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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing / / edited by Saloomeh Tabari, Qing Shan Ding
| Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing / / edited by Saloomeh Tabari, Qing Shan Ding |
| Autore | Tabari Saloomeh |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (227 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | DingQing Shan |
| Soggetto topico |
Branding (Marketing)
Telemarketing Internet marketing Advertising media planning Branding Digital Marketing Media Planning |
| ISBN | 3-031-63516-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and purchase intention: A perspective of Gen Z -- Chapter 4. Impact of social media influencers (SMIs) on millennials choosing a travel destination -- Chapter 5. Advantages and disadvantages of using social media influencers -- Chapter 6. Research on the Effect of Brand Virtual Influencers Endorsement on Consumer Purchase Intention -- Chapter 7. Play or attack: Identity in the virtual world, a conceptual perspective on virtual influencers and influencer marketing -- Chapter 8. Virtual world, fear of missing out and its impact on impulsive buying -- Chapter 9. Virtual Influencers, the Future of Marketing and Branding? -- Chapter 10. Influencers, Materialism, Mental Health and Sustainability. |
| Record Nr. | UNINA-9910886065503321 |
Tabari Saloomeh
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Designing the Music Business : Design Culture, Music Video and Virtual Reality / / by Guy Morrow
| Designing the Music Business : Design Culture, Music Video and Virtual Reality / / by Guy Morrow |
| Autore | Morrow Guy |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (209 pages) |
| Disciplina | 338.4778 |
| Collana | Music Business Research |
| Soggetto topico |
Advertising media planning
Music Economics Culture Branding (Marketing) Cultural property - Protection Graphic arts Media Planning Cultural Economics Branding Cultural Resource Management Graphic Design |
| ISBN | 3-030-48114-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Research Design -- Album Cover Design. . |
| Record Nr. | UNINA-9910407715403321 |
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Morrow Guy
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of Integrated CSR Communication / / edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
| Handbook of Integrated CSR Communication / / edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 501 p. 47 illus., 2 illus. in color.) |
| Disciplina | 658 |
| Collana | CSR, Sustainability, Ethics & Governance |
| Soggetto topico |
Business ethics
Communication Mass media Advertising media planning Cultural property - Protection Business Ethics Media and Communication Media Sociology Media Planning Cultural Resource Management |
| ISBN | 3-319-44700-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Concept of Integrated CSR Communication - Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion. . |
| Record Nr. | UNINA-9910157475903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Music Business and Digital Impacts : Innovations and Disruptions in the Music Industries / / by Daniel Nordgård
| The Music Business and Digital Impacts : Innovations and Disruptions in the Music Industries / / by Daniel Nordgård |
| Autore | Nordgård Daniel |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (144 pages) |
| Disciplina | 780.688 |
| Collana | Music Business Research |
| Soggetto topico |
Economics
Culture Technological innovations Cultural property - Protection Advertising media planning Information technology - Law and legislation Mass media - Law and legislation Music Cultural Economics Innovation and Technology Management Cultural Resource Management Media Planning IT Law, Media Law, Intellectual Property |
| ISBN | 3-319-91887-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910299631003321 |
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Nordgård Daniel
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Music, Management, Marketing, and Law : Interviews Across the Music Business Value Chain / / by Phil Graham
| Music, Management, Marketing, and Law : Interviews Across the Music Business Value Chain / / by Phil Graham |
| Autore | Graham Phil |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (246 pages) |
| Disciplina |
780.2373
338.4778 |
| Collana | Music Business Research |
| Soggetto topico |
Economics
Culture Music Advertising media planning Technological innovations Information technology - Law and legislation Mass media - Law and legislation Civilization - History Cultural Economics Media Planning Innovation and Technology Management IT Law, Media Law, Intellectual Property Cultural History |
| ISBN | 3-030-02143-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Michael Smellie, Global Record Executive -- 3. Peter Colby, Production and Logistics -- 4. John Watson, Music Manager -- 5. Michael Taylor, A&R Manager -- 6. Stuart Rubin, Global Marketing Manager -- 7. Shane Simpson, Music Lawyer -- 8. Shaun James, Music TV -- 9. Toby Cresswell, Music Journalist -- 10. Harley Medcalf, Promoter -- 11. Kate Miller-Heidke and Keir Nuttall -- 12. Retrospective Conclusions and Predictions. |
| Record Nr. | UNINA-9910337672603321 |
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Graham Phil
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Political Marketing and Management in Ghana : A New Architecture / / edited by Kobby Mensah
| Political Marketing and Management in Ghana : A New Architecture / / edited by Kobby Mensah |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (207 pages) : illustrations, tables |
| Disciplina | 320.60941 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico |
Strategic planning
Leadership Branding (Marketing) Elections Telemarketing Internet marketing Advertising media planning Business Strategy and Leadership Branding Electoral Politics Digital Marketing Media Planning |
| ISBN | 3-319-57373-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Political Marketing and Management: A New Architecture; Kobby Mensah -- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre -- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah -- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi -- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan -- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah -- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre -- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah -- 10. Conclusion; Kobby Mensah. |
| Record Nr. | UNINA-9910254917803321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Text und Konzeption im Content Marketing : Alle wichtigen Grundlagen für Print, Web, Corporate Blogs und Social Media / / von Sandro Abbate
| Text und Konzeption im Content Marketing : Alle wichtigen Grundlagen für Print, Web, Corporate Blogs und Social Media / / von Sandro Abbate |
| Autore | Abbate Sandro |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XI, 32 S. 4 Abb.) |
| Disciplina | 658.872 |
| Collana | essentials |
| Soggetto topico |
Telemarketing
Internet marketing Communication in organizations Advertising media planning Digital Marketing Corporate Communication Media Planning |
| ISBN | 3-658-17431-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910483565203321 |
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Abbate Sandro
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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