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Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
Autore Sanders G. Lawrence
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012
Descrizione fisica 1 online resource (363 p.)
Disciplina 658.575
Altri autori (Persone) HuefnerRonald J
Collana Marketing research collection
Soggetto topico New products
Product differentiation
Soggetto genere / forma Electronic books.
Soggetto non controllato Developing new products services
NPD
product design
learning, differentiation
price discrimination
product features
innovation
business planning
organizational analysis
diffusion
entrepreneurship
technology and product life cycles
product and service versioning
product demand
product line optimization
creativity
lock-in real options
business valuation and project management
ISBN 1-78268-070-5
1-283-89286-3
1-60649-242-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Record Nr. UNINA-9910461494603321
Sanders G. Lawrence  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
Autore Sanders G. Lawrence
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012
Descrizione fisica 1 online resource (363 p.)
Disciplina 658.575
Altri autori (Persone) HuefnerRonald J
Collana Marketing research collection
Soggetto topico New products
Product differentiation
Soggetto non controllato Developing new products services
NPD
product design
learning, differentiation
price discrimination
product features
innovation
business planning
organizational analysis
diffusion
entrepreneurship
technology and product life cycles
product and service versioning
product demand
product line optimization
creativity
lock-in real options
business valuation and project management
ISBN 1-78268-070-5
1-283-89286-3
1-60649-242-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Record Nr. UNINA-9910790465503321
Sanders G. Lawrence  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Developing new products and services : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
Developing new products and services : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
Autore Sanders G. Lawrence
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012
Descrizione fisica 1 online resource (363 p.)
Disciplina 658.575
Altri autori (Persone) HuefnerRonald J
Collana Marketing research collection
Soggetto topico New products
Product differentiation
Soggetto non controllato Developing new products services
NPD
product design
learning, differentiation
price discrimination
product features
innovation
business planning
organizational analysis
diffusion
entrepreneurship
technology and product life cycles
product and service versioning
product demand
product line optimization
creativity
lock-in real options
business valuation and project management
ISBN 1-78268-070-5
1-283-89286-3
1-60649-242-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
Record Nr. UNINA-9910815904803321
Sanders G. Lawrence  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The right sensory mix : decoding customers' behavior and preferences / / Diana Derval
The right sensory mix : decoding customers' behavior and preferences / / Diana Derval
Autore Derval Diana
Edizione [Second edition.]
Pubbl/distr/stampa Berlin, Germany : , : Springer, , [2022]
Descrizione fisica 1 online resource (341 pages)
Disciplina 338.6
Collana Management for professionals
Soggetto topico Product differentiation
Senses and sensation
Target marketing
ISBN 9783662637951
9783662637944
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910559399703321
Derval Diana  
Berlin, Germany : , : Springer, , [2022]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Supermarket differentiation in the UK [[electronic resource] ] : a theoretical and empirical investigation / / Cornelia Obitz
Supermarket differentiation in the UK [[electronic resource] ] : a theoretical and empirical investigation / / Cornelia Obitz
Autore Obitz Cornelia
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2009
Descrizione fisica 1 online resource (68 p.)
Disciplina 381.45664002573
381/.45664/002573
Soggetto topico Supermarkets - Great Britain
Product differentiation
Soggetto genere / forma Electronic books.
ISBN 3-8366-2029-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix
Record Nr. UNINA-9910458941403321
Obitz Cornelia  
Hamburg, : Diplomica Verlag, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Supermarket differentiation in the UK [[electronic resource] ] : a theoretical and empirical investigation / / Cornelia Obitz
Supermarket differentiation in the UK [[electronic resource] ] : a theoretical and empirical investigation / / Cornelia Obitz
Autore Obitz Cornelia
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2009
Descrizione fisica 1 online resource (68 p.)
Disciplina 381.45664002573
381/.45664/002573
Soggetto topico Supermarkets - Great Britain
Product differentiation
ISBN 3-8366-2029-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix
Record Nr. UNINA-9910785102203321
Obitz Cornelia  
Hamburg, : Diplomica Verlag, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Supermarket differentiation in the UK : a theoretical and empirical investigation / / Cornelia Obitz
Supermarket differentiation in the UK : a theoretical and empirical investigation / / Cornelia Obitz
Autore Obitz Cornelia
Edizione [1st ed.]
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2009
Descrizione fisica 1 online resource (68 p.)
Disciplina 381.45664002573
381/.45664/002573
Soggetto topico Supermarkets - Great Britain
Product differentiation
ISBN 3-8366-2029-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix
Record Nr. UNINA-9910823921703321
Obitz Cornelia  
Hamburg, : Diplomica Verlag, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui