Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Among Makarti
| Among Makarti |
| Pubbl/distr/stampa | Kota Salatiga, Jawa Tengah, : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Economics
Business Économie politique Affaires Economía Negocios |
| Soggetto genere / forma | Periodicals |
| ISSN | 2774-5163 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | ind |
| Altri titoli varianti | Jurnal ekonomi dan bisnis |
| Record Nr. | UNINA-9910747095503321 |
| Kota Salatiga, Jawa Tengah, : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| Autore | Revella Adele |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2015 |
| Descrizione fisica | 1 recurso en linea (241 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Comportamiento del consumidor
Casos de estudio Marketing Libros electrónicos Negocios Comercio Economía |
| ISBN |
1-119-20992-7
1-118-96165-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim Look for Insight When Buyers Use Jargon |
| Record Nr. | UNINA-9910460129103321 |
Revella Adele
|
||
| Hoboken, : Wiley, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| Autore | Revella Adele |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2015 |
| Descrizione fisica | 1 recurso en linea (241 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Comportamiento del consumidor
Casos de estudio Marketing Libros electrónicos Negocios Comercio Economía |
| ISBN |
1-119-20992-7
1-118-96165-X |
| Classificazione | BUS043000BUS016000BUS043010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim Look for Insight When Buyers Use Jargon |
| Record Nr. | UNINA-9910797064603321 |
|
Revella Adele
|
||
| Hoboken, : Wiley, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| Autore | Revella Adele |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2015 |
| Descrizione fisica | 1 recurso en linea (241 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Comportamiento del consumidor
Casos de estudio Marketing Libros electrónicos Negocios Comercio Economía |
| ISBN |
1-119-20992-7
1-118-96165-X |
| Classificazione | BUS043000BUS016000BUS043010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim Look for Insight When Buyers Use Jargon |
| Record Nr. | UNINA-9910878801403321 |
|
Revella Adele
|
||
| Hoboken, : Wiley, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Prácticas empresariales / / William Darío Gómez Cardona
| Prácticas empresariales / / William Darío Gómez Cardona |
| Autore | Gómez Cardona William Darío |
| Edizione | [Primera edición.] |
| Pubbl/distr/stampa | Bogotá : , : Ecoe Ediciones, , 2012 |
| Descrizione fisica | 1 online resource (212 p.) |
| Disciplina | 650 |
| Collana | Administración. Ciencias administrativas |
| Soggetto topico |
Negocios
Economía Business Economics |
| ISBN |
958-648-939-6
1-4492-7884-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto |
Prácticas empresariales; Página legal; Contenido; Introducción; 1 Manual de funciones - responsabilidades y estructura organizacional; 1.1 Objetivo; 1.2 Metodología; 1.3 Formulario para la estructuración del manual; 1.4. Procedimiento e instrucciones para tramitar el formulario; 1.4.1 Fundamentos generales; 1.4.2 Instrucciones para diligenciar el formulario; 1.5 Manual básico; 1.5.1 Cargo: Gerente; 1.5.2 Cargo: Subgerente de mercadeo; 1.6 Estructuras organizacionales; 1.6.1 Construcción 1.1: Estructura piramidal; 1.6.2 Construcción 1.2: estructura lineal
1.6.3 Construcción 1.3: estructura RED - PANAL1.6.4 Construcción 1.4: estructura funcional; 1.6.5 Construcción 1.5: estructura por procesos; 1.6.6 Construcción 1.6: estructura territorial; 1.7 Comparativo estructuras organizacionales; 2 Manual de perfi les y de contratación; 2.1 Objetivo; 2.2.1 Estudios; 2.2 Metodología - construcción; 2.2.1 Estudios; 2.2.2 Experiencia; 2.2.3 Conocimientos y habilidades; 2.2.4 Presentación personal; 2.2.5 Relaciones interpersonales; 2.2.6 Expresión verbal; 2.2.7 Sexo; 2.2.8 Edad; 2.2.9 Disponibilidad; 2.2.10 Recursos físicos; 2.3 Manual básico 2.4 Manual de contratación2.4.1 Objetivo; 2.4.2 Desarrollo del proceso; 2.4.2.1 Presentación y recepción hojas de vida; 2.4.2.2 Clasifi cación; 2.4.2.3 Preselección; 2.4.2.4 Verifi cación de información; 2.4.2.5 Prueba psicotécnica; 2.4.2.6 Entrevista técnica; 2.4.2.7 Concepto para contratación; 2.4.2.8 Entrevista de cierre; 2.4.2.9 Prerrequisitos para ingresar; 2.4.2.10 Requisitos mínimos; 2.5 Valores de sustitución; 3 Manual de procesos y procedimientos; 3.1 Objetivo; 3.2 Metodología - construcción; 3.2.1 Procesos gerenciales; 3.2.2 Procesos administrativos y fi nancieros 3.2.3 Procesos generales3.2.4 Inventario documental; 3.2.5 Enlace documental; 3.2.6 Levantamiento de información de campo; 3.2.7 Construcción de procesos y procedimientos; 3.2.8 Diagramas de fl ujo; 3.3 Manual básico; 3.3.1 Proceso gerencial; 3.3.2 Proceso administrativo y fi nanciero; 3.3.3 Proceso general; 4 Manual para la administración de archivos; 4.1 Objetivo; 4.2 Metodología - construcción; 4.2.1 Generalidades sobre archivo; 4.2.1.1 Defi nición de archivo; 4.2.1.2 Importancia de los archivos; 4.2.1.3 Principios para la construcción de archivos; 4.2.1.4 Clasifi cación de los archivos 4.2.1.5 Técnicas archivísticas - principios4.2.1.6 Clases de documentos; 4.2.2 Políticas de retención y descarte de documentos; 4.2.2.1 Análisis de recolección de la información; 4.2.2.2 Proceso general para conservar documentos; 4.2.2.3 Estudio de documentos; 4.2.2.4 Retencion de documentos; 4.3 Almacenamiento documental; 4.3.1 Generalidades y objetivos; 4.3.2 Concepto de almacenamiento documental; 4.3.3 Medios de almacenamiento documental; 4.3.3.1 Archivo físico documental; 4.3.3.2 Microfi lmación; 4.3.3.3 Computadores y nube virtual; 4.3.4 Análisis y diseño del medio de almacenamiento 4.3.4.1 Análisis del medio de almacenamiento |
| Record Nr. | UNINA-9910671949503321 |
|
Gómez Cardona William Darío
|
||
| Bogotá : , : Ecoe Ediciones, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Temas y métodos de investigación en negocios, administración, mercadeo y contaduría / / Marco Aguilera-Prado, Mauricio Rincón Moreno (editores)
| Temas y métodos de investigación en negocios, administración, mercadeo y contaduría / / Marco Aguilera-Prado, Mauricio Rincón Moreno (editores) |
| Pubbl/distr/stampa | Colombia : , : Editorial Uniagustiniana, , 2020 |
| Descrizione fisica | 1 recurso en línea (220 páginas) |
| Disciplina | 658.007 |
| Collana | Ciencias económicas y administrativas |
| Soggetto topico |
Accounting
Business Finance, Public-Accounting Marketing Contabilidad Hacienda pública - Contabilidad Negocios |
| Soggetto genere / forma | Libros electronicos. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910404245503321 |
| Colombia : , : Editorial Uniagustiniana, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tendencias gerenciales : gerencia humanista aplicada : 12 casos empresariales exitosos en el mundo / / Carlos Largacha Martínez, editor [y otros 5]
| Tendencias gerenciales : gerencia humanista aplicada : 12 casos empresariales exitosos en el mundo / / Carlos Largacha Martínez, editor [y otros 5] |
| Pubbl/distr/stampa | Bogotá : , : Ecoe Ediciones, , 2014 |
| Descrizione fisica | 1 online resource (246 páginas sin numerar) |
| Disciplina | 658.408 |
| Soggetto topico |
Social responsibility of business
Responsabilidad social de los negocios Humanism Humanismo Business Negocios |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-771-108-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910671041703321 |
| Bogotá : , : Ecoe Ediciones, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
