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Cases in public health communication and marketing
| Cases in public health communication and marketing |
| Pubbl/distr/stampa | Washington, DC, : The George Washington University, School of Public Health and Health Services, Dept. of Prevention and Community Health, 2007- |
| Disciplina | 362.1 |
| Soggetto topico |
Communication in public health
Medical care - Marketing Public health - Marketing Communication Public Health Social Marketing |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Cases |
| Record Nr. | UNISA-996200102603316 |
| Washington, DC, : The George Washington University, School of Public Health and Health Services, Dept. of Prevention and Community Health, 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Consultative selling skills for audiologists / / Brian Taylor
| Consultative selling skills for audiologists / / Brian Taylor |
| Autore | Taylor Brian <1966-> |
| Pubbl/distr/stampa | San Diego, California : , : Plural Publishing, , [2012] |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 617.8/9068 |
| Soggetto topico | Medical care - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-59756-694-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The path to understanding the patient, yourself & the business -- The science of selling -- You said what? Basic communication skills -- The discovery process -- The commitment process -- Improving your skills during your career journey. |
| Record Nr. | UNINA-9910459817703321 |
Taylor Brian <1966->
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| San Diego, California : , : Plural Publishing, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consultative selling skills for audiologists / / Brian Taylor
| Consultative selling skills for audiologists / / Brian Taylor |
| Autore | Taylor Brian <1966-> |
| Pubbl/distr/stampa | San Diego, California : , : Plural Publishing, , [2012] |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 617.8/9068 |
| Soggetto topico | Medical care - Marketing |
| ISBN | 1-59756-694-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The path to understanding the patient, yourself & the business -- The science of selling -- You said what? Basic communication skills -- The discovery process -- The commitment process -- Improving your skills during your career journey. |
| Record Nr. | UNINA-9910787085803321 |
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Taylor Brian <1966->
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| San Diego, California : , : Plural Publishing, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consultative selling skills for audiologists / / Brian Taylor
| Consultative selling skills for audiologists / / Brian Taylor |
| Autore | Taylor Brian <1966-> |
| Pubbl/distr/stampa | San Diego, California : , : Plural Publishing, , [2012] |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 617.8/9068 |
| Soggetto topico | Medical care - Marketing |
| ISBN | 1-59756-694-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The path to understanding the patient, yourself & the business -- The science of selling -- You said what? Basic communication skills -- The discovery process -- The commitment process -- Improving your skills during your career journey. |
| Record Nr. | UNINA-9910813109603321 |
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Taylor Brian <1966->
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| San Diego, California : , : Plural Publishing, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dr. Gyl's guide to a successful hearing care practice / / Gyl Kasewurm
| Dr. Gyl's guide to a successful hearing care practice / / Gyl Kasewurm |
| Autore | Kasewurm Gyl A. |
| Pubbl/distr/stampa | San Diego, CA : , : Plural Publishing, Inc., , [2019] |
| Descrizione fisica | 1 online resource (153 pages) |
| Disciplina | 617.80068 |
| Soggetto topico |
Medical care - Marketing
Audiology |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-63550-208-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting started in private practice -- A plan to build on -- Monitoring the health of the business -- Innovative marketing -- Creating an experience to remember -- Highlighting patient retention -- Getting patients to commit to better hearing -- Financial aspects of a practice -- Business essentials -- Focus on possibilities -- Developing an exit strategy -- Dr. Gyl's tips for success. |
| Record Nr. | UNINA-9910478909903321 |
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Kasewurm Gyl A.
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| San Diego, CA : , : Plural Publishing, Inc., , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Essentials of health care marketing / / Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
| Essentials of health care marketing / / Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts |
| Autore | Berkowitz Eric N. |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Burlington, Massachusetts : , : Jones & Bartlett Learning, , 2017 |
| Descrizione fisica | 1 online resource (549 pages) : color illustrations, photographs |
| Disciplina | 362.10688 |
| Soggetto topico | Medical care - Marketing |
| ISBN | 1-284-09432-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring. |
| Record Nr. | UNINA-9910163945203321 |
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Berkowitz Eric N.
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| Burlington, Massachusetts : , : Jones & Bartlett Learning, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Health care marketing / / guest editor, Benn Greenspan
| Health care marketing / / guest editor, Benn Greenspan |
| Autore | Greenspan Benn |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (95 pages) |
| Disciplina | 362.10688 |
| Altri autori (Persone) | GreenspanBenn |
| Collana | Journal of consumer marketing |
| Soggetto topico |
Marketing
Medical care - Marketing |
| ISBN |
9786610479238
9781845446703 1845446704 9781280479403 128047940X 9781845446895 1845446895 9781280479236 128047923X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents -- Abstracts and keywords -- Editorial comment -- Guest editorial -- Loyalty strategy development using applied member-cohort segmentation -- Primary care physicians' attitudes toward direct-to-consumer advertising of prescription drugs: still crazy after all these years -- Patient/enrollee satisfaction with healthcare and health plan -- Buyer beliefs, attitudes and behaviour: foods with therapeutic claims -- Using data mining/data repository methods to identify marketing opportunities in health care -- The American Hospital Association's Annual Survey of Hospitals: a critical appraisal -- Internet currency -- A note from the publisher -- Index to volume 19, 2002 -- Call for papers. |
| Altri titoli varianti | Journal of Consumer Marketing |
| Record Nr. | UNINA-9910969035803321 |
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Greenspan Benn
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| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Health care marketing / / guest editor, Benn Greenspan
| Health care marketing / / guest editor, Benn Greenspan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Pub., ©2002 |
| Descrizione fisica | 1 online resource (95 pages) |
| Altri autori (Persone) | GreenspanBenn |
| Soggetto topico |
Marketing
Medical care - Marketing |
| ISBN | 1-84544-670-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466546003321 |
| Bradford, England, : Emerald Group Pub., ©2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Health care marketing [[electronic resource] /] / guest editor, Benn Greenspan
| Health care marketing [[electronic resource] /] / guest editor, Benn Greenspan |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (95 pages) |
| Altri autori (Persone) | GreenspanBenn |
| Collana | Journal of consumer marketing |
| Soggetto topico |
Marketing
Medical care - Marketing |
| ISBN | 1-84544-670-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793054903321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Health care strategic management
| Health care strategic management |
| Pubbl/distr/stampa | [Ann Arbor, Mich.], : [Chi Systems], [©1983]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 362 |
| Soggetto topico |
Health planning
Health services administration Medical care - Marketing Health Planning Health Resources Marketing of Health Services Services de santé - Administration Santé publique - Planification |
| Soggetto genere / forma |
Periodical
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Healthcare strategic management
HCSM |
| Record Nr. | UNISA-996202149903316 |
| [Ann Arbor, Mich.], : [Chi Systems], [©1983]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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