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The B2B social media book [[electronic resource] ] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more / / Kipp Bodnar and Jeffrey L. Cohen
| The B2B social media book [[electronic resource] ] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more / / Kipp Bodnar and Jeffrey L. Cohen |
| Autore | Bodnar Kipp <1982-> |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) | CohenJeffrey L. <1965-> |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Online social networks - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-21430-7
1-283-40187-8 9786613401878 1-118-21378-5 1-118-21393-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The B2B Social Media Book: Become a Marketing Superstar; Contents; Foreword; Introduction We Didn't Wake Up One Day and Write This Book; How We Got Here; This Book Is an Offer; You Want More Examples?; What Did We Miss?; Are You Ready to Go?; I: The Fundamentals of Social Media Lead Generation; 1: Why B2B Is Better at Social Media Than B2C; The Marketing Status Quo; What Your Marketing Could Be; Five Reasons B2B Companies Are a Better Fit for Social Media Marketing Than B2C Companies; When Social Media Isn't Right for B2B; B2B Social Media as an Annuity; Results Independent of Effort
Annuities Facilitate Scale Social Media Is Only One Piece; Building a Next-Generation B2B Marketing Team; Storytelling + Data Analysis = Great Social Media Marketer; The Perfect B2B Marketing Leader; Three B2B Social Media Steps to Superstardom; 2: Five-Step Social Media Lead Generation Process; Step 1: Getting the Basics Right; Step 2: Maximize Content Discovery; Step 3: Create Conversion Ubiquity; Step 4: Test and Fail Fast; Step 5: Optimize for Maximum Lead Flow; Three B2B Social Media Lead Generation Steps to Superstardom 3: Yes, Chapter 3 in a Social Media Book Is about Search (It's That Important!)Evolution of Search; Context as the Foundation of Search; Four On-Page Optimization Opportunities; Authority Drives Ranking; Three Strategies for Link Building Success; Changing Authority; Social Search and B2B; Unified Keyword Strategy; Rank Is Dead; Search Isn't Just Google; Three B2B Search Engine Optimization Steps to Superstardom; 4: How to Close the Loop of Social Media ROI; The Math of ROI; Calculating COCA; Understanding Total Lifetime Value; Social Media Is Good for COCA and TLV; Intent Is Attribution First- versus Last-Action Attribution Gathering the Data; Measuring to Superstardom; Integrating Marketing and Sales Databases; It Is Math, Not Hugs; Three B2B Social Media ROI Steps to Superstardom; 5: Reach: More Is Always Better; Being Targeted Isn't Enough; Be Able to Sell Anything; Six Time-Tested Methods for Building Reach; Remarkable and Frequent Content Fuels Reach; Paying for Reach Is Okay; Nearsightedness Kills Great Marketing; Three B2B Social Media Reach Building Steps to Superstardom; II: Social Media Lead Generation in Action; 6: Creating Ebooks and Webinars That Prospects Love Create Ebooks Everyone Wants The 10- Step Blueprint to Ebook Awesomeness; Webinars Are Low-Cost Trade Shows; Five Steps for an Engaging Webinar; Marketing with Existing Sales Tools; Storytelling with Video; Three Commandments of B2B Video; To YouTube or Not to YouTube, That Is the Question; Being Interesting Is the New Black; Three B2B Social Media Content Offer Steps to Superstardom; 7: Why You Are Already a Business Blogging Expert; The Origins of Corporate Blogging; The Thinking Part of Setting Up Your Business Blog; The Content Part of Setting Up Your Blog The Nuts and Bolts Part of Setting Up Your Blog |
| Record Nr. | UNINA-9910461263203321 |
Bodnar Kipp <1982->
|
||
| Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The B2B social media book [[electronic resource] ] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more / / Kipp Bodnar and Jeffrey L. Cohen
| The B2B social media book [[electronic resource] ] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more / / Kipp Bodnar and Jeffrey L. Cohen |
| Autore | Bodnar Kipp <1982-> |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) | CohenJeffrey L. <1965-> |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Online social networks - Economic aspects |
| ISBN |
1-118-21430-7
1-283-40187-8 9786613401878 1-118-21378-5 1-118-21393-9 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The B2B Social Media Book: Become a Marketing Superstar; Contents; Foreword; Introduction We Didn't Wake Up One Day and Write This Book; How We Got Here; This Book Is an Offer; You Want More Examples?; What Did We Miss?; Are You Ready to Go?; I: The Fundamentals of Social Media Lead Generation; 1: Why B2B Is Better at Social Media Than B2C; The Marketing Status Quo; What Your Marketing Could Be; Five Reasons B2B Companies Are a Better Fit for Social Media Marketing Than B2C Companies; When Social Media Isn't Right for B2B; B2B Social Media as an Annuity; Results Independent of Effort
Annuities Facilitate Scale Social Media Is Only One Piece; Building a Next-Generation B2B Marketing Team; Storytelling + Data Analysis = Great Social Media Marketer; The Perfect B2B Marketing Leader; Three B2B Social Media Steps to Superstardom; 2: Five-Step Social Media Lead Generation Process; Step 1: Getting the Basics Right; Step 2: Maximize Content Discovery; Step 3: Create Conversion Ubiquity; Step 4: Test and Fail Fast; Step 5: Optimize for Maximum Lead Flow; Three B2B Social Media Lead Generation Steps to Superstardom 3: Yes, Chapter 3 in a Social Media Book Is about Search (It's That Important!)Evolution of Search; Context as the Foundation of Search; Four On-Page Optimization Opportunities; Authority Drives Ranking; Three Strategies for Link Building Success; Changing Authority; Social Search and B2B; Unified Keyword Strategy; Rank Is Dead; Search Isn't Just Google; Three B2B Search Engine Optimization Steps to Superstardom; 4: How to Close the Loop of Social Media ROI; The Math of ROI; Calculating COCA; Understanding Total Lifetime Value; Social Media Is Good for COCA and TLV; Intent Is Attribution First- versus Last-Action Attribution Gathering the Data; Measuring to Superstardom; Integrating Marketing and Sales Databases; It Is Math, Not Hugs; Three B2B Social Media ROI Steps to Superstardom; 5: Reach: More Is Always Better; Being Targeted Isn't Enough; Be Able to Sell Anything; Six Time-Tested Methods for Building Reach; Remarkable and Frequent Content Fuels Reach; Paying for Reach Is Okay; Nearsightedness Kills Great Marketing; Three B2B Social Media Reach Building Steps to Superstardom; II: Social Media Lead Generation in Action; 6: Creating Ebooks and Webinars That Prospects Love Create Ebooks Everyone Wants The 10- Step Blueprint to Ebook Awesomeness; Webinars Are Low-Cost Trade Shows; Five Steps for an Engaging Webinar; Marketing with Existing Sales Tools; Storytelling with Video; Three Commandments of B2B Video; To YouTube or Not to YouTube, That Is the Question; Being Interesting Is the New Black; Three B2B Social Media Content Offer Steps to Superstardom; 7: Why You Are Already a Business Blogging Expert; The Origins of Corporate Blogging; The Thinking Part of Setting Up Your Business Blog; The Content Part of Setting Up Your Blog The Nuts and Bolts Part of Setting Up Your Blog |
| Record Nr. | UNINA-9910789881003321 |
|
Bodnar Kipp <1982->
|
||
| Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The executive's guide to enterprise social media strategy [[electronic resource] ] : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow
| The executive's guide to enterprise social media strategy [[electronic resource] ] : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow |
| Autore | Thomas David B. <1952-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
006.70684
658.872 |
| Altri autori (Persone) | BarlowMike |
| Collana | Wiley & SAS business series |
| Soggetto topico |
Business enterprises - Computer networks
Strategic planning - Computer networks Social media - Economic aspects Online social networks - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-00523-6
1-119-20079-2 1-283-94098-1 1-118-00521-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; THEY LAUGHED AT THE WRIGHT BROTHERS; A WORLD OF NEW CHALLENGES AND OPPORTUNITIES; GETTING A FIRM GRASP ON A VIRAL PHENOMENON; WHAT'S THE HURRY?
TOO NEWFANGLED FOR YOU?A VERY COOL SCENARIO; STEP UP AND MEET THE MILLENNIAL GENERATION; JUST WHAT YOU NEEDED: ANOTHER "CONVERGENCE"; CHAPTER 2: The New Mode of Production; SOCIAL MEDIA, TEAMWORK, AND COLLABORATION; MAPPING SOCIAL MEDIA TO RESULTS; ACCELERATING PRODUCT DEVELOPMENT; DRIVING KNOWLEDGE INTO AND ACROSS THE ORGANIZATION; CROWD SOURCING . . .; WE'RE ALL HACKERS NOW; CHAPTER 3: The Social Enterprise; FORGET MURPHY'S LAW; MORE IMPORTANT THAN MONEY ?; THE SOCIAL WORKFORCE; COLLABORATION IS THE NEW EFFICIENCY; SOCIAL HR; FIRST IMPRESSIONS COUNT; THE TRAIN IS LEAVING THE STATION THE NEW SOCIAL DIMENSIONSOCIAL CRM; SOCIAL LEADERSHIP; MAKING IT STICK; LEGAL NICETIES; HIGH SPEEDS NEED SEAT BELTS; TAKE THE TIME TO WRITE IT DOWN; Part II: Building a Structure for Success; CHAPTER 4: Get Everybody Together in the Same Room; INVITE THE PRACTITIONERS, NOT JUST THE RULEMAKERS; FIGURE OUT WHAT'S IMPORTANT; WHAT ARE YOUR EXISTING GOALS?; WHAT MAKES SENSE IN YOUR INDUSTRY?; WHAT MAKES SENSE IN YOUR COMPANY?; HOW CAN YOU FIGURE OUT WHAT WILL WORK FOR YOU?; CHAPTER 5: Creating Social Media Guidelines; BE CLEAR AND CONCISE; GUIDING PRINCIPLES FOR SOCIAL MEDIA AT SAS INCLUDE DOS AS WELL AS DON'TSINCLUDE EXAMPLES; COMMUNICATE AS OFTEN AS POSSIBLE, IN EVERY CHANNEL YOU HAVE; SPOTLIGHT SUCCESSES; LEAD BY EXAMPLE; CHAPTER 6: Staffing and Structuring; WHERE DOES IT LIVE?; HIRE OR DESIGNATE?; HOW DO YOU STRUCTURE FOR SOCIAL MEDIA?; HOW ONE ORGANIZATION PULLS IT TOGETHER; OUTSOURCING THE ROLES; CHAPTER 7: Listening, Measurement, Analytics, and ROI; A SIMPLE LISTENING FRAMEWORK; FIRST, A WORD FROM THE MEASUREMENT QUEEN; "LISTEN, YES. BUT THINK BIGGER."; THE FIVE KINDS OF LISTENING; WHAT IS SOCIAL MEDIA ANALYTICS?; CAREONE'S MEASUREMENT MODEL NOT A SIMPLE FORMULA, BUT A FORMULA NONETHELESSCHAPTER 8: The Keys to Success in Social Media; IT'S DIFFICULT IN ITS SIMPLICITY; FINDING THE TIME TO DO IT; A SIMPLE MODEL; USING ALL YOUR CHANNELS; NINE EASY WAYS TO WRITE A BLOG POST; PART III: Putting Your Social Media Strategy to Work; CHAPTER 9: Marketing; FROM STROLLERS TO SHARPIES; FROM THE NURSERY TO THE KITCHEN; SHARPIE, MEET LAMBORGHINI; BERT'S ADVICE; CHAPTER 10: Social Media for B2B; B2B AND PHONEBOOTH-TO-B; TAKING AN INTEGRATED APPROACH AT CISCO; CHAPTER 11: Public Relations; THE OLD MODEL OF PR; THE NEW MODEL OF PR SOCIAL MEDIA PR AT MAYO CLINIC |
| Record Nr. | UNINA-9910139197603321 |
|
Thomas David B. <1952->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow
| The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / / David B. Thomas, Mike Barlow |
| Autore | Thomas David B. <1952-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 006.7068/4 |
| Altri autori (Persone) | BarlowMike |
| Collana | Wiley & SAS business series |
| Soggetto topico |
Business enterprises - Computer networks
Strategic planning - Computer networks Social media - Economic aspects Online social networks - Economic aspects |
| ISBN |
9781118005231
1118005236 9781119200796 1119200792 9781283940986 1283940981 9781118005217 111800521X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; THEY LAUGHED AT THE WRIGHT BROTHERS; A WORLD OF NEW CHALLENGES AND OPPORTUNITIES; GETTING A FIRM GRASP ON A VIRAL PHENOMENON; WHAT'S THE HURRY?
TOO NEWFANGLED FOR YOU?A VERY COOL SCENARIO; STEP UP AND MEET THE MILLENNIAL GENERATION; JUST WHAT YOU NEEDED: ANOTHER "CONVERGENCE"; CHAPTER 2: The New Mode of Production; SOCIAL MEDIA, TEAMWORK, AND COLLABORATION; MAPPING SOCIAL MEDIA TO RESULTS; ACCELERATING PRODUCT DEVELOPMENT; DRIVING KNOWLEDGE INTO AND ACROSS THE ORGANIZATION; CROWD SOURCING . . .; WE'RE ALL HACKERS NOW; CHAPTER 3: The Social Enterprise; FORGET MURPHY'S LAW; MORE IMPORTANT THAN MONEY ?; THE SOCIAL WORKFORCE; COLLABORATION IS THE NEW EFFICIENCY; SOCIAL HR; FIRST IMPRESSIONS COUNT; THE TRAIN IS LEAVING THE STATION THE NEW SOCIAL DIMENSIONSOCIAL CRM; SOCIAL LEADERSHIP; MAKING IT STICK; LEGAL NICETIES; HIGH SPEEDS NEED SEAT BELTS; TAKE THE TIME TO WRITE IT DOWN; Part II: Building a Structure for Success; CHAPTER 4: Get Everybody Together in the Same Room; INVITE THE PRACTITIONERS, NOT JUST THE RULEMAKERS; FIGURE OUT WHAT'S IMPORTANT; WHAT ARE YOUR EXISTING GOALS?; WHAT MAKES SENSE IN YOUR INDUSTRY?; WHAT MAKES SENSE IN YOUR COMPANY?; HOW CAN YOU FIGURE OUT WHAT WILL WORK FOR YOU?; CHAPTER 5: Creating Social Media Guidelines; BE CLEAR AND CONCISE; GUIDING PRINCIPLES FOR SOCIAL MEDIA AT SAS INCLUDE DOS AS WELL AS DON'TSINCLUDE EXAMPLES; COMMUNICATE AS OFTEN AS POSSIBLE, IN EVERY CHANNEL YOU HAVE; SPOTLIGHT SUCCESSES; LEAD BY EXAMPLE; CHAPTER 6: Staffing and Structuring; WHERE DOES IT LIVE?; HIRE OR DESIGNATE?; HOW DO YOU STRUCTURE FOR SOCIAL MEDIA?; HOW ONE ORGANIZATION PULLS IT TOGETHER; OUTSOURCING THE ROLES; CHAPTER 7: Listening, Measurement, Analytics, and ROI; A SIMPLE LISTENING FRAMEWORK; FIRST, A WORD FROM THE MEASUREMENT QUEEN; "LISTEN, YES. BUT THINK BIGGER."; THE FIVE KINDS OF LISTENING; WHAT IS SOCIAL MEDIA ANALYTICS?; CAREONE'S MEASUREMENT MODEL NOT A SIMPLE FORMULA, BUT A FORMULA NONETHELESSCHAPTER 8: The Keys to Success in Social Media; IT'S DIFFICULT IN ITS SIMPLICITY; FINDING THE TIME TO DO IT; A SIMPLE MODEL; USING ALL YOUR CHANNELS; NINE EASY WAYS TO WRITE A BLOG POST; PART III: Putting Your Social Media Strategy to Work; CHAPTER 9: Marketing; FROM STROLLERS TO SHARPIES; FROM THE NURSERY TO THE KITCHEN; SHARPIE, MEET LAMBORGHINI; BERT'S ADVICE; CHAPTER 10: Social Media for B2B; B2B AND PHONEBOOTH-TO-B; TAKING AN INTEGRATED APPROACH AT CISCO; CHAPTER 11: Public Relations; THE OLD MODEL OF PR; THE NEW MODEL OF PR SOCIAL MEDIA PR AT MAYO CLINIC |
| Record Nr. | UNINA-9910819735903321 |
|
Thomas David B. <1952->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Get seen [[electronic resource] ] : online video secrets to building your business / / Steve Garfield
| Get seen [[electronic resource] ] : online video secrets to building your business / / Steve Garfield |
| Autore | Garfield Steve |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, 2010 |
| Descrizione fisica | 1 online resource (350 p.) |
| Disciplina |
658.800284
659.2028567876 |
| Collana | New Rules Social Media Series |
| Soggetto topico |
Blogs
Digital video Webcasting Internet videos Online social networks - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-60642-8
1-282-48302-1 9786612483028 0-470-60639-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Get Seen: Online Video Secrets to Building Your Business; Contents; Foreword; Introduction; Creating; Sharing; Interviews; Acknowledgments; About the Author; Index |
| Record Nr. | UNINA-9910457000703321 |
|
Garfield Steve
|
||
| Hoboken, NJ, : John Wiley & Sons, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Get seen [[electronic resource] ] : online video secrets to building your business / / Steve Garfield
| Get seen [[electronic resource] ] : online video secrets to building your business / / Steve Garfield |
| Autore | Garfield Steve |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, 2010 |
| Descrizione fisica | 1 online resource (350 p.) |
| Disciplina |
658.800284
659.2028567876 |
| Collana | New Rules Social Media Series |
| Soggetto topico |
Blogs
Digital video Webcasting Internet videos Online social networks - Economic aspects |
| ISBN |
0-470-60642-8
1-282-48302-1 9786612483028 0-470-60639-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Get Seen: Online Video Secrets to Building Your Business; Contents; Foreword; Introduction; Creating; Sharing; Interviews; Acknowledgments; About the Author; Index |
| Record Nr. | UNINA-9910781039003321 |
|
Garfield Steve
|
||
| Hoboken, NJ, : John Wiley & Sons, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Hotel pricing in a social world : driving value in the digital economy / / Kelly A. McGuire; foreword by Jeannette Ho
| Hotel pricing in a social world : driving value in the digital economy / / Kelly A. McGuire; foreword by Jeannette Ho |
| Autore | McGuire Kelly Ann |
| Pubbl/distr/stampa | Hoboken, NJ : , : John Wiley & Sons, Incorporated, , [2016] |
| Descrizione fisica | 1 online resource (275 p.) |
| Disciplina | 910.46068 |
| Collana | The Wiley & SAS business series |
| Soggetto topico |
Hotels - Rates
Online social networks - Economic aspects Electronic commerce Revenue management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-19240-4
1-119-16228-9 1-119-19241-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Note Chapter 6: Total Hotel Revenue Management; Revenue Management Beyond Rooms: A Process*; Guest-Centric Revenue Management; What Is the Goal of Total Hotel Revenue Management?; Putting It All Together; Conclusion; Additional Reading; Note; Part Three: The Future of Revenue Management: Pricing as a Business Strategy; Chapter 7: Pricing as a Strategic Tool*; Strategy Considerations; Pricing to Support Business Strategies; How to Be More Strategic in Pricing; Benefits of Strategic Pricing; Conclusion; Additional Reading; Revenue Management Perspectives: ADR versus Market Share; Notes
Chapter 9: The Future of Revenue Management* |
| Record Nr. | UNINA-9910131529203321 |
|
McGuire Kelly Ann
|
||
| Hoboken, NJ : , : John Wiley & Sons, Incorporated, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pinterest marketing : an hour a day / / Jennifer Evans Cario
| Pinterest marketing : an hour a day / / Jennifer Evans Cario |
| Autore | Cario Jennifer Evans |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley and Sons, 2013 |
| Descrizione fisica | 1 online resource (xxxi, 302 pages) : illustrations (chiefly color) |
| Disciplina |
658.8
658.872 |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet marketing
Online social networks - Economic aspects |
| ISBN |
1-283-94134-1
1-118-42189-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PinterestTM Marketing: An Hour A Day; Copyright; Acknowledgments; About the Author; Contents; Introduction; Who Should Read This Book; What You Will Learn; What You Need; What Is Covered in This Book; How to Contact the Author; Chapter 1: Understanding Pinterest; What Is Pinterest?; Visual Bookmarking; Visual Idea Searching; The History of Pinterest; Pinterest's Quietly Explosive Growth; An Organically Formed Community; Demographics; How Pinterest Makes Money; Affiliate Links; Ad Platform Potential; Premium Account Potential; Pinterest's Long-Term Potential; Early-to-Market Advantage
Third-Party Integration Sustainability for Users; Chapter 2: Who Uses Pinterest for Marketing and Why?; Why Are Companies Using Pinterest?; To Drive Traffic; To Generate (and Track) Loyalty; To Demonstrate Product Potential; To Better Understand Consumers; To Establish Brand Personality; What Types of Companies Can Benefit from Using Pinterest?; Bloggers; Retail Stores; Online Publications; Big Brands; Small Business; Nonprofits; Chapter 3: What Makes Pinterest Valuable?; Pinterest Plays Off the Impact of Imagery; Visual Bookmarking; Saved Images for Later Exploration; Driven by Impulse Clicks Pinterest Has a Low Barrier to Entry Easy Account Setup; Minimal Account Management; Freedom from Publishing Schedules; Pinterest Provides an Outlet for Content Curators; Users and Businesses Can Share without Flooding Streams; Provides Businesses with Freedom to Share More Content; Pinterest Offers Content Segmentation to Users; Pinterest Serves as a Gateway Rather Than a Destination; Better Than Bookmarks for Users and Businesses; Pinterest Works Off Latent Click Conversions; Increased Opportunity for Traffic; Pinterest Puts All Users on an Equal Playing Field Both Big and Small Companies Have Equal Leverage Potential How Pins Get Fed into the Stream; Potential Benefit of More Traffic with Followers; Equality in Ultimate Pins Based on Size of Posting Account; Chapter 4: Week 1-Set Up a Pinterest Account; Monday: Create an Account; Registering for an Account; Setting Up Your Profile; Personal Name vs. Company Name; Setting up a Business Account; Tuesday: Understand the Category System; What Are the Pinterest Categories?; Why Do You Need to Use Pinterest's Categories?; Browsing Categories; Wednesday: Understand the Search System; Searching for Pins Searching for People Searching for Boards; Thursday: Create and Organize Your Boards; How to Create a Pinboard; Naming and Categorizing Pinboards; Organizing Pinboard Display; Friday: Start Pinning!; Chapter 5: Week 2-Curating Content with Pinterest; Monday: Repinning Content from Pinterest; How to Repin Content; Repinning Content from Your Friend's Feeds; Repinning Content from Category Feeds; Tuesday: Pinning New Content with the Pin It Button and Bookmarket; Spotting the Pin It Button on Websites; Installing and Using the Pinterest Bookmarklet; Using the Pin It Pop-Up Window Wednesday: Uploading Original Pins to Pinterest |
| Record Nr. | UNINA-9910786066903321 |
|
Cario Jennifer Evans
|
||
| Indianapolis, Ind., : John Wiley and Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pinterest marketing : an hour a day / / Jennifer Evans Cario
| Pinterest marketing : an hour a day / / Jennifer Evans Cario |
| Autore | Cario Jennifer Evans |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley and Sons, 2013 |
| Descrizione fisica | 1 online resource (xxxi, 302 pages) : illustrations (chiefly color) |
| Disciplina |
658.8
658.872 |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet marketing
Online social networks - Economic aspects |
| ISBN |
1-283-94134-1
1-118-42189-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PinterestTM Marketing: An Hour A Day; Copyright; Acknowledgments; About the Author; Contents; Introduction; Who Should Read This Book; What You Will Learn; What You Need; What Is Covered in This Book; How to Contact the Author; Chapter 1: Understanding Pinterest; What Is Pinterest?; Visual Bookmarking; Visual Idea Searching; The History of Pinterest; Pinterest's Quietly Explosive Growth; An Organically Formed Community; Demographics; How Pinterest Makes Money; Affiliate Links; Ad Platform Potential; Premium Account Potential; Pinterest's Long-Term Potential; Early-to-Market Advantage
Third-Party Integration Sustainability for Users; Chapter 2: Who Uses Pinterest for Marketing and Why?; Why Are Companies Using Pinterest?; To Drive Traffic; To Generate (and Track) Loyalty; To Demonstrate Product Potential; To Better Understand Consumers; To Establish Brand Personality; What Types of Companies Can Benefit from Using Pinterest?; Bloggers; Retail Stores; Online Publications; Big Brands; Small Business; Nonprofits; Chapter 3: What Makes Pinterest Valuable?; Pinterest Plays Off the Impact of Imagery; Visual Bookmarking; Saved Images for Later Exploration; Driven by Impulse Clicks Pinterest Has a Low Barrier to Entry Easy Account Setup; Minimal Account Management; Freedom from Publishing Schedules; Pinterest Provides an Outlet for Content Curators; Users and Businesses Can Share without Flooding Streams; Provides Businesses with Freedom to Share More Content; Pinterest Offers Content Segmentation to Users; Pinterest Serves as a Gateway Rather Than a Destination; Better Than Bookmarks for Users and Businesses; Pinterest Works Off Latent Click Conversions; Increased Opportunity for Traffic; Pinterest Puts All Users on an Equal Playing Field Both Big and Small Companies Have Equal Leverage Potential How Pins Get Fed into the Stream; Potential Benefit of More Traffic with Followers; Equality in Ultimate Pins Based on Size of Posting Account; Chapter 4: Week 1-Set Up a Pinterest Account; Monday: Create an Account; Registering for an Account; Setting Up Your Profile; Personal Name vs. Company Name; Setting up a Business Account; Tuesday: Understand the Category System; What Are the Pinterest Categories?; Why Do You Need to Use Pinterest's Categories?; Browsing Categories; Wednesday: Understand the Search System; Searching for Pins Searching for People Searching for Boards; Thursday: Create and Organize Your Boards; How to Create a Pinboard; Naming and Categorizing Pinboards; Organizing Pinboard Display; Friday: Start Pinning!; Chapter 5: Week 2-Curating Content with Pinterest; Monday: Repinning Content from Pinterest; How to Repin Content; Repinning Content from Your Friend's Feeds; Repinning Content from Category Feeds; Tuesday: Pinning New Content with the Pin It Button and Bookmarket; Spotting the Pin It Button on Websites; Installing and Using the Pinterest Bookmarklet; Using the Pin It Pop-Up Window Wednesday: Uploading Original Pins to Pinterest |
| Record Nr. | UNINA-9910809732503321 |
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Cario Jennifer Evans
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| Indianapolis, Ind., : John Wiley and Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos
| ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
| Autore | Powell Guy R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia), c2011 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GrovesSteven
DimosJerry |
| Soggetto topico |
Internet marketing
Social media - Marketing Social media - Economic aspects Online social networks - Economic aspects Social marketing |
| ISBN |
1-119-19940-9
1-283-17511-8 9786613175113 0-470-82744-0 0-470-82743-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
| Record Nr. | UNINA-9910139634103321 |
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Powell Guy R
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| Singapore, : John Wiley & Sons (Asia), c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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