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The Social Media Bible [[electronic resource] ] : Tactics, Tools, and Strategies for Business Success / / Lon Safko
| The Social Media Bible [[electronic resource] ] : Tactics, Tools, and Strategies for Business Success / / Lon Safko |
| Autore | Safko Lon |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Queensland, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (642 p.) |
| Disciplina |
658.8/72
658.872 |
| Collana | Wiley Desktop Editions |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Online social networks - Economic aspects Electronic commerce Online social networks -- Economic aspects Social media -- Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-28345-7
1-280-59008-4 9786613619914 1-118-28723-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Social Media Bible: Tactics, Tools & Strrategies for Business Success; Contents; Acknowledgments; Introduction; Part I-Tactics and Tools; Part II-Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; International Perspective; Chapter To-Do Lists; Part I: Tactics and Tools; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; B2B; Internal Customers; 15 Social Media Categories; Social Networking; Photo Sharing; Audio; Video; Microblogging; Livecasting
Virtual WorldsGaming; RSS and Aggregators; Search; Mobile; Interpersonal; Credits; Chapter 2: Say Hello to Social Networking; What's in It for You?; Back to the Beginning; What You Need to Know; Life Cycle; Contributing; Dunbar's Number; Social Network Examples; Facebook; What's in It for the User?; What's in It for Businesses?; Common Terms; Profile; Basics; About; Facebook Interface; Privacy Settings; Child Safety; Twitter; How It Works; What's in It for the User?; What's in It for Businesses?; Common Terms; Understanding the Tool; Other; Location-Based Social Media; How It Works What's in It for the User?What's in It for Businesses?; Common Terms; Foursquare; Understanding the Tool; Other LBS; To-Do List; Conclusion; Downloads; Credits; Chapter 3: It's Not Your Father's E-Mail; What's in It for You?; Back to the Beginning; What You Need to Know; E-mail Terminology; Spam with Your SPAM?; Spam Filters or Content Filters; Content Really Is King; Tips, Techniques, and Tactics; The 1.54-Second Rule/5.0-Second Rule; Segment to Maximize Conversion; Day Parting Will Get It Read; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 4: The World of Web Pages What's in It for You?Back to the Beginning; What You Need to Know; Awareness; Search; Research; Buy; Your Home Page Is Causing You Harm; Design Elements to Consider; Psychological Marketing; It's All about Conversion; B2B Success Metrics; Testing Different Landing Pages; Techniques and Tactics; Trademark Sucks; Keyword Placement; Frames; Flash; Page Titles; Constructing Regional and Local Campaigns; Offline Marketing Strategy; Affiliate Marketing; Website Platforms; In-House-Out-House; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 5: The Internet Forum; What's in It for You? Back to the BeginningWhat You Need to Know; Forum Rules and Regulations; Forum Moderator; Forum Administrator; Forum Registration; Forum Post; Forum Member; Forum Subscription; Forum Troll; Forum Spamming; Forum User Groups; Forum Guest; Text Message Shortcuts; Emoticons; Forum Social Networking; Create Your Own Forum Software; Forum Website; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 6: The Ubiquitous Blog; What's in It for You?; Back to the Beginning; What You Need to Know; To-Do List; 50 Rapid Fire Tips for Power Blogging; Conclusion; Downloads; Credits; Note Chapter 7: The Wisdom of the Wiki |
| Record Nr. | UNINA-9910461076703321 |
Safko Lon
|
||
| Queensland, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Social Media Bible [[electronic resource] ] : Tactics, Tools, and Strategies for Business Success / / Lon Safko
| The Social Media Bible [[electronic resource] ] : Tactics, Tools, and Strategies for Business Success / / Lon Safko |
| Autore | Safko Lon |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Queensland, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (642 p.) |
| Disciplina |
658.8/72
658.872 |
| Collana | Wiley Desktop Editions |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Online social networks - Economic aspects Electronic commerce Online social networks -- Economic aspects Social media -- Economic aspects |
| ISBN |
1-118-28345-7
1-280-59008-4 9786613619914 1-118-28723-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Social Media Bible: Tactics, Tools & Strrategies for Business Success; Contents; Acknowledgments; Introduction; Part I-Tactics and Tools; Part II-Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; International Perspective; Chapter To-Do Lists; Part I: Tactics and Tools; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; B2B; Internal Customers; 15 Social Media Categories; Social Networking; Photo Sharing; Audio; Video; Microblogging; Livecasting
Virtual WorldsGaming; RSS and Aggregators; Search; Mobile; Interpersonal; Credits; Chapter 2: Say Hello to Social Networking; What's in It for You?; Back to the Beginning; What You Need to Know; Life Cycle; Contributing; Dunbar's Number; Social Network Examples; Facebook; What's in It for the User?; What's in It for Businesses?; Common Terms; Profile; Basics; About; Facebook Interface; Privacy Settings; Child Safety; Twitter; How It Works; What's in It for the User?; What's in It for Businesses?; Common Terms; Understanding the Tool; Other; Location-Based Social Media; How It Works What's in It for the User?What's in It for Businesses?; Common Terms; Foursquare; Understanding the Tool; Other LBS; To-Do List; Conclusion; Downloads; Credits; Chapter 3: It's Not Your Father's E-Mail; What's in It for You?; Back to the Beginning; What You Need to Know; E-mail Terminology; Spam with Your SPAM?; Spam Filters or Content Filters; Content Really Is King; Tips, Techniques, and Tactics; The 1.54-Second Rule/5.0-Second Rule; Segment to Maximize Conversion; Day Parting Will Get It Read; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 4: The World of Web Pages What's in It for You?Back to the Beginning; What You Need to Know; Awareness; Search; Research; Buy; Your Home Page Is Causing You Harm; Design Elements to Consider; Psychological Marketing; It's All about Conversion; B2B Success Metrics; Testing Different Landing Pages; Techniques and Tactics; Trademark Sucks; Keyword Placement; Frames; Flash; Page Titles; Constructing Regional and Local Campaigns; Offline Marketing Strategy; Affiliate Marketing; Website Platforms; In-House-Out-House; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 5: The Internet Forum; What's in It for You? Back to the BeginningWhat You Need to Know; Forum Rules and Regulations; Forum Moderator; Forum Administrator; Forum Registration; Forum Post; Forum Member; Forum Subscription; Forum Troll; Forum Spamming; Forum User Groups; Forum Guest; Text Message Shortcuts; Emoticons; Forum Social Networking; Create Your Own Forum Software; Forum Website; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 6: The Ubiquitous Blog; What's in It for You?; Back to the Beginning; What You Need to Know; To-Do List; 50 Rapid Fire Tips for Power Blogging; Conclusion; Downloads; Credits; Note Chapter 7: The Wisdom of the Wiki |
| Record Nr. | UNINA-9910789919403321 |
|
Safko Lon
|
||
| Queensland, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
