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2009 Third International Workshop on Software Product Management
| 2009 Third International Workshop on Software Product Management |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2009 |
| Descrizione fisica | 1 online resource : illustrations |
| Disciplina | 658.5 |
| Soggetto topico |
New products - Marketing
Product management Computer software |
| ISBN | 0-7695-4098-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996216503803316 |
| [Place of publication not identified], : IEEE, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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2009 Third International Workshop on Software Product Management
| 2009 Third International Workshop on Software Product Management |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2009 |
| Descrizione fisica | 1 online resource : illustrations |
| Disciplina | 658.5 |
| Soggetto topico |
New products - Marketing
Product management Computer software - Marketing |
| ISBN |
9780769540986
0769540988 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910139108003321 |
| [Place of publication not identified], : IEEE, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2011 Fifth International Workshop on Software Product Management
| 2011 Fifth International Workshop on Software Product Management |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2011 |
| Disciplina | 338.4/7005 |
| Soggetto topico |
Computer software industry
Computer software - Marketing Product management |
| ISBN | 1-4577-1147-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996214492103316 |
| [Place of publication not identified], : IEEE, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2011 Fifth International Workshop on Software Product Management
| 2011 Fifth International Workshop on Software Product Management |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2011 |
| Disciplina | 338.4/7005 |
| Soggetto topico |
Computer software industry
Computer software - Marketing Product management |
| ISBN |
9781457711473
1457711478 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910141073603321 |
| [Place of publication not identified], : IEEE, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
| The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
| Autore | Rosen William <1963-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
| Descrizione fisica | 1 online resource (223 pages) : color illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Product management |
| ISBN | 1-4422-5705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Record Nr. | UNINA-9910798953203321 |
Rosen William <1963->
|
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| Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
| The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
| Autore | Rosen William <1963-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
| Descrizione fisica | 1 online resource (223 pages) : color illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Product management |
| ISBN | 1-4422-5705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Record Nr. | UNINA-9910810267703321 |
|
Rosen William <1963->
|
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| Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans
| Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
| Autore | Ryans Adrian B. <1945-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina |
658.4012
658.827 |
| Soggetto topico |
Product management
Price cutting Brand choice Brand name products Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-68761-4
1-119-20650-2 1-282-34949-X 9786612349492 0-470-74522-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
| Record Nr. | UNINA-9910145259103321 |
|
Ryans Adrian B. <1945->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans
| Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
| Autore | Ryans Adrian B. <1945-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina |
658.4012
658.827 |
| Soggetto topico |
Product management
Price cutting Brand choice Brand name products Marketing |
| ISBN |
0-470-68761-4
1-119-20650-2 1-282-34949-X 9786612349492 0-470-74522-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
| Record Nr. | UNINA-9910830833403321 |
|
Ryans Adrian B. <1945->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans
| Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
| Autore | Ryans Adrian B. <1945-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Product management
Price cutting Brand choice Brand name products Marketing |
| ISBN |
0-470-68761-4
1-119-20650-2 1-282-34949-X 9786612349492 0-470-74522-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
| Record Nr. | UNINA-9910877541003321 |
|
Ryans Adrian B. <1945->
|
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| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral aspects of brand management / / Jana Majerová [et al.]
| Behavioral aspects of brand management / / Jana Majerová [et al.] |
| Autore | Majerová Jana |
| Pubbl/distr/stampa | New York : , : Addleton Academic Publishers, , [2021] |
| Descrizione fisica | 1 online resource (111 pages) |
| Disciplina | 658.5 |
| Soggetto topico |
Product management
Brand name products - Management Marketing - Psychological aspects |
| ISBN | 1-942585-43-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794506103321 |
|
Majerová Jana
|
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| New York : , : Addleton Academic Publishers, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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