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High concept : movies and marketing in Hollywood / / Justin Wyatt
| High concept : movies and marketing in Hollywood / / Justin Wyatt |
| Autore | Wyatt Justin <1963-> |
| Pubbl/distr/stampa | Austin : , : University of Texas Press, , [1994] |
| Descrizione fisica | 1 online resource (250 p.) |
| Disciplina | 791.43/068/8 |
| Collana | Texas film and media studies series |
| Soggetto topico | Motion pictures - United States - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-292-74949-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Acknowledgments""; ""1. A Critical Redefinition: The Concept of High Concept""; ""The Entertainment Industries on High Concept""; ""The Critics on High Concept""; ""Economics, Aesthetics, and High Concept as ""Post"" Classical Cinema""; ""Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product""; """"The Look, the Hook, and the Book""""; ""2. Construction of the Image and the High Concept Style""; ""Advertising as an Influence on Style""; """"You've Got the Look"": Perfect Images in High Concept""; ""Stars and Style""; ""Music as an Element of Style""
""Excess in High Concept: The Promotional Music Video""""The High Concept Image: Character Types and Genre""; ""Style, Classical Hollywood, and the Art Cinema""; ""3. High Concept and Changes in the Market for Entertainment""; ""The Marketplace and Traditional Definitions""; ""Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster""; ""Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure""; ""Differentiation of Product""; ""High Concept as Product Differentiation"" ""4. Marketing the Image: High Concept and the Development of Marketing""""Changing Distribution Patterns""; ""Awareness Marketing: High Concept in Print""; ""Maintenance Marketing: Selling through Music and Product""; ""Merchandising and Ancillary Tie-ins""; ""5. High Concept and Market Research: Movie Making by the Numbers""; ""The Growth of Market Research""; ""The Model of Market Research within the Film Industry""; ""Case Study: Determining Boxoffice Revenue""; ""Theorizing the Positive Influences on Boxoffice Gross""; ""Specification of the Model"" ""Estimation of the Model and Results""""Manipulation, Control, and High Concept""; ""Factors Influencing the Decline of Market Research""; ""6. Conclusion: High Concept and the Course of American Film History""; ""The Transformation of the Auteur""; ""Television and the Ideological Agenda of High Concept""; ""The Alternatives to High Concept""; ""Notes""; ""Index"" |
| Record Nr. | UNINA-9910460505503321 |
Wyatt Justin <1963->
|
||
| Austin : , : University of Texas Press, , [1994] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
High concept : movies and marketing in Hollywood / / Justin Wyatt
| High concept : movies and marketing in Hollywood / / Justin Wyatt |
| Autore | Wyatt Justin <1963-> |
| Pubbl/distr/stampa | Austin : , : University of Texas Press, , [1994] |
| Descrizione fisica | 1 online resource (250 p.) |
| Disciplina | 791.43/068/8 |
| Collana | Texas film and media studies series |
| Soggetto topico | Motion pictures - United States - Marketing |
| ISBN | 0-292-74949-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Acknowledgments""; ""1. A Critical Redefinition: The Concept of High Concept""; ""The Entertainment Industries on High Concept""; ""The Critics on High Concept""; ""Economics, Aesthetics, and High Concept as ""Post"" Classical Cinema""; ""Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product""; """"The Look, the Hook, and the Book""""; ""2. Construction of the Image and the High Concept Style""; ""Advertising as an Influence on Style""; """"You've Got the Look"": Perfect Images in High Concept""; ""Stars and Style""; ""Music as an Element of Style""
""Excess in High Concept: The Promotional Music Video""""The High Concept Image: Character Types and Genre""; ""Style, Classical Hollywood, and the Art Cinema""; ""3. High Concept and Changes in the Market for Entertainment""; ""The Marketplace and Traditional Definitions""; ""Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster""; ""Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure""; ""Differentiation of Product""; ""High Concept as Product Differentiation"" ""4. Marketing the Image: High Concept and the Development of Marketing""""Changing Distribution Patterns""; ""Awareness Marketing: High Concept in Print""; ""Maintenance Marketing: Selling through Music and Product""; ""Merchandising and Ancillary Tie-ins""; ""5. High Concept and Market Research: Movie Making by the Numbers""; ""The Growth of Market Research""; ""The Model of Market Research within the Film Industry""; ""Case Study: Determining Boxoffice Revenue""; ""Theorizing the Positive Influences on Boxoffice Gross""; ""Specification of the Model"" ""Estimation of the Model and Results""""Manipulation, Control, and High Concept""; ""Factors Influencing the Decline of Market Research""; ""6. Conclusion: High Concept and the Course of American Film History""; ""The Transformation of the Auteur""; ""Television and the Ideological Agenda of High Concept""; ""The Alternatives to High Concept""; ""Notes""; ""Index"" |
| Record Nr. | UNINA-9910787439503321 |
|
Wyatt Justin <1963->
|
||
| Austin : , : University of Texas Press, , [1994] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
High concept : movies and marketing in Hollywood / / Justin Wyatt
| High concept : movies and marketing in Hollywood / / Justin Wyatt |
| Autore | Wyatt Justin <1963-> |
| Pubbl/distr/stampa | Austin : , : University of Texas Press, , [1994] |
| Descrizione fisica | 1 online resource (250 p.) |
| Disciplina | 791.43/068/8 |
| Collana | Texas film and media studies series |
| Soggetto topico | Motion pictures - United States - Marketing |
| ISBN | 0-292-74949-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Acknowledgments""; ""1. A Critical Redefinition: The Concept of High Concept""; ""The Entertainment Industries on High Concept""; ""The Critics on High Concept""; ""Economics, Aesthetics, and High Concept as ""Post"" Classical Cinema""; ""Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product""; """"The Look, the Hook, and the Book""""; ""2. Construction of the Image and the High Concept Style""; ""Advertising as an Influence on Style""; """"You've Got the Look"": Perfect Images in High Concept""; ""Stars and Style""; ""Music as an Element of Style""
""Excess in High Concept: The Promotional Music Video""""The High Concept Image: Character Types and Genre""; ""Style, Classical Hollywood, and the Art Cinema""; ""3. High Concept and Changes in the Market for Entertainment""; ""The Marketplace and Traditional Definitions""; ""Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster""; ""Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure""; ""Differentiation of Product""; ""High Concept as Product Differentiation"" ""4. Marketing the Image: High Concept and the Development of Marketing""""Changing Distribution Patterns""; ""Awareness Marketing: High Concept in Print""; ""Maintenance Marketing: Selling through Music and Product""; ""Merchandising and Ancillary Tie-ins""; ""5. High Concept and Market Research: Movie Making by the Numbers""; ""The Growth of Market Research""; ""The Model of Market Research within the Film Industry""; ""Case Study: Determining Boxoffice Revenue""; ""Theorizing the Positive Influences on Boxoffice Gross""; ""Specification of the Model"" ""Estimation of the Model and Results""""Manipulation, Control, and High Concept""; ""Factors Influencing the Decline of Market Research""; ""6. Conclusion: High Concept and the Course of American Film History""; ""The Transformation of the Auteur""; ""Television and the Ideological Agenda of High Concept""; ""The Alternatives to High Concept""; ""Notes""; ""Index"" |
| Record Nr. | UNINA-9910810824303321 |
|
Wyatt Justin <1963->
|
||
| Austin : , : University of Texas Press, , [1994] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Showmen, sell it hot! : movies as merchandise in golden era hollywood / / John McElwee
| Showmen, sell it hot! : movies as merchandise in golden era hollywood / / John McElwee |
| Autore | McElwee John Plonk |
| Pubbl/distr/stampa | Pittsburgh, Pennsylvania : , : GoodKnight Books, , 2013 |
| Descrizione fisica | 1 online resource (724 p.) |
| Disciplina | 791.430688 |
| Soggetto topico |
Motion pictures - United States - Marketing
Advertising - Motion pictures |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-9962740-3-0
0-9962740-1-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Dedication; Contents; Prologue: Unsung Heroes; 1. About Those So-called "Good Old Days"; 2. All Aboard the Mutilation Express; 3. Titillated to Distraction; 4. When Rko Flew down to Rio; 5. Metro and the Marxes; 6. Metro's Jean Harlow Closeout Sale; 7. The Pair That Curled Your Hair; 8. The Great Jesse James Box-office Raid; 9. John Ford's Evergreen Stagecoach; 10. The Three Million Dollar Splurge; 11. Campaigning for Kane; 12. The Thinking Man's Exploitation Shockers; 13. Stateside Theatres of War; 14. Paramount's Road to Sunset Boulevard
15. Wilder's Ace Goes in the Hole 16. Forgotten But Not Gone: My Son John; 17. Metro and the Red Badge Blow off; 18. Columbia and Kazan's Waterfront Haul; 19. The Mighty Monarch of Melodramas; 20. "100 Percent Pure Gravy"; 21. Universal Makes Box-office Music; 22. Warner Bros. And the James Dean Cult; 23. I Call It "Fashion Noir"; 24. Psycho Salesmanship; 25. A Memphis Screamiere; 26. Exhibition's Baby Jane Blastoff; 27. Warner Bros.' Bull's-eye Selling of Bonnie and Clyde; Epilogue: Lights out; Chapter Notes; Index; About the Author; Praise for Showmen, Sell It Hot! |
| Record Nr. | UNINA-9910460504303321 |
|
McElwee John Plonk
|
||
| Pittsburgh, Pennsylvania : , : GoodKnight Books, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Showmen, sell it hot! : movies as merchandise in golden era hollywood / / John McElwee
| Showmen, sell it hot! : movies as merchandise in golden era hollywood / / John McElwee |
| Autore | McElwee John Plonk |
| Pubbl/distr/stampa | Pittsburgh, Pennsylvania : , : GoodKnight Books, , 2013 |
| Descrizione fisica | 1 online resource (724 p.) |
| Disciplina | 791.430688 |
| Soggetto topico |
Motion pictures - United States - Marketing
Advertising - Motion pictures |
| ISBN |
0-9962740-3-0
0-9962740-1-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Dedication; Contents; Prologue: Unsung Heroes; 1. About Those So-called "Good Old Days"; 2. All Aboard the Mutilation Express; 3. Titillated to Distraction; 4. When Rko Flew down to Rio; 5. Metro and the Marxes; 6. Metro's Jean Harlow Closeout Sale; 7. The Pair That Curled Your Hair; 8. The Great Jesse James Box-office Raid; 9. John Ford's Evergreen Stagecoach; 10. The Three Million Dollar Splurge; 11. Campaigning for Kane; 12. The Thinking Man's Exploitation Shockers; 13. Stateside Theatres of War; 14. Paramount's Road to Sunset Boulevard
15. Wilder's Ace Goes in the Hole 16. Forgotten But Not Gone: My Son John; 17. Metro and the Red Badge Blow off; 18. Columbia and Kazan's Waterfront Haul; 19. The Mighty Monarch of Melodramas; 20. "100 Percent Pure Gravy"; 21. Universal Makes Box-office Music; 22. Warner Bros. And the James Dean Cult; 23. I Call It "Fashion Noir"; 24. Psycho Salesmanship; 25. A Memphis Screamiere; 26. Exhibition's Baby Jane Blastoff; 27. Warner Bros.' Bull's-eye Selling of Bonnie and Clyde; Epilogue: Lights out; Chapter Notes; Index; About the Author; Praise for Showmen, Sell It Hot! |
| Record Nr. | UNINA-9910797358803321 |
|
McElwee John Plonk
|
||
| Pittsburgh, Pennsylvania : , : GoodKnight Books, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Showmen, sell it hot! : movies as merchandise in golden era hollywood / / John McElwee
| Showmen, sell it hot! : movies as merchandise in golden era hollywood / / John McElwee |
| Autore | McElwee John Plonk |
| Pubbl/distr/stampa | Pittsburgh, Pennsylvania : , : GoodKnight Books, , 2013 |
| Descrizione fisica | 1 online resource (724 p.) |
| Disciplina | 791.430688 |
| Soggetto topico |
Motion pictures - United States - Marketing
Advertising - Motion pictures |
| ISBN |
0-9962740-3-0
0-9962740-1-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Dedication; Contents; Prologue: Unsung Heroes; 1. About Those So-called "Good Old Days"; 2. All Aboard the Mutilation Express; 3. Titillated to Distraction; 4. When Rko Flew down to Rio; 5. Metro and the Marxes; 6. Metro's Jean Harlow Closeout Sale; 7. The Pair That Curled Your Hair; 8. The Great Jesse James Box-office Raid; 9. John Ford's Evergreen Stagecoach; 10. The Three Million Dollar Splurge; 11. Campaigning for Kane; 12. The Thinking Man's Exploitation Shockers; 13. Stateside Theatres of War; 14. Paramount's Road to Sunset Boulevard
15. Wilder's Ace Goes in the Hole 16. Forgotten But Not Gone: My Son John; 17. Metro and the Red Badge Blow off; 18. Columbia and Kazan's Waterfront Haul; 19. The Mighty Monarch of Melodramas; 20. "100 Percent Pure Gravy"; 21. Universal Makes Box-office Music; 22. Warner Bros. And the James Dean Cult; 23. I Call It "Fashion Noir"; 24. Psycho Salesmanship; 25. A Memphis Screamiere; 26. Exhibition's Baby Jane Blastoff; 27. Warner Bros.' Bull's-eye Selling of Bonnie and Clyde; Epilogue: Lights out; Chapter Notes; Index; About the Author; Praise for Showmen, Sell It Hot! |
| Record Nr. | UNINA-9910826485903321 |
|
McElwee John Plonk
|
||
| Pittsburgh, Pennsylvania : , : GoodKnight Books, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
