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Erfolgsfaktoren der Werbung im Produktlebenszyklus
| Erfolgsfaktoren der Werbung im Produktlebenszyklus |
| Autore | Schürmann Uwe |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (290) |
| Soggetto topico |
Production & quality control management
Sales & marketing management Market research |
| ISBN | 9783631457504 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 19 |
| Record Nr. | UNINA-9910306616103321 |
Schürmann Uwe
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Erfolgsfaktoren der Werbung im Produktlebenszyklus
| Erfolgsfaktoren der Werbung im Produktlebenszyklus |
| Autore | Schürmann Uwe |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (290) |
| Soggetto topico |
Production & quality control management
Sales & marketing management Market research |
| ISBN | 9783631457504 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 19 |
| Record Nr. | UNINA-9910765609603321 |
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Schürmann Uwe
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung / H. Meffert, Uwe Schürmann, Universität Münster
| Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung / H. Meffert, Uwe Schürmann, Universität Münster |
| Autore | Schürmann Uwe |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (290 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Production & quality control management
Sales & marketing management Market research |
| Soggetto non controllato |
Beitrag
Erfolgsfaktoren PRODUKTLEBEN Produktlebenszyklus Schürmann Werbewirkungsforschung Werbung |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563005503321 |
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Schürmann Uwe
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente
| Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente |
| Autore | Ahrens Michael |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (272) |
| Soggetto topico |
Production & quality control management
Sales & marketing management Distribution & warehousing management Market research Transport industries |
| ISBN | 9783631537473 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910346827903321 |
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Ahrens Michael
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente
| Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente |
| Autore | Ahrens Michael |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (272) |
| Soggetto topico |
Production & quality control management
Sales & marketing management Distribution & warehousing management Market research Transport industries |
| ISBN | 9783631537473 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910765874103321 |
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Ahrens Michael
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente : Ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing / H. Meffert, Michael Ahrens
| Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente : Ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing / H. Meffert, Michael Ahrens |
| Autore | Ahrens Michael |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (272 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Production & quality control management
Sales & marketing management Distribution & warehousing management Market research Transport industries |
| Soggetto non controllato |
Ahrens
Analyse ausgewählter Beitrag Direktmarketing Effektivität Effektivitäts Effizienz Effizienzmessung Experimentelle Instrumente Leistungsmessung Wirkungen |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Aus dem Inhalt: Effektivitäts- und Effizienzorientierung als Herausforderung an das Direktmarketing - Konzeptionelle Analyse des Einflusses endogener und exogener Determinanten des Direktmarketing-Erfolges - Experimentelle Analyse der Effektivität und Effizienz des Direktmarketing-Einsatzes - Implikationen für Wissenschaft und Praxis. |
| Altri titoli varianti | Experimentelle Analyse der Wirkungen ausgewaehlter Direktmarketing-Instrumente |
| Record Nr. | UNINA-9910563005203321 |
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Ahrens Michael
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Globales Produktmanagement
| Globales Produktmanagement |
| Autore | Schröder Hans-Ulrich |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (325) |
| Soggetto topico |
Business studies: general
Production & quality control management Sales & marketing management Corporate governance Organizational theory & behaviour |
| ISBN | 9783631499092 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 30 |
| Record Nr. | UNINA-9910306615503321 |
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Schröder Hans-Ulrich
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Globales Produktmanagement
| Globales Produktmanagement |
| Autore | Schröder Hans-Ulrich |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (325) |
| Soggetto topico |
Business studies: general
Production & quality control management Sales & marketing management Corporate governance Organizational theory & behaviour |
| ISBN | 9783631499092 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 30 |
| Record Nr. | UNINA-9910765602003321 |
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Schröder Hans-Ulrich
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Globales Produktmanagement : Eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie / H. Meffert, Hans-Ulrich Schröder
| Globales Produktmanagement : Eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie / H. Meffert, Hans-Ulrich Schröder |
| Autore | Schröder Hans-Ulrich |
| Edizione | [1st, New ed.] |
| Pubbl/distr/stampa | Frankfurt a.M, : PH02, 2018 |
| Descrizione fisica | 1 online resource (325 p.) : , EPDF |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Business studies: general
Production & quality control management Sales & marketing management Corporate governance Organizational theory & behaviour |
| Soggetto non controllato |
Analyse
ausgewählten Branchen Eine empirische Globales Instrumenteeinsatzes Konsumgüterindustrie Produktmanagement Schröder |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Aus dem Inhalt: Standardisierung der Marketinginstrumente - Koordination der Produkteinführung - Internationaler Knowhow-Transfer - Globale Ausrichtung der Organisationsstruktur - Standardisierung der Marketingprozesse - Zentralisierung der Entscheidungskompetenzen - Globale Ausrichtung der Unternehmenskultur - Einsatz struktureller, technokratischer und personenorientierter Koordinationsinstrumente. |
| Record Nr. | UNINA-9910563004203321 |
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Schröder Hans-Ulrich
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| Frankfurt a.M, : PH02, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Industries and global competition : a history of business beyond borders / / edited by Bram Bouwens, Pierre-Yves Donze and Takafumi Kurosawa
| Industries and global competition : a history of business beyond borders / / edited by Bram Bouwens, Pierre-Yves Donze and Takafumi Kurosawa |
| Autore | Kurosawa Takafumi |
| Pubbl/distr/stampa | Taylor & Francis, 2017 |
| Descrizione fisica | 1 online resource (Introduction, pages 1-24) : illustrations (black & white); digital file(s) |
| Disciplina | 338.88 |
| Soggetto topico |
International economics
Economic history Business & management International business Production & quality control management History of specific companies / corporate history |
| Soggetto non controllato | Industry, Manufacturing, Paper, Information, Printing |
| ISBN |
1-317-19065-3
1-315-56390-8 1-317-19064-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter Introduction: Industry History: Its Concepts and Methods / TAKAFUMI KUROSAWA -- part Part I FDI and Global Competition -- chapter 1 Advantage of Being a Giant: The Global Cigarette Industry Since the 1980s / TAKASHI HIRAO -- chapter 2 Access to Markets, Investment, Continentalization and Competitiveness: The Evolution of the Canadian Auto Sector DIMITRY ANASTAKIS -- chapter 3 Different Ways to the Global Market: The Dynamics of Japan’s Electrical Equipment Companies / SHIGEHIRO NISHIMURA -- chapter 4 Exploring the Rise of Big Pharma: A French-Inspired Model for the Global Vaccine Industry / JULIA YONGUE -- part Part II Localized Knowledge as a Lasting Competitive Advantage -- chapter 5 Longevity in Regional Specialization: The Dutch Water Construction Industry / BRAM BOUWENS -- chapter 6 Going Global in Fragmented Markets: The European Publishing Industry Since the Second Postwar Period / NURIA PUIG AND MARIA FERNANDEZ-MOYA -- chapter 7 Small, Hidden and Competitive: The Japanese Chemical Industry Since 1980 / SO HIRANO -- part Part III Shift in Global Value Chains -- chapter 8 Sourcing Competition across Industries: Japanese Department Stores and Global Fast Fashion / RIKA FUJIOKA -- chapter 9 “Swiss Made” but Global: From Technology to Fashion in the Watch Industry, 1950–2010 / PIERRE-YVES DONZE -- chapter 10 How to Sail a Sinking Ship: Adapting to the Declining Competitiveness of the European Shipping Industry / STIG TENOLD -- chapter 11 Three Markets and Three Types of Competitiveness: Pulp and Paper Industry / TAKAFUMI KUROSAWA. |
| Record Nr. | UNINA-9910772101103321 |
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Kurosawa Takafumi
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| Taylor & Francis, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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