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Consumer and sensory evaluation techniques : how to sense successful products / / by Cecilia Y. Saint-Denis
| Consumer and sensory evaluation techniques : how to sense successful products / / by Cecilia Y. Saint-Denis |
| Autore | Saint-Denis Cecilia Y. <1972-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2018 |
| Descrizione fisica | 1 online resource (108 pages) |
| Disciplina | 658.5/752 |
| Soggetto topico |
Sensory evaluation
New products - Evaluation |
| ISBN |
1-119-40560-2
1-119-40557-2 1-119-40555-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting. |
| Record Nr. | UNINA-9910270924703321 |
Saint-Denis Cecilia Y. <1972->
|
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| Hoboken, New Jersey : , : Wiley, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer and sensory evaluation techniques : how to sense successful products / / by Cecilia Y. Saint-Denis
| Consumer and sensory evaluation techniques : how to sense successful products / / by Cecilia Y. Saint-Denis |
| Autore | Saint-Denis Cecilia Y. <1972-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2018 |
| Descrizione fisica | 1 online resource (108 pages) |
| Disciplina | 658.5/752 |
| Soggetto topico |
Sensory evaluation
New products - Evaluation |
| ISBN |
1-119-40560-2
1-119-40557-2 1-119-40555-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting. |
| Record Nr. | UNINA-9910820104303321 |
|
Saint-Denis Cecilia Y. <1972->
|
||
| Hoboken, New Jersey : , : Wiley, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Open evaluation : integrating users into the selection of new product ideas / / Jorg Haller
| Open evaluation : integrating users into the selection of new product ideas / / Jorg Haller |
| Autore | Haller Jorg |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden, : Springer, 2013 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 658.575 |
| Collana | Markt- und Unternehmensentwicklung Markets and Organisations |
| Soggetto topico |
New products - Evaluation
Marketing research |
| ISBN | 3-8349-4487-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Context of Open Evaluation: Innovation Contests -- The Design Elements of Open Evaluation -- The Objectives of Open Evaluation -- Key Factors affecting the Output of Open Evaluation -- The Capacity of Open Evaluation for Idea Selection -- How to Make the Crowd Your Jury. |
| Record Nr. | UNINA-9910438086803321 |
|
Haller Jorg
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| Wiesbaden, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
