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Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
| Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory |
| Autore | Backer Thomas E |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, 1992 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
RogersEverett M
SoporyPradeep |
| Soggetto topico |
Mass media in health education
Communication in medicine |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-2552-0
1-4522-5270-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. |
| Record Nr. | UNINA-9910481041803321 |
Backer Thomas E
|
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| Thousand Oaks, Calif., : SAGE, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
| Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory |
| Autore | Backer Thomas E |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, 1992 |
| Descrizione fisica | 1 online resource (xv, 181 p.) |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
RogersEverett M
SoporyPradeep |
| Soggetto topico |
Mass media in health education
Communication in medicine |
| ISBN |
1-4833-2552-0
1-4522-5270-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. |
| Record Nr. | UNINA-9910791073003321 |
|
Backer Thomas E
|
||
| Thousand Oaks, Calif., : SAGE, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health communication campaigns : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
| Designing health communication campaigns : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory |
| Autore | Backer Thomas E |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, 1992 |
| Descrizione fisica | 1 online resource (xv, 181 p.) |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
RogersEverett M
SoporyPradeep |
| Soggetto topico |
Mass media in health education
Communication in medicine |
| ISBN |
1-4833-2552-0
1-4522-5270-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. |
| Record Nr. | UNINA-9910823257603321 |
|
Backer Thomas E
|
||
| Thousand Oaks, Calif., : SAGE, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors
| Designing health messages : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors |
| Autore | Maibach, Edward |
| Pubbl/distr/stampa | Thousand Oaks, Calif : Sage |
| Descrizione fisica | XIII, 304 p. : ill. ; 23 cm. |
| Disciplina | 362.1 |
| Altri autori (Persone) | Parrott, Roxanneauthor |
| Soggetto topico |
Health promotion
Mass media in health education |
| ISBN | 0803953984 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991003819199707536 |
|
Maibach, Edward
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| Thousand Oaks, Calif : Sage | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors
| Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
MaibachEdward
ParrottRoxanne |
| Soggetto topico |
Mass media in health education
Health promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-5063-1954-8
0-8039-5397-6 1-4522-3345-4 1-4522-6363-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
| Record Nr. | UNINA-9910480661103321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors
| Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
| Descrizione fisica | 1 online resource (xiii, 304 p.) : ill |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
MaibachEdward
ParrottRoxanne |
| Soggetto topico |
Mass media in health education
Health promotion |
| ISBN |
1-5063-1954-8
0-8039-5397-6 1-4522-3345-4 1-4522-6363-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
| Record Nr. | UNINA-9910779127203321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health messages : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors
| Designing health messages : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
| Descrizione fisica | 1 online resource (xiii, 304 p.) : ill |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
MaibachEdward
ParrottRoxanne |
| Soggetto topico |
Mass media in health education
Health promotion |
| ISBN |
1-5063-1954-8
0-8039-5397-6 1-4522-3345-4 1-4522-6363-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
| Record Nr. | UNINA-9910813085203321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Diálogos entre ciência e divulgação científica [[electronic resource] ] : leituras contemporâneas / / Cristiane de Magalhães Porto, Antonio Marcos Pereira Brotas, Simone Terezinha Bortoliero
| Diálogos entre ciência e divulgação científica [[electronic resource] ] : leituras contemporâneas / / Cristiane de Magalhães Porto, Antonio Marcos Pereira Brotas, Simone Terezinha Bortoliero |
| Autore | Brotas Antonio |
| Pubbl/distr/stampa | SciELO Books - EDUFBA, 2011 |
| Descrizione fisica | 1 online resource (240 pages) |
| Soggetto topico |
Communication in science
Mass media in health education Science news - Brazil |
| Soggetto non controllato | SCIENCE |
| ISBN |
9788523211813 (ebook)
9788523207762 (paperback) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | por |
| Record Nr. | UNINA-9910131598003321 |
|
Brotas Antonio
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| SciELO Books - EDUFBA, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Evaluating women's health messages [[electronic resource] ] : a resource book / / Roxanne Louiselle Parrott, Celeste Michelle Condit, editors
| Evaluating women's health messages [[electronic resource] ] : a resource book / / Roxanne Louiselle Parrott, Celeste Michelle Condit, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, c1996 |
| Descrizione fisica | 1 online resource (461 p.) |
| Disciplina | 618 |
| Altri autori (Persone) |
ParrottRoxanne
ConditCeleste Michelle <1956-> |
| Soggetto topico |
Generative organs, Female - Diseases - Research
Sexism in medicine Women - Health and hygiene - Sociological aspects Women - Health and hygiene - Research Health education of women Mass media in health education Women's health services - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-4543-2
1-4522-4795-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Political agendas and women's reproductive health messages -- part II. Historical issues in communicating about women's reproductive health -- part III. A fetal and maternal health approach to communicating about women's reproductive health -- part IV. A campaign perspective for communicating about women's reproductive health -- part V. A social support framework for communicating about women's reproductive health -- part VI. Contemporary priorities in communicating about women's reproductive health. |
| Record Nr. | UNINA-9910480799303321 |
| Thousand Oaks, Calif., : SAGE, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Evaluating women's health messages : a resource book / / editors, Roxanne Louiselle Parrott, Celeste Michelle Condit
| Evaluating women's health messages : a resource book / / editors, Roxanne Louiselle Parrott, Celeste Michelle Condit |
| Pubbl/distr/stampa | Thousand Oaks, Calif. : , : SAGE, , 1996 |
| Descrizione fisica | 1 online resource (xiv, 445 pages) : illustrations |
| Disciplina | 618 |
| Altri autori (Persone) |
ParrottRoxanne
ConditCeleste Michelle <1956-> |
| Soggetto topico |
Generative organs, Female - Diseases - Research
Sexism in medicine Women - Health and hygiene - Sociological aspects Women - Health and hygiene - Research Health education of women Mass media in health education Women's health services - Social aspects |
| ISBN |
1-4833-4543-2
1-4522-4795-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. Political agendas and women's reproductive health messages -- part II. Historical issues in communicating about women's reproductive health -- part III. A fetal and maternal health approach to communicating about women's reproductive health -- part IV. A campaign perspective for communicating about women's reproductive health -- part V. A social support framework for communicating about women's reproductive health -- part VI. Contemporary priorities in communicating about women's reproductive health. |
| Record Nr. | UNINA-9910790971703321 |
| Thousand Oaks, Calif. : , : SAGE, , 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
