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Marketing for cultural organizations : new strategies for attracting and engaging audiences / / Bonita M. Kolb
| Marketing for cultural organizations : new strategies for attracting and engaging audiences / / Bonita M. Kolb |
| Autore | Kolb Bonita M. |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | IX, 190 s |
| Disciplina | 658.8 |
| Soggetto topico |
Performing arts - Marketing
Museums - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-415-62697-8
1-136-23952-9 0-203-10236-3 1-136-23953-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message. |
| Record Nr. | UNINA-9910452695403321 |
Kolb Bonita M.
|
||
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing for cultural organizations : new strategies for attracting and engaging audiences / / Bonita M. Kolb
| Marketing for cultural organizations : new strategies for attracting and engaging audiences / / Bonita M. Kolb |
| Autore | Kolb Bonita M. |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | IX, 190 s |
| Disciplina | 658.8 |
| Soggetto topico |
Performing arts - Marketing
Museums - Marketing |
| ISBN |
0-415-62697-8
1-136-23952-9 0-203-10236-3 1-136-23953-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message. |
| Record Nr. | UNINA-9910779704003321 |
|
Kolb Bonita M.
|
||
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
