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Distribution revolution : conversations about the digital future of film and television / / edited by Michael Curtin, Jennifer Holt, and Kevin Sanson ; foreword by Kurt Sutter
| Distribution revolution : conversations about the digital future of film and television / / edited by Michael Curtin, Jennifer Holt, and Kevin Sanson ; foreword by Kurt Sutter |
| Pubbl/distr/stampa | Oakland, California : , : University of California Press, , 2014 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 384/.84 |
| Soggetto topico |
Motion pictures - Marketing
Motion pictures - Distribution Television programs - Marketing Television broadcasting Digital media - Influence Chief executive officers - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-520-95908-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Acknowledgments -- Introduction: Making of a Revolution -- Editors' Introduction -- Gary Newman, Chairman, 20th Century Fox Television -- Richard Berger, Senior Vice President, Global Digital Strategy and Operations, Sony Pictures Home Entertainment -- Kelly Summers, Former Vice President, Global Business Development and New Media Strategy, The Walt Disney Company -- Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment -- Mitch Singer, Chief Digital Strategy Officer, Sony Pictures Entertainment -- Editors' Introduction -- Gail Berman, Founding Partner, Berman Braun -- Jordan Levin, President, Alloy Digital, and Chief Executive Officer, Generate -- Betsy Scolnik, Found er, Scolnik Enterprises -- Christian Mann, General Manager, Evil Angel Productions -- Ted Sarandos, Chief Content Officer, Netflix -- Anders Sjöman, Vice President, Communication, Voddler -- Editors' Introduction -- Scott Frank, Screenwriter- Director -- Paris Barclay, Director- Producer -- Felicia D. Henderson, Writer- Producer -- Stanton "Larry" Stein, Partner, Liner Law -- Patric Verrone, Writer- Producer and Former President, Writers Guild of America, West -- Dick Wolf, Executive Producer and Creator, Law & Order -- Appendix -- Glossary -- About the Editors -- Index |
| Record Nr. | UNINA-9910464269703321 |
| Oakland, California : , : University of California Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Distribution revolution : conversations about the digital future of film and television / / edited by Michael Curtin, Jennifer Holt, and Kevin Sanson ; foreword by Kurt Sutter
| Distribution revolution : conversations about the digital future of film and television / / edited by Michael Curtin, Jennifer Holt, and Kevin Sanson ; foreword by Kurt Sutter |
| Pubbl/distr/stampa | Oakland, California : , : University of California Press, , 2014 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 384/.84 |
| Soggetto topico |
Motion pictures - Marketing
Motion pictures - Distribution Television programs - Marketing Television broadcasting Digital media - Influence Chief executive officers - United States |
| Soggetto non controllato |
20th century fox
audience behaviors business content creation content distribution creative development creative talent digital delivery systems digital era direct marketing entertainment business entertainment industry film and television film professionals hollywood movie industry netflix online streaming revenue streams silicon valley streaming services studio executives technology television professionals walt disney studios warner bros entertainment |
| ISBN | 0-520-95908-6 |
| Classificazione | PER004030PER010030PER004000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Acknowledgments -- Introduction: Making of a Revolution -- Editors' Introduction -- Gary Newman, Chairman, 20th Century Fox Television -- Richard Berger, Senior Vice President, Global Digital Strategy and Operations, Sony Pictures Home Entertainment -- Kelly Summers, Former Vice President, Global Business Development and New Media Strategy, The Walt Disney Company -- Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment -- Mitch Singer, Chief Digital Strategy Officer, Sony Pictures Entertainment -- Editors' Introduction -- Gail Berman, Founding Partner, Berman Braun -- Jordan Levin, President, Alloy Digital, and Chief Executive Officer, Generate -- Betsy Scolnik, Found er, Scolnik Enterprises -- Christian Mann, General Manager, Evil Angel Productions -- Ted Sarandos, Chief Content Officer, Netflix -- Anders Sjöman, Vice President, Communication, Voddler -- Editors' Introduction -- Scott Frank, Screenwriter- Director -- Paris Barclay, Director- Producer -- Felicia D. Henderson, Writer- Producer -- Stanton "Larry" Stein, Partner, Liner Law -- Patric Verrone, Writer- Producer and Former President, Writers Guild of America, West -- Dick Wolf, Executive Producer and Creator, Law & Order -- Appendix -- Glossary -- About the Editors -- Index |
| Record Nr. | UNINA-9910786691603321 |
| Oakland, California : , : University of California Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Distribution revolution : conversations about the digital future of film and television / / edited by Michael Curtin, Jennifer Holt, and Kevin Sanson ; foreword by Kurt Sutter
| Distribution revolution : conversations about the digital future of film and television / / edited by Michael Curtin, Jennifer Holt, and Kevin Sanson ; foreword by Kurt Sutter |
| Pubbl/distr/stampa | Oakland, California : , : University of California Press, , 2014 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 384/.84 |
| Soggetto topico |
Motion pictures - Marketing
Motion pictures - Distribution Television programs - Marketing Television broadcasting Digital media - Influence Chief executive officers - United States |
| Soggetto non controllato |
20th century fox
audience behaviors business content creation content distribution creative development creative talent digital delivery systems digital era direct marketing entertainment business entertainment industry film and television film professionals hollywood movie industry netflix online streaming revenue streams silicon valley streaming services studio executives technology television professionals walt disney studios warner bros entertainment |
| ISBN | 0-520-95908-6 |
| Classificazione | PER004030PER010030PER004000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Foreword -- Acknowledgments -- Introduction: Making of a Revolution -- Editors' Introduction -- Gary Newman, Chairman, 20th Century Fox Television -- Richard Berger, Senior Vice President, Global Digital Strategy and Operations, Sony Pictures Home Entertainment -- Kelly Summers, Former Vice President, Global Business Development and New Media Strategy, The Walt Disney Company -- Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment -- Mitch Singer, Chief Digital Strategy Officer, Sony Pictures Entertainment -- Editors' Introduction -- Gail Berman, Founding Partner, Berman Braun -- Jordan Levin, President, Alloy Digital, and Chief Executive Officer, Generate -- Betsy Scolnik, Found er, Scolnik Enterprises -- Christian Mann, General Manager, Evil Angel Productions -- Ted Sarandos, Chief Content Officer, Netflix -- Anders Sjöman, Vice President, Communication, Voddler -- Editors' Introduction -- Scott Frank, Screenwriter- Director -- Paris Barclay, Director- Producer -- Felicia D. Henderson, Writer- Producer -- Stanton "Larry" Stein, Partner, Liner Law -- Patric Verrone, Writer- Producer and Former President, Writers Guild of America, West -- Dick Wolf, Executive Producer and Creator, Law & Order -- Appendix -- Glossary -- About the Editors -- Index |
| Record Nr. | UNINA-9910829056103321 |
| Oakland, California : , : University of California Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
George Gallup in Hollywood / / Susan Ohmer
| George Gallup in Hollywood / / Susan Ohmer |
| Autore | Ohmer Susan |
| Pubbl/distr/stampa | New York, : Columbia University Press, c2006 |
| Descrizione fisica | 1 online resource (xiii, 284 pages) : illustrations |
| Disciplina | 791.4307/2 |
| Collana | Film and culture |
| Soggetto topico |
Motion picture audiences - United States - Research - History - 20th century
Public opinion polls - History Motion pictures - Marketing Marketing research |
| ISBN | 0-231-51128-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- 1. What Do Audiences Want? -- 2. Guesswork Eliminated -- 3. The Laws That Determine Interest -- 4. America Speaks -- 5. Piggybacking on the Past -- 6. Singles and Doubles -- 7. Boy Meets Facts at RKO -- 8. David O. Selznick Presents -- 9. Gallup Meets Goofy -- 10. Like, Dislike, Like Very Much -- Abbreviations Used and Collections Consulted -- Notes -- Index -- Film and Culture |
| Record Nr. | UNINA-9910777700703321 |
Ohmer Susan
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| New York, : Columbia University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
George Gallup in Hollywood / / Susan Ohmer
| George Gallup in Hollywood / / Susan Ohmer |
| Autore | Ohmer Susan |
| Pubbl/distr/stampa | New York, : Columbia University Press, c2006 |
| Descrizione fisica | 1 online resource (xiii, 284 pages) : illustrations |
| Disciplina | 791.4307/2 |
| Collana | Film and culture |
| Soggetto topico |
Motion picture audiences - United States - Research - History - 20th century
Public opinion polls - History Motion pictures - Marketing Marketing research |
| ISBN | 0-231-51128-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- 1. What Do Audiences Want? -- 2. Guesswork Eliminated -- 3. The Laws That Determine Interest -- 4. America Speaks -- 5. Piggybacking on the Past -- 6. Singles and Doubles -- 7. Boy Meets Facts at RKO -- 8. David O. Selznick Presents -- 9. Gallup Meets Goofy -- 10. Like, Dislike, Like Very Much -- Abbreviations Used and Collections Consulted -- Notes -- Index -- Film and Culture |
| Record Nr. | UNINA-9910821254503321 |
|
Ohmer Susan
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| New York, : Columbia University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Hollywood à la conquête du monde : Marchés, stratégies, influences / / Nolwenn Mingant
| Hollywood à la conquête du monde : Marchés, stratégies, influences / / Nolwenn Mingant |
| Autore | Mingant Nolwenn |
| Pubbl/distr/stampa | Paris, : CNRS Éditions, 2016 |
| Descrizione fisica | 1 online resource (316 p.) |
| Collana | Cinéma et audiovisuel |
| Soggetto topico |
Motion picture industry - United States
Motion pictures - Economic aspects - United States Motion pictures - Influence Motion pictures - Marketing |
| Soggetto non controllato | US cinema - Hollywood - Cultural diversity - Economics |
| ISBN | 2-271-09129-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910496022403321 |
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Mingant Nolwenn
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| Paris, : CNRS Éditions, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The insider's guide to independent film distribution / / Stacey Parks
| The insider's guide to independent film distribution / / Stacey Parks |
| Autore | Parks Stacey |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston : , : Elsevier/Focal Press, , 2012 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 384.84 |
| Soggetto topico |
Motion pictures - Marketing
Motion pictures - Distribution Motion pictures - Production and direction |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-06645-4
1-136-06646-2 1-283-44796-7 9786613447968 0-240-81756-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A Recent History of Distribution -- Before You Start Production: Getting a Leg-Up on Distribution -- Financing Strategies for Distribution -- Production & Post Geared Towards Distribution -- It's in the Can, Now What? -- Getting a Distribution Deal and What to Expect -- After the Distribution Deal. |
| Record Nr. | UNINA-9910457883503321 |
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Parks Stacey
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||
| Amsterdam ; ; Boston : , : Elsevier/Focal Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The insider's guide to independent film distribution / / Stacey Parks
| The insider's guide to independent film distribution / / Stacey Parks |
| Autore | Parks Stacey |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Boston : , : Elsevier/Focal Press, , 2012 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 384.84 |
| Soggetto topico |
Motion pictures - Marketing
Motion pictures - Distribution Motion pictures - Production and direction |
| ISBN |
1-136-06645-4
1-136-06646-2 1-283-44796-7 9786613447968 0-240-81756-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A Recent History of Distribution -- Before You Start Production: Getting a Leg-Up on Distribution -- Financing Strategies for Distribution -- Production & Post Geared Towards Distribution -- It's in the Can, Now What? -- Getting a Distribution Deal and What to Expect -- After the Distribution Deal. |
| Record Nr. | UNINA-9910779087503321 |
|
Parks Stacey
|
||
| Amsterdam ; ; Boston : , : Elsevier/Focal Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The insider's guide to independent film distribution / / Stacey Parks
| The insider's guide to independent film distribution / / Stacey Parks |
| Autore | Parks Stacey |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Waltham, Mass., : Elsevier, 2012 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 384/.84 |
| Soggetto topico |
Motion pictures - Marketing
Motion pictures - Distribution Motion pictures - Production and direction |
| ISBN |
1-136-06645-4
1-136-06646-2 1-283-44796-7 9786613447968 0-240-81756-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A Recent History of Distribution -- Before You Start Production: Getting a Leg-Up on Distribution -- Financing Strategies for Distribution -- Production & Post Geared Towards Distribution -- It's in the Can, Now What? -- Getting a Distribution Deal and What to Expect -- After the Distribution Deal. |
| Record Nr. | UNINA-9910807116403321 |
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Parks Stacey
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| Waltham, Mass., : Elsevier, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing cinematográfico y de series / / Miriam Rodríguez Pallares and José Vicente García Santamaría
| Marketing cinematográfico y de series / / Miriam Rodríguez Pallares and José Vicente García Santamaría |
| Autore | Pallares Miriam Rodríguez |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Barcelona, Spain : , : Editorial UOC, , [2022] |
| Descrizione fisica | 1 online resource (218 pages) |
| Disciplina | 780.71 |
| Collana | Manuales |
| Soggetto topico | Motion pictures - Marketing |
| ISBN | 84-9180-978-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto |
Intro -- Prólogo -- Introducción -- La industria de contenidos audiovisuales y su desarrollo en España -- Dimensión de la industria de contenidos digitales -- Características del producto audiovisual -- El estado del cine español: la producción cinematográfica -- La distribución cinematográfica -- Evolución del mercado de la distribución en España -- La exhibición cinematográfica -- Estudio de los públicos de cine en España -- La composición social de los públicos cinematográficos en España -- Audiencias y tamaño del público cinematográfico desde 1965 -- El público de multiplexes y megaplexes -- Las barreras al consumo de cine en España -- Mapas de audiencias de plataformas de VoD e influencers -- El desarrollo del plan estratégico de comunicación y marketing para films, series y documentales -- Características del modelo comunicativo español en el ámbito audiovisual -- Antecedentes del marketing cinematográfico y especificidades -- El plan de marketing estratégico -- Desarrollo del plan de marketing estratégico para cine, series y documentales -- La inteligencia del plan -- La investigación de mercados: el benchmark -- El posicionamiento -- Audit de comunicación y marketing -- Objetivos, mensajes y medios -- Estrategias, tácticas y operativa para posicionar y promocionar productos audiovisuales -- La construcción del storytelling para films, series y documentales -- Los elementos clásicos de promoción -- Plan de marketing digital -- El primer paso: la auditoría digital y de negocio -- El funnel de conversión -- La creación del buyer persona -- El valor de marca en el plan de marketing digital -- Taxonomía de medios: medios pagados, medios propios y medios ganados -- Medición y analíticas -- SEO y SEM -- Plan de crisis digital -- Análisis de casos de campañas de comunicación y marketing de cine, series y documentales.
El branding de Pedro Almodóvar: Dolor y gloria y Madres paralelas -- Un caso canónico: la saga de Los juegos del hambre -- El documental avant la lettre: Nevenka -- Cómo promociona Telefónica sus series españolas: La peste y Antidisturbios -- HBO y Patria -- Historias para no dormir o la necesidad de contar con un buen plan de marketing -- Lo más indie: Veneno y los Javis -- Conclusiones -- Referencias bibliográficas -- _Hlk112087827 -- _Hlk103968165. |
| Record Nr. | UNINA-9910780437203321 |
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Pallares Miriam Rodríguez
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| Barcelona, Spain : , : Editorial UOC, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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