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Advertising Management : Concepts, Theories, Research and Trends / / by Manukonda Rabindranath, Aradhana Kumari Singh
| Advertising Management : Concepts, Theories, Research and Trends / / by Manukonda Rabindranath, Aradhana Kumari Singh |
| Autore | Rabindranath Manukonda |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (xv, 267 pages) : illustrations (some color) |
| Disciplina | 659.1 |
| Soggetto topico |
Marketing
Communication in politics Mass media - Political aspects Communication - Methodology Political Communication Media Policy and Politics Media and Communication Methods |
| ISBN |
9789819986576
9819986575 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models And Theories -- Chapter 7: Advertising Research. . |
| Record Nr. | UNINA-9910800117803321 |
Rabindranath Manukonda
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communicating Human and Non-Human Otherness : Urban Culture, Technology and Post-Humanism / / edited by Helena Pires, Zara Pinto-Coelho, Luísa Magalhães
| Communicating Human and Non-Human Otherness : Urban Culture, Technology and Post-Humanism / / edited by Helena Pires, Zara Pinto-Coelho, Luísa Magalhães |
| Autore | Pires Helena |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 302.2 |
| Altri autori (Persone) |
Pinto-CoelhoZara
MagalhãesLuísa |
| Collana | Palgrave Studies in Otherness and Communication |
| Soggetto topico |
Communication
Information theory Communication - Methodology Media and Communication Media and Communication Theory Media and Communication Methods |
| ISBN | 9783031733864 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- Part 1: haring childhood geographies, inventing a common home: a study on "Duets" -- 2. Walking towards / with the Other: Contemporary art practices/performances between visible and invisible layers, sites, and borders -- 3. The map of the Others -- 4. Don't Trans*Phobe, Trans*Form Yourself - (Anti-)Homophobic and (Anti-)Patriarchal Graffiti of the Post-Socialist Transition -- 5. The street and the circles as a space for women's (re)existence in the city of Rio de Janeiro -- 6. Living in High-Density Towers. Ghetto, Precariousness and Becoming-Other -- Part 2: Otherness and the critique of the subject: from psychoanalysis to posthumanism -- 7. Creation and posthumanism -- 8. Representing ecosystems: from prosopopoeia to the poetics of perspective -- 9. A grain of sand in the anthropocentric machine: On the poetry of W. Szymborska -- 10. The proposed title: (Re)activating More-than-human Knowledge in Eduardo Navarro's Sensory Performative Practices -- 11. The imaginary of otherness in the Technocene era. |
| Record Nr. | UNINA-9910918597703321 |
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Pires Helena
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Computational Methods für die Sozial- und Geisteswissenschaften / / von Jakob Jünger, Chantal Gärtner
| Computational Methods für die Sozial- und Geisteswissenschaften / / von Jakob Jünger, Chantal Gärtner |
| Autore | Jünger Jakob |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2023 |
| Descrizione fisica | 1 online resource (IX, 462 S. 104 Abb., 74 Abb. in Farbe.) |
| Disciplina | 302.201 |
| Soggetto topico |
Communication - Methodology
Digital humanities Sociology - Methodology Media and Communication Methods Digital Humanities Sociological Methods |
| ISBN | 3-658-37747-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | I. Grundlagen -- II. Programmierkonzepte -- III. Anwendungsfelder. |
| Record Nr. | UNINA-9910735586003321 |
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Jünger Jakob
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Coping with COVID-19, the Mobile Way : Experience and Expertise from China / / edited by Xiaoge Xu
| Coping with COVID-19, the Mobile Way : Experience and Expertise from China / / edited by Xiaoge Xu |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (308 pages) |
| Disciplina | 621.38456 |
| Soggetto topico |
Communication in medicine
Communication - Methodology Public health Wireless communication systems Mobile communication systems Health Communication Media and Communication Methods Public Health Wireless and Mobile Communication |
| ISBN |
9789811957871
9789811957864 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Section I: Coping with COVID-19: The WeChat Way -- Chapter 2: “You Wait for Me for a Moment”: Mobile Usage of the Elderly Female Adults in China to Cope with COVID-19 -- Chapter 3: COVID-19 Fake News and Older Adults: Predicating News Credibility Evaluation -- Chapter 4: Coping with COVID-19: The WeChat Way -- Section II: Reporting on COVID-19, the Mobile Way -- Chapter 5: Predicting News Engagement on Douyin: The Case of COVID-19 Coverage -- Chapter 6: Reporting COVID-19 via Crowdsourcing: The US vs. China -- Section III Coping with COVID-19: Information Disorder and Personal Privacy -- Chapter 7: Typology and Governance of Information Disorder Related to COVID-19 in China -- Chapter 8: Public Health vs. Personal Privacy during COVID-19 in China -- Section IV: Coping with COVID-19: The Survival Efforts -- Chapter 9: Digital Transformation or New Digital Divide 2.0? -- Chapter 10: Mobile Marketing and Innovation: Saviors for Tourism during the Pandemic -- Chapter 11: From Epicenter to Hero City: How Wuhan Survived the Pandemic -- Section V: Beyond COVID-19: Collaborative Mobile Learning and Mobile Workplaces -- Chapter 12: Collaborative Learning during the Pandemic: The Role of Mobile Devices -- Chapter 13: Mobile Workspaces for the Construction Industry in the Post-COVID-19 Era. |
| Record Nr. | UNINA-9910768448103321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Creating Communication and Media Research Labs : A Blueprint for Success / / edited by Chad Edwards, Autumn Edwards, Patric R. Spence
| Creating Communication and Media Research Labs : A Blueprint for Success / / edited by Chad Edwards, Autumn Edwards, Patric R. Spence |
| Autore | Edwards Chad |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (170 pages) |
| Disciplina | 302.2072 |
| Altri autori (Persone) | Edwards |
| Collana | Literature, Cultural and Media Studies |
| Soggetto topico |
Communication
Communication - Methodology Communication in organizations Media and Communication Media and Communication Methods Organizational and Strategic Communication |
| ISBN | 3-031-93054-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1- Why Build a Communication and Media Research Lab? -- Chapter 2- Using the Design Thinking Process to Create a Communication/Media Research Lab -- Chapter 3- Life is Lab: Our Ten Tips -- Chapter 4- Barbara Geralds Institute for Storytelling and Social Impact: Creating Just and Joyful Communities Through Storytelling -- Chapter 5- The Centre for Media, Communication and Information Research, University of Bremen -- Chapter 6- The Family Communication and Relationships Lab: Leveraging Networks to Build a Multi-Site Research Lab -- Chapter 7- iTec - Chair for Individual and Technology: Understanding human cognition, emotion, and behavior in interactions with intelligent systems -- Chapter 8: Terror Management Lab: Interdisciplinary Explorations of the Fear of Death -- Chapter 9- Cognitive Communication Science Lab: Some Tips for Running a Small, Scrappy, and Successful Communication Neuroscience Lab -- Chapter 10- The University of Houston CougAR Lab: Building an Augmented/Virtual Reality Research Lab from Scratch -- Chapter 11- Center for Advanced Computer-Human Ecosystems (CACHE): An Interdisciplinary Hub for Human-Computing Systems to Support Communication and Behavior Change -- Chapter 12- The Social Ties Lab: Building a Foundation for Collaborative, Community-Engaged Research -- Chapter 13- Stanford Social Media Lab: Pioneering Research on Media.-Chapter 14: ICCIT Labs: The CoVe, The Collaboratory, and the CoRE.-Chapter 15: The Women’s Health Research Team (WHRT): Collaborate. Innovate. Advocate.-Chapter 16:The Laboratory of Media Studies (LMS): The Lab of Social Narratives, Opinions, Behaviors, and Experiences.-Chapter 17: The Communication and Social Robotics Labs at Hope College: Standing on the Shoulders of Giants and Megazords. |
| Record Nr. | UNINA-9911035040803321 |
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Edwards Chad
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Landscape : Communication in the 21st Century / / edited by Anil K. Aneja, Yogesh Kumar Dubey, Nidhi Vats
| Digital Landscape : Communication in the 21st Century / / edited by Anil K. Aneja, Yogesh Kumar Dubey, Nidhi Vats |
| Autore | Aneja Anil K |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (430 pages) |
| Disciplina | 302.231 |
| Altri autori (Persone) |
DubeyYogesh Kumar
VatsNidhi |
| Collana | Literature, Cultural and Media Studies |
| Soggetto topico |
Social media
Life skills Youth - Social life and customs Communication - Methodology Social Media Life Skills Youth Culture Media and Communication Methods |
| ISBN |
9789819504534
9789819504527 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Foundations of Digital Communication -- Chapter 1 Digital Communications:Context and Contours -- Chapter 2 Digital Society: Culture and Communication -- Chapter 3 Netiquette: Etiquettes for online interactions -- Chapter 4 Digital Technologies for Social Inclusion: Disability,Gender and Ethnicity -- Part II Building Your Digital Presence -- Chapter 5 Building the Self for Social Media: Personal and Professional -- Chapter 6-The Art of Maintaining Your Digital Profile -- Chapter 7-Narrative of the Persona: Your Digital Avatar through Vlogs -- Chapter 8 Establishing Oneself as a Brand on Social Media: Connectingwith the Target Group -- Part III Creating and Sharing Content -- Chapter 9- Initiating Digital Conversation -- Chapter 10 The Principles and Practice of Digital Content Writing -- Chapter 11- Patterns of Innovation in Digital Content Creation -- Chapter 12 Microblogging: Mastering the Art of Brevity -- Part IV Engaging in Digital Dialogue -- Chapter 13 Ways to React on Social Media: Expressing the Self -- Chapter 14 Acknowledging and Negotiating Opinions over Digital Media -- Chapter 15 Social Media Content Moderation -- Chapter 16 Changing Dynamics of Digital Communication for Institutions -- Chapter 17 Managing Multimedia for Institutional Networks -- Chapter 18 New Age Tools of Institutional Communication: Blogs and Vlogs -- Part VI: Emerging Trends in DigitalCommunication -- Chapter 19 Digital Correspondence: Formal and Informal -- Chapter 20 OTT Platforms: A New Era of Viewership. |
| Record Nr. | UNINA-9911035053903321 |
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Aneja Anil K
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Literacy as a Catalyst for Critical Thinking : From Media to Artificial Intelligence / / edited by Meltem Özel
| Digital Literacy as a Catalyst for Critical Thinking : From Media to Artificial Intelligence / / edited by Meltem Özel |
| Autore | Özel Meltem |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (294 pages) |
| Disciplina | 371.33 |
| Collana | Education Series |
| Soggetto topico |
Educational technology
Communication - Methodology Mass media and education Digital Education and Educational Technology Media and Communication Methods Media Education |
| ISBN | 3-031-96720-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Media Literacies -- The Proliferation of Disinformation in the Information and Communication Age: "News Literacy" as a Framework for Critical News Reception -- Media Literacy in News from World War I to the Artificial Intelligence Era: Reality and Challenges -- From Info Activism to Civil Inattention: Audience literacies within the digital (social media) literacies framework -- Evolution of Advertising Literacy: Individual and Society in the Digital Age -- Digital Literacy as a Catalyst for Sustainable Development -- Decoding The Green Narrative: Exploring the Interplay Between Media Literacy And Consumer Perceptions Of Greenwashing -- Infodemic Literacy: A Scoping Review -- Artificial Intelligence Literacy: Imperative for the Future or Optional Insight. |
| Record Nr. | UNINA-9911031574303321 |
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Özel Meltem
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Engaging Students in Critical Media Literacy : A Guidebook for Educators / / edited by Rida Afrilyasanti, Yazid Basthomi, Evynurul Laily Zen
| Engaging Students in Critical Media Literacy : A Guidebook for Educators / / edited by Rida Afrilyasanti, Yazid Basthomi, Evynurul Laily Zen |
| Autore | Afrilyasanti Rida |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (200 pages) |
| Disciplina | 302.23071 |
| Altri autori (Persone) |
BasthomiYazid
ZenEvynurul Laily |
| Soggetto topico |
Language and languages - Study and teaching
Literacy Communication - Methodology Language Teaching and Learning Language Education Media and Communication Methods |
| ISBN |
9783031741302
3031741307 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: GOING OVER THE RATIONALES AND UNDERLYING PRINCIPLES -- Chapter 1. The Rationales: The Rapid Expansion of Digital Media -- Chapter 2. Critical Media Literacy -- Chapter 3. Language Learning -- Part II: THE CONVERGENCE OF CRITICAL MEDIA LITERACY AND ENGLISH AS A FOREIGN LANGUAGE (EFL) PEDAGOGY -- Chapter 4. Critical Media Literacy and Language Learning -- Chapter 5. Critical Media Literacy Instruction in English as a Foreign Language (EFL) Class -- Part III: PRACTICAL EXAMPLES AND REFLECTIONS -- Chapter 6. Reflections: Learning from Teaching Experiences -- Chapter 7. Practices -- Chapter 8. Lessons Learned -- Chapter 9. What Happens When English as a Foreign Language Teachers Integrate Critical Media Literacy in Their Teaching?. |
| Record Nr. | UNINA-9910977984203321 |
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Afrilyasanti Rida
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Evaluationsmethoden der Wissenschaftskommunikation / / herausgegeben von Philipp Niemann, Vanessa van den Bogaert, Ricarda Ziegler
| Evaluationsmethoden der Wissenschaftskommunikation / / herausgegeben von Philipp Niemann, Vanessa van den Bogaert, Ricarda Ziegler |
| Autore | Niemann Philipp |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | 2023 |
| Descrizione fisica | 1 online resource (XIV, 350 S. 17 Abb., 12 Abb. in Farbe.) |
| Disciplina | 501.4 |
| Soggetto topico |
Communication in science
Communication—Methodology Communication Communication in organizations Science Communication Media and Communication Methods Media Reception and Media Effects Organizational and Strategic Communication |
| ISBN | 3-658-39582-6 |
| Classificazione | SOC026000SOC052000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910676683503321 |
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Niemann Philipp
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| 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Immersive Technology and Experiences : Implications for Business and Society / / edited by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda
| Immersive Technology and Experiences : Implications for Business and Society / / edited by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (295 pages) |
| Disciplina | 006.8 |
| Soggetto topico |
Technological innovations
Virtual reality Augmented reality Telemarketing Internet marketing Health services administration Communication - Methodology Information technology - Law and legislation Mass media - Law and legislation Innovation and Technology Management Virtual and Augmented Reality Digital Marketing Health Care Management Media and Communication Methods IT Law, Media Law, Intellectual Property |
| ISBN |
9789819988341
9819988349 9789819988334 9819988330 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environmen -- 2. Managing Professional Identities in the world of Immersive Technology: A study of healthcare professionals -- 3. I am confused: Coping with customer confusion in metaverse shopping -- 4. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India -- 5. Limited Edition Products: A literature review and future research agenda -- 6. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI) -- 7. Dealing with AI-Is it a pleasure or pain? -- 8. Clustering the Indian Teens to Study their Psycho-Orientation to Measure Satisfaction and Attachment towards Online Food Application -- 9. Using Natural Language Processing (NLP) to draw insights from feedbacks/reviews. |
| Record Nr. | UNINA-9910799249203321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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