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Active price management : be a price maker, not a price taker / / Sven Reinecke ; Laura Johanna Noll
| Active price management : be a price maker, not a price taker / / Sven Reinecke ; Laura Johanna Noll |
| Autore | Reinecke Sven |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2023 |
| Descrizione fisica | 1 online resource (98 pages) |
| Collana | Business guides on the go |
| Soggetto topico | Pricing |
| ISBN |
3-031-42049-7
9783031420498 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Contents -- 1: Active Price Management: Fundamentals and Challenges -- 1.1 Definition of Price Management -- 1.2 Price Management in the Marketing Mix -- 1.3 Challenges and Tasks of Price Management -- References -- 2: Conditions of Price Management -- 2.1 The Three Cs of Price Management -- 2.1.1 Costs -- 2.1.2 Competition -- 2.1.3 Customer Benefits -- 2.2 Digitalization and Price Management -- References -- 3: Goals of Price Management -- 3.1 Quantitative Price Targets -- 3.2 Qualitative Price Targets -- References -- 4: Price Management Strategies -- 4.1 Pricing Strategies at a Glance -- 4.1.1 Premium Price Strategy (Static) -- 4.1.2 Price-Quantity Strategy (Static) -- 4.1.3 Price Differentiation (Static) -- 4.1.4 Skimming Strategy (Dynamic) -- 4.1.5 Penetration Strategy (Dynamic) -- 4.2 Innovative Pricing Models -- 4.2.1 Decoy Pricing -- 4.2.2 Bundling -- 4.2.3 Freemium -- 4.2.4 Add-on -- 4.2.5 Subscription -- 4.2.6 Pay-per-Use -- 4.2.7 Flat Rate -- 4.2.8 Performance-Based Pricing -- 4.2.9 Success-Based Pricing -- 4.2.10 Pay-What-You-Want -- 4.2.11 Auctioning -- 4.2.12 Switching -- 4.3 Price Differentiation and Variation -- 4.3.1 Comparison of Price Differentiation Strategies -- 4.3.2 Criteria-Based Price Differentiation -- 4.3.3 Self-Selection -- References -- 5: Price Management for Innovations -- 5.1 Use of Available Market Data -- 5.2 Customer Survey -- 5.2.1 Direct Customer Survey -- 5.2.2 Indirect Customer Survey: Conjoint Analysis -- 5.3 Price Experiments -- 5.4 Expert Survey/Delphi Method -- References -- 6: Auctions -- 6.1 Significance, Goals, and Fields of Application -- 6.2 Auction Forms -- 6.2.1 One and Two-Sided Auctions -- 6.2.2 Open Auctions -- 6.2.3 Hidden Auctions -- 6.3 Other Design Dimensions -- References.
7: Price Management for Business-to-Business Services -- 7.1 Industrial Services -- 7.2 Clearing Approaches -- 7.2.1 Selection -- 7.2.2 Optimize -- 7.2.3 Explain -- 7.2.4 Upgrade -- 7.2.5 Separate -- 7.2.6 Let Choose -- 7.2.7 Transform -- References -- 8: Conclusion on Active Price Management -- References -- References. |
| Record Nr. | UNINA-9910760291003321 |
Reinecke Sven
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| Cham : , : Springer International Publishing AG, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Any way you slice it [[electronic resource] ] : the past, present, and future of rationing / / Stan Cox
| Any way you slice it [[electronic resource] ] : the past, present, and future of rationing / / Stan Cox |
| Autore | Cox Stan |
| Pubbl/distr/stampa | New York, : New Press, 2013 |
| Descrizione fisica | 1 online resource (335 p.) |
| Disciplina | 339.4/7 |
| Soggetto topico |
Rationing
Economic development - Environmental aspects Consumption (Economics) Pricing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-59558-884-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""[ CONTENTS ]""; ""Acknowledgments""; ""Introduction""; ""1: The Material Equivalent of War""; ""2: Is There a Ration Card in Your Future?""; ""3: Fair Skies""; ""4: �And Not a Lot to Drink""; ""5: Our Monthly Bread""; ""6: Painful Questions, Elusive Answers""; ""7: Slowing Down with The Joneses""; ""Notes""; ""Index""; ""Celebrating Independent Publishing"" |
| Record Nr. | UNINA-9910453211003321 |
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Cox Stan
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| New York, : New Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Any way you slice it [[electronic resource] ] : the past, present, and future of rationing / / Stan Cox
| Any way you slice it [[electronic resource] ] : the past, present, and future of rationing / / Stan Cox |
| Autore | Cox Stan |
| Pubbl/distr/stampa | New York, : New Press, 2013 |
| Descrizione fisica | 1 online resource (335 p.) |
| Disciplina | 339.4/7 |
| Soggetto topico |
Rationing
Economic development - Environmental aspects Consumption (Economics) Pricing |
| ISBN | 1-59558-884-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""[ CONTENTS ]""; ""Acknowledgments""; ""Introduction""; ""1: The Material Equivalent of War""; ""2: Is There a Ration Card in Your Future?""; ""3: Fair Skies""; ""4: �And Not a Lot to Drink""; ""5: Our Monthly Bread""; ""6: Painful Questions, Elusive Answers""; ""7: Slowing Down with The Joneses""; ""Notes""; ""Index""; ""Celebrating Independent Publishing"" |
| Record Nr. | UNINA-9910779901303321 |
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Cox Stan
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| New York, : New Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Any way you slice it : the past, present, and future of rationing / / Stan Cox
| Any way you slice it : the past, present, and future of rationing / / Stan Cox |
| Autore | Cox Stan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : New Press, 2013 |
| Descrizione fisica | 1 online resource (335 p.) |
| Disciplina | 339.4/7 |
| Soggetto topico |
Rationing
Economic development - Environmental aspects Consumption (Economics) Pricing |
| ISBN | 1-59558-884-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""[ CONTENTS ]""; ""Acknowledgments""; ""Introduction""; ""1: The Material Equivalent of War""; ""2: Is There a Ration Card in Your Future?""; ""3: Fair Skies""; ""4: �And Not a Lot to Drink""; ""5: Our Monthly Bread""; ""6: Painful Questions, Elusive Answers""; ""7: Slowing Down with The Joneses""; ""Notes""; ""Index""; ""Celebrating Independent Publishing"" |
| Record Nr. | UNINA-9910817101703321 |
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Cox Stan
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| New York, : New Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910450554703321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910783290203321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910817633603321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital pricing : a guide to strategic pricing for the digital economy / / Frank Frohmann
| Digital pricing : a guide to strategic pricing for the digital economy / / Frank Frohmann |
| Autore | Frohmann Frank |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer Nature Switzerland AG, , [2023] |
| Descrizione fisica | 1 online resource (343 pages) |
| Disciplina | 810 |
| Collana | Management for professionals |
| Soggetto topico | Pricing |
| ISBN |
9783031245916
9783031245909 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology. . |
| Record Nr. | UNINA-9910678260303321 |
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Frohmann Frank
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| Cham, Switzerland : , : Springer Nature Switzerland AG, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Dynamic allocation and pricing : a mechanism design approach / / Alex Gershkov and Benny Moldovanu
| Dynamic allocation and pricing : a mechanism design approach / / Alex Gershkov and Benny Moldovanu |
| Autore | Gershkov Alex |
| Pubbl/distr/stampa | Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , 2014 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 658.15/54 |
| Collana | Arne Ryde Memorial Lectures |
| Soggetto topico |
Revenue management
Pricing Assignment problems (Programming) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-262-32774-0
0-262-32773-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Arne Ryde Memorial Lectures Series List; Contents; About the Arne Ryde Foundation; Acknowledgments; 1 Introduction; 2 The Sequential Assignment of Heterogeneous Objects; 3 Dynamic Revenue Maximization with Heterogeneous Objects; 4 The Stochastic and Dynamic Knapsack Model; 5 Learning and Dynamic Efficiency; 6 Long-lived Agents; Bibliography; Index |
| Record Nr. | UNINA-9910459756103321 |
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Gershkov Alex
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| Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Dynamic allocation and pricing : a mechanism design approach / / Alex Gershkov and Benny Moldovanu
| Dynamic allocation and pricing : a mechanism design approach / / Alex Gershkov and Benny Moldovanu |
| Autore | Gershkov Alex |
| Pubbl/distr/stampa | Cambridge, MA : , : MIT Press, , [2014] |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 658.15/54 |
| Collana | Arne Ryde memorial lectures series |
| Soggetto topico |
Revenue management
Pricing Assignment problems (Programming) |
| Soggetto non controllato | ECONOMICS/Microeconomics |
| ISBN |
0-262-32774-0
0-262-32773-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Arne Ryde Memorial Lectures Series List; Contents; About the Arne Ryde Foundation; Acknowledgments; 1 Introduction; 2 The Sequential Assignment of Heterogeneous Objects; 3 Dynamic Revenue Maximization with Heterogeneous Objects; 4 The Stochastic and Dynamic Knapsack Model; 5 Learning and Dynamic Efficiency; 6 Long-lived Agents; Bibliography; Index |
| Record Nr. | UNINA-9910787225103321 |
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Gershkov Alex
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| Cambridge, MA : , : MIT Press, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Pricing
(83)
- Revenue management (7)
- Internet auctions (6)
- Marketing (6)
- New products - Marketing (6)