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Advertorials versus klassische Printwerbung : Eine Wirkungsanalyse / / von Florian Dorner
| Advertorials versus klassische Printwerbung : Eine Wirkungsanalyse / / von Florian Dorner |
| Autore | Dorner Florian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (XIX, 280 S. 38 Abb., 9 Abb. in Farbe.) |
| Disciplina | 658.8 |
| Collana | Handel und Internationales Marketing Retailing and International Marketing |
| Soggetto topico |
Marketing
Communication Sociology Media Research |
| ISBN | 3-658-15089-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einleitung -- Grundlagen der Marketingkommunikation im Printbereich -- Theoretische Erklärungsansätze zur Verarbeitung von Kommunikationsbotschaften -- Wirkung von Advertorials und klassischer Printwerbung -- Bezugsrahmen und Ableitung der Hypothesen -- Empirische Studie -- Zusammenfassung. |
| Record Nr. | UNINA-9910483275903321 |
Dorner Florian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advocacy Coalitions and Democratizing Media Reforms in Latin America : Whose Voice Gets on the Air? / / by Christof Mauersberger
| Advocacy Coalitions and Democratizing Media Reforms in Latin America : Whose Voice Gets on the Air? / / by Christof Mauersberger |
| Autore | Mauersberger Christof |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 320 |
| Collana | Contributions to Political Science |
| Soggetto topico |
Public policy
Communication Sociology Economics Comparative government Mass media Law Public Policy Media Research International Political Economy Comparative Politics Media Sociology IT Law, Media Law, Intellectual Property |
| ISBN | 3-319-21278-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowlegements -- 1 Introduction -- 2 Democracy, Media and Their Democratization in Latin America -- 3 Analyzing Policy Change: Theoretical and Methodological Considerations -- 4 Argentina: Radical Change Amid Sharp Political Conflict -- 5 Brazil: Much Debate About No Reform -- 6 Broadening the Scope: Advocacy Coalitions and Media Reforms in Chile and Uruguay -- 7 Comparison and Generalization: Conditions for Media Democratization -- 8 Conclusions and Outlook. |
| Record Nr. | UNINA-9910255312303321 |
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Mauersberger Christof
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Against the Hypothesis of the End of Privacy : An Agent-Based Modelling Approach to Social Media / / by Paola Tubaro, Antonio A Casilli, Yasaman Sarabi
| Against the Hypothesis of the End of Privacy : An Agent-Based Modelling Approach to Social Media / / by Paola Tubaro, Antonio A Casilli, Yasaman Sarabi |
| Autore | Tubaro Paola |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (61 p.) |
| Disciplina | 302.231 |
| Collana | SpringerBriefs in Digital Spaces |
| Soggetto topico |
Communication
Sociology Computer simulation Industrial management Computer networks Economics - Sociological aspects Media Research Simulation and Modeling Media Management Communication Studies Computer Communication Networks Organizational Studies, Economic Sociology |
| ISBN | 3-319-02456-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Why Privacy is not over yet: Conflicting Attitudes of Users, companies and States -- Part II: Modeling Privacy: Online Social Structures and Data Architectures -- Part III: Discussion and Conclusions. |
| Record Nr. | UNINA-9910483450803321 |
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Tubaro Paola
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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All-Age-Literatur : Die Entdeckung einer neuen Zielgruppe und ihrer Rezeptionsmodalitäten / / von Maria Bertling
| All-Age-Literatur : Die Entdeckung einer neuen Zielgruppe und ihrer Rezeptionsmodalitäten / / von Maria Bertling |
| Autore | Bertling Maria |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (210 p.) |
| Disciplina | 300 |
| Collana | Research |
| Soggetto topico |
Communication
Sociology Mass media Media Research Media Sociology |
| ISBN | 3-658-14334-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Rezeptionsmodalitäten nach Monika Suckfüll -- Empirische Untersuchung: Rezeptionsmodalitäten der Lesegruppen -- Emotionen beim Lesen -- Quantitative Literaturwissenschaft: Textanalyse. |
| Record Nr. | UNINA-9910484304603321 |
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Bertling Maria
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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American Progress : Nerdkultur, akrobatische Komik und Commedia dell'arte / / von Holger Schulze
| American Progress : Nerdkultur, akrobatische Komik und Commedia dell'arte / / von Holger Schulze |
| Autore | Schulze Holger |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (90 p.) |
| Disciplina | 300 |
| Collana | Serienkulturen: Analyse – Kritik – Bedeutung |
| Soggetto topico |
Communication
Sociology Performing arts Media Research Performing Arts |
| ISBN | 3-658-09135-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | The General Electric-Building -- A Polymorphous-Perverted Child: Tracy Jordan -- The Funcooker: Die mediale Erzählung -- The Tragically Suffering Me: Liz Lemon -- SeinfeldVision: Die Tektonik der Medien -- The Terminator of Nerd-Pride & Prejudice: Frank Rossitano -- Christmas Special & Live Show: Die mediale Bühne -- The Mormon Parsifal: Kenneth Parcell -- Believe in the Stars: Die mediale Persona -- The Non-Symbolic Phallus: Jack Donaghy -- Dealbreakers: The commedia dell'arte by Tina Fey. |
| Record Nr. | UNINA-9910483956503321 |
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Schulze Holger
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Analyzing Political Communication with Digital Trace Data : The Role of Twitter Messages in Social Science Research / / by Andreas Jungherr
| Analyzing Political Communication with Digital Trace Data : The Role of Twitter Messages in Social Science Research / / by Andreas Jungherr |
| Autore | Jungherr Andreas |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 320.014 |
| Collana | Contributions to Political Science |
| Soggetto topico |
Communication in politics
Communication Application software Sociology Political Communication Communication Studies Computer Appl. in Social and Behavioral Sciences Media Research |
| ISBN | 3-319-20319-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: How to use Twitter in the Social Sciences -- Twitter, Usage and Research -- Twitter in the Analysis of Social Phenomena: An Interpretative Framework -- Twitter as Political Communication Space: Publics, Prominent Users and Politicians -- Sensor of Attention to Politics -- The Media Connection -- Predictor of Electoral Success and Public Opinion at Large -- Conclusion: Twitter and the Analysis of Social Phenomena. |
| Record Nr. | UNINA-9910484214603321 |
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Jungherr Andreas
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Assistive Gesellschaft : Multidisziplinäre Erkundungen zur Sozialform „Assistenz“ / / herausgegeben von Peter Biniok, Eric Lettkemann
| Assistive Gesellschaft : Multidisziplinäre Erkundungen zur Sozialform „Assistenz“ / / herausgegeben von Peter Biniok, Eric Lettkemann |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 |
| Descrizione fisica | 1 online resource (VI, 274 S.) |
| Disciplina | 201.7 |
| Collana | Öffentliche Wissenschaft und gesellschaftlicher Wandel |
| Soggetto topico |
Culture
Technology—Sociological aspects Sociology Quality of life Communication Sociology of Culture Science and Technology Studies Knowledge - Discourse Sociological Theory Quality of Life Research Media Research |
| ISBN | 3-658-13720-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Assistenz und Gesellschaft -- Personale Assistenz -- Technische Assistenz. |
| Record Nr. | UNINA-9910163993203321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Aufwachsen mit Medien / / von Claudia Wegener
| Aufwachsen mit Medien / / von Claudia Wegener |
| Autore | Wegener Claudia |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (V, 109 S. 3 Abb.) |
| Disciplina | 302.2 |
| Collana | Medienwissen kompakt |
| Soggetto topico |
Communication
Sociology Political science Communication Studies Media Research Sociology, general Political Science |
| ISBN | 3-658-00843-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einstieg: Medienwelten heute -- Aufbau des Bandes -- Angebot und Nutzung im Wandel -- Medien verstehen und gebrauchen -- Rahmenbedingungen des Aufwachsens -- Fazit und offene Fragen -- Literatur -- Glossar. |
| Record Nr. | UNINA-9910484523203321 |
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Wegener Claudia
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Autonomie der Kunst? : Zur Aktualität eines gesellschaftlichen Leitbildes / / herausgegeben von Uta Karstein, Nina Tessa Zahner
| Autonomie der Kunst? : Zur Aktualität eines gesellschaftlichen Leitbildes / / herausgegeben von Uta Karstein, Nina Tessa Zahner |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 |
| Descrizione fisica | 1 online resource (414 p.) |
| Disciplina | 300 |
| Collana | Kunst und Gesellschaft |
| Soggetto topico |
Cultural studies
Culture Mass media Communication Arts Sociology Cultural Studies Sociology of Culture Media Sociology Media Research |
| ISBN | 3-658-10406-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Autonomie der Kunst? – Dimensionen eines kunstsoziologischen Problemfeldes -- Begriffsgeschichte – Gesellschaftsgeschichte -- Mit Kant & Co ins Feld: Theorie und Forschungspraxis -- Habitus und Ausbildung: Berufs- und Professionstheoretische Perspektiven. |
| Record Nr. | UNINA-9910483203703321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die autopoietische Kulturindustrie : Moderne Massenmedien zwischen Selbsterzeugung und Warenlogik / / von Tim Raupach
| Die autopoietische Kulturindustrie : Moderne Massenmedien zwischen Selbsterzeugung und Warenlogik / / von Tim Raupach |
| Autore | Raupach Tim |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 |
| Descrizione fisica | 1 online resource (231 p.) |
| Disciplina | 300 |
| Soggetto topico |
Culture
Critical theory Communication Sociology Sociology of Culture Critical Theory Media Research |
| ISBN | 3-658-13705-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Die Kritik der Kulturindustrie: theoriegeschichtliche Ausgangspunkte -- Paradigmenwechsel in der Frankfurter Schule: Kritik der (Kultur-) Kritik -- Neue Ufer? Kulturelle Pluralität und Autonomie der Lebensstile -- Systemtheorie und Massenmedien -- Schnittstellen zwischen Zeichen- und Warenverkehr. |
| Record Nr. | UNINA-9910483045103321 |
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Raupach Tim
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
- Communication (132)
-
Media Research
(132)
- Sociology (132)
- Communication Studies (43)
- Mass media (36)