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2009 Third International Workshop on Software Product Management
| 2009 Third International Workshop on Software Product Management |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2009 |
| Descrizione fisica | 1 online resource : illustrations |
| Disciplina | 658.5 |
| Soggetto topico |
New products - Marketing
Product management Computer software |
| ISBN | 0-7695-4098-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996216503803316 |
| [Place of publication not identified], : IEEE, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2009 Third International Workshop on Software Product Management
| 2009 Third International Workshop on Software Product Management |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2009 |
| Descrizione fisica | 1 online resource : illustrations |
| Disciplina | 658.5 |
| Soggetto topico |
New products - Marketing
Product management Computer software |
| ISBN | 0-7695-4098-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910139108003321 |
| [Place of publication not identified], : IEEE, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910450554703321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910783290203321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910817633603321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910453065403321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910779588503321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910811574103321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams
| If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams |
| Autore | Adams Rob |
| Pubbl/distr/stampa | Hoboken, : John Wiley & Sons, Inc., 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico |
New products - Marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-61058-1
1-282-54949-9 9786612549496 0-470-61056-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index |
| Record Nr. | UNINA-9910459266703321 |
Adams Rob
|
||
| Hoboken, : John Wiley & Sons, Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams
| If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams |
| Autore | Adams Rob |
| Pubbl/distr/stampa | Hoboken, : John Wiley & Sons, Inc., 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico |
New products - Marketing
Marketing |
| ISBN |
0-470-61058-1
1-282-54949-9 9786612549496 0-470-61056-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index |
| Record Nr. | UNINA-9910792351803321 |
|
Adams Rob
|
||
| Hoboken, : John Wiley & Sons, Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
