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The brand of print : marketing paratexts in the early English book trade / / by Andie Silva
| The brand of print : marketing paratexts in the early English book trade / / by Andie Silva |
| Autore | Silva Andie <1984-> |
| Pubbl/distr/stampa | Leiden Boston : , : BRILL, , 2020 |
| Descrizione fisica | 1 online resource (260 pages) |
| Disciplina | 381.450020942 |
| Collana | Library of the Written Word |
| Soggetto topico |
Book industries and trade - England - History - 16th century
Book industries and trade - England - History - 17th century Paratext - England - History Books - England - Marketing - History |
| ISBN | 90-04-41024-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front Matter -- Copyright Page / Andie Silva -- Acknowledgements / Andie Silva -- List of Illustrations / Andie Silva -- Abbreviations / Andie Silva -- Transcription and Editorial Practice / Andie Silva -- Introduction / Andie Silva -- “In Sundry Hands”: Patronage, Human Capital, and Print Agents as Tastemakers / Andie Silva -- “Read, Reape, and Returne”: Emotional Branding and the Profit of Reading / Andie Silva -- “Before thou begynneth to read”: Visual Consumption as Brand / Andie Silva -- “An Instrument of Iron”: Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth’s A Godly Meditation of the Soul / Andie Silva -- “Printed in Utopia”: Marketing Genre across a Century / Andie Silva -- Immaterial Labour, Mass Intellectuality, and the New Digital Agents / Andie Silva -- Conclusion / Andie Silva -- Back Matter -- Bibliography / Andie Silva -- Index / Andie Silva. |
| Record Nr. | UNINA-9910793985103321 |
Silva Andie <1984->
|
||
| Leiden Boston : , : BRILL, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The brand of print : marketing paratexts in the early English book trade / / by Andie Silva
| The brand of print : marketing paratexts in the early English book trade / / by Andie Silva |
| Autore | Silva Andie <1984-> |
| Pubbl/distr/stampa | Leiden Boston : , : BRILL, , 2020 |
| Descrizione fisica | 1 online resource (260 pages) |
| Disciplina | 381.450020942 |
| Collana | Library of the Written Word |
| Soggetto topico |
Book industries and trade - England - History - 16th century
Book industries and trade - England - History - 17th century Paratext - England - History Books - England - Marketing - History |
| ISBN | 90-04-41024-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front Matter -- Copyright Page / Andie Silva -- Acknowledgements / Andie Silva -- List of Illustrations / Andie Silva -- Abbreviations / Andie Silva -- Transcription and Editorial Practice / Andie Silva -- Introduction / Andie Silva -- “In Sundry Hands”: Patronage, Human Capital, and Print Agents as Tastemakers / Andie Silva -- “Read, Reape, and Returne”: Emotional Branding and the Profit of Reading / Andie Silva -- “Before thou begynneth to read”: Visual Consumption as Brand / Andie Silva -- “An Instrument of Iron”: Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth’s A Godly Meditation of the Soul / Andie Silva -- “Printed in Utopia”: Marketing Genre across a Century / Andie Silva -- Immaterial Labour, Mass Intellectuality, and the New Digital Agents / Andie Silva -- Conclusion / Andie Silva -- Back Matter -- Bibliography / Andie Silva -- Index / Andie Silva. |
| Record Nr. | UNINA-9910817700003321 |
|
Silva Andie <1984->
|
||
| Leiden Boston : , : BRILL, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
