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Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra
Autore Chakrabarty Bidyut <1958->
Pubbl/distr/stampa New Delhi, India : , : Sage, , 2016
Descrizione fisica 1 online resource (251 p.)
Disciplina 324.9540532
Soggetto topico Political campaigns - India
Soggetto genere / forma Electronic books.
ISBN 93-5150-743-2
93-5150-745-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors
Record Nr. UNINA-9910480816803321
Chakrabarty Bidyut <1958->  
New Delhi, India : , : Sage, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra
Autore Chakrabarty Bidyut <1958->
Pubbl/distr/stampa New Delhi, India : , : Sage, , 2016
Descrizione fisica 1 online resource (251 p.)
Disciplina 324.9540532
Soggetto topico Political campaigns - India
ISBN 93-5150-743-2
93-5150-745-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors
Record Nr. UNINA-9910798126403321
Chakrabarty Bidyut <1958->  
New Delhi, India : , : Sage, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra
Autore Chakrabarty Bidyut <1958->
Pubbl/distr/stampa New Delhi, India : , : Sage, , 2016
Descrizione fisica 1 online resource (251 p.)
Disciplina 324.9540532
Soggetto topico Political campaigns - India
ISBN 93-5150-743-2
93-5150-745-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors
Record Nr. UNINA-9910812403303321
Chakrabarty Bidyut <1958->  
New Delhi, India : , : Sage, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui