Consumer research for museum marketers [[electronic resource] ] : audience insights money can't buy / / Margot A. Wallace |
Autore | Wallace Margot A. <1941-> |
Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
Descrizione fisica | 1 online resource (187 p.) |
Disciplina | 069/.068 |
Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and HardyChapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
Record Nr. | UNINA-9910456741403321 |
Wallace Margot A. <1941-> | ||
Lanham, Md., : AltaMira Press, c2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
Autore | Wallace Margot A. <1941-> |
Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
Descrizione fisica | 1 online resource (vi, 179 pages) |
Disciplina | 069/.068 |
Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
Record Nr. | UNINA-9910780839503321 |
Wallace Margot A. <1941-> | ||
Lanham, Md., : AltaMira Press, c2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
Autore | Wallace Margot A. <1941-> |
Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
Descrizione fisica | 1 online resource (vi, 179 pages) |
Disciplina | 069/.068 |
Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
Record Nr. | UNINA-9910812589103321 |
Wallace Margot A. <1941-> | ||
Lanham, Md., : AltaMira Press, c2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The engaging museum : developing museums for visitor involvement / / Graham Black |
Autore | Black Graham |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2005 |
Descrizione fisica | 1 online resource (313 p.) |
Disciplina | 069 |
Collana | Heritage |
Soggetto topico |
Cultural property - Management
Cultural property - Protection Historic sites - Management Interpretation of cultural and natural resources Museum attendance - Evaluation Museum exhibits - Evaluation Museum techniques Museum visitors Museums - Educational aspects Museums - Management Museums - Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-84333-1
1-136-76164-0 0-203-55927-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; The Engaging Museum; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgements; Introduction: meeting the demands placed on the twenty-first century museum; Section 1 Museum audiences: their nature, needs and expectations; 1 'Traditional' museum audiences: a quantitative and qualitative analysis; Introduction: the rise of museum visitor studies; Audience segmentation; Market surveys; Quantitative visitor surveys; Qualitative data on visitor expectations, motivations and needs; Discussion: an audience in decline - trends and challenges
Case study: lessons from tourism research2 Developing new audiences; Introduction; Social exclusion and museums; Audience development; Audience development planning; Discussion: how will an audience development strategy impact on a museum's public face?; Case study: developing museum content for young children and families with babies/young children; Section 2 Operating for quality; 3 Stimulating the visit; Introduction; Awareness; Entrenched negative attitudes; The 'wrong' positive perceptions; Positioning the museum; Influencing the visitor agenda; Positive marketing Marketing to diversify the audience baseDiscussion: seven core issues; Case study: repositioning Manchester Art Gallery; 4 Visitor services: operating for quality; Introduction; A central role for visitor services; How do you define quality in a museum visit?; Measuring visit quality; Discussion: managing for quality; Case study: adapting Servqual to measure visitor services quality; Section 3 Learning in museums; 5 Museums and lifelong learning; Introduction: the rise of 'learning' up the museum agenda; Museums and lifelong learning; Learning theory and museums Discussion: applying learning theory to museum display and supportCase study: evaluating visitor learning in museums; 6 Use of museums by schools; Introduction: museums and structured educational use; The agenda for structured educational use; How can museums best support schools use?; Discussion: enjoyment and memories come first; Case study: education resource packs/websites; Section 4 Planned to engage: using interpretation to develop museum displays and associated services; 7 Applying the principles of interpretation to museum display; Introduction: what is interpretation? Modern museums and interpretationDefining interpretive principles for museum display; Discussion: the impact of interpretive principles on museum display; Case study: exhibition standards/guidelines; 8 Interpretive master planning; Introduction; Developing an interpretation strategy for a museum service; Developing an interpretation masterplan for a multi-collection museum; Discussion: the role of the project manager; Case study: process mapping; 9 Concept development for museum galleries; Introduction; What: the collections audit; Why: aims and objectives; Who: specific audience targets How: developing the concept and turning it into reality |
Record Nr. | UNINA-9910462456903321 |
Black Graham | ||
London ; ; New York : , : Routledge, , 2005 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The engaging museum : developing museums for visitor involvement / / Graham Black |
Autore | Black Graham |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2005 |
Descrizione fisica | 1 online resource (313 p.) |
Disciplina | 069 |
Collana | Heritage |
Soggetto topico |
Cultural property - Management
Cultural property - Protection Historic sites - Management Interpretation of cultural and natural resources Museum attendance - Evaluation Museum exhibits - Evaluation Museum techniques Museum visitors Museums - Educational aspects Museums - Management Museums - Marketing |
ISBN |
1-136-76171-3
1-283-84333-1 1-136-76164-0 0-203-55927-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction : meeting the demands placed on the twenty-first century museum -- ; Sect. 1. Museum audiences : their nature, needs and expectations -- ; 1. 'Traditional' museum audiences : a quantitative and qualitative analysis -- ; 2. Developing new audiences -- ; Sect. 2. Operating for quality -- ; 3. Stimulating the visit -- ; 4. Visitor services : operating for quality -- ; Sect. 3. Learning in museums -- ; 5. Museums and lifelong learning -- ; 6. Use of museums by schools -- ; Sect. 4. Planned to engage : using interpretation to develop museum displays and associated services -- ; 7. Applying the principles of interpretation to museum display -- ; 8. Interpretive master planning -- ; 9. Concept development for museum galleries -- ; 10. The engaging museum. |
Record Nr. | UNINA-9910786343603321 |
Black Graham | ||
London ; ; New York : , : Routledge, , 2005 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The engaging museum : developing museums for visitor involvement / / Graham Black |
Autore | Black Graham |
Pubbl/distr/stampa | London ; ; New York, : Routledge, 2005 |
Descrizione fisica | 1 online resource (313 p.) |
Disciplina | 069 |
Collana | Heritage |
Soggetto topico |
Cultural property - Management
Cultural property - Protection Historic sites - Management Interpretation of cultural and natural resources Museum attendance - Evaluation Museum exhibits - Evaluation Museum techniques Museum visitors Museums - Educational aspects Museums - Management Museums - Marketing |
ISBN |
1-136-76171-3
1-283-84333-1 1-136-76164-0 0-203-55927-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction : meeting the demands placed on the twenty-first century museum -- ; Sect. 1. Museum audiences : their nature, needs and expectations -- ; 1. 'Traditional' museum audiences : a quantitative and qualitative analysis -- ; 2. Developing new audiences -- ; Sect. 2. Operating for quality -- ; 3. Stimulating the visit -- ; 4. Visitor services : operating for quality -- ; Sect. 3. Learning in museums -- ; 5. Museums and lifelong learning -- ; 6. Use of museums by schools -- ; Sect. 4. Planned to engage : using interpretation to develop museum displays and associated services -- ; 7. Applying the principles of interpretation to museum display -- ; 8. Interpretive master planning -- ; 9. Concept development for museum galleries -- ; 10. The engaging museum. |
Record Nr. | UNINA-9910822910003321 |
Black Graham | ||
London ; ; New York, : Routledge, 2005 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Fundraising and strategic planning : innovative approaches for museums / / editor, Juilee Decker |
Pubbl/distr/stampa | Lanham, Md. : , : Rowman & Littlefield, , 2015 |
Descrizione fisica | 1 online resource (vi, 117 pages) |
Disciplina | 069.0681 |
Collana | Innovative Approaches for Museums |
Soggetto topico |
Museum finance
Fund raising Museums - Marketing Public-private sector cooperation Museum visitors - Economic aspects Crowd funding Museums - Management Strategic planning |
ISBN | 1-4422-3878-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Introduction; Chapter 1. BOOM! Crowdfunding the First Exhibit of the Museum of Food and Drink; Chapter 2. Public Art and Public Support: A New Direction at the Carnegie Center for Art & History; Chapter 3. Crowdfunding the Museum: Engaging Program Constituents in Resource Development; Chapter 4. Analysis and Interpretation: How Camp ArtyFact Solved a Programming Problem; Chapter 5. "Member Plus" to "Ocean Advocate": Rebranding a Membership Program to Support Fundraising
Chapter 6. Check It Out!: A Case Study of the New Children's Museum's Program of Circulating Membership Cards in Public Libraries Chapter 7. Leveraging the Public-Private Partnership to Transform an Abandoned, Elevated Railway into New York City's Most Exciting Public Amenity; Chapter 8. Building for the Future: Converting Capital Campaign Success into Sustainable Major Gifts; Chapter 9. Successful Fundraising Strategies for the Academic Museum; Chapter 10. Relevance and Twenty-First Century Fundraising Fundamentals; Chapter 11. Institutionalizing Innovation at the Toledo Museum of Art; Index; About the Contributors |
Record Nr. | UNINA-9910797555303321 |
Lanham, Md. : , : Rowman & Littlefield, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Fundraising and strategic planning : innovative approaches for museums / / editor, Juilee Decker |
Pubbl/distr/stampa | Lanham, Md. : , : Rowman & Littlefield, , 2015 |
Descrizione fisica | 1 online resource (vi, 117 pages) |
Disciplina | 069.0681 |
Collana | Innovative Approaches for Museums |
Soggetto topico |
Museum finance
Fund raising Museums - Marketing Public-private sector cooperation Museum visitors - Economic aspects Crowd funding Museums - Management Strategic planning |
ISBN | 1-4422-3878-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Introduction; Chapter 1. BOOM! Crowdfunding the First Exhibit of the Museum of Food and Drink; Chapter 2. Public Art and Public Support: A New Direction at the Carnegie Center for Art & History; Chapter 3. Crowdfunding the Museum: Engaging Program Constituents in Resource Development; Chapter 4. Analysis and Interpretation: How Camp ArtyFact Solved a Programming Problem; Chapter 5. "Member Plus" to "Ocean Advocate": Rebranding a Membership Program to Support Fundraising
Chapter 6. Check It Out!: A Case Study of the New Children's Museum's Program of Circulating Membership Cards in Public Libraries Chapter 7. Leveraging the Public-Private Partnership to Transform an Abandoned, Elevated Railway into New York City's Most Exciting Public Amenity; Chapter 8. Building for the Future: Converting Capital Campaign Success into Sustainable Major Gifts; Chapter 9. Successful Fundraising Strategies for the Academic Museum; Chapter 10. Relevance and Twenty-First Century Fundraising Fundamentals; Chapter 11. Institutionalizing Innovation at the Toledo Museum of Art; Index; About the Contributors |
Record Nr. | UNINA-9910822440703321 |
Lanham, Md. : , : Rowman & Littlefield, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French and Sue Runyard |
Autore | French Ylva |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (376 p.) |
Disciplina | 069/.068 |
Altri autori (Persone) | RunyardSue |
Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
Record Nr. | UNINA-9910461368003321 |
French Ylva | ||
Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard |
Autore | French Ylva |
Edizione | [First edition.] |
Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (xviii, 365 pages) : illustrations |
Disciplina | 069/.068 |
Altri autori (Persone) | RunyardSue |
Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
Record Nr. | UNINA-9910789538403321 |
French Ylva | ||
Abingdon, Oxon : , : Routledge, , 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|