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Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-Potential Innovations
| Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-Potential Innovations |
| Autore | Rademacher Ute |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin / Heidelberg, , 2023 |
| Descrizione fisica | 1 online resource (47 pages) |
| Disciplina | 658.575 |
| Collana | Essentials Series |
| Soggetto topico |
Fidelització dels clients
Productes nous Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-662-67697-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References. |
| Record Nr. | UNINA-9910755087303321 |
Rademacher Ute
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| Berlin, Heidelberg : , : Springer Berlin / Heidelberg, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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New Business for Old Europe : Product-Service Development, Competitiveness and Sustainability / / editors, Tischner, Ursula
| New Business for Old Europe : Product-Service Development, Competitiveness and Sustainability / / editors, Tischner, Ursula |
| Autore | Tukker Arnold |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | London : , : Taylor and Francis, , 2017 |
| Descrizione fisica | 1 online resource (479 p.) |
| Disciplina | 658.57 |
| Soggetto topico |
Productes nous
Desenvolupament sostenible New products Sustainable development |
| ISBN |
9781351280600
1-351-28058-9 1-351-28059-7 1-351-28060-0 1-909493-64-3 |
| Classificazione |
QP 624
WIR 837f |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Product-services : the context -- pt. 2. Fundamentals concerning competitiveness and sustainability -- pt. 3. Product-service development -- pt. 4. Potential for product-services in five need areas -- pt. 5. Reflections and conclusions. |
| Record Nr. | UNINA-9910779532203321 |
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Tukker Arnold
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| London : , : Taylor and Francis, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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