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90 Great Publicity Ideas for Nonprofits
| 90 Great Publicity Ideas for Nonprofits |
| Autore | Stevenson Scott C |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (48 pages) |
| Disciplina | 659.288 |
| Soggetto topico |
Fund raising
Fund raising - Handbooks, manuals, etc Nonprofit organizations - Public relations Publicity |
| ISBN | 1-118-70434-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market. Teaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences. Year in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog. Book signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication. Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity. |
| Record Nr. | UNISA-996218674503316 |
Stevenson Scott C
|
||
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
90 Great Publicity Ideas for Nonprofits
| 90 Great Publicity Ideas for Nonprofits |
| Autore | Stevenson Scott C |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (48 pages) |
| Disciplina | 659.288 |
| Soggetto topico |
Fund raising
Fund raising - Handbooks, manuals, etc Nonprofit organizations - Public relations Publicity |
| ISBN | 1-118-70434-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market. Teaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences. Year in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog. Book signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication. Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity. |
| Record Nr. | UNINA-9910830847403321 |
|
Stevenson Scott C
|
||
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
90 Great Publicity Ideas for Nonprofits
| 90 Great Publicity Ideas for Nonprofits |
| Autore | Stevenson Scott C |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (48 pages) |
| Disciplina | 659.288 |
| Soggetto topico |
Fund raising
Fund raising - Handbooks, manuals, etc Nonprofit organizations - Public relations Publicity |
| ISBN | 1-118-70434-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market. Teaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences. Year in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog. Book signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication. Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity. |
| Record Nr. | UNINA-9910877780203321 |
|
Stevenson Scott C
|
||
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
93 Ways to Make Your Website More Member Friendly
| 93 Ways to Make Your Website More Member Friendly |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.288 |
| Soggetto topico |
Nonprofit organizations - Public relations
Web sites - Design |
| ISBN | 1-118-70420-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996218678503316 |
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
93 Ways to Make Your Website More Member Friendly
| 93 Ways to Make Your Website More Member Friendly |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.288 |
| Soggetto topico |
Nonprofit organizations - Public relations
Web sites - Design |
| ISBN | 1-118-70420-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830182003321 |
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
93 Ways to Make Your Website More Member Friendly
| 93 Ways to Make Your Website More Member Friendly |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.288 |
| Soggetto topico |
Nonprofit organizations - Public relations
Web sites - Design |
| ISBN | 1-118-70420-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910876878003321 |
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The end of fundraising [[electronic resource] ] : raise more money by selling your impact / / Jason Saul
| The end of fundraising [[electronic resource] ] : raise more money by selling your impact / / Jason Saul |
| Autore | Saul Jason <1969-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, 2011 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 658.15/224 |
| Soggetto topico |
Fund raising
Marketing Nonprofit organizations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-02634-1
9786613026347 1-118-01005-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE END OF FUNDRAISING; Contents; Preface; Introduction: The End of Fundraising as We Know It; Part I CAPTURING YOUR IMPACT: FROM ''WHAT'' TO ''SO WHAT?''; 1 From Accountability to Value; 2 Measurement; 3 Creating a Product Called Impact; Part II MARKETING YOUR IMPACT: HOW TO CONNECT YOUR VALUE TO THE MARKET; 4 New Market Stakeholders; 5 Not All Outcomes Are Created Equal; 6 How to Increase Your Value; Part III SELLING YOUR IMPACT: CREATING AND CLOSING DEALS IN THE SOCIAL CAPITAL MARKET; 7 It's Not About You, It's About Them; 8 The Art of the Deal
9 The Seven Immutable Laws of Selling Your ImpactConclusion: Implications of the Social Capital Market; Epilogue: Frequently Asked Questions; Notes; Acknowledgments; Index |
| Record Nr. | UNINA-9910459158703321 |
|
Saul Jason <1969->
|
||
| San Francisco, CA, : Jossey-Bass, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The end of fundraising [[electronic resource] ] : raise more money by selling your impact / / Jason Saul
| The end of fundraising [[electronic resource] ] : raise more money by selling your impact / / Jason Saul |
| Autore | Saul Jason <1969-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, 2011 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 658.15/224 |
| Soggetto topico |
Fund raising
Marketing Nonprofit organizations - Public relations |
| ISBN |
1-118-01007-8
1-283-02634-1 9786613026347 1-118-01005-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE END OF FUNDRAISING; Contents; Preface; Introduction: The End of Fundraising as We Know It; Part I CAPTURING YOUR IMPACT: FROM ''WHAT'' TO ''SO WHAT?''; 1 From Accountability to Value; 2 Measurement; 3 Creating a Product Called Impact; Part II MARKETING YOUR IMPACT: HOW TO CONNECT YOUR VALUE TO THE MARKET; 4 New Market Stakeholders; 5 Not All Outcomes Are Created Equal; 6 How to Increase Your Value; Part III SELLING YOUR IMPACT: CREATING AND CLOSING DEALS IN THE SOCIAL CAPITAL MARKET; 7 It's Not About You, It's About Them; 8 The Art of the Deal
9 The Seven Immutable Laws of Selling Your ImpactConclusion: Implications of the Social Capital Market; Epilogue: Frequently Asked Questions; Notes; Acknowledgments; Index |
| Record Nr. | UNINA-9910791886003321 |
|
Saul Jason <1969->
|
||
| San Francisco, CA, : Jossey-Bass, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to Communicate More Effectively with Donors, Members and Volunteers
| How to Communicate More Effectively with Donors, Members and Volunteers |
| Autore | Stevenson Scott C. |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (46 pages) |
| Disciplina | 659.288 |
| Soggetto topico |
Nonprofit organizations - Public relations
Nonprofit organizations - Finance Business communication Commercial correspondence |
| ISBN | 1-118-70436-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996218673803316 |
|
Stevenson Scott C.
|
||
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
How to Communicate More Effectively with Donors, Members and Volunteers
| How to Communicate More Effectively with Donors, Members and Volunteers |
| Autore | Stevenson Scott C. |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (46 pages) |
| Disciplina | 659.288 |
| Soggetto topico |
Nonprofit organizations - Public relations
Nonprofit organizations - Finance Business communication Commercial correspondence |
| ISBN | 1-118-70436-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830661003321 |
|
Stevenson Scott C.
|
||
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
