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Consumer research for museum marketers [[electronic resource] ] : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers [[electronic resource] ] : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and HardyChapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910456741403321 |
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (vi, 179 pages) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910780839503321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (vi, 179 pages) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910812589103321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The manual of museum learning / / edited by Brad King and Barry Lord ; contributors, Candice Anderson [et al.]
| The manual of museum learning / / edited by Brad King and Barry Lord ; contributors, Candice Anderson [et al.] |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Lanham, Md. : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (xvi, 270 pages) : illustrations |
| Disciplina | 069/.15 |
| Soggetto topico |
Museums - Educational aspects
Museums - Public relations Museums and schools |
| ISBN | 1-4422-5848-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Figures and Tables; Acknowledgments; Prologue; Part I. Why: Planning Basics; Chapter 1. Introduction; Chapter 2. Planning Strategically for Museum Learning; Chapter 3. Planning for Informal Learning: Understanding and Simplifying the Interpretive Process; Part II. What: A Framework for Museum Learning; Chapter 4. Learning for Change; Chapter 5. The Changing Role of the Curator in Museum Learning; Chapter 6. Planning for Effective Learning Partnerships; Chapter 7. Museum Learning Outside the Museum
Part III. How: Transforming the Museum into a Twenty-First-Century Learning Institution; Chapter 8. Managing Institutional Change; Chapter 9. Planning for Audiences; Chapter 10. Planning Learning Programs; Chapter 11. Conclusion; Postscript: A Look Ahead; Glossary; Bibliography; Index; List of Contributors |
| Record Nr. | UNINA-9910797995303321 |
| Lanham, Md. : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The manual of museum learning / / edited by Brad King and Barry Lord ; contributors, Candice Anderson [et al.]
| The manual of museum learning / / edited by Brad King and Barry Lord ; contributors, Candice Anderson [et al.] |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Lanham, Md. : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (xvi, 270 pages) : illustrations |
| Disciplina | 069/.15 |
| Soggetto topico |
Museums - Educational aspects
Museums - Public relations Museums and schools |
| ISBN | 1-4422-5848-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Figures and Tables; Acknowledgments; Prologue; Part I. Why: Planning Basics; Chapter 1. Introduction; Chapter 2. Planning Strategically for Museum Learning; Chapter 3. Planning for Informal Learning: Understanding and Simplifying the Interpretive Process; Part II. What: A Framework for Museum Learning; Chapter 4. Learning for Change; Chapter 5. The Changing Role of the Curator in Museum Learning; Chapter 6. Planning for Effective Learning Partnerships; Chapter 7. Museum Learning Outside the Museum
Part III. How: Transforming the Museum into a Twenty-First-Century Learning Institution; Chapter 8. Managing Institutional Change; Chapter 9. Planning for Audiences; Chapter 10. Planning Learning Programs; Chapter 11. Conclusion; Postscript: A Look Ahead; Glossary; Bibliography; Index; List of Contributors |
| Record Nr. | UNINA-9910812818603321 |
| Lanham, Md. : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French and Sue Runyard
| Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French and Sue Runyard |
| Autore | French Ylva |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (376 p.) |
| Disciplina | 069/.068 |
| Altri autori (Persone) | RunyardSue |
| Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
| Record Nr. | UNINA-9910461368003321 |
|
French Ylva
|
||
| Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard
| Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard |
| Autore | French Ylva |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (xviii, 365 pages) : illustrations |
| Disciplina | 069/.068 |
| Altri autori (Persone) | RunyardSue |
| Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
| ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
| Record Nr. | UNINA-9910789538403321 |
|
French Ylva
|
||
| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard
| Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard |
| Autore | French Ylva |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (xviii, 365 pages) : illustrations |
| Disciplina | 069/.068 |
| Altri autori (Persone) | RunyardSue |
| Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
| ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
| Record Nr. | UNINA-9910826720603321 |
|
French Ylva
|
||
| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Museums & social issues : a journal of reflective discourse
| Museums & social issues : a journal of reflective discourse |
| Pubbl/distr/stampa | [Walnut Creek, CA] : , : Left Coast Press, , [2006]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 069 |
| Soggetto topico |
Museums - Social aspects
Museums - Political aspects Museums - Public relations Musées - Aspect social Musées - Aspect politique |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2051-6193 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Museums and social issues
Journal of reflective discourse |
| Record Nr. | UNISA-996197435503316 |
| [Walnut Creek, CA] : , : Left Coast Press, , [2006]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Museums & social issues : a journal of reflective discourse
| Museums & social issues : a journal of reflective discourse |
| Pubbl/distr/stampa | [Walnut Creek, CA] : , : Left Coast Press, , [2006]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 069 |
| Soggetto topico |
Museums - Social aspects
Museums - Political aspects Museums - Public relations Musées - Aspect social Musées - Aspect politique |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2051-6193 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Museums and social issues
Journal of reflective discourse |
| Record Nr. | UNINA-9910263944003321 |
| [Walnut Creek, CA] : , : Left Coast Press, , [2006]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
