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Marketing on a shoestring budget : a guide for small museums and historic sites / / Deborah Pitel
| Marketing on a shoestring budget : a guide for small museums and historic sites / / Deborah Pitel |
| Autore | Pitel Deborah |
| Pubbl/distr/stampa | Lanham, MD : , : Rowman & Littlefield, , [2016] |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 069/.0688 |
| Collana | American Association for State and Local History book series |
| Soggetto topico |
Museums - United States - Marketing
Museums - Public relations - United States |
| ISBN | 1-4422-6352-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. |
| Record Nr. | UNINA-9910798265003321 |
Pitel Deborah
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| Lanham, MD : , : Rowman & Littlefield, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing on a shoestring budget : a guide for small museums and historic sites / / Deborah Pitel
| Marketing on a shoestring budget : a guide for small museums and historic sites / / Deborah Pitel |
| Autore | Pitel Deborah |
| Pubbl/distr/stampa | Lanham, MD : , : Rowman & Littlefield, , [2016] |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 069/.0688 |
| Collana | American Association for State and Local History book series |
| Soggetto topico |
Museums - United States - Marketing
Museums - Public relations - United States |
| ISBN | 1-4422-6352-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. |
| Record Nr. | UNINA-9910825386803321 |
|
Pitel Deborah
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| Lanham, MD : , : Rowman & Littlefield, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace
| Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace |
| Autore | Wallace Margot A. <1941-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (341 pages) : colour illustrations, photographs |
| Disciplina | 069.068 |
| Soggetto topico |
Museums - United States - Management
Museums - Public relations - United States Business names - United States Branding (Marketing) - United States Museum attendance - United States |
| ISBN | 9781442263468 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. |
| Record Nr. | UNINA-9910798140503321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace
| Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace |
| Autore | Wallace Margot A. <1941-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (341 pages) : colour illustrations, photographs |
| Disciplina | 069.068 |
| Soggetto topico |
Museums - United States - Management
Museums - Public relations - United States Business names - United States Branding (Marketing) - United States Museum attendance - United States |
| ISBN | 9781442263468 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. |
| Record Nr. | UNINA-9910810796103321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
