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MARC Lista (tabellare)
Communicating corporate social responsibility : perspectives and practice / / edited by Ralph Tench, Brian Jones, William Sun
Communicating corporate social responsibility : perspectives and practice / / edited by Ralph Tench, Brian Jones, William Sun
Pubbl/distr/stampa Bingley, England : , : Emerald Group Publishing Limited, , 2014
Descrizione fisica 1 online resource (456 p.)
Disciplina 658.408
Altri autori (Persone) TenchRalph
JonesBrian
SunWilliam
Collana Critical Studies on Corporate Responsibility, Governance and Sustainability
Soggetto topico Social responsibility of business
Business communication
Mass media and business
Soggetto genere / forma Electronic books.
ISBN 1-78350-796-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto FRONT COVER; COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY: PERSPECTIVES AND PRACTICE; COPYRIGHT PAGE; CONTENTS; LIST OF TABLES; LIST OF FIGURES; LIST OF APPENDIX; LIST OF CONTRIBUTORS; EDITORIAL ADVISORY AND REVIEW BOARD; ACKNOWLEDGEMENTS; PREFACE; PART I: INTRODUCTION; INTRODUCTION: CSR COMMUNICATION AS AN EMERGING FIELD OF STUDY; THE COMMUNICATIVE FRAMEWORK OF CSR; THE VOLUME; OVERVIEWS OF THE VOLUME CONTRIBUTIONS; CONCLUDING REMARKS; REFERENCES; PART II: COMMUNICATION IN CSR: THE COMMUNICATIVE ROLE, STRATEGY AND EVALUATION
FOUR ACES: BRINGING COMMUNICATION PERSPECTIVES TO CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION AND SOCIAL CONSTRUCTION; IDEAS FOR DIALOGUE; TRANSPARENCY AND TRUST; COMPLEXITY; CONCLUSION; REFERENCES; COMMUNICATING, CONNECTING AND DEVELOPING SOCIAL CAPITAL FOR ORGANISATIONS AND THEIR COMMUNITIES: BENEFITS FOR SOCIALLY RESPONSIVE ORGANISATIONS; SOCIAL CAPITAL: SOME OF THE CHALLENGES FOR ORGANISATIONS; RESEARCH METHODOLOGY: QUALITATIVE RESEARCH UNCOVERING COMMUNICATION FOR SOCIAL CAPITAL GROWTH; LAYERS OF COMMUNICATION: A SOCIAL CAPITAL PERSPECTIVE; DIVERSE COMMUNICATION AND ITS CHALLENGES
COMMUNICATION FOR SOCIAL CAPITAL GROWTH, UNDERPINNING CSR INITIATIVES CONCLUSION; REFERENCES; CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION: TOWARDS A PHASE MODEL OF STRATEGIC PLANNING; CSR AS A CORPORATE MINDSET; THE ROLE OF CSR COMMUNICATION; ALIGNING ETHICS WITH STRATEGY; REPUTATION; CREDIBILITY AND TRUST; STAKEHOLDER STRATEGIES; THE PHASE MODEL; CONCLUSION; REFERENCES; CORRELATING LEADERSHIP STYLE, COMMUNICATION STRATEGY AND MANAGEMENT FASHION: AN APPROACH TO DESCRIBING THE DRIVERS AND SETTINGS OF CSR INSTITUTIONALIZATION; THE INSTITUTIONALIZATION OF CSR IN RESEARCH AND PRACTICE
LEADERSHIP STYLES AND THE INSTITUTIONALIZATION OF CSR INITIATIVE MANAGERS' ROLES IN INSTITUTIONALIZATION OF CSR; CSR AS A MANAGEMENT FASHION? THE IDEA OF A MANAGEMENT FASHION CYCLE; METHODOLOGY AND FINDINGS; DISCUSSION AND FURTHER RESEARCH; NOTE; ACKNOWLEDGMENTS; REFERENCES; A MODEL FOR EVALUATING CORPORATE ENVIRONMENTAL COMMUNICATION; ENVIRONMENTAL COMMUNICATION IN RISK SOCIETY; ASSESSING INFORMATIVITY; RESULTS; RECOMMENDATIONS FOR FURTHER USE OF THE MODEL; NOTE; REFERENCES; THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN INTERNATIONAL INVESTMENT LAW: THE CASE OF TOBACCO
A BRIEF OVERVIEW OF INTERNATIONAL INVESTMENT LAW TOBACCO POLICIES AND INTERNATIONAL INVESTMENT REGIME; NON-INVESTMENT OBLIGATIONS IN INVESTMENT DISPUTES; CONCLUSION; NOTES; ACKNOWLEDGMENTS; REFERENCES; PART III: CSR DISCOURSES AND CORPORATE REPORTING; A DIALECTICAL APPROACH TO ANALYZING POLYPHONIC DISCOURSES OF CORPORATE SOCIAL RESPONSIBILITY; A REVIEW OF DIALECTICS; DIALECTICS AND DISCOURSES OF CSR; REEXAMINING THE EMPOWERMENT-EXPLOITATION DEBATE; CONCLUSION AND WAY FORWARD; REFERENCES; BRAND HERITAGE AND CSR CREDENTIALS: A DISCOURSE ANALYSIS OF M&S REPORTS; LITERATURE REVIEW; METHODOLOGY
RESEARCH FINDINGS
Record Nr. UNINA-9910464404503321
Bingley, England : , : Emerald Group Publishing Limited, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Communicating corporate social responsibility [[electronic resource] ] : perspectives and practice / / edited by Ralph Tench, William Sun, Brian Jones
Communicating corporate social responsibility [[electronic resource] ] : perspectives and practice / / edited by Ralph Tench, William Sun, Brian Jones
Pubbl/distr/stampa Bingley, England : , : Emerald Group Publishing Limited, , 2014
Descrizione fisica 1 online resource (456 p.)
Disciplina 658.408
Altri autori (Persone) TenchRalph
SunWilliam <1962->
JonesBrian <1963 January 22->
Collana Critical studies on corporate responsibility, governance and sustainability
Soggetto topico Business & Economics - Business Ethics
Business ethics
Social responsibility of business
Business communication
Mass media and business
ISBN 1-78350-796-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction : CSR communication as an emerging field of study / Ralph Tench, William Sun, Brian Jones -- Four aces : bringing communication perspectives to corporate social responsibility / Øyvind Ihlen, Steve May, Jennifer Bartlett -- Communicating, connecting and developing social capital for organisations and their communities : benefits for socially responsive organisations / Joy Chia -- Corporate social responsibility communication : towards a phase model of strategic planning / Bernd Lorenz Walter -- Correlating leadership style, communication strategy and management fashion : an approach to describing the drivers and settings of CSR institutionalization / Lars Rademacher, Nadine Remus -- A model for evaluating corporate environmental communication / Magnus Fredriksson, Eva-Karin Olsson -- The role of corporate social responsibility in international investment law : the case of tobacco / Yulia Levashova -- A dialectical approach to analyzing polyphonic discourses of corporate social responsibility / Ganga S. Dhanesh -- Brand heritage and CSR credentials : a discourse analysis of M&S reports / Deviraj Gill, Anne Broderick -- Can one report be reached? The challenge of integrating different perspectives on corporate performance / Adrián Zicari -- Communicating about integrating sustainability in corporate strategy : motivations and regulatory environments of integrated reporting from a European and Dutch perspective / Tineke Lambooy, Rosemarie Hordijk, Willem Bijveld -- The responsibilities of social networking companies : applying political CSR theory to Google, Facebook and Twitter / Theresa Bauer -- Twitter and its usage for dialogic stakeholder communication by MNCs and NGOs / Sarah Inauen, Dennis Schoeneborn -- CSR online communication : the metaphorical dimension of CSR discourse in the food industry / Magdalena Bielenia-Grajewska -- Corporate social responsibility communication from the vedantic, dharmic and karmic perspectives / Balakrishnan Muniapan, Sony Jalarajan Raj -- Sceptical employees as CSR ambassadors in times of financial uncertainty / Anastasios Theofilou, Tom Watson -- Creating consumer confidence in CSR communications / Guido Berens, Wybe T. Popma -- Quid pro quo? Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising / Brigitte Planken, Steef Verheijen.
Record Nr. UNINA-9910788806803321
Bingley, England : , : Emerald Group Publishing Limited, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Corporate reputation and the news media [[electronic resource] ] : agenda-setting within business news coverage in developed, emerging, and frontier markets / / edited by Craig E. Carroll
Corporate reputation and the news media [[electronic resource] ] : agenda-setting within business news coverage in developed, emerging, and frontier markets / / edited by Craig E. Carroll
Edizione [1st ed.]
Pubbl/distr/stampa New York, NY, : Routledge, 2010
Descrizione fisica 1 online resource (481 p.)
Disciplina 659.2
Altri autori (Persone) CarrollCraig E
Collana Communication series
Soggetto topico Corporate culture
Mass media and business
Soggetto genere / forma Electronic books.
ISBN 1-135-25243-2
0-203-86858-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Foreword; Preface; Part I: Introduction; 1 International Perspectives on Agenda-Setting Theory Applied to Business News; Part II: Corporate Reputation and the News Media in Developed Markets; 2 Corporate Reputation and the News Media in Denmark; 3 Corporate Reputation and the News Media in Finland; 4 Corporate Reputation and the News Media in France; 5 Corporate Reputation and the News Media in Germany; 6 Corporate Reputation and the News Media in Greece; 7 Corporate Reputation and the News Media in Italy
8 Corporate Reputation and the News Media in Japan9 Corporate Reputation and the News Media in the Netherlands; 10 Corporate Reputation and the News Media in Norway; 11 Corporate Reputation and the News Media in Spain; 12 Corporate Reputation and the News Media in Sweden; 13 Corporate Reputation and the News Media in Switzerland; 14 Corporate Reputation and the News Media in the United States; Part III: Corporate Reputation and the News Media in Emerging and Frontier Markets; 15 Corporate Reputation and the News Media in Argentina; 16 Corporate Reputation and the News Media in Brazil
17 Corporate Reputation and the News Media in Chile18 Corporate Reputation and the News Media in China; 19 Corporate Reputation and the News Media in Egypt; 20 Corporate Reputation and the News Media in Russia; 21 Corporate Reputation and the News Media in South Korea; 22 Corporate Reputation and the News Media in Turkey; 23 Corporate Reputation and the News Media in Nigeria; 24 Corporate Reputation and the News Media in Slovenia; 25 Corporate Reputation and the News Media in the United Arab Emirates; Part IV: Summary and Conclusions
26 The State of Agenda-Setting Research on Corporate Reputation and the News Media around the Globe: Conclusions, Cautions, and Contingent ConditionsContributors; Index
Record Nr. UNINA-9910459262003321
New York, NY, : Routledge, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Corporate reputation and the news media [[electronic resource] ] : agenda-setting within business news coverage in developed, emerging, and frontier markets / / edited by Craig E. Carroll
Corporate reputation and the news media [[electronic resource] ] : agenda-setting within business news coverage in developed, emerging, and frontier markets / / edited by Craig E. Carroll
Edizione [1st ed.]
Pubbl/distr/stampa New York, NY, : Routledge, 2010
Descrizione fisica 1 online resource (481 p.)
Disciplina 659.2
Altri autori (Persone) CarrollCraig E
Collana Communication series
Soggetto topico Corporate culture
Mass media and business
ISBN 1-135-25243-2
0-203-86858-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Foreword; Preface; Part I: Introduction; 1 International Perspectives on Agenda-Setting Theory Applied to Business News; Part II: Corporate Reputation and the News Media in Developed Markets; 2 Corporate Reputation and the News Media in Denmark; 3 Corporate Reputation and the News Media in Finland; 4 Corporate Reputation and the News Media in France; 5 Corporate Reputation and the News Media in Germany; 6 Corporate Reputation and the News Media in Greece; 7 Corporate Reputation and the News Media in Italy
8 Corporate Reputation and the News Media in Japan9 Corporate Reputation and the News Media in the Netherlands; 10 Corporate Reputation and the News Media in Norway; 11 Corporate Reputation and the News Media in Spain; 12 Corporate Reputation and the News Media in Sweden; 13 Corporate Reputation and the News Media in Switzerland; 14 Corporate Reputation and the News Media in the United States; Part III: Corporate Reputation and the News Media in Emerging and Frontier Markets; 15 Corporate Reputation and the News Media in Argentina; 16 Corporate Reputation and the News Media in Brazil
17 Corporate Reputation and the News Media in Chile18 Corporate Reputation and the News Media in China; 19 Corporate Reputation and the News Media in Egypt; 20 Corporate Reputation and the News Media in Russia; 21 Corporate Reputation and the News Media in South Korea; 22 Corporate Reputation and the News Media in Turkey; 23 Corporate Reputation and the News Media in Nigeria; 24 Corporate Reputation and the News Media in Slovenia; 25 Corporate Reputation and the News Media in the United Arab Emirates; Part IV: Summary and Conclusions
26 The State of Agenda-Setting Research on Corporate Reputation and the News Media around the Globe: Conclusions, Cautions, and Contingent ConditionsContributors; Index
Record Nr. UNINA-9910785184503321
New York, NY, : Routledge, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
De-convergence of global media industries / / Dal Yong Jin
De-convergence of global media industries / / Dal Yong Jin
Autore Jin Dal Yong <1964-, >
Pubbl/distr/stampa New York : , : Routledge, , 2013
Descrizione fisica 1 online resource (186 p.)
Disciplina 302.23
Collana Routledge research in cultural and media studies
Soggetto topico Mass media - Management
Mass media and business
Soggetto genere / forma Electronic books.
ISBN 0-203-58803-7
1-299-31965-3
1-135-06898-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Convergence of the global media industries -- pt. 2. De-convergence of the global information systems and culture.
Record Nr. UNINA-9910465123403321
Jin Dal Yong <1964-, >  
New York : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
De-convergence of global media industries / / Dal Yong Jin
De-convergence of global media industries / / Dal Yong Jin
Autore Jin Dal Yong <1964-, >
Pubbl/distr/stampa New York : , : Routledge, , 2013
Descrizione fisica 1 online resource (186 p.)
Disciplina 302.23
Collana Routledge research in cultural and media studies
Soggetto topico Mass media - Management
Mass media and business
ISBN 1-135-06897-6
0-203-58803-7
1-299-31965-3
1-135-06898-4
Classificazione SOC052000BUS070060TEC041000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Convergence of the global media industries -- pt. 2. De-convergence of the global information systems and culture.
Record Nr. UNINA-9910792046203321
Jin Dal Yong <1964-, >  
New York : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Dealing with the media : a handbook for students, activists, community groups and anyone who can't afford a spin doctor / / Christina Rau
Dealing with the media : a handbook for students, activists, community groups and anyone who can't afford a spin doctor / / Christina Rau
Autore Rau Christina
Pubbl/distr/stampa Sydney, [Australia] : , : UNSW Press, , 2010
Descrizione fisica ix, 213 p
Disciplina 302.23
Soggetto topico Mass media
Public relations
Interviewing in mass media
Mass media and business
Soggetto genere / forma Electronic books.
ISBN 1-74223-092-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910453613903321
Rau Christina  
Sydney, [Australia] : , : UNSW Press, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Dealing with the media : a handbook for students, activists, community groups and anyone who can't afford a spin doctor / / Christina Rau
Dealing with the media : a handbook for students, activists, community groups and anyone who can't afford a spin doctor / / Christina Rau
Autore Rau Christina
Pubbl/distr/stampa Sydney, [Australia] : , : UNSW Press, , 2010
Descrizione fisica ix, 213 p
Disciplina 302.23
Soggetto topico Mass media
Public relations
Interviewing in mass media
Mass media and business
ISBN 1-74223-092-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910790889403321
Rau Christina  
Sydney, [Australia] : , : UNSW Press, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Dealing with the media : a handbook for students, activists, community groups and anyone who can't afford a spin doctor / / Christina Rau
Dealing with the media : a handbook for students, activists, community groups and anyone who can't afford a spin doctor / / Christina Rau
Autore Rau Christina
Pubbl/distr/stampa Sydney, [Australia] : , : UNSW Press, , 2010
Descrizione fisica ix, 213 p
Disciplina 302.23
Soggetto topico Mass media
Public relations
Interviewing in mass media
Mass media and business
ISBN 1-74223-092-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910820310203321
Rau Christina  
Sydney, [Australia] : , : UNSW Press, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Effective media relations [[electronic resource] ] : how to get results / / Michael Bland, Alison Theaker & David Wragg
Effective media relations [[electronic resource] ] : how to get results / / Michael Bland, Alison Theaker & David Wragg
Autore Bland Michael
Edizione [3rd ed.]
Pubbl/distr/stampa London ; ; Sterling, VA, : Kogan Page, 2005
Descrizione fisica 1 online resource (161 p.)
Disciplina 659.2
791.4502/8
Altri autori (Persone) TheakerAlison
WraggDavid W
Collana PR in practice series
Soggetto topico Public relations
Mass media and business
ISBN 1-280-25154-9
9786610251544
1-4237-2880-7
0-7494-4605-6
1-59875-845-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview
17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index
Record Nr. UNISA-996339138803316
Bland Michael  
London ; ; Sterling, VA, : Kogan Page, 2005
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui