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The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910453065403321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910779588503321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9911097202803321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9911131723103321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creating shared understanding in product development teams : how to 'Build the beginning' / / Louise Mller, Christian Tollestrup
| Creating shared understanding in product development teams : how to 'Build the beginning' / / Louise Mller, Christian Tollestrup |
| Autore | Mller Louise |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | London, : Springer, 2012, c2013 |
| Descrizione fisica | 1 online resource (141 p.) |
| Disciplina | 620 |
| Altri autori (Persone) | TollestrupChristian |
| Soggetto topico |
New products - Management
Product design - Management Project management Teams in the workplace |
| ISBN |
1-283-62204-1
9786613934499 1-4471-4180-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Theoretical Foundation -- Methodology & Material -- Analysis and Findings I -- Analysis and Findings II -- Analysis and Findings III. |
| Record Nr. | UNINA-9910437764503321 |
Mller Louise
|
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| London, : Springer, 2012, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deep data analytics for new product development / / Walter R. Paczkowski
| Deep data analytics for new product development / / Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Pubbl/distr/stampa | London ; ; New York, New Yorkv : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (287 pages) |
| Disciplina | 658.575 |
| Soggetto topico | New products - Management |
| ISBN | 0-429-66331-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793902003321 |
|
Paczkowski Walter R.
|
||
| London ; ; New York, New Yorkv : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deep data analytics for new product development / / Walter R. Paczkowski
| Deep data analytics for new product development / / Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Pubbl/distr/stampa | London ; ; New York, New Yorkv : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (287 pages) |
| Disciplina | 658.575 |
| Soggetto topico | New products - Management |
| ISBN | 0-429-66331-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910809506503321 |
|
Paczkowski Walter R.
|
||
| London ; ; New York, New Yorkv : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design and Manufacturing / / edited by Evren Yasa
| Design and Manufacturing / / edited by Evren Yasa |
| Pubbl/distr/stampa | London : , : IntechOpen, , 2020 |
| Descrizione fisica | 1 online resource (266 pages) |
| Disciplina | 658.5 |
| Soggetto topico | New products - Management |
| ISBN | 1-78985-866-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910417991803321 |
| London : , : IntechOpen, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design and Manufacturing / / edited by Evren Yasa
| Design and Manufacturing / / edited by Evren Yasa |
| Pubbl/distr/stampa | London, England : , : IntechOpen, , 2020 |
| Descrizione fisica | 1 online resource (266 pages) |
| Disciplina | 658.575 |
| Soggetto topico |
New products - Management
Product design Production engineering |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910688453303321 |
| London, England : , : IntechOpen, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Essential Tools for Operations Management [[electronic resource] ] : Tools, Models and Approaches for Managers and Consultants
| Essential Tools for Operations Management [[electronic resource] ] : Tools, Models and Approaches for Managers and Consultants |
| Autore | Burtonshaw-Gunn Simon |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, : Wiley, 2010 |
| Descrizione fisica | 1 online resource (166 p.) |
| Disciplina |
658.5
658.8 658.8/12 |
| Collana | Essential tools |
| Soggetto topico |
Customer relations --Management
Marketing --Management New products --Management Customer relations - Management Marketing - Management New products - Management Commerce Business & Economics Marketing & Sales |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-66185-2
1-119-20657-X 1-282-88881-1 9786612888816 0-470-66036-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Essential Tools for Operations Management; CONTENTS; ACKNOWLEDGEMENTS; FOREWORD; BIOGRAPHICAL DETAILS; INTRODUCTION; 1. STRATEGIC MANAGEMENT; 2. BUSINESS PLANNING; 3. PRODUCT DEVELOPMENT; 4. SUPPLY CHAIN MANAGEMENT; 5. PEOPLE MANAGEMENT; REFERENCES; INDEX |
| Record Nr. | UNINA-9910140910303321 |
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Burtonshaw-Gunn Simon
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| Chichester, : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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