top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.
An Absence of Competition [[electronic resource] ] : The Sustained Competitive Advantage of the Monopoly Sports Leagues / / by Neil Longley
An Absence of Competition [[electronic resource] ] : The Sustained Competitive Advantage of the Monopoly Sports Leagues / / by Neil Longley
Autore Longley Neil
Edizione [1st ed. 2013.]
Pubbl/distr/stampa New York, NY : , : Springer New York : , : Imprint : Springer, , 2013
Descrizione fisica 1 online resource (129 p.)
Disciplina 796.0694
Collana Sports Economics, Management and Policy
Soggetto topico Economics
Management science
Management
Industrial management
Economics, general
Media Management
ISBN 1-4614-9485-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1 Introduction -- 2 Some Conceptual Foundations: A Primer on the Economic Structure of Professional Sport -- 3 The USFL as a Case Study -- 4 A Brief History of Post-World War II Rival Leagues -- 5 Explaining Competitiveness: Alternate Theoretical Frameworks -- 6 Property-Based Resources: Franchise Locations, Stadiums, and Players -- 7 Knowledge-Based Resources -- Managerial Competencies -- 8 The Way Ahead: The Prospects for the Re-Emergence of Rival Leagues -- Index.
Record Nr. UNINA-9910735391803321
Longley Neil  
New York, NY : , : Springer New York : , : Imprint : Springer, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Access to Online Resources [[electronic resource] ] : A Guide for the Modern Librarian / / by Kristina Botyriute
Access to Online Resources [[electronic resource] ] : A Guide for the Modern Librarian / / by Kristina Botyriute
Autore Botyriute Kristina
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham, : Springer Nature, 2018
Descrizione fisica 1 online resource (VII, 42 p. 49 illus.)
Disciplina 020
Soggetto topico Library science
Management information systems
Application software
Educational technology
Industrial management
Library Science
Business Information Systems
Information Systems Applications (incl. Internet)
Technology and Digital Education
Media Management
Soggetto non controllato access management
online resources
library technology
access protocols
identity management
authentication
authorisation
troubleshooting
SAML
ISBN 3-319-73990-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- Authentication and Authorisation -- Web based Authentication -- IP Address Recognition -- SAML -- OpenID Connect -- Basic Trouble Shooting. .
Record Nr. UNINA-9910265129103321
Botyriute Kristina  
Cham, : Springer Nature, 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Against the Hypothesis of the End of Privacy : An Agent-Based Modelling Approach to Social Media / / by Paola Tubaro, Antonio A Casilli, Yasaman Sarabi
Against the Hypothesis of the End of Privacy : An Agent-Based Modelling Approach to Social Media / / by Paola Tubaro, Antonio A Casilli, Yasaman Sarabi
Autore Tubaro Paola
Edizione [1st ed. 2014.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014
Descrizione fisica 1 online resource (61 p.)
Disciplina 302.231
Collana SpringerBriefs in Digital Spaces
Soggetto topico Communication
Sociology
Computer simulation
Industrial management
Computer communication systems
Economic sociology
Media Research
Simulation and Modeling
Media Management
Communication Studies
Computer Communication Networks
Organizational Studies, Economic Sociology
ISBN 3-319-02456-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part I: Why Privacy is not over yet: Conflicting Attitudes of Users, companies and States -- Part II: Modeling Privacy: Online Social Structures and Data Architectures -- Part III: Discussion and Conclusions.
Record Nr. UNINA-9910483450803321
Tubaro Paola  
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Artful Economist : A New Look at Cultural Economics / / edited by Ilde Rizzo, Ruth Towse
The Artful Economist : A New Look at Cultural Economics / / edited by Ilde Rizzo, Ruth Towse
Edizione [1st ed. 2016.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016
Descrizione fisica 1 online resource : illustrations
Disciplina 306.3
Soggetto topico Culture—Economic aspects
Economic theory
Economic policy
Cultural heritage
Industrial management
Cultural Economics
Economic Theory/Quantitative Economics/Mathematical Methods
Economic Policy
Cultural Heritage
Media Management
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- The Individual Choice-Public Choice Perspective and Cultural Economics -- Welfare Economics and Public Policy: A Re-examination -- Public Choice, Economics of Institutions and the Italian School of Public Finance -- Political Economy of Broadcasting: the Legacy of the Peacock Report on Financing the BBC -- The Public Spending for Culture in the Face of Decentralization Processes and Economic Recession: the Case of Italy -- Performance Rights in Music: Some Perspectives from Economics, Law and History -- Copyright and Music Publishing in the UK -- The Composer in the Market Place Revisited: the Economics of Music Composition Today -- Market Options and Public Action for Opera -- Towards More Innovative Museums -- Technological Perspectives for Cultural Heritage -- Archaeological Cultural Heritage: A Consideration of Loss by Smuggling, Conflict or War -- Theory and practice of cultural heritage policy -- On Judging Art and Wine -- Afterword.
Record Nr. UNINA-9910254890103321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Attention Economy and How Media Works [[electronic resource] ] : Simple Truths for Marketers / / by Karen Nelson-Field
The Attention Economy and How Media Works [[electronic resource] ] : Simple Truths for Marketers / / by Karen Nelson-Field
Autore Nelson-Field Karen
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2020
Descrizione fisica 1 online resource (161 pages) : illustrations
Disciplina 658.872
Soggetto topico Business
Industrial management
Communication
Internet marketing
Social media
Digital media
Popular Science in Business and Management
Media Management
Media and Communication
Online Marketing/Social Media
Social Media
Digital/New Media
ISBN 981-15-1540-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. State of Play -- 2. Recipe for Good Media Research -- 3. How Advertising Works (So Far) -- 4. The Evolution of Media Buying -- 5. The Attention Economy is Coming (Fast) -- 6. Buying the Best Impression -- 7. Creating the Best Impression -- 8. Who Should You Impress (and Where Are They Hiding?) -- 9. The Magic 8 Ball.
Record Nr. UNINA-9910373886203321
Nelson-Field Karen  
Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
Autore Kucuk S. Umit
Edizione [1st ed. 2016.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016
Descrizione fisica 1 online resource (IX, 141 p. 10 illus., 6 illus. in color.)
Disciplina 658.812
Soggetto topico Customer relations - Management
Public relations
Internet marketing
Industrial management
Emotions
Customer Relationship Management
Corporate Communication/Public Relations
Online Marketing/Social Media
Media Management
Emotion
ISBN 3-319-41519-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate.
Record Nr. UNINA-9910254958003321
Kucuk S. Umit  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Broadband as a Video Platform : Strategies for Africa / / edited by Judith O'Neill, Eli M. Noam, Darcy Gerbarg
Broadband as a Video Platform : Strategies for Africa / / edited by Judith O'Neill, Eli M. Noam, Darcy Gerbarg
Edizione [1st ed. 2014.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014
Descrizione fisica 1 online resource (185 p.)
Disciplina 621.382
Collana The Economics of Information, Communication, and Entertainment, The Impacts of Digital Technology in the 21st Century
Soggetto topico Industrial management
Development economics
Media Management
Development Economics
ISBN 3-319-03617-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Foreword -- 1 Introduction -- 2 Media Entertainment as Development Strategy -- 3 Let Them Eat Movies: (How) Will Next Generation Broadband Diffuse Through Africa? -- 4 The State of Broadband in Africa: What's here and What's coming? -- 5 The Cost of Deploying a Successful Video Broadband Business in Africa and the Cost of Not Deploying -- 6 Implications of Broadband Video on National and International Media Systems -- 7 What to Expect from Platforms and Applications -- 8 Technology Trends on Connect Africa -- 9 The Impact of Policy on the Performance of the ICT Sector -- 10 Information Technologies for Rural Development in Africa -- 11 The Economic Impact of Telecommunications in Senegal -- 12 Africa Leapfrogs into the World Economy.
Record Nr. UNINA-9910298164203321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
Autore Rizomyliotis Ioannis
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (XIII, 92 p. 2 illus.)
Disciplina 658
Soggetto topico Industrial management
Internet marketing
Public relations
Leadership
Management
Media Management
Online Marketing/Social Media
Corporate Communication/Public Relations
Business Strategy/Leadership
Innovation/Technology Management
ISBN 3-319-58783-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The Significance of Business-to-Business Marketing -- 2. Business-to-Business Marketing Communication During Recession -- 3. The Current Media Landscape in Business-to-Business Markets -- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence -- 5. Achieving Advertising Effectiveness Through Innovation -- 6. What is Next for Business-to-Business Marketing Communications?
Record Nr. UNINA-9910254907903321
Rizomyliotis Ioannis  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Case Studies in e-Government 2.0 : Changing Citizen Relationships / / edited by Imed Boughzala, Marijn Janssen, Saïd Assar
Case Studies in e-Government 2.0 : Changing Citizen Relationships / / edited by Imed Boughzala, Marijn Janssen, Saïd Assar
Edizione [1st ed. 2015.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015
Descrizione fisica 1 online resource (223 p.)
Disciplina 320.014
352.3/8/02854678
Soggetto topico Management
Industrial management
Public administration
Political communication
Innovation/Technology Management
Public Administration
Media Management
Political Communication
ISBN 3-319-08081-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Ch 1 E-Government 2.0: Back to Reality -- Ch 2 Social Media-Based Government Explained -- Ch 3 Moving toward Web 2.0-enhanced e-government in small-town Pennsylvania -- Ch 4 Government 2.0: A Change towards citizen Participation in Arab Countries -- Ch 5 Citizen-Driven Design -- Ch 6 In the quest of opened-up governmental policies in Greece -- Ch 7 Towards the Understanding of Success in E-Participatory Budgeting Projects -- Ch 8 Brazil Towards Government 2.0 -- Ch 9 Twitter and 2013 Pakistan General Election -- Ch 10 The Decalogue of Policy Making 2.0. - Ch 11 A Community-Driven Open Data Lifecycle Model Based on Literature and Practice -- Ch 12 Social Web Ontology for Public Services.
Record Nr. UNINA-9910298519603321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Communication: Innovation & Quality / / edited by Miguel Túñez-López, Valentín-Alejandro Martínez-Fernández, Xosé López-García, Xosé Rúas-Araújo, Francisco Campos-Freire
Communication: Innovation & Quality / / edited by Miguel Túñez-López, Valentín-Alejandro Martínez-Fernández, Xosé López-García, Xosé Rúas-Araújo, Francisco Campos-Freire
Edizione [1st ed. 2019.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Descrizione fisica 1 online resource (XIV, 513 p. 47 illus., 27 illus. in color.)
Disciplina 621.382
Collana Studies in Systems, Decision and Control
Soggetto topico Electrical engineering
Multimedia information systems
Communication
Industrial management
Mass media
Law
Communications Engineering, Networks
Multimedia Information Systems
Media and Communication
Media Management
IT Law, Media Law, Intellectual Property
Communication Studies
ISBN 3-319-91860-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- Television and audiovisual sector -- Journalism and cyberjournalism -- Corporate and institutional communication -- Education -- Conclusion.
Record Nr. UNINA-9910337469303321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui