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Popular music as promotion : music and branding in the digital age / / Leslie M. Meier
| Popular music as promotion : music and branding in the digital age / / Leslie M. Meier |
| Autore | Meier Leslie M. |
| Pubbl/distr/stampa | Cambridge, UK ; ; Malden, MA : , : Polity Press, , 2016 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 781.64068/8 |
| Soggetto topico |
Music trade
Sound recordings - Marketing Music in advertising Branding (Marketing) |
| ISBN |
9780745692234
0-7456-9225-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910157407703321 |
Meier Leslie M.
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| Cambridge, UK ; ; Malden, MA : , : Polity Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The sonic boom : how sound transforms the way we think, feel, and buy / / Joel Beckerman ; with Tyler Gray
| The sonic boom : how sound transforms the way we think, feel, and buy / / Joel Beckerman ; with Tyler Gray |
| Autore | Beckerman Joel |
| Pubbl/distr/stampa | Boston : , : Houghton Mifflin Harcourt, , 2014 |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 781.23 |
| Soggetto topico |
Music - Psychological aspects
Marketing - Psychological aspects Music in advertising Sound - Psychological aspects BUSINESS & ECONOMICS / Marketing / General MUSIC / Business Aspects SOCIAL SCIENCE / General |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-544-23036-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463831203321 |
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Beckerman Joel
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| Boston : , : Houghton Mifflin Harcourt, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The sonic boom : how sound transforms the way we think, feel, and buy / / Joel Beckerman ; with Tyler Gray
| The sonic boom : how sound transforms the way we think, feel, and buy / / Joel Beckerman ; with Tyler Gray |
| Autore | Beckerman Joel |
| Pubbl/distr/stampa | Boston : , : Houghton Mifflin Harcourt, , 2014 |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 781.23 |
| Soggetto topico |
Music - Psychological aspects
Marketing - Psychological aspects Music in advertising Sound - Psychological aspects BUSINESS & ECONOMICS / Marketing / General MUSIC / Business Aspects SOCIAL SCIENCE / General |
| ISBN |
0-544-57016-2
0-544-23036-1 |
| Classificazione | BUS043000MUS004000SOC000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910788096903321 |
|
Beckerman Joel
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| Boston : , : Houghton Mifflin Harcourt, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The sonic boom : how sound transforms the way we think, feel, and buy / / Joel Beckerman ; with Tyler Gray
| The sonic boom : how sound transforms the way we think, feel, and buy / / Joel Beckerman ; with Tyler Gray |
| Autore | Beckerman Joel |
| Pubbl/distr/stampa | Boston : , : Houghton Mifflin Harcourt, , 2014 |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 781.23 |
| Soggetto topico |
Music - Psychological aspects
Marketing - Psychological aspects Music in advertising Sound - Psychological aspects BUSINESS & ECONOMICS / Marketing / General MUSIC / Business Aspects SOCIAL SCIENCE / General |
| ISBN |
0-544-57016-2
0-544-23036-1 |
| Classificazione | BUS043000MUS004000SOC000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827373903321 |
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Beckerman Joel
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||
| Boston : , : Houghton Mifflin Harcourt, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
This note's for you : popular music + advertising = marketing excellence / / David Allan
| This note's for you : popular music + advertising = marketing excellence / / David Allan |
| Autore | Allan David |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 780.2373 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Music in advertising
Singing commercials |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
advertising
commercials marketing popular music |
| ISBN | 1-63157-002-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460625203321 |
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Allan David
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
This note's for you : popular music + advertising = marketing excellence / / David Allan
| This note's for you : popular music + advertising = marketing excellence / / David Allan |
| Autore | Allan David |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 780.2373 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Music in advertising
Singing commercials |
| Soggetto non controllato |
advertising
commercials marketing popular music |
| ISBN | 1-63157-002-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910787365603321 |
|
Allan David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
This note's for you : popular music + advertising = marketing excellence / / David Allan
| This note's for you : popular music + advertising = marketing excellence / / David Allan |
| Autore | Allan David |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 780.2373 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Music in advertising
Singing commercials |
| Soggetto non controllato |
advertising
commercials marketing popular music |
| ISBN | 1-63157-002-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910820501703321 |
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Allan David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
