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Advertising Management : Concepts, Theories, Research and Trends / / by Manukonda Rabindranath, Aradhana Kumari Singh
| Advertising Management : Concepts, Theories, Research and Trends / / by Manukonda Rabindranath, Aradhana Kumari Singh |
| Autore | Rabindranath Manukonda |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (xv, 267 pages) : illustrations (some color) |
| Disciplina | 659.1 |
| Soggetto topico |
Marketing
Communication in politics Mass media - Political aspects Communication - Methodology Political Communication Media Policy and Politics Media and Communication Methods |
| ISBN |
9789819986576
9819986575 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models And Theories -- Chapter 7: Advertising Research. . |
| Record Nr. | UNINA-9910800117803321 |
Rabindranath Manukonda
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Algorithmic Distribution of News : Policy Responses / / edited by James Meese, Sara Bannerman
| The Algorithmic Distribution of News : Policy Responses / / edited by James Meese, Sara Bannerman |
| Autore | Meese James (Writer on law) |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (317 pages) |
| Disciplina |
070.43
070.430285 |
| Collana | Palgrave Global Media Policy and Business |
| Soggetto topico |
Journalism
Digital media Mass media - Political aspects News Journalism Digital and New Media Media Policy and Politics |
| ISBN |
9783030870867
3030870863 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction: Governing the Algorithmic Distribution of the News -- Part 1: In the newsroom: algorithms, bots, business models, and privacy -- Chapter 2: Governing the Algorithmic Distribution of News in China: The Case of Jinri Toutiao -- Chapter 3: Algorithms, Platforms, and Policy: The Changing Face of Canadian News Distribution -- Chapter 4: Good Morning, Here’s Today’s News’: Delivering News via the Australian Broadcasting Corporation’s Facebook Messenger Chatbot -- Chapter 5: Algorithms and the News Media in Kenya: Emerging Issues in Data Policy and Accountability -- Chapter 6: Advertising, algorithms and audiences: The unchanging economics of online journalism -- Part 2: Current approaches: Copyright or Competition -- Chapter 7: Australian and EU Policy Responses to Algorithmic News Distribution: A Comparative Analysis -- Chapter 8: Private Property vs. Public Policy Vision in Ancillary Copyright Law Reform -- Chapter 9: Big Tech and News: A Critical Approach to DigitalPlatforms, Journalism, and Competition Law -- Part 3: Regulatory Challenges -- Chapter 10: New Zealand: Curbing Hate Speech, But Leaving Platforms to Self-Regulate -- Chapter 11: Diversity, Fake News, and Hate Speech: The German Response to Algorithmic Regulation -- Chapter 12: Switzerland, Algorithms, and the News: A Small Country Looking for Global Solutions -- Part 4: Future horizons: Algorithms and media policy -- Chapter 13:Towards Platform Democracy: Imagining an Open-Source Public Service Social Media Platform -- Chapter 14:Access Diversity Through Online Media and Public Service Algorithms: An Analysis of News Recommendation in Light of Article 10 ECHR -- Chapter 15: The Shortcomings of the Diversity Diet: Public Service Media; Algorithms, and the Multiple Dimensions of Diversity. |
| Record Nr. | UNINA-9910595046803321 |
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Meese James (Writer on law)
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The American Professor Pundit : Academics in the World of US Political Media / / by Brian R. Calfano, Valerie Martinez-Ebers, Aida Ramusovic
| The American Professor Pundit : Academics in the World of US Political Media / / by Brian R. Calfano, Valerie Martinez-Ebers, Aida Ramusovic |
| Autore | Calfano Brian Robert <1977-> |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 |
| Descrizione fisica | 1 online resource (272 pages) |
| Disciplina | 302.23 |
| Soggetto topico |
Communication in politics
America - Politics and government Mass media - Political aspects Journalism Political Communication American Politics Media Policy and Politics |
| ISBN |
9783030708771
3030708772 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: The Needs of Political News -- 2. The Variation in Media Influence -- 3. Where Pundits Fit in Political News Coverage -- 4. Who Are These Professor Pundits? -- 5. The Publics' View of Professor Punditry -- 6. Professor Pundits Engaging with Vulnerable Populations -- 7. Professor Punditry, the Performance -- 8. Getting Teched Up. |
| Record Nr. | UNINA-9910492153303321 |
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Calfano Brian Robert <1977->
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applied Economics in the Digital Era : Essays in Honor of Gary Madden / / edited by James Alleman, Paul N. Rappoport, Mohsen Hamoudia
| Applied Economics in the Digital Era : Essays in Honor of Gary Madden / / edited by James Alleman, Paul N. Rappoport, Mohsen Hamoudia |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (xxi, 341 pages) : illustrations |
| Disciplina |
330.071
338.926 |
| Soggetto topico |
Economic development
Econometrics Microeconomics Mass media - Political aspects Statistics Economic Development, Innovation and Growth Media Policy and Politics Statistics in Business, Management, Economics, Finance, Insurance |
| ISBN |
9783030406011
3030406016 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Civilizations -- Part I. Applied Econometrics -- Chapter 2. A Different Approach to Deriving Price and Income Elasticities: Applications to Telecommunications -- Chapter 3. A Cross-Country Analysis of ICT: Diffusion & Global Competitiveness -- Chapter 4. Adoption of E-Commerce by Individuals and Digital Divide: Evidence from Spain -- Part II. Forecasting -- Chapter 5. Powerful Tests for Predictive Accuracy with an Application to Economic Growth Based on Broadband Infrastructure -- Chapter 6. Modelling Internet Diffusion across Tourism Sectors -- Chapter 7. Exploring Drivers of Online Political Participation in the European Union -- Chapter 8. Machine Learning and Forecasting: A Review -- Chapter 9. Stated Consumer Behavior with D-Efficient Choice Set Designs: The Case of Mobile Service Bundles -- Part III. Governance of the Internet -- Chapter 10. Platforms with Restrictive Licensing -- Chapter 11. QoS Investment, Vertical Integration and Regulation of the Internet -- Chapter 12. Operations of Internet Platform Intermediaries -- Chapter 13. Escalating Instability of Network Neutrality Policy in the U.S -- Chapter 14. Multi-Sided Markets and Platform Dominance. |
| Record Nr. | UNINA-9910409670103321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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British Media Coverage of the Press Reform Debate : Journalists Reporting Journalism / / by Binakuromo Ogbebor
| British Media Coverage of the Press Reform Debate : Journalists Reporting Journalism / / by Binakuromo Ogbebor |
| Autore | Ogbebor Binakuromo |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XI, 227 p.) |
| Disciplina |
070.4
072 |
| Soggetto topico |
Journalism
Ethnology - Great Britain Culture Mass media - Political aspects British Culture Media Policy and Politics |
| ISBN |
9783030372651
3030372650 |
| Classificazione | LAN008000SOC000000SOC052000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Democracy, Theories of the Press and the Public Sphere -- 3. Metacoverage, Metajournalistic Discourse and the News Paradigm -- 4. The Press Reform Debate -- 5. British Press System: Press Regulation and Accountability -- 6. Investigating the Press Reform Debate -- 7. Paradigm Repair: Threat to the Paradigm and Historicization -- 8. Bad Apples, Self-Assertion and Minimization -- 9. Journalistic Metadiscourse: Access to the Media’s Public Sphere -- 10. Press Reform: Past, Current and Future -- 11. Conclusion. |
| Record Nr. | UNINA-9910416122603321 |
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Ogbebor Binakuromo
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Charlie Hebdo Affair and Comparative Journalistic Cultures : Human Rights Versus Religious Rites / / by Lyombe Eko
| The Charlie Hebdo Affair and Comparative Journalistic Cultures : Human Rights Versus Religious Rites / / by Lyombe Eko |
| Autore | Eko Lyombe |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (451 pages) : illustrations |
| Disciplina |
363.3250944361
070.44 |
| Soggetto topico |
Communication
Journalism Culture Mass media - Political aspects Media and Communication Global and International Culture Media Policy and Politics |
| ISBN |
9783030180799
3030180794 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: The Charlie Hebdo Affair as a Global "Meta-Media Event" -- PART I: THEORETICAL AND HISTORICAL APPROACHES -- Chapter 2. Journalistic (Battle)fields, Cultures, Mentalities, and Proximities -- Chapter 3. Charlie Hebdo and French Collective Memory: Origins of the Right to Caricature -- Chapter 4. Genesis of The Charlie Hebdo Affair: The Clash of Human Rights and Religious Rite -- PART III: The Charlie Hebdo Affair: Case Studies in Journalism and Comparative Establismentalities -- Chapter 5. The Charlie Hebdo Affair, Freedom of Expression, and Apologia for Terrorism Under French Law -- Chapter 6. The Charlie Hebdo Terrorist Attack and European Journalistic Solidarity (With Lea Hellmueller) -- Chapter 7: The Charlie Hebdo Affair in the Journalistic Field of the United Kingdom -- Chapter 8. The Charlie Hebdo Affair in Turkey: Balancing Human Rights & Religious Rites -- Chapter 9: The CharlieHebdo Affair and the Right to Take Offense: Religious Sensibilities versus Freedom of Expression in India -- Chapter 10: The Charlie Hebdo Affair in three African Journalistic Fields -- Chapter 11: The Charlie Hebdo Affair and Transnational Solidarity in three Latin American Journalistic Battle(fields) -- Chapter 12. The Charlie Hebdo Affair in the American Journalistic Field -- Chapter 13. One Country, Two Journalistic Cultures: The Charlie Hebdo Affair in the Journalistic Field of Canada -- Chapter 14. Afterword and After Thoughts. |
| Record Nr. | UNINA-9910484747403321 |
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Eko Lyombe
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Civil Power of the News / / by Jackie Harrison
| The Civil Power of the News / / by Jackie Harrison |
| Autore | Harrison Jackie |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (365 pages) |
| Disciplina | 070.44932 |
| Soggetto topico |
Journalism
Mass media - Political aspects Media Policy and Politics |
| ISBN |
9783030193812
3030193810 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction to Part 1 -- Chapter 2 The Civil Ideal of News -- Chapter 3 The Civil Ideal of News and Political and Commercial Reality -- Chapter 4 Newsrooms and the News Cycle -- Chapter 5 Introduction to Part 2: A Practical Demonstration of the Civil Power of the News Through an Analysis of the First British Railway Murder 1864 -- Chapter 6 The Reporting of the Murder and the Invariant Civil Concern of Identity -- Chapter 7 The Reporting of the Murder and the Invariant Civil Concern of Legitimacy -- Chapter 8 The Reporting of the Murder and the Invariant Civil Concern of Risk -- Chapter 9 The Reporting of the Murder as Type 3 Civil Boundary Maintenance: the rejection of change and the endorsement of the status quo in civil society -- Chapter 10 Résumé. |
| Record Nr. | UNINA-9910484657503321 |
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Harrison Jackie
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Community Radio Policies in South Asia : A Deliberative Policy Ecology Approach / / by Preeti Raghunath
| Community Radio Policies in South Asia : A Deliberative Policy Ecology Approach / / by Preeti Raghunath |
| Autore | Raghunath Preeti |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (382 pages) |
| Disciplina | 384.540954 |
| Collana | Palgrave Studies in Communication for Social Change |
| Soggetto topico |
Political planning
Mass media - Political aspects Public Policy Media Policy and Politics |
| ISBN |
9789811556296
9811556296 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction: Critical Media Policy and Community Media in South Asia -- Chapter 2: The Deliberative Ecology Approach to Media Policy -- Chapter 3: The Post-Colony and its Radio: 'Imperium' and 'Liberation' on air -- Chapter 4: A Glocal Public Sphere in the Waves: Principles, Policies, Performances and Practices in South Asia -- Chapter 5: Plural Voices of Policy Actors: Associational-Networked Deliberation and Potential Democratisation -- Chapter 6: Reconstructing Community Radio in South Asia: Sustainable Community Radios, Public Diplomacy, and the Right to Communicate -- Chapter 7: Reflexivity and Responses: Deliberative Sound Cultures of the Anthropocene. |
| Record Nr. | UNINA-9910416151203321 |
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Raghunath Preeti
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cultural and Creative Industries Policymaking : Sweden in the European Context / / by Katja Lindqvist
| Cultural and Creative Industries Policymaking : Sweden in the European Context / / by Katja Lindqvist |
| Autore | Lindqvist Katja |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (151 pages) |
| Disciplina |
302.23
320.6 |
| Collana | New Directions in Cultural Policy Research |
| Soggetto topico |
Mass media - Political aspects
Communication and traffic Media Policy and Politics Media Industries |
| ISBN |
9783031480942
3031480945 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. CCI as concept and policy domain -- 3. Research perspectives on policymaking -- 4. CCI policymaking at EU level: an overview -- 5. CCI policymaking in Sweden -- 6. CCI policymaking in the EU and Sweden from a policy regime perspective -- 7. Integrated CCI policy – unrealistic or irrelevant?. |
| Record Nr. | UNINA-9910847581803321 |
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Lindqvist Katja
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cultural Diversity in the French Film Industry : Defending the Cultural Exception in a Digital Age / / by Sarah Walkley
| Cultural Diversity in the French Film Industry : Defending the Cultural Exception in a Digital Age / / by Sarah Walkley |
| Autore | Walkley Sarah |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (286 pages) |
| Disciplina | 305.8 |
| Collana | New Directions in Cultural Policy Research |
| Soggetto topico |
Cultural policy
Mass media - Political aspects Motion picture plays, European Motion picture industry Television broadcasting Cultural Policy and Politics Media Policy and Politics European Film and TV Film and Television Industry |
| ISBN |
9783319969237
3319969234 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of figures -- List of tables -- Table of abbreviations -- 1. Introduction -- 2. Influence & identity: French motivation for defending cultural diversity -- 3. French film policy: Principles and practice -- 4. The trade and culture clash: The background to the current stalemate -- 5. The digital revolution: Evolving demand v. consistent policy making -- 6. Cultural diversity re-examined: The case for rethinking French film policy -- 7. The market test: Assessing cultural policy and cultural diversity in France -- 8. Conclusion -- Appendix -- Index. |
| Record Nr. | UNINA-9910300026903321 |
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Walkley Sarah
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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