boston : , : Pearson, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector
| Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector |
| Autore | Capozzi Louis. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , ℗2016 |
| Descrizione fisica | 1 online resource (xiii, 179 pages) : illustrations |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - United States
Social movements - Public relations - United States |
| ISBN | 1-63157-382-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. |
| Record Nr. | UNINA-9910798503903321 |
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Capozzi Louis.
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| New York, NY : , : Business Expert Press, , ℗2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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