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Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910457196603321 |
Dooley Roger <1952->
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| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910781960503321 |
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Dooley Roger <1952->
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| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brainfluence : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| ISBN |
9786613316080
9781283316088 1283316080 9781118175941 1118175948 9781118175965 1118175964 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910953371803321 |
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Dooley Roger <1952->
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| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The buying brain : secrets of selling to the subconscious mind / / A.K. Pradeep
| The buying brain : secrets of selling to the subconscious mind / / A.K. Pradeep |
| Autore | Pradeep A. K. <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Neuromarketing
Consumer behavior Shopping - Psychological aspects Marketing - Psychological aspects |
| ISBN |
9786612756030
9781119200079 1119200075 9781282756038 1282756036 9780470646618 0470646616 9780470646786 0470646780 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Buying Brain: Secrets for Selling to the Subconscious Mind; Contents; Foreword; Acknowledgments; Part 1: Introducing the Buying Brain; Chapter 1: 1 Trillion to Persuade the Brain; Chapter 2: Neuromarketing Technology; Chapter 3: Your Customer's Brain Is 100,000 Years Old; Chapter 4: The Brain 101; Chapter 5: The Five Senses and the Buying Brain; Chapter 6: The Boomer Brain Is Buying; Chapter 7: The Female Brain Is Buying; Chapter 8: The Mommy Brain Is Buying; Chapter 9: The Empathic Brain Is Buying; Part 2: Engaging the Buying Brain; Chapter 10: Neuromarketing Measures and Metrics
Chapter 11: The Consumer JourneyChapter 12: The Buying Brain and Brands; Chapter 13: The Buying Brain and Products; Chapter 14: The Buying Brain and Packaging; Chapter 15: The Buying Brain in the Aisle; Chapter 16: The Buying Brain and Advertising; Chapter 17: The Buying Brain, Screens, and Social Media; Chapter 18: Vision of the Future; Notes and Sources; Index |
| Record Nr. | UNINA-9910140842903321 |
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Pradeep A. K. <1963->
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| Hoboken, NJ, : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Buyology : truth and lies about why we buy / Martin Lindstrom
| Buyology : truth and lies about why we buy / Martin Lindstrom |
| Autore | Lindstrom, Martin |
| Pubbl/distr/stampa | New York : Broadway Books, c2010 |
| Descrizione fisica | xi, 254 p. ; 21 cm |
| Disciplina | 658.8342 |
| Soggetto topico |
Neuromarketing
Consumer behavior Shopping - Psychological aspects |
| ISBN |
9780385523899
0385523890 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001656179707536 |
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Lindstrom, Martin
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| New York : Broadway Books, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
| Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann |
| Autore | Hofmann Martin Ludwig |
| Pubbl/distr/stampa | Paderborn : , : Wilhelm Fink Verlag, , 2019 |
| Descrizione fisica | 1 online resource |
| Disciplina | 740 |
| Soggetto topico | Neuromarketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8467-6420-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910493174403321 |
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Hofmann Martin Ludwig
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| Paderborn : , : Wilhelm Fink Verlag, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
| Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann |
| Autore | Hofmann Martin Ludwig <1972-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Paderborn : , : Wilhelm Fink, , [2019] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.80019 |
| Soggetto topico | Neuromarketing |
| ISBN | 3-8467-6420-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910795108103321 |
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Hofmann Martin Ludwig <1972->
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| Paderborn : , : Wilhelm Fink, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
| Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann |
| Autore | Hofmann Martin Ludwig <1972-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Paderborn : , : Wilhelm Fink, , [2019] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.80019 |
| Soggetto topico | Neuromarketing |
| ISBN | 3-8467-6420-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910811075903321 |
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Hofmann Martin Ludwig <1972->
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| Paderborn : , : Wilhelm Fink, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le neuro-consommateur : comment les neurosciences éclairent les décisions d'achat du consommateur / / Michel Badoc, Anne-Sophie Bayle-Tourtoulou
| Le neuro-consommateur : comment les neurosciences éclairent les décisions d'achat du consommateur / / Michel Badoc, Anne-Sophie Bayle-Tourtoulou |
| Autore | Badoc Michel |
| Pubbl/distr/stampa | Paris : , : Eyrolles, , 2016 |
| Descrizione fisica | 1 online resource (vii, 460 pages) |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Persuasion (Psychology) |
| ISBN |
2-212-09738-7
2-212-03630-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910155343503321 |
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Badoc Michel
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| Paris : , : Eyrolles, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / / Giovanni Vecchiato ... [et al.]
| Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / / Giovanni Vecchiato ... [et al.] |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Heidelberg ; ; New York, : Springer, c2013 |
| Descrizione fisica | 1 online resource (xvii, 136 pages) : illustrations (chiefly color) |
| Disciplina | 616.804754 |
| Altri autori (Persone) | VecchiatoGiovanni |
| Collana | Biosystems & biorobotics |
| Soggetto topico |
Neuromarketing
Brain - Imaging |
| ISBN | 3-642-38064-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How Marketing meets Neuroscience -- Neuronal responses to TV commercials -- Neuromarketing and society -- Why use neuroelectrical brain imaging for marketing?. |
| Record Nr. | UNINA-9910741150803321 |
| Heidelberg ; ; New York, : Springer, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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