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Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
Autore Dooley Roger <1952->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2012
Descrizione fisica 1 online resource (306 p.)
Disciplina 658.8001/9
Soggetto topico Neuromarketing
Marketing - Psychological aspects
Advertising - Psychological aspects
Consumers - Psychology
Soggetto genere / forma Electronic books.
ISBN 1-283-31608-0
9786613316080
1-118-17594-8
1-118-17596-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web.
Record Nr. UNINA-9910457196603321
Dooley Roger <1952->  
Hoboken, N.J., : Wiley, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
Autore Dooley Roger <1952->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2012
Descrizione fisica 1 online resource (306 p.)
Disciplina 658.8001/9
Soggetto topico Neuromarketing
Marketing - Psychological aspects
Advertising - Psychological aspects
Consumers - Psychology
ISBN 1-283-31608-0
9786613316080
1-118-17594-8
1-118-17596-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web.
Record Nr. UNINA-9910781960503321
Dooley Roger <1952->  
Hoboken, N.J., : Wiley, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
Autore Dooley Roger <1952->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2012
Descrizione fisica 1 online resource (306 p.)
Disciplina 658.8001/9
Soggetto topico Neuromarketing
Marketing - Psychological aspects
Advertising - Psychological aspects
Consumers - Psychology
ISBN 1-283-31608-0
9786613316080
1-118-17594-8
1-118-17596-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web.
Record Nr. UNINA-9910808983903321
Dooley Roger <1952->  
Hoboken, N.J., : Wiley, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep
The buying brain [[electronic resource] ] : secrets of selling to the subconscious mind / / A.K. Pradeep
Autore Pradeep A. K. <1963->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, NJ, : Wiley
Descrizione fisica 1 online resource (269 p.)
Disciplina 658.8342
Soggetto topico Neuromarketing
Consumer behavior
Shopping - Psychological aspects
Marketing - Psychological aspects
ISBN 1-119-20007-5
1-282-75603-6
9786612756030
0-470-64661-6
0-470-64678-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Buying Brain: Secrets for Selling to the Subconscious Mind; Contents; Foreword; Acknowledgments; Part 1: Introducing the Buying Brain; Chapter 1: 1 Trillion to Persuade the Brain; Chapter 2: Neuromarketing Technology; Chapter 3: Your Customer's Brain Is 100,000 Years Old; Chapter 4: The Brain 101; Chapter 5: The Five Senses and the Buying Brain; Chapter 6: The Boomer Brain Is Buying; Chapter 7: The Female Brain Is Buying; Chapter 8: The Mommy Brain Is Buying; Chapter 9: The Empathic Brain Is Buying; Part 2: Engaging the Buying Brain; Chapter 10: Neuromarketing Measures and Metrics
Chapter 11: The Consumer JourneyChapter 12: The Buying Brain and Brands; Chapter 13: The Buying Brain and Products; Chapter 14: The Buying Brain and Packaging; Chapter 15: The Buying Brain in the Aisle; Chapter 16: The Buying Brain and Advertising; Chapter 17: The Buying Brain, Screens, and Social Media; Chapter 18: Vision of the Future; Notes and Sources; Index
Record Nr. UNINA-9910140842903321
Pradeep A. K. <1963->  
Hoboken, NJ, : Wiley
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Buyology : truth and lies about why we buy / Martin Lindstrom
Buyology : truth and lies about why we buy / Martin Lindstrom
Autore Lindstrom, Martin
Pubbl/distr/stampa New York : Broadway Books, c2010
Descrizione fisica xi, 254 p. ; 21 cm
Disciplina 658.8342
Soggetto topico Neuromarketing
Consumer behavior
Shopping - Psychological aspects
ISBN 9780385523899
0385523890
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISALENTO-991001656179707536
Lindstrom, Martin  
New York : Broadway Books, c2010
Materiale a stampa
Lo trovi qui: Univ. del Salento
Opac: Controlla la disponibilità qui
Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
Autore Hofmann Martin Ludwig
Pubbl/distr/stampa Paderborn : , : Wilhelm Fink Verlag, , 2019
Descrizione fisica 1 online resource
Disciplina 740
Soggetto topico Neuromarketing
Soggetto genere / forma Electronic books.
ISBN 3-8467-6420-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910493174403321
Hofmann Martin Ludwig  
Paderborn : , : Wilhelm Fink Verlag, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
Autore Hofmann Martin Ludwig <1972->
Edizione [1st ed.]
Pubbl/distr/stampa Paderborn : , : Wilhelm Fink, , [2019]
Descrizione fisica 1 online resource
Disciplina 658.80019
Soggetto topico Neuromarketing
ISBN 3-8467-6420-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910795108103321
Hofmann Martin Ludwig <1972->  
Paderborn : , : Wilhelm Fink, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann
Autore Hofmann Martin Ludwig <1972->
Edizione [1st ed.]
Pubbl/distr/stampa Paderborn : , : Wilhelm Fink, , [2019]
Descrizione fisica 1 online resource
Disciplina 658.80019
Soggetto topico Neuromarketing
ISBN 3-8467-6420-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910811075903321
Hofmann Martin Ludwig <1972->  
Paderborn : , : Wilhelm Fink, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Le neuro-consommateur : comment les neurosciences éclairent les décisions d'achat du consommateur / / Michel Badoc, Anne-Sophie Bayle-Tourtoulou
Le neuro-consommateur : comment les neurosciences éclairent les décisions d'achat du consommateur / / Michel Badoc, Anne-Sophie Bayle-Tourtoulou
Autore Badoc Michel
Pubbl/distr/stampa Paris : , : Eyrolles, , 2016
Descrizione fisica 1 online resource (vii, 460 pages)
Soggetto topico Neuromarketing
Marketing - Psychological aspects
Persuasion (Psychology)
ISBN 2-212-09738-7
2-212-03630-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Record Nr. UNINA-9910155343503321
Badoc Michel  
Paris : , : Eyrolles, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / / Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / / Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni
Autore Vecchiato Giovanni
Edizione [1st ed. 2013.]
Pubbl/distr/stampa Heidelberg [Germany] : , : Springer, , 2013
Descrizione fisica 1 online resource (xvii, 136 pages) : illustrations (chiefly color)
Disciplina 616.804754
Collana Biosystems & Biorobotics
Soggetto topico Neuromarketing
Brain - Imaging
Economics - Psychological aspects
ISBN 3-642-38064-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto How Marketing meets Neuroscience -- Neuronal responses to TV commercials -- Neuromarketing and society -- Why use neuroelectrical brain imaging for marketing?.
Record Nr. UNINA-9910741150803321
Vecchiato Giovanni  
Heidelberg [Germany] : , : Springer, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui