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Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis / Androniki Kavoura
| Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis / Androniki Kavoura |
| Autore | Kavoura, Androniki |
| Pubbl/distr/stampa | New York : Novainka, [2013] |
| Descrizione fisica | XI, 85 p. ; 23 cm |
| Disciplina | 910.688 |
| Collana | Business economics in a rapidly-changing world |
| Soggetto topico |
Branding
Place marketing |
| ISBN | 9781629482026 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002518319707536 |
Kavoura, Androniki
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| New York : Novainka, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski
| The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (101 pages) |
| Disciplina | 910.688 |
| Collana | Journal of Place Management and Development |
| Soggetto topico |
Place marketing
Real estate management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83982-337-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910493683603321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski
| The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (101 pages) |
| Disciplina | 910.688 |
| Collana | Journal of Place Management and Development |
| Soggetto topico |
Place marketing
Real estate management |
| ISBN | 1-83982-337-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794056903321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski
| The contribution of events to destination revitalisation and competitiveness / / editors, Nicholas Wise and Tanja Armenski |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (101 pages) |
| Disciplina | 910.688 |
| Collana | Journal of Place Management and Development |
| Soggetto topico |
Place marketing
Real estate management |
| ISBN | 1-83982-337-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910810277303321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown
| Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
658.8/2
658.82 |
| Altri autori (Persone) |
KentTony (A. E.)
BrownReva Berman <1939-> |
| Collana | Routledge Advances in Management and Business Studies |
| Soggetto topico |
Flagship stores - Marketing
Branding (Marketing) Place marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-07669-X
1-281-90131-8 9786611901318 0-203-88708-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
| Record Nr. | UNINA-9910453786703321 |
| Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown
| Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
658.8/2
658.82 |
| Altri autori (Persone) |
KentTony (A. E.)
BrownReva Berman <1939-> |
| Collana | Routledge Advances in Management and Business Studies |
| Soggetto topico |
Flagship stores - Marketing
Branding (Marketing) Place marketing |
| ISBN |
1-134-07669-X
1-281-90131-8 9786611901318 0-203-88708-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
| Record Nr. | UNINA-9910782426403321 |
| Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gender equality and nation branding in the Nordic region / / edited by Eirinn Larsen, Sigrun Marie Moss, Inger Skjelsbæk
| Gender equality and nation branding in the Nordic region / / edited by Eirinn Larsen, Sigrun Marie Moss, Inger Skjelsbæk |
| Pubbl/distr/stampa | London ; ; New York, New York : , : Routledge, , [2021] |
| Descrizione fisica | 1 online resource (232 pages) |
| Disciplina | 910.688 |
| Soggetto topico |
Place marketing
Women - Social conditions |
| ISBN |
1-00-301713-4
1-000-40820-5 1-003-01713-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Notes on contributors -- Foreword / Cynthia Enloe -- Introduction / Eirinn Larsen, Sigrun Marie Moss and Inger Skjelsbæk -- 'The gender-progressive Nordics' : a matter of history / Eirinn Larsen -- Variations on shared themes : branding the Nordics as gender-equal / Katarzyna Jezierska and Ann Towns -- Applying the brand or not? challenges of Nordicity and gender equality in Scandinavian diplomacy / Sigrun Marie Moss -- Keeping Sweden on top : rape and legal innovation as nation-branding / May-Len Skilbrei -- Trouble in paradise? Icelandic gender-equality imaginaries, national rebranding and international reification / Irma Erlingsdóttir -- Protecting the brand? the hesitant incorporation of gender equality in the peace nation / Inger Skjelsbæk and Torunn L. Tryggestad -- A useful tool? images of the Nordics in Swiss quota debates / Stéphanie Ginalski -- Silenced at the border : Norwegian gender-equality policies in national branding / Cathrine Holst and Mari Teigen -- Not so exceptional after all? Nordic gender equality and controversies linked to the convention on the elimination of all forms of discrimination against women / Anne Hellum -- Creating gender exceptionalism : the role of global indexes / Tori Loven Kirkebø, Malcolm Langford and Haldor Byrkjeflot -- Afterword : gendering the brand? / Halvard Leira. |
| Record Nr. | UNINA-9910476812403321 |
| London ; ; New York, New York : , : Routledge, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Grundlagen des destinationsmanagements / / von Prof. Dr. Bernd Eisenstein ; Lektorat, Thomas Ammon ; Herstellung, Tina Bonertz
| Grundlagen des destinationsmanagements / / von Prof. Dr. Bernd Eisenstein ; Lektorat, Thomas Ammon ; Herstellung, Tina Bonertz |
| Autore | Eisenstein Bernd |
| Edizione | [2., überarbeitete Auflage.] |
| Pubbl/distr/stampa | Munich, Germany : , : Oldenbourg Verlag, , 2014 |
| Descrizione fisica | 1 online resource (180 p.) |
| Disciplina | 338.4791 |
| Soggetto topico |
Tourism
Place marketing Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-486-77995-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1 Das Reiseziel - Stellung im System Tourismus -- 2 Effekte des Tourismus im Zielgebiet -- 3 Lebenszyklus der Destination -- 4 Zur Nachfrage nach Reisezielen -- 5 Leistungsangebot, Produktionsfaktoren und Wettbewerbsfähigkeit -- Literaturverzeichnis -- Stichwortverzeichnis |
| Record Nr. | UNINA-9910460162803321 |
|
Eisenstein Bernd
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| Munich, Germany : , : Oldenbourg Verlag, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Grundlagen des destinationsmanagements / / von Prof. Dr. Bernd Eisenstein ; Lektorat, Thomas Ammon ; Herstellung, Tina Bonertz
| Grundlagen des destinationsmanagements / / von Prof. Dr. Bernd Eisenstein ; Lektorat, Thomas Ammon ; Herstellung, Tina Bonertz |
| Autore | Eisenstein Bernd |
| Edizione | [2., überarbeitete Auflage.] |
| Pubbl/distr/stampa | Munich, Germany : , : Oldenbourg Verlag, , 2014 |
| Descrizione fisica | 1 online resource (180 p.) |
| Disciplina | 338.4791 |
| Soggetto topico |
Tourism
Place marketing Management |
| ISBN | 3-486-77995-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1 Das Reiseziel - Stellung im System Tourismus -- 2 Effekte des Tourismus im Zielgebiet -- 3 Lebenszyklus der Destination -- 4 Zur Nachfrage nach Reisezielen -- 5 Leistungsangebot, Produktionsfaktoren und Wettbewerbsfähigkeit -- Literaturverzeichnis -- Stichwortverzeichnis |
| Record Nr. | UNINA-9910787398603321 |
|
Eisenstein Bernd
|
||
| Munich, Germany : , : Oldenbourg Verlag, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Grundlagen des destinationsmanagements / / von Prof. Dr. Bernd Eisenstein ; Lektorat, Thomas Ammon ; Herstellung, Tina Bonertz
| Grundlagen des destinationsmanagements / / von Prof. Dr. Bernd Eisenstein ; Lektorat, Thomas Ammon ; Herstellung, Tina Bonertz |
| Autore | Eisenstein Bernd |
| Edizione | [2., überarbeitete Auflage.] |
| Pubbl/distr/stampa | Munich, Germany : , : Oldenbourg Verlag, , 2014 |
| Descrizione fisica | 1 online resource (180 p.) |
| Disciplina | 338.4791 |
| Soggetto topico |
Tourism
Place marketing Management |
| ISBN | 3-486-77995-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1 Das Reiseziel - Stellung im System Tourismus -- 2 Effekte des Tourismus im Zielgebiet -- 3 Lebenszyklus der Destination -- 4 Zur Nachfrage nach Reisezielen -- 5 Leistungsangebot, Produktionsfaktoren und Wettbewerbsfähigkeit -- Literaturverzeichnis -- Stichwortverzeichnis |
| Record Nr. | UNINA-9910810764303321 |
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Eisenstein Bernd
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| Munich, Germany : , : Oldenbourg Verlag, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Place marketing
(21)
- Real estate management (7)
- Management (5)
- Branding (Marketing) (4)
- Tourism (3)