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Das 1x1 der Unternehmenskommunikation : Ein Wegweiser für die Praxis / / von Mirco Hillmann
| Das 1x1 der Unternehmenskommunikation : Ein Wegweiser für die Praxis / / von Mirco Hillmann |
| Autore | Hillmann Mirco |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 357 S. 44 Abb.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Corporate Communication/Public Relations |
| ISBN | 3-8349-4689-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen der Unternehmenskommunikation -- Kommunikation mit wichtigen Bezugsgruppen -- Spezielle Felder der Unternehmenskommunikation -- Checklisten, Glossar und Ansprechpartner. |
| Record Nr. | UNINA-9910484229703321 |
Hillmann Mirco
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| Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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78 important questions every leader should ask and answer [[electronic resource] /] / Chris Clarke-Epstein
| 78 important questions every leader should ask and answer [[electronic resource] /] / Chris Clarke-Epstein |
| Autore | Clarke-Epstein Chris |
| Pubbl/distr/stampa | New York, N.Y., : AMACOM, c2002 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina | 658.4/092 |
| Soggetto topico |
Communication in organizations
Corporate culture Leadership Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2676-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; contents; preface; acknowledgments; 1 QUESTIONS LEADERS NEED TO ASK THEMSELVES; 2 QUESTIONS LEADERS NEED TO ASK CUSTOMERS; 3 QUESTIONS LEADERS NEED TO ASK EMPLOYEES ABOUT THE BUSINESS; 4 DEEPER QUESTIONS LEADERS NEED TO ASK EMPLOYEES; 5 QUESTIONS TO ASK IN SPECIAL SITUATIONS; 6 QUESTIONS LEADERS NEED TO ANSWER; 7 ANSWERS FOR SPECIAL SITUATIONS; 8 DELIVERING TOUGH ANSWERS; CONCLUSION: SOME FINAL QUESTIONS; APPENDIX: GOOD QUESTIONS FROM OTHER LEADERS; SUGGESTED READING LIST; INDEX |
| Altri titoli varianti | Seventy eight important questions every leader should ask and answer |
| Record Nr. | UNINA-9910455662503321 |
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Clarke-Epstein Chris
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| New York, N.Y., : AMACOM, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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78 important questions every leader should ask and answer [[electronic resource] /] / Chris Clarke-Epstein
| 78 important questions every leader should ask and answer [[electronic resource] /] / Chris Clarke-Epstein |
| Autore | Clarke-Epstein Chris |
| Pubbl/distr/stampa | New York, N.Y., : AMACOM, c2002 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina | 658.4/092 |
| Soggetto topico |
Leadership
Communication in organizations Corporate culture Public relations |
| ISBN | 0-8144-2676-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; contents; preface; acknowledgments; 1 QUESTIONS LEADERS NEED TO ASK THEMSELVES; 2 QUESTIONS LEADERS NEED TO ASK CUSTOMERS; 3 QUESTIONS LEADERS NEED TO ASK EMPLOYEES ABOUT THE BUSINESS; 4 DEEPER QUESTIONS LEADERS NEED TO ASK EMPLOYEES; 5 QUESTIONS TO ASK IN SPECIAL SITUATIONS; 6 QUESTIONS LEADERS NEED TO ANSWER; 7 ANSWERS FOR SPECIAL SITUATIONS; 8 DELIVERING TOUGH ANSWERS; CONCLUSION: SOME FINAL QUESTIONS; APPENDIX: GOOD QUESTIONS FROM OTHER LEADERS; SUGGESTED READING LIST; INDEX |
| Altri titoli varianti | Seventy eight important questions every leader should ask and answer |
| Record Nr. | UNINA-9910780179703321 |
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Clarke-Epstein Chris
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| New York, N.Y., : AMACOM, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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78 important questions every leader should ask and answer / / Chris Clarke-Epstein
| 78 important questions every leader should ask and answer / / Chris Clarke-Epstein |
| Autore | Clarke-Epstein Chris |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, N.Y., : AMACOM, c2002 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina | 658.4/092 |
| Soggetto topico |
Communication in organizations
Corporate culture Leadership Public relations |
| ISBN | 0-8144-2676-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; contents; preface; acknowledgments; 1 QUESTIONS LEADERS NEED TO ASK THEMSELVES; 2 QUESTIONS LEADERS NEED TO ASK CUSTOMERS; 3 QUESTIONS LEADERS NEED TO ASK EMPLOYEES ABOUT THE BUSINESS; 4 DEEPER QUESTIONS LEADERS NEED TO ASK EMPLOYEES; 5 QUESTIONS TO ASK IN SPECIAL SITUATIONS; 6 QUESTIONS LEADERS NEED TO ANSWER; 7 ANSWERS FOR SPECIAL SITUATIONS; 8 DELIVERING TOUGH ANSWERS; CONCLUSION: SOME FINAL QUESTIONS; APPENDIX: GOOD QUESTIONS FROM OTHER LEADERS; SUGGESTED READING LIST; INDEX |
| Altri titoli varianti | Seventy eight important questions every leader should ask and answer |
| Record Nr. | UNINA-9910814125603321 |
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Clarke-Epstein Chris
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| New York, N.Y., : AMACOM, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agile PR : expert messaging in a hyper-connected, always-on world / / Marian Salzman and the Team at Havas PR
| Agile PR : expert messaging in a hyper-connected, always-on world / / Marian Salzman and the Team at Havas PR |
| Autore | Salzman Marian L. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, American Management Association, , [2017] |
| Descrizione fisica | 1 online resource (xxiv, 243 pages) |
| Disciplina | 659.2 |
| Collana | Gale eBooks |
| Soggetto topico | Public relations |
| ISBN | 0-8144-3788-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions. |
| Record Nr. | UNINA-9910154284303321 |
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Salzman Marian L.
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| New York : , : AMACOM, American Management Association, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Akzeptanz durch inputorientierte Organisationskommunikation : Infrastrukturprojekte und der Wandel der Unternehmenskommunikation / / von Felix Krebber
| Akzeptanz durch inputorientierte Organisationskommunikation : Infrastrukturprojekte und der Wandel der Unternehmenskommunikation / / von Felix Krebber |
| Autore | Krebber Felix |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 300 |
| Collana | Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement |
| Soggetto topico |
Communication
Political communication Public relations Communication Studies Political Communication Corporate Communication/Public Relations |
| ISBN | 3-658-12969-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Akzeptanz und Legitimation gesellschaftlicher Akteure -- Neue gesellschaftliche Rahmenbedingungen unternehmerischen Handelns -- Organisationen und Kommunikation -- Fünf anschauliche Fallstudien vom Pipelinebau eines internationalen Mineralölkonzerns bis zu den Stromtrassen der Übertragungsnetzbetreiber. . |
| Record Nr. | UNINA-9910483458103321 |
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Krebber Felix
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Alumni-Netzwerke von Unternehmen : Theoretische und praktische Perspektiven / / von Christian Schwägerl
| Alumni-Netzwerke von Unternehmen : Theoretische und praktische Perspektiven / / von Christian Schwägerl |
| Autore | Schwägerl Christian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (VIII, 36 S. 4 Abb.) |
| Disciplina | 658 |
| Collana | essentials |
| Soggetto topico |
Personnel management
Public relations Communication Human Resource Management Corporate Communication/Public Relations Media and Communication |
| ISBN | 3-658-13620-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ziele und Merkmale der Kommunikation mit und von Alumni -- Konzeption und Wertbeiträge der Alumni-Kommunikation -- Überblick der Leistungen von Alumni-Netzwerken für das General Management sowie für HR, Marketing und Vertrieb. |
| Record Nr. | UNINA-9910484954403321 |
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Schwägerl Christian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
| The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| Autore | Dilenschneider Robert L |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Public relations - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78402-174-1
1-282-49267-5 9786612492679 0-8144-1526-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
| Record Nr. | UNINA-9910456114703321 |
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Dilenschneider Robert L
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| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo
| The AMA handbook of public relations [[electronic resource] /] / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| Autore | Dilenschneider Robert L |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Public relations - United States |
| ISBN |
1-78402-174-1
1-282-49267-5 9786612492679 0-8144-1526-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
| Record Nr. | UNINA-9910780426803321 |
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Dilenschneider Robert L
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| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The AMA handbook of public relations / / Robert L. Dilenschneider ; foreword by Maria Bartiromo
| The AMA handbook of public relations / / Robert L. Dilenschneider ; foreword by Maria Bartiromo |
| Autore | Dilenschneider Robert L |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Public relations - United States |
| ISBN |
1-78402-174-1
1-282-49267-5 9786612492679 0-8144-1526-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author |
| Altri titoli varianti | Handbook of public relations |
| Record Nr. | UNINA-9910817575403321 |
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Dilenschneider Robert L
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| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Public relations
(412)
- Corporate Communication/Public Relations (137)
- Communication (59)
- Leadership (37)
- Business Strategy/Leadership (34)